Pulse Marketing Agency

What Pulse Marketing Agency does

Pulse Marketing Agency is a full-service marketing agency headquartered at 1 Merchants Plaza in Bangor, Maine, founded in 2009 as the digital marketing arm of Bangor Daily News. The firm provides six integrated service lines: digital advertising (streaming TV/audio, display, search, and social media), public relations (event marketing, media relations, PR management), graphic design (brand design, print collateral, package design), marketing services (content writing, email marketing, inbound marketing, market research, marketing strategy, social media marketing), audio-visual production (Google 360° tours, animation, photography, video production), and web services (SEO and website design). Its technology stack is centered on SharpSpring marketing automation, Google Ads and Analytics, WordPress CMS, SEMRush SEO tools, and Adobe Creative Cloud, with all marketers holding Google Ads certification and the agency holding SharpSpring Partner, Google Street View Trusted, and SEMRush Certified credentials.

Name

Pulse Marketing Agency

Legal name

Pulse Marketing Agency

Website

https://pulsemarketingagency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Pulse Marketing Agency is a Bangor, Maine-based full-service marketing agency and digital arm of Bangor Daily News, founded in 2009. It serves regional Maine businesses across financial, education, government, hospitality, and manufacturing sectors with advertising, public relations, graphic design, and web services.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Content Strategy & Planning (BPAFAIAG)

Keywords

• Digital marketing services
• Public relations services
• Graphic design agency
• Audio visual production
• Website design services

Headquarters

HQ city

Bangor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: Full-service marketing agency providing digital advertising, public relations, graphic design, marketing services (content, email, inbound, market research, strategy, social media), audio visual production (360 tours, animation, photography, video), and web services (SEO, website design). Revenue generated through professional service fees for ongoing marketing partnerships and project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Pulse Marketing Agency is a full-service marketing agency providing digital advertising, public relations, graphic design, content marketing, audio-visual production, and web services to Maine-based businesses and regional organizations. The agency delivers strategic planning through tactical execution and reporting under a six-pillar service portfolio, combining creative production with paid media buying, SEO, and inbound marketing automation. It operates as the digital marketing arm of Bangor Daily News, serving as agency of record for clients across financial services, healthcare, education, hospitality, manufacturing, and government sectors.

Product overview

Pulse Marketing Agency is a full-service marketing agency founded in 2009, operating as the digital marketing arm for Bangor Daily News. The agency provides a comprehensive portfolio of marketing services organized into six core categories: Digital Advertising (Streaming TV & Audio, Display, Search, and Social Media Advertising), Public Relations (Event Marketing, Media Relations, and PR Management), Graphic Design (Brand Design, Print Collateral, and Package Design), Marketing Services (Content Writing, Email Marketing, Inbound Marketing, Market Research, Marketing Strategy, and Social Media Marketing), Audio Visual Production (Google 360° Tours, Animation, Photography, and Video Production), and Web Services (SEO and Website Design). The agency employs SharpSpring marketing automation technology for inbound marketing and website solutions, and maintains certifications and partnerships with Google Ads, Google Street View, and SEMRush.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising Comprehensive digital advertising services including streaming TV/audio, display, search marketing, and social media advertising across major platforms for Maine and regional businesses.
• Streaming TV & Audio Advertising Over-the-Top (OTT) and Connected TV (CTV) advertising reaching audiences on Hulu, Disney+, Netflix, Amazon, YouTube, Roku, plus audio on Spotify, Pandora, iHeartRadio, with advanced targeting capabilities.
• Display Advertising Banner and visual ad placement across Google's Display Network with access to over 2 million websites, including campaign management, design, and monthly performance reporting.
• Search Marketing Pay-per-click (PPC) advertising and remarketing campaigns on Google, Bing, and Yahoo managed by Google-certified professionals, including landing page design and conversion optimization.
• Social Media Advertising Paid social media advertising across platforms including Facebook and Instagram with targeting based on demographics, location, interests, and retargeting capabilities.
• Public Relations Public relations services including event marketing, media relations, and public relations management for corporate communications and reputation management.
• Event Marketing Event planning and management services including venue contracting, presentation development, press and media outreach, and asset creation for events.
• Media Relations Media relations services including media list creation, press release drafting, distribution, interview scheduling, and media coverage reporting.
• Public Relations Management Corporate communications strategy development, relationship management, and crisis management planning services for businesses.
• Graphic Design Full-service graphic design including brand design, print collateral, and package design for creating cohesive visual identities.
• Brand Design Brand identity creation including logo design, style guides, stationery, and collateral materials that establish consistent branding across all touchpoints.
• Print Collateral Print marketing materials including brochures, sales sheets, business folders, visitor guides, menus, annual reports, direct mail, and display banners.
• Package Design Product packaging design services that combine visual appeal with functional design to showcase products and communicate brand quality.
• Marketing Services Comprehensive marketing services including content writing, email marketing, inbound marketing, market research, marketing strategy, and social media marketing.
• Content Writing Marketing content writing services for websites, blogs, social media, email marketing, landing pages, and custom publications using storytelling techniques.
• Email Marketing Email campaign services including message creation, HTML design, landing page development, list segmentation, delivery, and performance reporting.
• Inbound Marketing Demand generation and inbound marketing methodology combining content writing, email marketing, blogging, social media, calls-to-action, landing pages, and automated workflows using SharpSpring software.
• Market Research Primary and secondary market research services including qualitative and quantitative surveys through interviews, focus groups, and various survey methods.
• Marketing Strategy Strategic marketing planning services including market research, internal and external analysis, SWOT analysis, and tactical planning for marketing campaigns.
• Social Media Marketing Social media management services including profile design, content posting, editorial calendars, engagement, and reporting across Facebook, Twitter, Instagram, LinkedIn, and Snapchat.
• Audio Visual Production Audio-visual production services including Google 360° tours, animation, photography, and video production for marketing purposes.
• Google 360° Tours Virtual tour creation using Google 360° photography technology for hotels, restaurants, real estate, schools, and other businesses, hosted on Google Search and Maps.
• Animation Animated video production including whiteboard videos, motion graphics, storyboard development, and creative animation for marketing campaigns.
• Photography Professional photography services including product photography, headshots, location photography, and visual documentation for marketing materials.
• Video Production Video advertising and production services including TV commercials, branding videos, PSAs, documentaries, case study videos, product demonstrations, tutorials, and YouTube-optimized content.
• Web Services Web development and optimization services including search engine optimization and custom website design using content management systems and responsive design.
• Search Engine Optimization SEO services including website audits, keyword analysis, content optimization, XML sitemap development, link-building strategies, and local SEO including Google My Business optimization.
• Website Design Custom website design using content management systems and responsive design frameworks, integrated with SharpSpring inbound marketing technology for lead generation.

Quantifiable outcome

• Facebook followership increased over 50% since 2017
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature2 records

Partnerships

One partnership is on record.

• Bangor Daily NewscoreStrategic or Co-development PartnerPulse Marketing Agency is the digital marketing arm for Bangor Daily News, handling all digital sales and services. This parent company relationship provides Pulse with access to local media expertise, regional market knowledge, and established community connections.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GALE: Mid-to-large full-service agency with strong data, media, and creative capabilities; competes with Pulse for larger mid-market engagements where data-driven marketing is required.
• AMP Agency: Boston-based integrated marketing agency with significantly larger scale and broader national footprint; competes for the same mid-market and regional accounts Pulse pursues but offers a wider service portfolio.
• Hill Holliday: Large Boston-based advertising agency within the IPG network; competes for New England regional accounts and offers deeper media buying scale, though less focused on small-to-mid Maine clients.
• Wpromote: Larger digital marketing agency specializing in paid media, SEO, and performance; competes in the same digital advertising and SEO service lines Pulse offers but at meaningfully greater scale.
• Tinuiti: Large independent performance marketing agency with deep paid media, SEO, and commerce capabilities; competes in adjacent digital marketing service lines and serves as a scale benchmark.

Others

• HubSpot: Cambridge, MA-based CRM and marketing automation platform whose partner ecosystem includes agencies like Pulse; relevant as a tooling/thematic comparable given Pulse's SharpSpring inbound marketing practice.

Emerging players

• Digilant: Programmatic media buying and digital advertising agency with comparable paid media and display capabilities; relevant comparable for Pulse's digital advertising service line.

Direct peers

• GYK Antler: Manchester, NH-based full-service creative and media agency with comparable size, regional New England positioning, and integrated brand/digital/PR capabilities serving mid-market clients.
• Forge Worldwide: Portland, ME-based brand and marketing agency providing strategy, creative, digital, and PR services to regional and national brands; operates in the same competitive set as Pulse for Maine-based clients.
• The VIA Agency: Portland, Maine-based independent full-service marketing agency offering advertising, digital, PR, and creative services to regional and national clients. Comparable in geography, full-service model, and mid-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PulseMarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulse Marketing Agency