Metropolitan Plant and Flower Exchange

What Metropolitan Plant and Flower Exchange does

Metropolitan Plant and Flower Exchange is a family-owned, private retail florist founded in 1979 and headquartered in Fort Lee, New Jersey. The company operates four physical storefronts across northern New Jersey (Fort Lee, Paramus, West Caldwell, and Closter) under related brand identities including "Metropolitan Farm" and "Metropolitan at Caldwell Nursery," and serves individual consumers and event clients through in-store purchases, phone ordering, local delivery, and a Media99-built e-commerce website.

The product portfolio spans occasion-based fresh cut floral arrangements (birthday, anniversary, sympathy, get well, new baby, everyday), a premium "Luxe Collection" line priced from $275 to over $1,250, potted plants, orchids, succulents, tropical designs, sympathy arrangements differentiated for service versus home, gift baskets, gift certificates ($50-$200), wedding and event custom floral design services, and a garden center featuring Monrovia branded plants and complementary home décor. There is no proprietary technology beyond the standard e-commerce catalog and ordering functionality; inventory breadth is the visible operational asset.

Revenue mechanics are entirely unit-based, one-time purchase across physical retail and local delivery in northern New Jersey. The go-to-market motion is direct-to-consumer through storefronts, phones, and the website, with no institutional, enterprise, or wholesale channel disclosed. Customer segments include individual consumers (primary), wedding and event clients, garden and home enthusiasts, and sympathy/memorial buyers. No venture capital, private equity, or institutional investment has been disclosed; the business operates as an independent, family-owned entity under unified ownership across its locations.

Name

Metropolitan Plant and Flower Exchange

Legal name

Metropolitan Plant and Flower Exchange

Website

https://metroplantexchange.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Metropolitan Plant and Flower Exchange is a family-owned, multi-location retail florist founded in 1979 in northern New Jersey, selling fresh-cut floral arrangements, potted plants, garden center products, and gift items to individual consumers and wedding and event clients via four storefronts and local delivery.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Retail florist
• Fresh cut flowers
• Floral arrangements
• Garden center
• Wedding florals

Headquarters

HQ city

Fort Lee

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Cut Flowers & Arrangements: One-time purchase of fresh flower arrangements and bouquets for various occasions including birthdays, anniversaries, get well, sympathy, and everyday. Products range from wrapped bouquets ($70-$100) to luxury arrangements ($225+).
2. Gift Certificates: Prepaid gift certificates available in denominations from $50 to $200 and above. Customers can purchase for gifting purposes.
3. Gift Baskets & Add-on Products: Fruit baskets, gourmet gift baskets, and companion products including chocolates, candles, and plush items sold alongside floral arrangements.
4. Weddings & Events Services: Custom floral design and arrangement services for weddings and special events. Consultation services available via website request form.
5. Garden Center & Indoor Plants: Sale of live plants including houseplants, succulents, orchids, and outdoor garden plants. Garden center features Monrovia branded plants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Retail florist operating four New Jersey storefronts (Fort Lee, Paramus, West Caldwell, Closter) selling fresh-cut flowers, occasion-based floral arrangements, indoor plants, garden center plants, gift baskets, gift certificates, and complementary gifts. Also provides local flower delivery and custom floral design services for weddings and events, plus sympathy arrangements for services and home delivery.

Product overview

Metropolitan Plant and Flower Exchange is a retail florist operation offering a comprehensive portfolio of fresh cut flowers, floral arrangements, potted plants, and garden products through three New Jersey locations. The core offering consists of occasion-based floral arrangements (birthdays, anniversaries, get well, sympathy, and everyday) alongside premium products including the Luxe Collection for upscale gifting. The product lineup features seasonal flowers, tropical arrangements, rose collections, orchids and succulents, indoor plants, and sympathy arrangements for both service and home settings. Complementary offerings include gift baskets, gift certificates, chocolates, candles, and plush bears. The company also provides wedding and event floral design services and operates a garden center featuring Monrovia Plants.

Differentiator

Problem solved

Functional benefit

Brands

• Metropolitan Farm: Farm location at 119 Hickory Lane, Closter, NJ 07624, Monday - Sunday 9am - 6pm
• Metropolitan at Caldwell Nursery

Products and services

• Occasion Floral Arrangements Fresh-cut floral arrangements for personal occasions including birthdays, anniversaries, get well wishes, new baby celebrations, summer/seasonal, centerpieces, and everyday gifting. Sold to individual consumers with local NJ delivery.
• Sympathy Flowers (Service & Home) Sympathy floral arrangements including standing sprays, wreaths, casket covers, heart-shaped tributes, crosses, baskets, and home-delivered arrangements such as Ivory Dreams, Peaceful Memories, and Potted Phalaenopsis.
• Luxe Collection Premium-tier floral arrangements with upscale flowers and elaborate designs, priced from $275 to $1,250+ for high-end gifting and special occasions.
• Roses & Wrapped Bouquets Rose arrangements in colors including peach, pink, yellow, lavender, and white (dozen or multi-dozen) and wrapped bouquets such as Sweet Amethyst, Precious Petals, Color Theory, Lavender Sunset, and Daisy Daydream.
• Tropical Arrangements Tropical-style floral arrangements using bird of paradise, anthurium, ginger, cymbidium orchids, heliconia, and other tropical varieties, priced $135-$360.
• Orchids & Succulents Potted phalaenopsis orchids (single, double, or triple stem), mini orchid trios, succulent gardens, mini succulent sets, and cactus gardens sold as living plants.
• Indoor Plants Indoor houseplants including Money Tree, Snake Plant, Bird of Paradise, Cat Palm, ZZ Plant, Fiddle Leaf Fig, Dracaena Warnekii, Peace Lily, Monstera, Bromeliad, Boston Fern, Anthurium, and Chinese Evergreen.
• Garden Center Garden center stocking Monrovia branded nursery plants and outdoor garden selections for residential landscaping and gardening needs.
• Wedding & Event Floral Design Custom floral design and arrangement service for weddings and special events, including consultation, coordinated ceremony and reception arrangements, and corporate event florals.
• Gift Baskets Gift baskets including All Fruit Basket, Plant & Fruit Basket, and Gourmet & Fruit Basket featuring seasonal fruit and gourmet snacks.
• Gift Certificates Prepaid gift certificates available in denominations of $50, $75, $100, $125, $150, $175, and $200 for gifting purposes.
• Complementary Gifts Companion gift items including David Bradley Chocolatier chocolate boxes, Moonstruck chocolate bars, candles from Rockaway Candle Company, and plush bears sold alongside floral arrangements.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MonroviaminorChannel Partner/ Reseller/ DistributorMonrovia is a major plant nursery brand. Metropolitan Plant and Flower Exchange features Monrovia branded plants in their garden center section and links to Monrovia's online shop, indicating they are an authorized reseller of Monrovia plants.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• Monrovia Nursery Company: Garden industry plant nursery brand whose plants Metropolitan Plant and Flower Exchange resells. Monrovia is a supplier/enabler rather than competitor, providing the branded garden-center inventory that differentiates Metropolitan's plant offering from generic florists.

Direct peers

• 1-800-Flowers.com: National multi-channel florist and gift retailer offering fresh-cut arrangements, plants, gift baskets, and same-day delivery across the U.S. Direct competitor to Metropolitan's core occasion-based floral business, operating at far larger scale but with a similar assortment philosophy.
• The Bouqs Co. Digitally native farm-to-doorstep floral delivery company. Comparable on product (fresh-cut bouquets, plant subscriptions) and target occasion buyers but with a farm-direct supply angle and subscription focus that contrasts with Metropolitan's retail storefront model.
• Teleflora: Florist network operating a similar local-florist-aggregation model for fresh-cut delivery nationwide. Compares on assortment (cut flowers, plants, gifts) and occasion-based catalog approach.
• ProFlowers: Online direct-to-consumer florist offering fresh flowers, plants, and gift baskets shipped nationwide. Overlaps with Metropolitan on occasion gifting assortment and premium tier (roses, plants, gift add-ons).
• UrbanStems: Online-first floral and plant gifting brand targeting younger, design-conscious buyers with curated arrangements. Direct comparable on the modern floral e-commerce customer experience, contrasting with Metropolitan's traditional retail florist positioning.
• FTD (Florists' Transworld Delivery): Long-established florist network and online retailer aggregating local florists for nationwide delivery. Competes directly for the same sympathy, birthday, and anniversary occasions that drive Metropolitan's transactional revenue.

Broad incumbents

• BloomNet (Service Corporation International): Floral network and technology/services provider to professional florists and funeral homes. Comparable as a multi-florist marketplace competitor with deeper sympathy and funeral-service penetration than Metropolitan.
• Trader Joe's (Floral Department): Grocery chain with a well-developed floral department offering fresh-cut bouquets and plants at value pricing. Provides a competing convenient-purchase channel for everyday floral gifting, though without the customization and event services Metropolitan offers.
• Whole Foods Market (Floral Department): Premium grocer with a curated floral and plants department. Comparable on the high-end/pesticide-conscious plant and bouquet positioning but operates as a broad specialty retailer rather than a standalone florist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/metropolitanplantandflowerexchange
• Instagraminstagram.com/metropolitanplantandflowers
• Xx.com/metroplants
• LinkedInlinkedin.com/company/metropolitan-plant-exchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolitan Plant and Flower Exchange