Horticola Guadalfeo

Name

Horticola Guadalfeo

Legal name

Hortícola Guadalfeo SL

Website

https://hguadalfeo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Specialty Tomato and Horticultural Produce

NAICS

Vegetable and Melon Farming (11121), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

Keywords

• Tomato production
• Specialty tomatoes
• Chinese cabbage
• Mediterranean horticulture
• Organic fresh produce

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Horticola Guadalfeo produces and commercializes specialty horticultural products — primarily multiple tomato varieties (Kumato, Agatha, Mar Azul, Mixed Cherry, Pear Cherry, Raf Tomato, Rosa de la Reina, Tomate de Pueblo) and Chinese cabbage — grown in southeastern Spain using traditional varieties and natural cultivation techniques. The company emphasizes full traceability from planting to consumer, minimal use of fertilizers and phytosanitary treatments, and rigorous analytical controls of water, soil, plantations, and fruits. Output is sold via a selected growers network across southeastern Spain under the company's own sub-brands.

Product overview

Horticola Guadalfeo is a family-owned agricultural company that produces and commercializes horticultural products, specializing primarily in various tomato varieties and Chinese cabbage. The company operates as a unified product portfolio rather than a platform-plus-modules architecture. The core offerings include salad tomatoes (Kumato, Agatha, Mar Azul, Raf Tomato, Rosa de la Reina, Tomate de Pueblo) and cherry tomatoes (Mixed Cherry in red and yellow varieties, Pear Cherry), along with Chinese cabbage. The company also markets products under its own brands including Mar Azul and Cherry Pera. Production is managed through selected growers in southeastern Spain, with a focus on traditional varieties and natural cultivation techniques.

Differentiator

Problem solved

Functional benefit

Brands

• Mar Azul: Salad tomato brand
• Cherry Pera
• Agatha
• Kumato
• Tomate de Pueblo

Products and services

• Kumato

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Selected Growers NetworkcoreChannel Partner/ Reseller/ DistributorThe company works with selected specialized growers in south-eastern Spain, one of the best Mediterranean growing regions, where climate and growing conditions combine with natural fruit characteristics to produce outstanding health-giving products.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• SanLucar: Premium fruit and vegetable brand headquartered in Valencia with a global distribution network. Comparable to Hortícola Guadalfeo in its focus on quality-positioned Mediterranean produce with strong export orientation to Germany, Austria, and other EU markets.
• Huercasa: Spanish producer specializing in packaged, ready-to-eat vegetables and tomato-based products with strong European retail presence. Comparable in product category and quality-focused positioning, though larger scale and broader processed product range.
• Grupo Caparrós (Caparrós Nature): Large Almería-based producer and exporter of fruits and vegetables, including tomatoes, supplying European retailers. Directly comparable in Mediterranean Spanish fresh-produce production and export-led model.
• Frutas Esther: Spanish fresh-produce producer and exporter specializing in tomatoes, peppers, and stone fruit with European distribution. Comparable in product mix and Mediterranean Spanish origin, serving similar European retail customers.

Broad incumbents

• Florette (Agrial Group): Leading European packaged salads and fresh-cut vegetable brand with Spanish operations. Comparable in fresh-vegetable category and retail distribution, but operates at significantly larger scale with broader packaged-format offerings.
• Bonduelle: Global leader in canned and frozen vegetables with significant Mediterranean sourcing operations. Comparable in vegetable category and EU retail reach, but primarily a processed-vegetables incumbent versus Hortícola Guadalfeo's fresh-produce focus.

Regional players

• Grupo AN: Largest Spanish agricultural cooperative with diversified fresh-produce operations including tomato exports. Comparable in Spanish origin and fresh-produce export orientation, though significantly larger and broader in product range.
• Surinver: Agricultural cooperative based in southeastern Spain producing and commercializing a wide range of vegetables. Comparable in product mix (vegetables including tomatoes) and geographic footprint in Spain's Mediterranean horticultural belt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Hguadalfeo
• LinkedInlinkedin.com/company/horticola-guadalfeo-sl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horticola Guadalfeo