What Moving24 does

Moving24 operates a two-sided lead generation marketplace that connects consumers seeking residential and commercial removal services with verified removal companies. On the consumer side, users describe their move through a multi-step quote request wizard (property type, move size, dates, services needed) and receive up to six tailored quotes from matched removalists at no cost and with no obligation. On the B2B side, removal companies — numbering 230+ on the Moving24 Australia platform and 5,000+ across the broader SkyDreams network — purchase verified leads on a pay-per-lead basis with a 7-day free trial, no fixed costs, and no notice period. The platform is built around a proprietary matching system that pairs consumers with removalists equipped to handle the specific move based on location, move type, and service specifications, supported by a verified reviews system (8.6/10 average across partners) and dedicated account management.

The business operates on a transaction-based revenue model: free for consumers, pay-per-lead for removal companies, with lead prices varying by geography and lead category and billing handled through Adyen N.V. and SmartDebit payment infrastructure. The go-to-market combines a self-service B2B partner registration portal with strong consumer-side SEO and content marketing (city guides, cost guides, service-specific articles) that drives 100,000 unique monthly visitors from Google search results. Moving24 is owned and powered by SkyDreams B.V., a Dutch holding company headquartered in Utrecht, founded in 2002 by Luís Verbakel and Mark Feenstra. The SkyDreams network spans 150+ online marketplace brands across 17 countries, with localized removal brands in the UK, Ireland, Italy, France, Germany, Spain, and Switzerland, providing both distribution scale and a platform for geographic expansion of the Moving24 proposition.

Name

Moving24

Legal name

Moving24 (owned and powered by SkyDreams B.V.)

Website

https://au.moving24.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Moving24 is a two-sided lead generation marketplace connecting Australian consumers seeking removal services with verified removal companies via a free quote-comparison platform and a pay-per-lead B2B portal, operating as part of the SkyDreams B.V. network spanning 17 countries.

Ownership category

akta.pro rank

Product category

Moving Services Marketplace

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Household Goods Move Management (Vendor Coordination) (HSAKAJAE)

akta.pro secondary industries

Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE), Dedicated/Exclusive-Use Interstate Moves (HSAKABAF)

Keywords

• Removal marketplace
• Lead generation platform
• Moving quote comparison
• Removalist lead network
• Interstate moving service

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Pay-per-Lead (B2B): Removal companies pay for each qualified lead received through the platform. Leads include verified phone numbers. No fixed costs, no notice period, cancel anytime. Pay-per-lead model generates revenue from the 5,000+ partner businesses on the platform.
2. Consumer Lead Generation (B2C): Free service for consumers to request quotes; revenue generated from businesses paying for the leads that consumers provide. Consumers submit requirements and receive up to 6 quotes from matched removalists at no cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Moving24 operates a two-sided online marketplace that connects consumers seeking household or commercial removal services with verified removal companies. Consumers submit their move details free of charge through a quote request form and receive up to 6 customized quotes from matched removalists. Removal companies register on the partner platform, select their target geographic areas and lead categories, and receive verified leads with consumer contact details on a pay-per-lead basis.

Product overview

Moving24 is a dual-sided lead-generation marketplace that operates a consumer-facing quote comparison platform and a partner-facing lead management portal. The core consumer platform allows users to describe their move through a quote request wizard and receive up to 6 customized quotes from matched removal companies. The partner platform enables removal businesses to receive verified, pay-per-lead quote requests with full customization by location and service type, backed by a dedicated account manager and 24/7 online account tools. The platform's proprietary advanced matching system pairs consumers with removalists based on move specifications. Supporting infrastructure includes a verified reviews system (8.6/10 average platform rating) and an international network spanning 7 countries under the SkyDreams parent company umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Moving24 Consumer Platform A consumer-facing quote comparison marketplace for individuals and families seeking removal services. Users describe their move through an online wizard (property type, size, dates, services needed) and receive up to 6 customized quotes from matched removalist companies free of charge, with no obligation.
• Moving24 Partner Platform A B2B portal where removal companies register, select target geographic areas and lead categories (domestic, commercial, international), and receive verified leads with consumer phone numbers. Partners pay per lead on a transaction basis with a 7-day free trial, a 24/7 online account, and a dedicated account manager.

Quantifiable outcome

• Save up to 40% on removal costs by comparing quotes
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SkyDreams.comcoreOthersSkyDreams.com is the parent company and online lead generation network that owns and powers Moving24. Founded in 2002 by Mark Feenstra and Luís Verbakel, SkyDreams connects customers and service professionals related to home and move projects. The network features over 150 online marketplace brands serving 17 countries, including regional moving platforms in Ireland (Getamover.ie), Italy (Traslochi24.it), France (Demenagement24.com), Germany (Umzug-365.de), Spain (Mudanzas24.es), UK (Getamover.co.uk), and Switzerland (Umzug-365.ch, Demenagement-365.ch).
• 5,000+ Removal Companies (Partner Network)coreChannel Partner/ Reseller/ DistributorRemoval companies across Australia partner with Moving24 to attract local consumers looking for their services. Partners receive verified leads with phone numbers, can customize targeting by area and category, and only pay for leads received. The network includes over 5,000 partner businesses across 150+ markets with 78,000 annual quote requests and 1 million+ completed projects.
• Adyen N.V.minorOthersPayment processing partner that secures and encrypts financial data for Moving24's billing system alongside SmartDebit.
• SmartDebitminorOthersDirect debit payment processing partner that secures and encrypts financial data alongside Adyen N.V.
• Australian Furniture Removers Association (AFRA)minorStrategic or Co-development PartnerIndustry association referenced on the platform; AFRA accreditation is recommended for Australian removalists seeking professional certification and standards compliance.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Angi (formerly Angie's List / HomeAdvisor): Major US home services lead generation platform. Operates at significantly larger scale with a pay-per-lead model comparable to Moving24's, including moving services as a sub-category.
• Airtasker: ASX-listed Australian marketplace for local services and tasks. A larger and publicly traded incumbent that competes for the same consumer demand for moving help and related home services.
• Thumbtack: Large US home services marketplace that pioneered the pay-per-lead model for connecting consumers with local professionals. Direct structural analog to Moving24's marketplace mechanics at greater scale.

Emerging players

• TaskRabbit: Global marketplace for local task-based services. While focused on smaller jobs, TaskRabbit's expansion into furniture and small moves places it in partial competition with Moving24's removalist partners.
• Houzz Pro: Software and lead generation platform for home professionals. Overlaps with Moving24 in providing lead gen and business management tools to home services professionals, including movers.

Direct peers

• Bark.com: UK-headquartered services marketplace operating in 8+ countries with a similar pay-per-lead model. Direct competitor to Moving24's European SkyDreams sister brands in adjacent categories.
• hipages: Australia's leading home services marketplace connecting consumers with tradies across multiple categories. Competes with Moving24 in the Australian home services lead-gen space and could expand into the removalist vertical.
• Oneflare: Australian two-sided marketplace for local services including home removals. Operates a similar pay-per-lead model targeting the same SMB and consumer segments as Moving24.
• Getamover: UK-based removalist lead generation platform that is a direct SkyDreams sister brand to Moving24. Operates the same business model in the UK and Irish markets.

Regional players

• ServiceSeeking: Australian services marketplace posting jobs and receiving quotes. Competes with Moving24 for SMB service providers and consumers seeking moving quotes, though with a different lead distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving24