What Glamdeva does

Glamdeva operates an online two-sided marketplace that connects UK consumers seeking mobile hair and makeup services with a vetted network of independent beauty professionals. Customers enter booking details (date, time, location), receive an average of 5-10 quotes with pricing, reviews, and portfolios for instant comparison, and complete booking and payment online; service is then delivered at the customer's location by the matched professional.

The platform is built around a cloud-based booking engine with a Stripe-integrated payment gateway supporting Visa, Mastercard, American Express, Apple Pay, and Google Pay under SSL encryption, a customer-facing website at glamdeva.com, iOS and Android mobile apps, a web-based Partner Centre dashboard for business management, and a dedicated Glamdeva Pro App that lets independent stylists and makeup artists update pricing, availability, service area, and bookings in real time. The company has developed specialised service verticals for weddings/bridal, proms and graduations, corporate events, parties, Asian/South Asian bridal makeup, and Black/African skin tone makeup, with additional categories (nails, spray tan, waxing, lashes, brows, aesthetics, massage) signposted as coming soon. A Vehicle Hire service for bridal-party logistics extends the offering beyond pure booking.

Glamdeva monetises through a transaction-based model: customers pay a booking fee and deposit at confirmation, with the remaining balance settled between customer and professional; pros set their own rates and Glamdeva takes a cut on each transaction. The platform claims 500+ active professionals, UK-wide service coverage across major cities, and a 4.7/5 Trustpilot rating. The legal entity is Glamdeva Ltd, registered in England and Wales (company number 11785950) with principal offices in Cardiff. The company is privately held, has disclosed no external venture funding, and operates with a 1-10 person team under CEO Louise Santaana.

Name

Glamdeva

Legal name

Glamdeva Ltd

Website

https://glamdeva.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Glamdeva is a UK online marketplace where consumers compare instant quotes from 500+ vetted mobile hair and makeup professionals and book them online, serving weddings, proms, corporate events, and cultural-beauty occasions nationwide.

Ownership category

akta.pro rank

Product category

Online Beauty Services Marketplace

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Beauty & Personal Care Marketplaces (CRAFABAB)

akta.pro secondary industries

Mobile Makeup (On-Location) (HSALAMAC), Mobile Hairdressing Services (At-Home/On-Location) (HSALAAAO)

Keywords

• Online beauty marketplace
• Mobile makeup booking
• Hair styling services
• Bridal beauty services
• Beauty professional network

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Booking Fee / Commission: Glamdeva charges customers a booking fee and deposit upon booking confirmation. The remaining balance is paid to the beauty professional before service. This is the primary revenue stream as an online booking platform facilitating connections between beauty professionals and clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Glamdeva operates a UK-wide online marketplace where customers enter a date, time, and location to instantly receive 5-10 comparable quotes from vetted mobile makeup artists and hair stylists, then book and pay securely online. The platform also provides beauty professionals with a cloud-based Partner Centre dashboard and the Glamdeva Pro mobile app to manage services, pricing, availability, and bookings.

Product overview

Glamdeva operates a unified marketplace platform for mobile beauty services in the UK. The core offering combines an online booking marketplace where customers can search, compare prices, and book hair and makeup professionals with supporting tools for service providers. The ecosystem consists of the customer-facing booking platform (glamdeva.com/book), the Glamdeva Pro App for Android and iOS for professionals to manage their business on mobile devices, the Partner Centre web dashboard for business management, and vehicle hire logistics for transport coordination. Service offerings span hair styling, makeup application (with specialist variants for Asian, African/Black, and bridal makeup), and event services for weddings, proms, parties, and corporate events. Additional beauty services including nails, spray tan, waxing, lashes, brows, aesthetics, and massage are listed as coming soon.

Differentiator

Problem solved

Functional benefit

Products and services

• Glamdeva Mobile Beauty Services Platform UK-based online marketplace that connects customers with vetted mobile hair and makeup professionals. Enables price comparison across 5-10 quotes, instant booking, secure online payments, and on-location beauty service delivery.
• Hair Styling Services Mobile hair styling services provided by vetted professionals for weddings, parties, proms, and other events across the UK.
• Makeup Application Services Mobile makeup services including bridal, occasion, editorial, and specialised makeup for diverse skin tones delivered by qualified makeup artists at the customer's location.
• Wedding & Bridal Makeup Artist Services Full bridal beauty services including trials, day-of application, and coordination with other suppliers for wedding morning logistics, delivered by mobile makeup artists across the UK.
• Prom Hair & Makeup Services Specialised mobile hair and makeup services for school proms and graduations, including group bookings for multiple attendees with student-friendly pricing.
• Asian Makeup Artist Services Specialist Indian and Asian makeup artist services with cultural understanding of traditions such as sindoor, bindi, dupatta styling, and South Asian bridal looks, plus textured hair expertise.
• African & Black Makeup Artist Services Specialist services for Black and African skin tones and textured hair, including African bridal makeup with appropriate product knowledge and techniques.
• Glamdeva Pro App Mobile application for beauty professionals to manage bookings, update availability, set pricing, upload portfolio images, and coordinate their business on the go. Available on Android and iOS.
• Partner Centre (Pro Dashboard) Cloud-based booking management software for beauty professionals to control services, pricing, working hours, location coverage, free mileage, maximum area coverage, and business accounts from a single dashboard, with the ability to add off-platform bookings.
• Vehicle Hire Services Vehicle hire for beauty professionals and bridal parties across UK towns and cities, providing transport for kit and personnel to manage multi-location wedding logistics.

Quantifiable outcome

• Over 500 skilled beauty professionals available nationwide
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bark: Bark.com is a UK-based marketplace that connects consumers with local professional service providers across many categories including beauty. It overlaps with Glamdeva in helping customers compare and book local beauty professionals, though it spans many verticals beyond beauty.
• Urban Company: Urban Company (formerly UrbanClap) is a leading global marketplace for home beauty and wellness services in multiple countries, including categories like at-home salon and makeup. It is a comparable model to Glamdeva for mobile beauty professionals delivering services at the customer's location.
• Treatwell: Treatwell is one of the largest UK/Europe-wide beauty services booking marketplaces, connecting customers with hair, beauty, and wellness professionals. It is broadly comparable to Glamdeva as a two-sided marketplace for beauty services, though it is more salon-focused whereas Glamdeva specializes in mobile/on-location beauty.

Emerging players

• Bidvine: Bidvine (formerly Bidvine.com) is a UK-based online marketplace that matches customers with local professionals who submit custom quotes — similar to Glamdeva's 'instant price comparison from 5-10 professionals' mechanic. Comparable in marketplace model and quote-based booking flow, though broader than beauty.
• Beauty Butler: Beauty Butler (and similar UK on-demand mobile beauty apps) operate in the same niche of at-home beauty service booking, competing for both the same customer base and professional supply. Directly comparable marketplace concept for Glamdeva's core service.

Regional players

• Glamsquad: Glamsquad is a US-based on-demand mobile beauty services platform sending hair and makeup professionals to clients. Strong business-model parallel to Glamdeva, though Glamsquad operates in North America rather than the UK, serving as a regional/global analog.

Direct peers

• Priv: Priv is a London-based on-demand beauty services app for at-home hair, makeup, and nail services delivered by vetted professionals. Closely comparable to Glamdeva in target customer, mobile/on-location positioning, and vetted professional network model.
• Blow LTD: Blow LTD is a London-based mobile blow-dry and beauty service that sends vetted professionals to clients' homes, hotels, and offices. Direct overlap with Glamdeva's mobile hair styling and makeup offerings, with a strong shared focus on on-location beauty services for occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/glamdeva
• YouTubeyoutube.com/channel/glamdeva
• Facebookfacebook.com/glamdeva
• LinkedInlinkedin.com/company/glamdeva
• Instagraminstagram.com/glamdeva

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glamdeva