TruGlo Modern Dentistry

What TruGlo Modern Dentistry does

TruGlo Modern Dentistry is a privately held, founder-operated dental practice headquartered in Beverly Hills, California, with four clinical locations across Southern California (Hollywood, Beverly Hills, Calabasas, and La Jolla). The practice is led by Dr. Rhonda Kalasho, a UCLA-trained dentist also featured in Forbes and Haute Living, and offers a full-scope dental service catalog spanning cosmetic treatments (teeth whitening, bonding, porcelain veneers, Invisalign), restorative procedures (fillings, crowns, bridges, dental implants, root canals, dentures, inlays/onlays), preventive care (cleanings, exams, x-rays), pediatric dentistry, sedation dentistry, sleep apnea/snore guards, and same-day emergency appointments. Its underlying clinical technology stack includes FDA-approved laser dentistry and 3D imaging for treatment planning, supported by an in-house TruGLO Savings Plan subscription membership product and online self-serve scheduling via DocTible.

The business operates as a direct-to-consumer professional services practice with two revenue streams: fee-for-service dental care (paid at time of service, with insurance billing for most PPO plans including Delta Dental PPO) and recurring membership subscriptions priced at $55/month (Prime Basic) and $65/month (Prime Premier, annual option $700). Pricing for procedures is quote-based and varies by case. The practice targets individual consumer patients across Southern California, with primary segments in cosmetic and preventive/general dentistry and secondary segments in restorative, emergency, and pediatric care. Patient acquisition is driven by brand and reputation (Forbes/Haute Living features, 5-star reviews, "Hollywood's #1 Top Rated Cosmetic Dentist" positioning), content marketing through an active blog and social channels (Instagram at 5.4K+ followers, Facebook), local SEO across location-specific pages, and PR/earned media. The firm is founder-owned with no institutional investors, no parent company, and no disclosed funding rounds.

Name

TruGlo Modern Dentistry

Legal name

TruGlo Modern Dentistry

Website

https://glomoderndental.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TruGlo Modern Dentistry is a founder-owned, multi-location dental practice in Southern California (Hollywood, Beverly Hills, Calabasas, La Jolla) offering cosmetic, restorative, preventive, emergency, and pediatric dentistry to individual consumer patients, with a subscription membership plan and in-house clinical technology.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Comprehensive Orthodontic Clinics (HLABABAA), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• Cosmetic dentistry services
• General dental care
• Dental implants
• Teeth whitening services
• Emergency dental services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services Revenue: Revenue generated from providing comprehensive dental services including cosmetic treatments (teeth whitening, veneers, bonding, Invisalign), restorative procedures (fillings, crowns, bridges, implants, root canals), preventive care (cleanings, exams, x-rays), and emergency dentistry. Payment is due at time of service unless other arrangements are made in advance.
2. Membership Plans (TruGLO Savings Plan): Subscription-based membership plans offering discounted dental services. Prime Premier plan at $65/month or $700/year provides free cleanings, exams, x-rays, and 40% off major/basic services. Prime Basic plan at $55/month or $400/year provides 15% off all dental services. These recurring membership fees provide predictable revenue stream.
3. Insurance Processing: The practice works with most PPO insurance plans including Delta Dental PPO, billing and processing insurance claims on behalf of patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TruGlo Modern Dentistry is a multi-location dental practice that provides comprehensive dental services spanning cosmetic treatments (teeth whitening, veneers, bonding, Invisalign), restorative procedures (fillings, crowns, bridges, implants, root canals, dentures), preventive care (cleanings, exams, x-rays), pediatric dentistry, sedation dentistry, and same-day emergency dental care. The practice operates four offices across Southern California and also offers subscription-based membership plans (TruGLO Savings Plan) that provide discounted services to patients without dental insurance.

Product overview

TruGlo Modern Dentistry is a dental practice offering a comprehensive range of dental services. The practice operates as a single-location dental office with multiple service categories including cosmetic treatments (Teeth Whitening, Bonding, Dental Porcelain Veneers), orthodontic treatment (Invisalign), and restorative treatments (Dental Fillings, Dental Crowns, Dental Implants, Root Canal Treatment, Dental Bridge, Dentures). Additional services include emergency dentistry, sedation dentistry, and specialized devices like Snore Guards for sleep apnea. The practice also offers an in-house membership program called TruGLO Savings Plan for patients without dental insurance coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Teeth Whitening

Quantifiable outcome

• TruGLO Savings Plan valued at $1,200 (Premier) and $950 (Basic) provides significant cost savings for patients
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Delta Dental PPOminorOthersThe practice accepts Delta Dental PPO insurance plans and works with most PPO insurance plans to deliver dental care and process insurance claims on behalf of patients.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Pacific Dental Services: Pacific Dental Services is one of the largest US DSOs supporting hundreds of offices across multiple states including California — comparable as a broad incumbent that competes with TruGlo for both patients and associate dentists in SoCal.
• Sonrava Health: Sonrava Health is a PE-backed dental and orthodontic platform operating multi-specialty practices including cosmetic and orthodontic services in California — comparable as a consolidator competing for premium cosmetic case flow.
• Heartland Dental: Heartland Dental is the largest US DSO supporting over 1,700 offices nationwide — relevant as a scaled incumbent representing the roll-up archetype that could acquire or compete with a multi-location group like TruGlo.
• Aspen Dental: Aspen Dental is a national DSO brand operating hundreds of offices offering general, cosmetic, and restorative dentistry — comparable as a large-scale DSO incumbent targeting the same general and cosmetic patient base as TruGlo.

Regional players

• BrightNow! Dental: BrightNow! is a multi-location DSO with deep California presence offering general, cosmetic, and orthodontic services — comparable as a regional competitor operating in overlapping SoCal geographies.
• Western Dental & Orthodontics: Western Dental is one of the largest California-headquartered DSOs offering general, cosmetic, and orthodontic services across the same SoCal submarkets as TruGlo — directly comparable geographically though with a broader, value-tier positioning.

Direct peers

• Tend Dental: Tend is a venture-backed, premium-positioned dental group offering cosmetic, general, and orthodontic services in a hospitality-led format with membership-style pricing — closely comparable to TruGlo's brand-led, premium cosmetic play.
• Dr. Dental: Dr. Dental is a multi-location family and cosmetic dental group operating its own in-house membership and discount plan — closely comparable to TruGlo as a similarly scaled private group practice with subscription patient financing.
• Mint Dentistry: Mint Dentistry is a premium, design-forward multi-location dental group offering general, cosmetic, and orthodontic services with an in-house membership plan — directly comparable to TruGlo's premium SoCal positioning and subscription-based patient financing.

Others

• Invisalign (Align Technology): Align Technology is the manufacturer of Invisalign clear aligners offered by TruGlo — relevant as a key supplier/economic counterparty whose pricing, marketing, and provider-program changes directly affect TruGlo's orthodontic unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dr.rhondakalasho
• Instagraminstagram.com/dr.rhondakalasho/?hl=en
• LinkedInlinkedin.com/company/rhonda-kalasho-dds-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruGlo Modern Dentistry