LiveMetta
LiveMetta is a private, family-owned boutique Pilates and Yoga studio chain operating 11 Southern California locations with cross-location memberships, plus STOTT PILATES teacher training and yoga certification programs.
- Company typePrivate
- Founded2018
- HeadquartersMission Viejo, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
LiveMetta firmographics
Firmographics- Name
- LiveMetta
- Legal name
- Soar Fitness LLC DBA LiveMetta
- Website
- https://livemetta.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LiveMetta is a private, family-owned boutique Pilates and Yoga studio chain operating 11 Southern California locations with cross-location memberships, plus STOTT PILATES teacher training and yoga certification programs.
- Ownership category
- akta.pro rank
LiveMetta industry classification
Industry- Product category
- Boutique Pilates and Yoga Studio Services
- NAICS
- All Other Schools and Instruction (61169), Educational Services (61)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where LiveMetta is headquartered
LocationHeadquarters
- HQ city
- Mission Viejo
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
LiveMetta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Membership Subscriptions: Recurring monthly memberships providing access to classes across all studio locations. Membership tiers include Unlimited Pilates, Unlimited Yoga, LiveMetta Unlimited (all-in-one), and tiered frequency plans (4x, 8x, 12x per month).
- Class Packages: One-time class package purchases offering a set number of classes valid for a defined period. New clients can purchase introductory offers such as 2 Weeks All Access for $24.
- Private Sessions: One-on-one personalized Pilates training sessions tailored to individual goals, available at all studio locations. First session priced at $40.
- Private Events: Group private Pilates classes for 4-12 people, perfect for bachelorettes, birthdays, team events. Priced at $300 per group class.
- Teacher Training Programs: Comprehensive 200-hour Yoga Teacher Training and STOTT Pilates certification courses. Early bird pricing at $2,750, full price $3,250.
- Merchandise: Sale of grip socks required for reformer classes, yoga mats (rentable or purchasable), and other studio merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 2 Weeks All Access for $24 |
| Subscription | Monthly | 50% Off First Month Membership |
| Subscription | Pay-as-you-go | New Student Yoga Special: 2 weeks unlimited yoga for $35 |
| Unit Pricing | Pay-as-you-go | Brea Founding Offer: 3 Pilates Classes for $1 |
| Subscription | Pay-as-you-go | Private Session First Timer: $40 |
| Unit Pricing | Pay-as-you-go | Private Party: $300 per group |
| Subscription | Multi-year contract | Yoga Teacher Training: $2,750-$3,250 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
LiveMetta product offering
Product offeringCore offering
LiveMetta operates 11 boutique Pilates and Yoga studios across Southern California, delivering group Reformer and Mat Pilates classes, multi-style Yoga classes (Vinyasa, Power Flow, Yin, Kundalini, Hatha, Iyengar and specialty formats), and one-on-one Private Pilates sessions on a membership and class-package basis. The company additionally runs STOTT PILATES instructor certification (as the only Licensed Training Center in Southern California) and a 200-Hour Yoga Teacher Training program, supported by booking through its website and iOS/Android mobile apps.
Product overview
LiveMetta is a boutique Pilates and Yoga studio chain operating 11 locations across Southern California (Dana Point, Huntington Beach, Fountain Valley, Laguna Beach, Laguna Niguel, Long Beach, Mission Viejo, Newport Beach, Orange, Tustin, Brea, and Encinitas). The company offers a unified wellness platform centered on mindful movement, combining Reformer Pilates and Mat Pilates classes at multiple difficulty levels (from Orientation to Power), diverse yoga offerings (Vinyasa, Power Flow, Yin, Kundalini, Iyengar, and specialty formats), and personalized Private Sessions. Education services include STOTT PILATES instructor certification (the only licensed training center in Southern California) and a 200-Hour Yoga Teacher Training program. The company also hosts community events such as Private Parties and the annual Love & Kindness Studio Tour. Membership options range from class packages to unlimited monthly plans, all providing cross-location access. The studios operate under the founding principle of 'Metta' (loving-kindness), emphasizing community and mindfulness alongside physical fitness.
Differentiator
Problem solved
Functional benefit
Products and services
- Reformer Pilates Classes Group Pilates classes using STOTT PILATES Reformer equipment at multiple levels (Orientation, Foundation, Reformer+, Sculpt, Power, and Cardio Intervals), provided to adult members at all 11 studio locations.
- Mat Pilates Classes Mat-based Pilates classes focused on building abdominal, back, and pelvic strength while improving flexibility and body awareness; offered to adult members.
- Yoga Classes Yoga instruction across styles including Vinyasa Flow, Power Flow, Gentle Flow, Yin Yoga, Kundalini, Hatha, Iyengar, and specialty formats (e.g., Fire Flow, Yin Yoga & Sound, Soul Flow), for adult members across studios.
- Private Pilates Sessions One-on-one and small-group personalized Pilates training tailored to individual goals, injury recovery, or practice advancement, available at all studio locations.
- STOTT PILATES Education & Training Internationally recognized Pilates instructor certification and continuing education courses, delivered via the only STOTT PILATES Licensed Training Center in Southern California (Los Angeles and Orange County).
- 200-Hour Yoga Teacher Training Comprehensive 200-hour yoga teacher training covering philosophy, anatomy, alignment, sequencing, meditation, and teaching methodology for aspiring yoga instructors.
- Pilates & Yoga Workshops Specialized workshops featuring guest instructors (e.g., Bryan Kest) designed to deepen yoga and Pilates practice beyond regular class offerings.
- Online Pilates Education Virtual, instructor-led Pilates education programs, including STOTT PILATES courses and workshops delivered remotely for distant learners.
- Private Party Events Customized group Pilates events for 4–12 people (bachelorettes, birthdays, team events), featuring a 50-minute private class with personalized instruction at $300 per group.
- Studio Memberships Recurring monthly memberships — 4x, 8x, 12x visits, Unlimited Pilates, Unlimited Yoga, and LiveMetta Unlimited (all-in-one Pilates + Yoga) — providing cross-location access across all 11 studios.
- 2 Weeks All Access Introductory Offer Introductory offer providing 2 weeks of unlimited access to all Yoga, Pilates, and Fitness classes across all 11 studios for $24, designed to convert new clients into members.
- Studio Merchandise Studio merchandise including required grip socks for reformer classes, yoga mats (rental or purchase), and other branded items sold across LiveMetta locations.
Quantifiable outcome
- 174 reviews with Excellent rating on Trustindex
- +2 more outcomes
Companies that use LiveMetta
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
LiveMetta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
LiveMetta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Merrithew/STOTT PILATEScoreLiveMetta is the only STOTT PILATES Licensed Training Center for Los Angeles and Orange County. STOTT PILATES is referred to as the 'Ivy League' of Pilates Education. LiveMetta offers comprehensive instructor training and certification programs using the Merrithew/STOTT Pilates curriculum.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
LiveMetta competitors and assessment
Company assessmentDirect peers
- Bodyrok: Boutique Pilates studio franchise with SoCal locations offering high-intensity Reformer-based 45-minute group classes; comparable membership model and target customer in overlapping geographies.
- YogaWorks: Multi-location yoga and Pilates studio chain with strong Southern California roots, offering teacher training programs — directly comparable in product mix, geography, and educational vertical.
- Solidcore: National boutique Pilates brand offering 50-minute Reformer-based group classes on proprietary 'Sweatlana' machines with subscription pricing. Comparable target customer (wellness-focused, affluent) and similar SoCal presence.
- SLT: Boutique studio chain combining Pilates-based Megaformer classes with yoga and cardio; competes for the same premium boutique customer as LiveMetta across multiple US markets.
- Club Pilates: Largest Pilates franchise in the US with 700+ studios offering group Reformer classes at similar price points. Direct competitor for LiveMetta's core Reformer offering and the primary franchise alternative for aspiring studio owners.
Emerging players
- Pilates Anytime: Largest online Pilates streaming platform with thousands of on-demand classes; an emerging digital competitor to LiveMetta's Online Pilates Education program and a partial substitute for in-studio practice.
Regional players
- Pure Yoga: Premium yoga studio chain operating primarily in Hong Kong, Singapore, Taiwan, and New York; comparable in premium positioning and teacher-training depth but does not compete in LiveMetta's SoCal footprint.
Broad incumbents
- Equinox: Premium fitness club operator with SoCal locations that include Pilates, yoga, and recovery services as part of a broader luxury fitness portfolio; overlaps with LiveMetta's affluent target customer but competes as part of a much wider offering.
- Merrithew / STOTT PILATES: The licensor of LiveMetta's exclusive training center status and the 'Ivy League' of Pilates education; operates its own training centers globally and competes indirectly through other licensed centers and direct digital education.
- CorePower Yoga: Largest US yoga chain with 200+ studios offering heated yoga plus Pilates and teacher training; broader scale and heated-format specialization make it a broader incumbent rather than a direct niche competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
LiveMetta social profiles
Digital presenceLiveMetta financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveMetta leadership team
Management profileNumber of profiles
Profiles12 records
LiveMetta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveMetta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveMetta
What does LiveMetta do?
LiveMetta operates 11 boutique Pilates and Yoga studios across Southern California, delivering group Reformer and Mat Pilates classes, multi-style Yoga classes (Vinyasa, Power Flow, Yin, Kundalini, Hatha, Iyengar and specialty formats), and one-on-one Private Pilates sessions on a membership and class-package basis. The company additionally runs STOTT PILATES instructor certification (as the only Licensed Training Center in Southern California) and a 200-Hour Yoga Teacher Training program, supported by booking through its website and iOS/Android mobile apps.
Is LiveMetta a public or private company?
LiveMetta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LiveMetta founded?
LiveMetta was founded in 2018. It employs 51 to 100 people.
Where is LiveMetta based?
LiveMetta is headquartered in Mission Viejo, United States, in the North America region.
How does LiveMetta make money?
Six revenue lines are on record. Membership Subscriptions are the primary driver. The others are class Packages, private Sessions, private Events, teacher Training Programs and merchandise.
Who are LiveMetta's main competitors?
Direct peers on record are Bodyrok, YogaWorks, Solidcore, SLT and Club Pilates. Pilates Anytime is listed as an emerging player. Pure Yoga is listed as a regional player. Broad incumbents are Equinox, Merrithew / STOTT PILATES and CorePower Yoga.
Does LiveMetta have an API?
No public API is recorded for LiveMetta.
What industry is LiveMetta in?
LiveMetta's product category is Boutique Pilates and Yoga Studio Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of THAJAHAA, Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness). Its NAICS code is 61169 and its SIC code is 7997.