DBI IT

What DBI IT does

DBI IT A/S is a Danish vehicle data and IT solutions company founded around 2003 out of the trade association De Danske Bilimport\u00f8rer (now Mobility Denmark), operating from its headquarters at Kv\u00e6sthusgade 5F in Copenhagen with a wholly-owned subsidiary in Sweden (DBI IT Sverige) and Switzerland (DBI IT Switzerland GmbH), plus an engineering office in Hungary. The company operates a portfolio of six interconnected products that span the entire vehicle lifecycle: Bilstatistik.dk (vehicle market intelligence and lead generation), Motorregister.dk (vehicle registration system handling 99%+ of new Danish registrations in cooperation with SKAT/DMR, Trafikstyrelsen, and Motorstyrelsen), Standardpriser.dk (price calculation for importers integrated with the Danish vehicle register), Qanto Fleet (fleet management SaaS with automated updates, deadline notifications, and invoice verification), AltOmBilen.dk (free consumer vehicle lookup with environmental zone data), and Energim\u00e6rker.dk (statutory energy label procurement).

The underlying platform is a daily-updated vehicle database covering all 2.94M+ registered passenger cars in Denmark, with proprietary nightly data harmonization and cross-border coverage via the OFV partnership in Norway and Bilstatistik.se in Sweden. API access is offered for system integration and data embedding. The company employs approximately 20-30 people across management, sales, development, and Hungary operations, and is led by CEO Peter Sylvest Andersen (effective September 2024) following the founder Niels Damkj\u00e6r's transition to Chief Innovation Officer.

DBI IT's business model is overwhelmingly subscription-based SaaS, with quote-based pricing on professional products (Bilstatistik.dk, Motorregister.dk, Qanto Fleet, Standardpriser.dk) sized by fleet or usage, and a free ad-free consumer product (AltOmBilen.dk) that serves as a top-of-funnel awareness and brand asset. The company serves approximately 5,000 users across vehicle importers, car dealers, fleet operators (including municipalities and large enterprises such as MT H\u00f8jgaard, Norlys, Ramb\u00f8ll, Andel Holding, and Kemp & Lauritzen), insurance and leasing companies, and individual consumers. DBI IT is bootstrapped and privately held, with ownership concentrated among founders and key executives including CEO Peter Andersen and CTO Jacob Buus Smidt, with no disclosed external venture capital or private equity investment.

Name

DBI IT

Legal name

DBI IT A/S

Website

https://dbi-it.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vehicle Data & Automotive IT Software

NAICS

Support Activities for Transportation (488)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Vehicle data software
• Automotive market intelligence
• Fleet management SaaS
• Vehicle registration systems
• Automotive lead generation

Headquarters

HQ city

Köpenhamn

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: Core revenue from subscription-based access to professional platforms including Bilstatistik.dk (market analysis and lead generation), Motorregister.dk (registration system), and Standardpriser.dk (price calculation). Customers include dealers, importers, leasing companies, and insurance firms.
2. Fleet Management SaaS: Qanto Fleet generates recurring revenue through fleet management subscriptions. Pricing based on number of vehicles in fleet. System includes automated data updates, invoice verification, and compliance tracking.
3. Data Services: Data delivery services including customized data exports, API integrations, and widget embedding for partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

DBI IT builds and operates subscription-based software platforms that provide vehicle registration, market intelligence, and fleet management for the Danish, Norwegian, and Swedish automotive markets. Its portfolio includes Bilstatistik.dk (vehicle statistics and lead generation for dealers/importers), Qanto Fleet (fleet management SaaS), Motorregister.dk (new-vehicle registration, processing 99%+ of new Danish passenger cars), Standardpriser.dk (importer price calculation), Energimærker.dk (energy labels), and the free consumer lookup AltOmBilen.dk.

Product overview

DBI IT offers a portfolio of six interconnected vehicle data and IT solutions covering the complete vehicle lifecycle from first registration through market exit. The core platform Bilstatistik.dk provides comprehensive vehicle market intelligence, supplemented by Qanto Fleet for fleet management, Motorregister.dk for vehicle registration, Standardpriser.dk for price calculation, AltOmBilen.dk for consumer vehicle lookups, and Energimærker.dk for energy labels. These products serve dealers, importers, leasing and insurance companies, authorities, and fleet operators throughout Denmark, with expansion into Norway and Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Bilstatistik.dk: Vehicle statistics platform with detailed information about all vehicles with Danish number plates, used for market analysis, lead generation and statistics
• Bilstatistik.se
• Qanto Fleet
• AltOmBilen.dk
• Motorregister.dk
• Standardpriser.dk
• Energimærker.dk

Products and services

• Bilstatistik.dk Vehicle market intelligence platform providing daily-updated statistics and analysis on all vehicles with Danish number plates, used for market analysis, lead generation and benchmarking across passenger cars, commercial vehicles and other mandatory registration types. Targets dealers, importers, leasing and insurance companies, and other automotive professionals; served by API access and web application.
• Qanto Fleet Fleet management SaaS for enterprises and municipalities with vehicle fleets, automating data updates, deadline notifications for MOT, lease and km limits, and digital invoice verification. Sold on subscription per vehicle in the fleet; serves fleet managers, procurement and finance functions.
• AltOmBilen.dk Free consumer-facing number-plate and VIN-based vehicle lookup service that provides ownership history, technical specifications, tax information and environmental zone access details for vehicles registered in Denmark. Accessible without login or advertising; also embeddable as widgets on partner websites.
• Motorregister.dk Vehicle registration system for Danish car importers enabling registration of all vehicle types with number plates. Built in cooperation with SKAT (now DMR), Trafikstyrelsen and Motorstyrelsen; processes 99%+ of new Danish passenger car registrations. Used by car importers as their primary channel for registering vehicles.
• Standardpriser.dk Price calculation platform for Danish car importers to set prices on new vehicles and options. Exchanges data with SKAT's vehicle register (DMR) and distributes pricing information to dealers, authorities and partners. Used by all major Danish car importers.
• Energimærker.dk Statutory energy label procurement platform for car dealers, providing fuel/electricity consumption, safety stars and green ownership tax information for showroom vehicles. Automatically collects manufacturer data to ensure accurate labels.
• Bilstatistik.se Swedish counterpart to Bilstatistik.dk, providing registration and stock data for the Swedish market covering all mandatory vehicle types. Positions DBI IT as the only provider offering vehicle data for all of Scandinavia (Denmark, Norway, Sweden).
• Credit Risk Analysis Module Anomaly-detection risk-analysis module integrated into Bilstatistik.dk that screens company profiles against patterns and behaviours indicative of fraudulent activity in vehicle leasing and insurance. Developed in partnership with yourCompany Aps.

Quantifiable outcome

• 99%+ of all new passenger car registrations in Denmark processed via Motorregister.dk
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• OFV (Opplysningsrådet for veitrafikken)coreTechnology or Integration · 16 November 2023Partnership with Norwegian vehicle information organization enables DBI IT to offer Norwegian registration and fleet data. Combined with Swedish Bilstatistik.se and Danish Bilstatistik.dk, this partnership makes DBI IT the only provider offering vehicle data for all of Scandinavia.
• yourCompany ApscoreStrategic or Co-development Partner · 4 March 2021Joint development of a screening module on Bilstatistik.dk to combat credit fraud in the automotive industry. yourCompany brings expertise from former police officers identifying patterns in fraudulent companies. Module provides risk assessment and credit evaluation for automotive businesses.
• Mobility Denmark (formerly De Danske Bilimportører)coreStrategic or Co-development PartnerDBI IT originated from the industry association De Danske Bilimportører (now Mobility Denmark). This historical relationship provides deep connections throughout the Danish automotive industry and explains the company's intimate understanding of market needs.
• Danish Customs and Tax Administration (SKAT)coreStrategic or Co-development PartnerMotorregister.dk developed in close cooperation with Danish authorities including SKAT (now DMR), Trafikstyrelsen (Transport Authority), and Motorstyrelsen (Motor Agency) for vehicle registration processing.
• ND DatacoreTechnology or IntegrationTechnical sister company that previously handled all development for DBI IT. In August 2024, Jacob Buus Smidt and five specialized developers joined DBI IT from ND Data, consolidating technical operations.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Cox Automotive: Large US-headquartered automotive services group encompassing Manheim, Autotrader, Kelley Blue Book, vAuto, and Dealertrack. Provides overlapping vehicle data, valuations, and dealer software but at far greater scale and with a much broader portfolio than DBI IT.
• Kelley Blue Book (KBB): Established US vehicle valuation and specification platform (part of Cox Automotive) serving consumers, dealers, and lenders. Comparable in providing standardised vehicle pricing and specification data, but operates at a much larger, consumer-led scale than DBI IT.
• Carfax: Dominant US/EU vehicle history provider aggregating registration, service, and ownership data into consumer and dealer reports. Comparable in scope to AltOmBilen.dk's consumer vehicle lookup and to DBI IT's registration-driven data assets, but at multinational scale.
• Geotab: Global fleet telematics and management platform with deep EV fleet analytics. Overlaps with Qanto Fleet on fleet management and compliance, but is a much larger, telematics-driven incumbent rather than a registration-data-driven platform like DBI IT.
• S&P Global Mobility: Global automotive data powerhouse (formerly IHS Markit) covering vehicle specifications, registrations, demand forecasts, and OEM competitive intelligence. Provides overlapping capabilities to Bilstatistik.dk for professional automotive analysts, but serves a much wider, OEM-heavy customer base.

Regional players

• Cartell: Norwegian vehicle information service providing lookup, ownership, and EU control history. Overlaps with AltOmBilen.dk and Bilstatistik.dk in functionality but serves the Norwegian market specifically, making it a regional complement/competitor to DBI IT's Norwegian offering via OFV.

Direct peers

• cap hpi: UK-headquartered vehicle data, valuations, and forecasting provider serving OEMs, fleets, insurers, and dealers globally. Closely parallels DBI IT's combination of vehicle market intelligence, pricing data, and fleet data services for professional automotive buyers.
• Car.info: Swedish vehicle information platform offering registration data, market statistics, and consumer lookup. Directly comparable to Bilstatistik.dk and AltOmBilen.dk, and notably DBI IT's Sweden Director Andr\u00e9e Peters previously worked at Car.info before joining DBI IT.
• JATO Dynamics: Global provider of automotive market intelligence, including new vehicle specifications, pricing, registration data, and competitor benchmarking. Directly comparable to Bilstatistik.dk in delivering subscription-based market analysis to OEMs, importers, and dealers.

Emerging players

• CarVertical: European vehicle history and mileage data platform using blockchain-anchored records. Compares to AltOmBilen.dk as a consumer-facing vehicle transparency tool, but operates as a cross-border aggregator rather than integrating with national registration authorities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dbi-it-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBI IT