Rocketship
Rocketship, Inc. is a privately held, Provo, Utah-based industrial design and product development firm founded in 2001, delivering end-to-end PXD methodology services — strategy, engineering, UI/UX, and manufacturing liaison — to global brands, startups, and U.S. defense clients across 800+ projects.
- Company typePrivate
- Founded2001
- HeadquartersProvo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rocketship does
Rocketship, Inc. is a privately held, founder-owned industrial design and product development firm founded in 2001 and headquartered at 110 South 300 West in Provo, Utah. The company operates as a B2B professional services firm delivering end-to-end product development — from design strategy, trends research, and concept development through digital/visual/packaging design, UI/UX, electrical engineering, Design for Manufacture & Assembly (DFM/A), and manufacturing liaison — for global brands and innovative startups. Its proprietary PXD (Product Experience Design) methodology is the through-line that integrates these disciplines into a single client engagement, with a stated track record of 800+ projects across more than 20 years covering consumer electronics, outdoor gear, home products, medical devices, defense, and hospitality.
The firm's revenue model is project-based, multi-year engagement work priced via budgetary estimates following a free New Project Meeting (NPM), with no public pricing tiers disclosed. Customer acquisition is direct and relationship-driven, supplemented by content marketing (blog and case studies), social media, industry events including CES and Outdoor Retailer, and educational partnerships with BYU and UVU. Notable customers include Vivint, Blendtec, Goal Zero, Young Living, Philips, Solo Stove, Camp Chef, Control4, Aribex, Pura, and Ubbi, alongside a long-standing partnership with Technology Advancement Group (TAG) producing ruggedized handhelds for the U.S. Space Force and Department of Defense. Ship One operates as a sister company handling global distribution of the Sketchboard product line.
The company is independent, has no disclosed institutional or private equity backing, has no subsidiaries, and is led without named executive disclosures in the source data. Award recognition spans IDEA, Red Dot, iF, CES, Spark, and Good Housekeeping awards, reflecting consistent third-party validation across categories since at least 2005.
Rocketship firmographics
Firmographics- Name
- Rocketship
- Legal name
- Rocketship, Inc.
- Website
- https://rocketshipdesign.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rocketship, Inc. is a privately held, Provo, Utah-based industrial design and product development firm founded in 2001, delivering end-to-end PXD methodology services — strategy, engineering, UI/UX, and manufacturing liaison — to global brands, startups, and U.S. defense clients across 800+ projects.
- Ownership category
- akta.pro rank
Rocketship industry classification
Industry- Product category
- Industrial Design Services
- NAICS
- Specialized Design Services (5414)
- akta.pro primary industry
- Brand Architecture & Portfolio Strategy (BPAFAEAE)
Keywords
Where Rocketship is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rocketship business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Design & Product Development Services: B2B professional services revenue generated through design consulting, product development, and engineering services for client projects across multiple industries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based design services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rocketship product offering
Product offeringCore offering
Rocketship is a full-service industrial design and product development firm that helps global brands and innovative startups transform product ideas into market-ready, manufacturable designs. The firm provides end-to-end services from concept through production, including design strategy, user research, concept development, digital/visual/packaging design, UI/UX, electrical engineering, Design for Manufacture & Assembly (DFM/A), and manufacturing liaison, all unified by its proprietary PXD methodology.
Product overview
Rocketship is an award-winning, full-service industrial design and product development firm located in Provo, Utah, founded in 2001. Rather than offering a software platform, the company provides end-to-end design services utilizing their proprietary PXD (Product Experience Design) methodology. Their service portfolio spans strategy, research, concept development, digital/visual/packaging design, UI/UX, electrical engineering, and manufacturing liaison services. The company has worked on over 800 projects for global brands and startups across diverse categories including consumer electronics, outdoor gear, home products, medical devices, and defense equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Design, Innovation & Brand Strategy Strategic design services that help clients develop product concepts aligned with market needs and brand positioning, for global brands and innovative startups.
- Trends & User Research Research services that inform design decisions through market trends analysis and direct user feedback for product development projects.
- Concept Design and Development End-to-end product concept development from initial ideation through detailed engineering, applying the PXD methodology.
- Digital, Visual & Packaging Design Digital interface design, visual design systems, and packaging design for retail and consumer products.
- User Interface/Experience (UI/UX) Design Interface and user experience design for digital and physical products with interactive elements and companion apps.
- Electrical Engineering & Design Electronic hardware design and development for consumer and industrial products, including ruggedized devices.
- Design for Manufacture & Assembly (DFM/A) Engineering services focused on optimizing product designs for efficient manufacturing and assembly, including creation of full 3D assembly models used directly in manufacturing with testing throughout development.
- Manufacturing/Production Liaison Coordination and oversight services bridging design teams and manufacturing partners to ensure production quality and successful market launch.
Quantifiable outcome
- 800+ projects completed for global brands and start-ups over 20+ years
- +2 more outcomes
Companies that use Rocketship
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles4 records
Rocketship technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rocketship partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Technology Advancement Group (TAG)coreLong-standing partnership since 2011 developing state-of-the-art ruggedized mobile and handheld devices for the most severe environments. Work has been created for the Department of Defense with applications across the globe. Most notably collaborated on the Joint Modernized Handheld (JMHH) GPS device for the U.S. Space Force.
- Ship OneminorSister company that handles distribution and shipping of Sketchboard products globally, complementing Rocketship's design and manufacturing services.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Rocketship competitors and assessment
Company assessmentDirect peers
- NewDealDesign: NewDealDesign is a San Francisco-based product design and strategy firm specializing in consumer hardware, wearables, and connected devices — closely aligned with Rocketship's consumer electronics work.
- frog (Capgemini Invent): frog is a long-established product design and strategy firm, now part of Capgemini, serving global enterprises across consumer electronics, mobility, and connected products — a directly comparable industrial design peer.
- Ammunition Group: Ammunition is a product design and brand consultancy that builds end-to-end products for category-leading brands, closely overlapping with Rocketship's industrial design and DFM offering.
- IDEO: IDEO is the most prominent global design and innovation consultancy, offering strategy, industrial design, and product development for global brands and startups — directly comparable to Rocketship's full-service PXD model.
- Smart Design: Smart Design is a global design consultancy that combines brand, product, and experience design across consumer and enterprise categories — directly comparable to Rocketship's PXD methodology.
- Bresslergroup: Bresslergroup is a design and innovation consultancy focused on physical product development, user research, and engineering — overlapping with Rocketship's end-to-end service model for consumer and industrial clients.
- Whipsaw: Whipsaw is an industrial design and engineering firm recognized for award-winning consumer, medical, and technology products — comparable to Rocketship's award track record (IDEA, iF, Red Dot).
- Lunar Design: Lunar Design is a full-service product design and innovation firm with deep experience in consumer electronics, medical devices, and connected products — directly comparable to Rocketship's project portfolio.
- RKS Design: RKS Design is a full-spectrum design consultancy providing research, industrial design, and engineering for consumer and healthcare clients — directly comparable to Rocketship's end-to-end service model.
Emerging players
- Studio Proper: Studio Proper is a smaller, specialized product design and development firm working with hardware startups — partial overlap with Rocketship's startup-focused engagements and project-based model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rocketship social profiles
Digital presenceRocketship financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocketship leadership team
Management profileNumber of profiles
Rocketship funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocketship M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocketship
What does Rocketship do?
Rocketship is a full-service industrial design and product development firm that helps global brands and innovative startups transform product ideas into market-ready, manufacturable designs. The firm provides end-to-end services from concept through production, including design strategy, user research, concept development, digital/visual/packaging design, UI/UX, electrical engineering, Design for Manufacture & Assembly (DFM/A), and manufacturing liaison, all unified by its proprietary PXD methodology.
Is Rocketship a public or private company?
Rocketship is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rocketship founded?
Rocketship was founded in 2001. It employs 11 to 50 people.
Where is Rocketship based?
Rocketship is headquartered in Provo, United States, in the North America region.
How does Rocketship make money?
One revenue line is on record: industrial Design & Product Development Services.
Who are Rocketship's main competitors?
Direct peers on record are NewDealDesign, frog (Capgemini Invent), Ammunition Group, IDEO, Smart Design, Bresslergroup, Whipsaw, Lunar Design and RKS Design. Studio Proper is listed as an emerging player.
Does Rocketship have an API?
No public API is recorded for Rocketship.
What industry is Rocketship in?
Rocketship's product category is Industrial Design Services. Its primary akta.pro industry code is BPAFAEAE, Brand Architecture & Portfolio Strategy. Its NAICS code is 5414.