What Sagi does

Sagi is a cloud-based customer loyalty and retention platform purpose-built for small and medium businesses in Kazakhstan and CIS countries. The platform combines a configurable bonus engine (15 bonus types including accumulative, welcome, forgotten-customer, birthday, referral, corporate, gift, expiring, and social-media engagement), WhatsApp-first client communication (notifications, expirations, birthday greetings, surveys), and CRM analytics with RFM segmentation, customer purchase history, and dormant-customer identification. It integrates natively with leading regional POS systems — iiko, Poster, and 1C — so bonuses accrue at checkout without requiring cashiers to operate a separate application. A branded mobile loyalty card with digital stamps replaces plastic cards, and a 2023 cross-marketing module lets non-competing merchants share customer databases and acquire users on a pay-per-result basis.

Sagi operates a B2B SaaS model with monthly subscription billing, complemented by a reseller/partner program that pays 10-20% commissions to marketers, agencies, and freelancers. Go-to-market combines product-led growth (self-serve demo, 1-day onboarding) with a sales-led callback motion and a channel-led partner program targeting marketers and agency partners. Customers span six primary verticals — HoReCa, Retail, Services, Healthcare, Auto Services, and Entertainment — and the platform is used by 500+ businesses across 18 cities, serving 2M+ end consumers. The company is privately held, headquartered in Astana, Kazakhstan, and operates with a 1-10 person team.

The core technical differentiators are the WhatsApp-as-communication-channel architecture (reportedly saving customers 200M KZT in SMS spend), tight POS integration that embeds loyalty mechanics into existing cashier workflows, and a cross-merchant data layer that grows with each new merchant onboarded. The primary problems solved are SMB customer churn (cited as reducing churn from 20% to 5%) and the cost of acquiring repeat customers via traditional SMS/advertising channels. The company reports strong customer outcomes including 86% of clients made loyal, a 20% average check increase, 9x loyal customer growth at the Hani coffee case, and 7x revenue increase from loyal customers at the same customer.

Name

Sagi

Legal name

Sagi

Website

https://sagi-app.kz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sagi is a cloud-based loyalty and retention SaaS for SMBs in Kazakhstan and CIS, offering configurable bonuses, WhatsApp communications, RFM analytics, cross-marketing, and native POS integration with iiko, Poster, and 1C across HoReCa, retail, healthcare, and other verticals.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Customer loyalty platform
• Loyalty management software
• Customer retention SaaS
• POS-integrated CRM
• Cross-marketing automation

Headquarters

HQ city

Astana

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS Platform: Monthly or annual subscription for access to the loyalty platform including bonus management, WhatsApp notifications, analytics, and CRM features
2. Partner Referral Program: Partners earn 10-20% commission from sales they generate, creating a channel revenue stream

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Sagi provides a cloud-based loyalty platform for small and medium businesses that automates customer retention marketing through 15 configurable bonus types, WhatsApp and push notifications, branded mobile loyalty cards, CRM analytics with RFM segmentation, and cross-business marketing. The platform integrates natively with iiko, Poster, and 1C POS systems so bonus accrual occurs at checkout without a separate cashier workflow.

Product overview

Sagi is a unified loyalty platform for businesses in Kazakhstan and CIS countries. The core product consists of a Bonus Program (15 configurable bonus types including accumulation, welcome, forgotten customer, birthday, referral, corporate, gift, expiring, and social bonuses), Client Communication tools (WhatsApp notifications, push notifications, surveys), CRM Analytics with RFM analysis and client segmentation, Client Database management, Cross-Marketing for business partnerships, and a Mobile Application with digital wallet cards and stamps. A Referral Partner Program enables agents and agencies to resell the platform earning 10-20% commission. The platform integrates with iiko, 1C, and Poster POS systems for seamless checkout operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sagi Loyalty Platform A cloud-based loyalty platform for small and medium businesses in Kazakhstan and CIS countries that automates marketing, manages client databases, tracks purchase history, and enables multi-channel communication (WhatsApp and push) to increase customer retention and average check size.
• Cross-Marketing A cross-business partnership service that enables non-competing businesses to share client databases, promote each other, and acquire new customers with pay-per-result pricing.
• Referral Partner Program A reseller/partnership program allowing agents, marketing agencies, freelancers, and business leaders to earn 10-20% commission by selling Sagi to businesses needing customer acquisition and retention.

Quantifiable outcome

• 86% of clients returned and made loyal
• +8 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• iikocoreTechnology or IntegrationIntegration partnership enabling seamless bonus accrual at checkout without separate software entry. Cashiers do not need to log into a separate program to apply bonuses - the process is integrated directly into the POS workflow.
• PostercoreTechnology or IntegrationPOS integration partnership allowing loyalty program functionality within the Poster point-of-sale system for restaurant and retail customers.
• 1CcoreTechnology or IntegrationIntegration with 1C accounting systems enabling loyalty bonus management within existing business workflows.
• Partner ResellerscoreChannel Partner/ Reseller/ DistributorMarketing partners including salespeople, agencies, freelancers, and business community leaders who resell Sagi with 10-20% commission. Partners receive training on marketing, trends, and promotion from experienced international-educated marketers.
• Cross-Marketing Partners (Non-competing businesses)minorStrategic or Co-development PartnerNon-competing businesses collaborate to promote each other's products and exchange customer databases. Example: flower shop 'Romantic' gives Hani coffee customers 500 KZT bonus to attract new clients. No prepayment required, only pay for actual customers acquired.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• UDS Game: UDS Game is a CIS-focused mobile loyalty and CRM platform targeting SMBs across retail and services. It is the closest direct competitor to Sagi in geography, customer segment, and product offering.
• Plazius: Plazius is a CIS loyalty and cashback platform with strong penetration in restaurants and retail. It competes directly with Sagi in the HoReCa and retail verticals across CIS markets.
• Pappaya: Pappaya is a HoReCa-focused CRM and loyalty platform popular in CIS cafes and restaurants. It overlaps directly with Sagi in the coffee-shop and restaurant customer base and feature set.

Broad incumbents

• Yotpo: Yotpo is a global e-commerce marketing platform offering loyalty, reviews, SMS, and referrals. While not regionally focused, it represents the broader incumbent category of feature-rich loyalty SaaS that Sagi's all-in-one bundle eventually competes against.
• Smile.io: Smile.io is a global loyalty and rewards platform primarily for e-commerce. It is a comparable all-in-one loyalty SaaS, though it serves online rather than physical SMBs like Sagi.
• Toast: Toast is a US restaurant POS platform with built-in loyalty, marketing, and CRM capabilities. Comparable to Sagi in HoReCa feature scope but at a vastly larger scale and enterprise customer profile.
• Antavo: Antavo is an enterprise loyalty cloud used by global retail and lifestyle brands. It signals the upmarket direction Sagi could pursue and represents a feature benchmark for loyalty platform depth.
• Comarch Loyalty: Comarch is a Polish-headquartered software vendor with established loyalty management offerings active in CIS and Central Europe. It is comparable as a regional incumbent with broader ERP-adjacent positioning.
• Square Loyalty: Square Loyalty is a built-in loyalty module from Block's Square POS ecosystem targeting SMBs. It is comparable in serving SMB merchants with simple loyalty mechanics, but is bundled with a global payment platform rather than a standalone SaaS.
• LoyaltyLion: LoyaltyLion is a SaaS loyalty platform for e-commerce merchants with configurable rewards programs. It is comparable on product architecture (configurable bonus types, segmentation) even if its primary market is online retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=rZ8dDU6bD74&t=740s
• Facebookfacebook.com/sagiapp
• Instagraminstagram.com/sagi.loyalty
• LinkedInlinkedin.com/company/sagiapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagi