SEEWORLD

What SEEWORLD does

SEEWORLD Technology Co., Ltd. is a privately held Chinese IoT company founded in 2007 and headquartered in Guangzhou that designs, manufactures, and sells GPS tracking hardware and a companion SaaS platform (WhatsGPS) for global fleet, asset, automotive, and pet tracking markets. The product portfolio spans wired and wireless vehicle GPS trackers, OBD plug-in devices, asset and portable magnetic trackers (including solar-powered and ultra-thin form factors), 4G LTE dual-camera dash cams with AI driver monitoring, and consumer pet trackers (P2/P5), supported by an in-house manufacturing center with 5 million units of annual production capacity and a 5,000 m² SMT-equipped factory.

The underlying technology integrates multi-constellation GNSS positioning (GPS, BeiDou, GLONASS, Galileo) with WiFi fallback, 4G LTE / LTE Cat M / NB-IoT cellular connectivity across 150+ carriers, and a cloud-hosted WhatsGPS platform delivering 99.99% uptime with millions of concurrent device capacity. The platform supports industry-standard protocols (JT808, GT06, MQTT) and RESTful APIs for integration with TMS, ERP, and customer mobile applications, while AI capabilities are concentrated in the V7 Pro dash cam (DMS for fatigue/distraction/smoking detection; ADAS for lane departure and forward collision warnings) using dual 1080P video feeds.

The business model combines hardware unit sales ($10–$80 per device), recurring SaaS subscriptions on WhatsGPS ($2 first year, $8/year, $15 lifetime), OEM/ODM contract manufacturing with white-label branding (minimum order quantity from 50 pieces), and white-label pet app licensing (CoolPet). Revenue is generated through four go-to-market motions: direct enterprise sales to fleet operators and Fortune 500 customers, a global distributor and reseller network across 175+ countries (including the India Partner Program), OEM/ODM manufacturing partnerships, and self-serve SaaS via web and mobile apps. The customer base spans six primary verticals — fleet management, auto finance (BHPH), car rental, transportation and logistics, asset monitoring, and pet tracking — with 5,400+ fleet businesses, 60+ Fortune 500 companies, and 100+ pet brands served globally.

Name

SEEWORLD

Legal name

SEEWORLD Technology Co., Ltd.

Website

https://seeworldgps.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

SEEWORLD is a Guangzhou-based IoT manufacturer (founded 2007) producing GPS tracking hardware and the WhatsGPS SaaS platform for fleet management, asset tracking, auto finance, car rental, logistics, and pet safety across 175+ countries.

Ownership category

akta.pro rank

Product category

GPS Tracking & Fleet Management Hardware

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro industry

PRIMARYBPAMANAF

Fleet, Asset Tracking & Telematics Location Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYTLAEAFAA

OEM Embedded Connectivity & Telematics Platforms

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Fleet Telematics & Connected Vehicle IoT Platforms

SECONDARYTLAEALAA

Temperature data loggers & probes (in-transit and storage)

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Cold Chain Monitoring & Condition/Asset Sensors (Temperature, Shock, Humidity)

SECONDARYCRAOAKAI

Pet Technology & Smart Devices Distribution (Trackers, Feeders)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Pet Products Wholesale Distribution

Keywords

• GPS tracking devices
• Fleet management software
• Vehicle telematics solutions
• IoT asset tracking
• OEM GPS manufacturing

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. GPS Tracking Hardware Sales: Sale of GPS tracking devices including fleet trackers, asset trackers, dash cams, OBD trackers, portable trackers, and pet trackers. Device prices range from $10 to $80 depending on features and quantity. Includes 2G, 3G, and 4G LTE devices with various form factors (wired, wireless, magnetic, plug-and-play).
2. Platform/SaaS Subscription: WhatsGPS tracking platform subscription fees. Plans include $2 for first year, $8 for yearly plan, $15 for lifetime plan. Pet tracker COOLPET APP requires monthly subscription. Subscription provides access to tracking platform, mobile app, alerts, and data storage.
3. OEM/ODM Custom Manufacturing: Custom GPS tracking device manufacturing with white-label branding, packaging design, PCB design, shell and logo customization, and advanced functions customization. Minimum order quantities start from 50 pieces for standard units, 20-40 days delivery for customized OEM orders.
4. Pet Tracker White-Label App: CoolPet white-label app licensing for pet brands with subscription monetization model. Supports API integration and platform compatibility with 190+ systems. Recurring revenue through monthly app subscriptions.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

SEEWORLD designs, manufactures, and sells GPS tracking hardware (vehicle, asset, OBD, portable, solar, and pet trackers plus 4G dash cams with AI driver monitoring) and operates the WhatsGPS cloud-based real-time fleet tracking and asset management SaaS platform used by 5,400+ fleet businesses across 175+ countries. The company also provides OEM/ODM custom manufacturing with white-label branding, packaging design, and software/platform integration for B2B partners, plus the white-label CoolPet companion app subscription service for pet brands.

Product overview

SEEWORLD is a global IoT location service provider offering an integrated GPS tracking ecosystem comprising the WhatsGPS SaaS platform and diverse hardware product lines. The product portfolio includes vehicle GPS trackers (wired, wireless, OBD plug-in, 2G/3G/4G), fleet dash cams with AI-powered driver monitoring (V7 Pro), asset magnetic trackers (W18L, W21L, W20L solar), pet GPS trackers (P2, P5), and the CoolPet companion app. The WhatsGPS platform provides real-time tracking, geofencing, fuel monitoring, and driving behavior analytics across 175+ countries. Hardware products span multiple form factors and connectivity options (2G/3G/4G LTE Cat 1/Cat M/NB-IoT) to serve fleet management, auto finance, car rental, logistics, pet safety, and asset monitoring applications.

Differentiator

Problem solved

Functional benefit

Products and services

• WhatsGPS Platform Cloud-based real-time GPS monitoring and asset management SaaS platform providing fleet tracking, driving safety, geo-fencing, fuel monitoring, and operational control across 175+ countries with subscription plans ($2 first year, $8 yearly, $15 lifetime).
• V7 Pro 4G Dual Dash Cam 4G dual-camera smart dash cam with 1080P front and interior cameras, AI-powered ADAS (lane departure, forward collision) and DMS (fatigue, distraction, smoking detection), H.264/H.265 video coding, and cloud storage for fleet safety management.
• W21L Ultra-thin Asset Tracker Wireless ultra-thin portable GPS tracker with 5000mAh battery, 3-4 year standby (LBS/GPS modes), LTE-Cat M and NB-IoT connectivity, IP54 rating, motion and light sensor alarms, and remote OTA firmware upgrades.
• P5 4G Pet GPS Tracker 4G LTE Cat 1 pet positioning terminal combining GPS/BDS/Galileo/GLONASS with 4G connectivity, 700mAh battery providing up to 30-day life, IP67 waterproof rating, activity statistics, geo-fence alarm, and 180-day history trace playback via the CoolPet app.
• P2 Smart GPS Pet Tracker GPS tracker for cats and dogs over 4kg with dual 2G+4G network support, advanced health monitoring (activity time, calorie burn, sleep tracking), IP67 waterproof, 800mAh battery with 10-day life, and <10m positioning accuracy.
• W18L 4G Wireless GPS Tracker 4G GPS tracker with GPS/BDS/LBS/Wi-Fi positioning, 10,000mAh rechargeable battery, IP67 waterproof rating, and integrated temperature, humidity, and light sensors designed for cold chain logistics and fleet management.
• W20L Solar Powered Satellite Tracker Solar-powered satellite communication tracker combining high-efficiency solar panels with a lithium-ion battery for uninterrupted operation in remote areas, supporting satellite communication for global coverage with a weather-resistant design.
• CoolPet App White-label pet tracking mobile app with real-time tracking dashboard, subscription monetization, geo-fencing, and user engagement features available on iOS and Android. Used with SEEWORLD pet trackers P2 and P5 and licensed to 100+ pet brands worldwide with API integration into partner software.
• OBD GPS Tracker Series (R58L, R56L, R56) Plug-and-play OBD port GPS trackers (R58L, R56L, R56) drawing power directly from a vehicle's diagnostic port to enable real-time GPS tracking, smart diagnostics, driving behavior monitoring, and remote engine cut-off without separate battery.
• Fleet GPS Tracker Series (G10L, D21L, D11L, D20, D10, R12L-M) Hardwired and wireless GPS tracking devices for fleet management (G10L, D21L, D11L, D20, D10, R12L-M) with remote engine cut-off, anti-theft features, and multi-GNSS positioning (GPS, BDS, GLONASS, Galileo).
• OEM/ODM Custom GPS Manufacturing Service Turnkey OEM/ODM manufacturing service offering custom GPS tracking devices with white-label branding, packaging design, PCB design, shell and logo customization, and advanced function customization. Includes WhatsGPS platform integration for B2B partners.

Quantifiable outcome

• Reduce fuel consumption by up to 20% through optimized routes and improved driver behavior
• +4 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• China MobilecoreStrategic or Co-development PartnerStrategic partnership with China Mobile for IoT location services. SEEWORLD serves as a key GPS tracking system provider in partnership with China Mobile's telecommunications infrastructure.
• Alibaba (Aliyun)coreStrategic or Co-development PartnerStrategic partner utilizing Alibaba Cloud (Aliyun) infrastructure for cloud-based GPS tracking platform and data processing capabilities.
• ALFALAKminorChannel Partner/ Reseller/ DistributorListed on SEEWORLD Agent List as a distributor/reseller partner for GPS tracking products.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ruptela: European GPS tracking hardware and telematics platform vendor targeting fleet and cold chain logistics. Overlaps with SEEWORLD on multi-GNSS trackers and on integrations with TMS/ERP systems.
• Queclink Wireless Solutions: China-based OEM/ODM manufacturer of GPS tracking hardware for fleet, asset, and personal tracking, with a global reseller channel. Direct competitor in 4G LTE trackers, OBD units, and platform-agnostic hardware.
• Concox (Jimi IoT): Major Chinese GPS tracker manufacturer offering vehicle, asset, and personal trackers plus white-label platforms. Competes head-to-head with SEEWORLD on hardware SKUs, OEM services, and global distribution.
• Topflytech: Chinese GPS tracker OEM with a global distributor network covering fleet, asset, and personal tracking. Direct peer in product mix, OEM/ODM service, and export-driven go-to-market.

Broad incumbents

• Verizon Connect: Fleet and asset management platform bundled with Verizon's cellular network. Overlaps with SEEWORLD's fleet telematics offering and benefits from a US carrier relationship comparable to SEEWORLD's Verizon partnership.
• Geotab: Global fleet telematics incumbent with MyGeotab platform and a large catalog of certified third-party hardware. Competes for the same 100-5,000 vehicle fleets SEEWORLD targets and supports OEM hardware integration similar to SEEWORLD's API strategy.
• Samsara: US-based fleet management and IoT platform leader with integrated hardware (vehicle gateways, dash cams, asset trackers) and a deep SaaS platform. Competes with SEEWORLD for mid-market and enterprise fleet customers with a much broader software stack.
• CalAmp (Now part of Ametek / LoJack lineage): Telematics hardware and SaaS provider for fleet, asset, and stolen vehicle recovery. Competes with SEEWORLD on OBD and hardwired GPS units and offers platform APIs for enterprise integration.

Emerging players

• Tractive: Direct-to-consumer pet GPS tracker brand with a subscription-based app. Competes with SEEWORLD's white-label CoolPet offering for end-customer mindshare in pet tracking.
• Tive: Cold chain and in-transit visibility provider with temperature, humidity, and shock sensors. Competes with SEEWORLD's W18L sensor-equipped asset trackers in pharma and food logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SEEWORL16960405
• YouTubeyoutube.com/channel/UC-AlmF_m5jZiXsWhf33V5Zg
• Facebookfacebook.com/seeworldcorp
• LinkedInlinkedin.com/company/seeworld
• Instagraminstagram.com/seeworld.gps

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEEWORLD