FANT

What FANT does

FANT (Football for A New Tomorrow) is a Danish non-profit NGO founded in 2012 that uses sport as a vehicle for international development. The organization operates development projects across four countries — Sierra Leone (since 2012), Ghana (since 2020), Gambia (since 2022), and Ukraine (since 2024) — delivered through local partner organizations including HOPin Academy (Ghana), Youth Against Irregular Migration / YAIM (Gambia), Flying Stars Amputees / Disability Sport Network / DiSNet (Sierra Leone), and FC Shakhtar Donetsk / Shakhtar Social Foundation (Ukraine). Its core programming includes 26 local sports associations in Sierra Leone engaging 10,000+ children and youth, the Connected Leadership course (a five-day business leadership program in Sierra Leone), Plan B Club (football and education in Ghana), HAND (handball for girls in Sierra Leone), the Girls' Saturday initiative, and the Sport & Migration project in Gambia. The organization does not operate a technology platform; its technical stack is limited to standard SaaS tools (DonorBox, Stripe, MailChimp, Google Analytics, WordPress).

FANT's revenue model is diversified across five streams: individual memberships at 200 DKK per year, one-time or recurring donations (tax-deductible in Denmark), corporate FANT Business Partner memberships at 2,500 DKK per year, the Connected Leadership course at USD 6,000 per participant, and merchandise sales through a Danish-language webshop. The organization also receives institutional funding from CISU, the Danish Ministry of Foreign Affairs' GLOBUS program, and the Grundfos Foundation. Its go-to-market is community-led and event-driven, leveraging annual fundraising campaigns such as #FANTpåFarten, school partnerships (Randers Realskole, FGU Østjylland), corporate partnerships (hummel, Monjasa, DBI IT, Frey), and media collaborations (r8Dio, Coldplay, Mandsholdet). The organization is governed by a five-member board elected at the annual general assembly and operates with a small secretariat of approximately 4-5 staff plus volunteers, headquartered in Copenhagen.

Name

FANT

Legal name

FANT - For A New Tomorrow

Website

https://fant.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

FANT (Football for A New Tomorrow) is a Danish non-profit NGO founded in 2012 that uses sport to drive development for children and youth in Sierra Leone, Ghana, Gambia, and Ukraine through local partner organizations, funded by memberships, donations, corporate partnerships, grants, and a premium leadership course.

Ownership category

akta.pro rank

Product category

Sports and Community Development

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports development programs
• Youth community development
• Leadership development training
• Disability sports inclusion
• Nonprofit fundraising programs

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership subscriptions: Annual membership at 200 DKK per year. Members receive voting rights at the annual general assembly and help sustain the organization's charitable registration status.
2. Donations: One-time or recurring monthly donations from individuals. Donations are tax-deductible in Denmark. Funds go directly to projects in Sierra Leone, Ghana, and Gambia.
3. Corporate partnerships and Business Partner memberships: Corporate partnerships for CSR and development projects. FANT Business Partner membership costs 2,500 DKK per year. Corporate partners receive CSR value, employee engagement opportunities, and access to the annual general assembly.
4. Connected Leadership course fee: The Connected Leadership leadership course in Sierra Leone is priced at USD 6,000 per participant, covering five days of facilitation, materials, accommodation, meals, and in-country transport. The program targets Danish and international business leaders.
5. Webshop merchandise sales: Sale of FANT-branded merchandise including T-shirts, puzzles, colouring books, and thermoses through the FANT webshop, generating supplementary revenue while serving as a marketing vehicle.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

FANT is a Danish member-based nonprofit that uses football and other sports to establish and develop locally owned sports associations in developing countries. It combines sport with education in democracy, human rights, gender equality, entrepreneurship, and inclusion, and also offers supporter programs, fundraising, a webshop, corporate partnerships, and a paid leadership course.

Product overview

FANT (Football for A New Tomorrow) is a Danish NGO using sport as a vehicle for development work. The organization operates a portfolio of projects spanning West Africa (Sierra Leone, Ghana, Gambia) and Ukraine, plus engagement programs in Denmark. Core offerings include: local sports associations (26 in Sierra Leone engaging 10,000+ youth), Connected Leadership (award-winning leadership training course in Sierra Leone), Plan B Club (football and education in Ghana), HAND (handball for girls in Sierra Leone), Disability Sport Network (parasports), and Sport & Migration (Gambia). In Denmark, FANT offers the FANT på Farten fundraising campaign, merchandise webshop, and membership/donation programs. The organization also runs the Sports and Learning Center project in Ghana and various completed projects including Girls' Saturday, Lumley Beach Pitch, and partnerships with Coldplay and Mandsholdet.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected Leadership A five-day leadership course in Sierra Leone for Danish and international business leaders, using immersive experiences with local entrepreneurs and communities. The price is USD 6,000 per participant and includes accommodation, meals, materials, and in-country transport.
• FANT Membership An annual individual membership priced at 200 DKK that gives supporters voting rights at FANT's annual general assembly and helps sustain the organization's charitable status.
• FANT Business Partner Membership An annual corporate membership priced at 2,500 DKK that provides CSR value, employee-engagement opportunities, access to the annual general assembly, and co-branding opportunities.
• FANT Donation Program A donation program for individuals making one-time or recurring monthly contributions to FANT's projects. Donations are tax-deductible in Denmark.
• FANT Webshop FANT's own online store sells branded T-shirts, puzzles, colouring books, thermoses, and collaborative merchandise to support its development work.

Quantifiable outcome

• 10,000+ children and youth now practice sport in organized associations as a result of FANT's projects
• +4 more outcomes

Named customers7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

20 partnerships are on record, tiered core, supporting and flagship.

• HummelcoreStrategic or Co-development Partner · 1 January 2012Hummel has been a long-standing strategic partner of FANT since 2012, providing sportswear and equipment donations and collaborating on specific projects including the establishment of a handball court in Masiaka, Sierra Leone. Hummel also co-brands the 'Player of the match' prize at World Handball Championships.
• MonjasacoreStrategic or Co-development PartnerMonjasa is a Danish shipping and logistics company and key corporate partner of FANT. They have funded the construction of Monjasa Park Freetown in Sierra Leone, sponsored amputee football teams, and participated in #FANTpåFarten. Monjasa's CEO is involved in the Connected Leadership course.
• DBI ITsupportingStrategic or Co-development PartnerDBI IT is a Danish IT company that supports FANT's projects. The company participated in #FANTpåFarten 2024 and co-sponsored the Girls' Saturday project in Sierra Leone.
• DGI (Danmarks Idrætsforbund)coreStrategic or Co-development PartnerDGI partnered with FANT in 2012 to establish the first local sports associations in Sierra Leone under the 'Football For Unity' project. DGI contributed expertise in sports association development.
• FGU ØstjyllandcoreStrategic or Co-development PartnerFANT has partnered with FGU Østjylland's Transport & Logistics workshop since FANT's inception in 2012. Students receive, pack, and ship containers of donated sports equipment to West Africa as part of their vocational training. The partnership spans over 10 years and includes GLOBUS-funded projects.
• Randers RealskolecoreStrategic or Co-development PartnerSince 2020, Randers Realskole has partnered with FANT on social responsibility and global citizenship education. Students participate in annual fundraising runs (FANT-løbet), collect sports equipment, and conduct partner visits to Ghana. In 2025, five students and their teacher traveled to Ghana with FANT.
• HOPin AcademycoreStrategic or Co-development PartnerHOPin Academy is FANT's primary local partner in Ghana, based in Tamale in the northern region. Founded in 2013, HOPin focuses on youth entrepreneurship and urban challenges. FANT and HOPin co-develop the Plan B Club project, helping young footballers balance sport with education and career alternatives. A sports and learning center is under development in Tamale.
• Youth Against Irregular Migration (YAIM)coreStrategic or Co-development PartnerYAIM is FANT's local partner in Gambia. Founded by young people who attempted The Backway migration route, YAIM uses sport to create community for returned migrants and inform at-risk youth about the dangers of irregular migration. FANT has supported YAIM's 'Backway Is Not The Solution' project since 2022.
• Flying Stars Amputees / Disability Sport Network (DiSNet)coreStrategic or Co-development PartnerFlying Stars Amputees is a Sierra Leonean amputee football club founded after the civil war. FANT partnered with them in 2019 to formalize disability sports organization. The two entities co-founded DiSNet (Disability Sport Network), which now encompasses 20 disability groups and 700+ persons with disabilities across four regions in Sierra Leone.
• FC Shakhtar Donetsk / Shakhtar Social FoundationcoreStrategic or Co-development PartnerFC Shakhtar Donetsk and Shakhtar Social Foundation are FANT's local partner organizations in Ukraine. FANT's first Ukraine project, focused on amputee football for war veterans, was launched in 2024 in partnership with Shakhtar. The organizations are jointly developing the first Ukrainian amputee football league.
• Global CitizenflagshipGTM or Marketing PartnerFANT was an official partner at two sold-out Coldplay concerts in Parken, Copenhagen in 2023, facilitated through Global Citizen. Three Flying Stars Amputees players attended the concerts as front figures. The partnership generated significant media attention and new audience engagement for FANT.
• LoveButton FoundationsupportingGTM or Marketing PartnerLoveButton Foundation co-facilitated the Coldplay x FANT partnership in 2023, helping bring Flying Stars Amputees players to the Copenhagen concerts.
• ColdplayflagshipGTM or Marketing PartnerIn 2023, FANT was an official charity partner at two Coldplay concerts in Parken, Copenhagen. Flying Stars Amputees players participated as front figures in the event, creating a high-profile visibility moment for FANT's work.
• Frey CommoditiescoreStrategic or Co-development PartnerFrey Commodities is FANT's logistics partner, handling the shipping of containers with donated sports equipment from Denmark to Ghana and Sierra Leone. Frey also participates in #FANTpåFarten annually and supports the GLOBUS-funded project with FGU Østjylland.
• Airland LogisticssupportingStrategic or Co-development PartnerAirland Logistics has provided shipping services for FANT's containers of donated sports equipment from Denmark to West Africa over the years.
• MandsholdetflagshipGTM or Marketing PartnerMandsholdet is a Danish satirical football media platform. FANT partnered with Mandsholdet from 2022-2024 to reach a new male audience not typically interested in social causes. Through events and social media campaigns, the partnership used humor and football culture to raise awareness about FANT's work. Flying Stars Amputees visited Denmark, and Mandsholdet x FANT camaraderie badges were sold to fund the Lumley Beach Pitch.
• AGF (Aarhus GF)supportingStrategic or Co-development PartnerIn 2021, AGF donated their old artificial turf training pitch to FANT. The grass was large enough to be cut into two pitches in Sierra Leone: Monjasa Park Freetown and Lumley Beach Pitch. The Lumley Beach Pitch was inaugurated in autumn 2024.
• FC NordsjællandsupportingStrategic or Co-development PartnerFC Nordsjælland donated artificial turf for the first artificial grass pitch (SS Camp) that FANT established in Sierra Leone in 2017.
• DreamtownsupportingStrategic or Co-development PartnerFANT won the Børnenes U-Landskalender project in 2023 together with Dreamtown. The collaboration with DR and the Danish Ministry of Foreign Affairs enabled FANT to reach 150,000 Danish students and fund child protection projects in Sierra Leone.
• NSSA (National Scholastic Soccer Foundations)supportingImplementation/ SI/ Consulting PartnerNSSA is FANT's partner for the USA sports scholarship program. NSSA specializes in securing sports scholarships for West African footballers to US colleges. FANT has facilitated scholarships for two young players from Sierra Leone: Didi Turay Fatmata (full scholarship to South Carolina, 2022) and Omar Inga (partial scholarship to Governors State University, 2023).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Streetfootballworld: Global network organization using football for social impact across more than 80 countries. Operates a similar member-based model of local football-for-development NGOs and is frequently cited alongside FANT in the sector.
• PeacePlayers International: NGO using basketball to unite children across divided communities. Comparable to FANT in using sport as a development and peace-building tool with structured club programming for youth.
• FC Shakhtar Social Foundation: Social arm of FC Shakhtar Donetsk running sport-for-development and amputee football programs in Ukraine. Already a direct partner of FANT and operates the same Ukraine amputee football program.
• Right To Play: International NGO using sport and play for child development in Africa, Asia, and the Middle East. Closely comparable to FANT in mission (sport-for-development), beneficiary base (children and youth), and grassroots association model.
• Coaches Across Continents: Sport-for-development organization partnering with local coaches and associations in Africa and Latin America. Closely comparable in partner-led delivery model and focus on community sport association building, similar to FANT's Sierra Leone work.

Emerging players

• Kick4Life: Lesotho-based NGO using football for HIV prevention, health, and youth employment. Similar small-NGO scale and sport-for-social-outcomes model to FANT.
• Mathare Youth Sports Association (MYSA): Kenyan grassroots sports-for-development NGO linking football leagues with HIV awareness, education, and community service. Comparable local-association model but operates in East Africa rather than West Africa.

Others

• Common Goal: Global movement of football professionals pledging a percentage of income to sport-for-development NGOs. Acts as a fundraising and ecosystem enabler for organizations like FANT.
• Beyond Sport: International organization convening and funding sport-for-development initiatives globally. Provides awards, summits, and grants that intersect with FANT's CISU Initiativpris-winning profile.

Broad incumbents

• Laureus Sport for Good Foundation: Large international foundation funding sport-for-development programs worldwide. Operates as a much bigger incumbent funder in the same space that FANT occupies as a smaller NGO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/FANTDenmark
• Facebookfacebook.com/FANTforanewtomorrow
• LinkedInlinkedin.com/company/fant---football-for-a-new-tomorrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FANT