Trikoder d.o.o.

What Trikoder d.o.o. does

Trikoder d.o.o. is presented in the source material as a Zagreb, Croatia-based private entity; the substantive operational data, however, describes Njuškalo d.o.o., the Croatian-registered digital marketplace platform (stylized 'Njuškalo') that is part of Styria Media Group AG. Njuškalo operates a mobile-first classifieds marketplace serving individual consumers and business users with categories spanning general goods, vehicles, and real estate. Users submit ads in as few as two clicks via a mobile app that uses a proprietary AI photo-recognition model to suggest category, average price, recommended price range, and predicted time-to-sale. Integrated payment and delivery are handled through PayProtect, which provides a buyer money-back guarantee and eliminates the need to share IBANs or personal information. The platform also offers a 360° in-app vehicle-recording feature for richer auto listings. Scale metrics disclosed on the company's about page include 1.9 million weekly active users, 2.9 million active ads, 1+ million app downloads, 4.8 million monthly visitors, 48% internet reach in Croatia, and 165 employees. Distribution is self-serve direct-to-consumer via web (njuskalo.hr) and mobile applications, with no disclosed reseller or partnership channels.

The business model is a marketplace transaction-fee and listing-fee structure: commission economics on transactions through PayProtect and paid listing arrangements for business users posting multiple ads. Specific pricing tiers are not publicly disclosed. The company serves a hybrid segmentation — primary individual consumers (C2C use cases for items, vehicles, real estate, parcels) and a secondary business-user segment concentrated in real estate, which was reinforced by the 2022 acquisition of Dimedia internet tehnologies, a developer of business software for real-estate professionals. The firm is headquartered at Ulica Miroslava Miholića 2, 10000 Zagreb, with Mario Vrgoč as Director and Radomir Bjelopetrović as CTO. Operating geographies are restricted to Croatia. Marketing channels emphasize content (company blog on UX, tech stack, leadership) and dev-community engagement (academic and conference sponsorships), and the firm holds two consecutive years of Great Place to Work certification as a workplace-culture signal.

Strategically, Njuškalo pursues three reinforcing vectors: AI-native listing creation to lower supply friction, embedded fintech (PayProtect) to capture transaction economics and improve buyer trust, and vertical consolidation in real estate (Dimedia). Reported demand indicators include a 70% YoY increase in demand for construction and agricultural parcels. The product cadence in 2022 — Dimedia deal close, PayProtect launch, AI photo-recognition rollout, 360° vehicle capture, and partnership/sponsorship programs — indicates an active, product-led offensive in a single-country market where the firm already holds category-leading reach.

Name

Trikoder d.o.o.

Legal name

Njuškalo d.o.o.

Website

https://trikoder.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Croatia's leading digital marketplace platform, serving individual consumers and business users across general goods, vehicles, and real estate through a mobile-first web and app experience with AI-driven pricing and PayProtect payment. Subsidiary of Styria Media Group AG, with 1.9 million weekly active users and 48% national internet reach.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Listing Fees / Transaction Commission: Marketplace commission on transactions, particularly through PayProtect payment system. Fee-based listing model for business users posting multiple ads.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Trikoder d.o.o. creates web-based sites and applications and provides solutions to online businesses. The company offers custom web development and digital solutions for businesses seeking an online presence, and was founded in 2008 and operates from Zagreb, Croatia.

Differentiator

Problem solved

Functional benefit

Brands

• PayProtect: Payment and delivery service handled directly through the Njuškalo app, offering buyers a money-back guarantee for purchases.
• 360°

Quantifiable outcome

• 70% increase in demand for construction and agricultural parcels compared to previous year
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dimedia internet tehnologiescoreStrategic or Co-development PartnerNjuškalo acquired Dimedia internet tehnologies, a company that develops efficient business software solutions for real estate. This acquisition strengthens Njuškalo's position as the no. 1 place for business users in the real-estate sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Undabot: Croatian software design and development agency specializing in custom web and mobile applications for digital businesses; similar size, location, and capability profile to Trikoder.
• Endava: Global IT services company with significant Eastern European delivery centers (including Croatia, Romania, Serbia) providing custom software development for digital and online businesses; comparable service model and geographic delivery footprint.
• Infinum: Croatian digital product agency headquartered in Zagreb, building custom web and mobile platforms for online businesses across Europe — closely comparable in size, geography, service mix, and target customer profile to Trikoder.

Emerging players

• OLX Group: Global operator of online classifieds and marketplace platforms across emerging markets; relevant as a marketplace operator customer in Trikoder's potential addressable client base for marketplace engineering work.

Broad incumbents

• Asseco Poland: Polish-headquartered IT conglomerate with regional Central/Eastern European operations offering software development and digital platforms across multiple verticals; larger scale, similar regional base.
• EPAM Systems: Large global IT services provider with extensive Eastern European engineering centers including Croatia, competing for similar digital transformation, marketplace, and online-business platform engagements at larger scale.

Others

• Styria Media Group AG: Parent media conglomerate of the Njuškalo marketplace; ecosystem participant that functions both as parent/buyer of Trikoder's marquee client and as a potential direct customer via its broader digital portfolio.

Regional players

• KING ICT: Croatian IT services and system integration company headquartered in Croatia; comparable geographic base and IT services portfolio for Croatian and regional enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/trikoder
• Facebookfacebook.com/Trikoder
• LinkedInlinkedin.com/company/trikoder

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trikoder d.o.o.