Blow
BLOW Ltd is a UK-based online marketplace, founded in 2013, that connects consumers with freelance mobile hair and makeup artists who deliver services at the customer's location across England, Scotland, and Wales via the Glamdeva-powered booking platform.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Blow does
BLOW Ltd is a UK-based online marketplace that connects consumers with a network of vetted, freelance mobile hair and makeup artists who deliver beauty services at the customer's chosen location. Founded in 2013 and headquartered in London, the company operates across England, Scotland, and Wales, with named service coverage in London, Birmingham, and Manchester. The platform is powered by Glamdeva and provides live search, instant price comparison across multiple professionals, secure 24/7 online booking, and integrated payments via Stripe, Visa, Mastercard, American Express, Apple Pay, and Google Pay.
The product surface spans general mobile hair and makeup, blow-dries, hair and makeup packages, prom services, and dedicated verticals for Black/African and Asian/South Asian makeup artists with cultural-specialty expertise. The company's go-to-market is self-serve / product-led: customers discover the service primarily through SEO-driven city-level blog content and organic social (Instagram, Twitter/X, Facebook, LinkedIn, YouTube), while professionals are onboarded via WhatsApp. Revenue is generated through transaction fees/commissions on bookings and pro listing arrangements; pricing is quote-based and not publicly disclosed.
The company has raised approximately $18.9M across four funding rounds between 2016 and 2019, with strategic investors including Debenhams, Unilever Ventures, and Behemoth, and completed one acquisition (Return To Glory, November 2016). The most recent disclosed fundraise was September 2019, and the company's ownership is privately held with no disclosed parent company or public-market presence. Headcount is 101-250 employees.
Blow firmographics
Firmographics- Name
- Blow
- Legal name
- BLOW Ltd
- Website
- https://blowltd.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BLOW Ltd is a UK-based online marketplace, founded in 2013, that connects consumers with freelance mobile hair and makeup artists who deliver services at the customer's location across England, Scotland, and Wales via the Glamdeva-powered booking platform.
- Ownership category
- akta.pro rank
Blow industry classification
Industry- Product category
- Mobile Beauty Services Marketplace
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- akta.pro primary industry
- Mobile Hair Styling & Blowouts (HSALAMAA)
- akta.pro secondary industries
- Mobile Bridal & Special Event Beauty (On-Site) (HSALAMAK), Mobile/On-Location Makeup Services (HSALAHAJ)
Keywords
Where Blow is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Blow business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Service Booking Commission: BLOW acts as a marketplace connecting customers with mobile hair and makeup artists. The platform generates revenue through service bookings where customers pay for beauty services delivered at their location. Professionals pay to be listed on the platform or the company takes a commission on bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | On-demand beauty services at customer location |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Blow product offering
Product offeringCore offering
BLOW operates an online marketplace that connects customers with a network of vetted mobile hair and makeup artists who deliver professional beauty services at the customer's chosen location across the UK. The platform enables live search, instant price comparison across multiple professionals, and secure online booking with integrated payments. Services span blow-dries, makeup application, hair and makeup packages, and specialised cultural bridal styling.
Product overview
BLOW is a mobile beauty services platform operating across the UK, connecting clients with professional hair and makeup artists who deliver services at the customer's location. The core offering consists of Mobile Hair and Makeup Artists as the primary service, supported by specific services including Blow-Dries, Makeup Service, Hair and Makeup Packages, and Prom Hair and Makeup. The platform also offers two specialised service categories: African and Black Makeup Artists targeting clients with melanin-rich skin and Afro-textured hair, and Asian Makeup Artists for clients seeking expertise in Asian skin tones and cultural bridal traditions. The Mobile Makeup Artists (MUA) service provides professional artists with mobile capability for various occasions. BROW operates through an online booking platform (powered by GlamDeva) that enables instant price comparison, secure payments, and access to a network of vetted beauty professionals.
Differentiator
Problem solved
Functional benefit
Companies that use Blow
Customer profileSegments4 records
Ideal customer profiles3 records
Blow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Blow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GlamdevacoreBLOW operates through the Glamdeva platform for booking and payments. The integration allows BLOW to leverage Glamdeva's booking infrastructure, payment processing (Stripe, Visa, Mastercard, American Express, Apple Pay, Google Pay), and professional network management. BLOW professionals are recruited through Glamdeva's pro onboarding system.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Blow competitors and assessment
Company assessmentDirect peers
- StyleSeat: Online marketplace for booking hair, beauty and grooming services with discovery and pro profiles. Comparable marketplace flow, pro-side recruitment, and event/customer-driven booking dynamic as BLOW.
- Glamsquad: US-based on-demand mobile beauty services platform delivering hair and makeup to client locations. Comparable mobile marketplace model, service mix (hair + makeup) and event-driven customer base as BLOW.
- Soothe: On-demand mobile wellness and beauty platform delivering massage, hair and aesthetic services to customers' locations. Comparable mobile on-demand services model and premium customer positioning as BLOW.
- Vagaro: Beauty and wellness booking platform with marketplace and business management tools for salons and mobile pros. Comparable pro-side onboarding and consumer booking experience to BLOW's marketplace.
- Booksy: Booking and marketplace platform for beauty and wellness professionals, serving both customers and pros. Comparable SaaS-plus-marketplace position in the hair/beauty category to BLOW's booking flow.
- Priv (priv.co): On-demand mobile beauty and wellness platform offering in-home hair, makeup and spa services. Comparable mobile-concierge model and customer segments (events, bridal, special occasions) to BLOW.
- Treatwell: Largest UK-based online booking marketplace for hair and beauty services, connecting customers with salons and mobile professionals. Directly comparable marketplace model, geography and target customer base as BLOW.
Broad incumbents
- Fresha: Global beauty and wellness booking platform and marketplace serving salons, spas and independent professionals. Comparable marketplace infrastructure and pro-side economics, with broader geographic footprint than BLOW.
- Urban Company (UrbanClap): Large multi-category home services marketplace with a strong beauty vertical including at-home salon services. Comparable marketplace technology and mobile beauty offering, though broader in scope and geographies than BLOW.
Others
- Glamdeva: Booking infrastructure partner and platform layer that powers BLOW's live search, price comparison and payment flow. Comparable technology category (beauty booking platform) and tightly coupled ecosystem participant for BLOW.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blow social profiles
Digital presenceBlow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blow leadership team
Management profileNumber of profiles
Profiles8 records
Blow funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blow M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blow
What does Blow do?
BLOW operates an online marketplace that connects customers with a network of vetted mobile hair and makeup artists who deliver professional beauty services at the customer's chosen location across the UK. The platform enables live search, instant price comparison across multiple professionals, and secure online booking with integrated payments. Services span blow-dries, makeup application, hair and makeup packages, and specialised cultural bridal styling.
Is Blow a public or private company?
Blow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blow founded?
Blow was founded in 2013. It employs 101 to 250 people.
Where is Blow based?
Blow is headquartered in London, United Kingdom, in the Europe region.
How does Blow make money?
One revenue line is on record: service Booking Commission.
Who are Blow's main competitors?
Direct peers on record are StyleSeat, Glamsquad, Soothe, Vagaro, Booksy, Priv (priv.co) and Treatwell. Broad incumbents are Fresha and Urban Company (UrbanClap). Glamdeva is listed as an others.
Does Blow have an API?
No public API is recorded for Blow.
What industry is Blow in?
Blow's product category is Mobile Beauty Services Marketplace. Its primary akta.pro industry code is HSALAMAA, Mobile Hair Styling & Blowouts, with a secondary code of HSALAMAK, Mobile Bridal & Special Event Beauty (On-Site). Its NAICS code is 812112.