What Digital Estate does

Digital Estate is a New Zealand-headquartered digital marketing agency founded in 2012 by Scott Bradbury, operating a remote-first distributed team model. The firm delivers an integrated service stack across six pillars: Digital Marketing (SEO, Google Ads, Facebook Ads, social), Web Development (WordPress, ecommerce, hosting), Optimisation & AI (CRO, AI chatbots and receptionist, business automation), Insights and Tracking (analytics, competitor benchmarking), Content Marketing (copy, social, email), and Marketing Strategy (lead generation, business automation consulting). The technology backbone combines WordPress, React, JavaScript, PHP, MySQL, Node.js, and the Google Ads API with a GoHighLevel-based white-label CRM/marketing automation platform that is resold to clients at $149-$499/month versus the platform's direct $497/month market price. AI features (Harper chatbot, AI voice receptionist, generative AI for proposals and reports) are delivered through third-party platforms and packaged as part of retainer services.

The client base is concentrated in New Zealand (SMBs across trades, ecommerce, professional services, B2B, manufacturing, financial services) with secondary reach into Australia, served through regional offices in Auckland, Christchurch, Wellington, Hamilton, Tauranga, and Dunedin. Pricing spans from freemium entry points (free SEO audits) through software subscriptions ($149-$499/month) and three retainer tiers ($298-$1,499/month low budget; $1,548-$3,483/month medium budget; $3,488-$10,000+/month higher budget), structured as month-to-month contracts with 30-day cancellation. Distribution is direct, combining phone-based inside sales (0800 165 755), website contact forms, and free 15-minute consultations, with the firm explicitly limiting intake to two new client slots per month and signaling near-capacity operations.

Digital Estate is privately held and bootstrapped with no disclosed institutional funding or external investors. The company has documented long-tenured client relationships (Nutritional Cleansing 8 years, Isa Energy 8 years, Nu-Lite Balustrades 6 years, Nu Eco Windows 6 years, National Loans 5 years) and quantified case-study outcomes (up to 900% ROI, 736% traffic increases, 596% conversion lifts, 4x+ maintained ROAS). Reported headcount is 1-10 employees, consistent with a lean founder-led agency supplemented by remote contractors.

Name

Digital Estate

Legal name

Digital Estate

Website

https://digitalestate.co.nz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Estate is a New Zealand-based digital marketing agency founded in 2012, offering SEO, Google Ads, web development, content, CRO, and GoHighLevel-based automation services to SMBs across New Zealand and Australia on month-to-month retainer contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing Retainers: Monthly retainer agreements providing flexible marketing hours across multiple services. Three tiers: Lower Budget ($298-$1,499/month, 2 hours fulfillment), Medium Budget ($1,548-$3,483/month, 12 hours), Higher Budget ($3,488-$10,000+/month, 32 hours). Includes dedicated account manager, campaign dashboards, and software access. Billed monthly with 30 days notice for changes.
2. SEO Services: Monthly SEO packages starting from $999/month, providing ongoing search engine optimization including technical fixes, content optimization, link building, and monthly growth reports. Revenue generated through recurring monthly service fees.
3. Web Development: One-time project fees for website creation. WordPress websites from $999/setup, Ecommerce websites from $1,499/setup, WP Plugin Development custom quotes. Managed WordPress hosting from $49/month provides recurring revenue.
4. Google Ads Management: Monthly management fees starting from $499/month plus ad spend. Includes $1,800 free credit for new accounts and free click fraud protection ($120/month value). Fixed price up to $5k/month ad spend.
5. Software Access Subscriptions: Monthly SaaS subscriptions for GoHighLevel platform access: Access tier at $149/month, Access + SMS at $197/month, Access + Retainer at $499/month. Minor platform fees for phone numbers, AI messaging, and third-party integrations ($10-$50/month typical). Software built on GoHighLevel platform, not proprietary.
6. SEO Audits: One-time audit fees: Free SEO Audit (limited), Premium Website Audit at $199, Custom Website Audit from $109/hour (minimum 2 hours). Delivered with video analysis and prioritized action plans.
7. Conversion Rate Optimization (CRO): Monthly CRO services starting from $899/month, focused on turning visitors into customers through data-driven improvements, A/B testing, and UX enhancements.
8. Review Management: Monthly reputation management service from $149/month, including automated AI review responses and review generation tools. Additional $49/month for unlimited SMS.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Digital Estate is a New Zealand digital marketing agency delivering integrated digital marketing services across SEO, Google Ads management, web development (WordPress and ecommerce), conversion rate optimization, content marketing, marketing strategy, and AI-powered automation. The agency white-labels the GoHighLevel CRM and marketing automation platform to clients at discounted rates, bundling CRM, sales pipelines, AI chatbots, AI voice receptionist, and business automation tools into retainer packages.

Product overview

Digital Estate is a New Zealand-based search engine marketing digital agency offering a comprehensive suite of digital marketing and web development services. Their core offering consists of six integrated service pillars: Digital Marketing (SEO, Google Ads, Facebook Ads, social media), Web Development (WordPress websites, ecommerce, hosting), Optimisation & AI (conversion rate optimisation, reputation management, CRM integration), Content Marketing (writing, management, email/SMS), Marketing Strategy (automation, lead generation, brand strategy), and Insights & Analytics (tracking, dashboards, competitor benchmarking). The agency also white-labels the GoHighLevel CRM and marketing automation platform to clients, providing access to CRM, sales pipelines, AI chatbots, AI receptionist, and business automation tools as part of their retainer packages. Services are offered as both individual packages (with defined deliverables) and flexible retainers (hourly work with multi-service strategies), with pricing tiers ranging from entry-level ($298-1,499/month) to enterprise ($3,488-10,000+/month).

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services

Quantifiable outcome

• Traffic increase up to 736% (Normark Landscapes case study)
• +8 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• GoHighLevelcoreTechnology or IntegrationDigital Estate is New Zealand's leading GoHighLevel experts, reselling the platform's all-in-one marketing and sales automation software to their clients at heavily discounted rates ($149-$499/month vs $497/month direct). They have mastered the platform's ins and outs and integrate it into all service offerings. As GoHighLevel adds new features, Digital Estate learns them first and incorporates into their service delivery. The partnership enables Digital Estate to provide CRM, automation, AI tools, and business management software as part of their marketing retainer packages.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Square 2 Marketing: Inbound / HubSpot-focused marketing agency offering PPC, SEO, web design, and CRM-driven marketing automation to SMBs. Comparable in revenue model (retainers + tech stack attach) and customer type.
• Disruptive Advertising: Digital marketing agency specializing in paid media management, SEO, and CRO with strong focus on ecommerce and lead-generation clients. Closely comparable on Google Ads management, conversion services, and CRO specialty.
• Zeald: Established NZ digital agency built on web design, SEO and Google Ads serving SMBs across New Zealand and Australia. Highly comparable in service mix, geography, and customer profile to Digital Estate.
• First Page: NZ-founded digital marketing agency (Auckland) offering SEO, Google Ads, social, and web design with strong presence in NZ and Australia. Most directly comparable given identical geography, SMB-to-mid-market focus, and full-service digital offering.
• WebFX: Large US full-service digital marketing agency offering SEO, PPC, web design, and CRO for SMB and mid-market clients. Comparable in service portfolio and retainer-based revenue model, with much larger scale.
• Coalition Technologies: US digital agency offering SEO, web design/development (including eCommerce), and PPC management. Comparable in service breadth across design + marketing, and similar retainer-style engagement with SMB and mid-market customers.
• Hawke Media: Full-service digital marketing agency in the US offering paid media, SEO, email, and CRO on a retainer/project basis to SMB and mid-market clients. Comparable in operating model (multi-service retainer) and customer profile.
• Thrive Internet Marketing Agency: US-based digital agency delivering SEO, PPC, web design and social media marketing to SMBs and enterprises. Directly comparable in service stack, target customer type, and subscription-style engagement model.

Others

• GoHighLevel: All-in-one sales and marketing platform (CRM, automation, AI receptionist, funnels) whose white-labeled access underlies Digital Estate's software subscription product. Enabling infrastructure rather than competitor, but pivotal dependency shaping Digital Estate's economics.

Regional players

• Salt Marketing: Australian digital marketing agency (Brisbane) offering SEO, Google Ads, and web design to SMBs across Australia and NZ. Comparable services and similar target market, but anchored in Australian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/_Digital_Estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Estate