Egmont Ehapa Media

What Egmont Ehapa Media does

Egmont Ehapa Media GmbH is a Berlin-based children's and youth media publisher operating as the DACH-region arm of the international Egmont Group, with a second operating entity, Egmont Verlagsgesellschaften mbH, at the same Ritterstrasse 26 headquarters. Founded in 1951 and managed by Per Gustav Kjellander (Geschäftsführer), the company self-describes as the market leader for children's media in Germany with over 60 years of brand heritage. Its portfolio spans four proprietary imprints — Egmont Comic Collection, Egmont Ehapa Media (children's magazines), Egmont Manga, and Egmont BÄNG (youth comics) — plus partner imprints Black Library (Warhammer/Games Workshop) and SAGA Egmont. Iconic licensed properties include Disney's Mickey Mouse and Donald Duck, Lucky Luke, and Asterix, alongside German original content and licensed manga.

The business operates three concurrent revenue streams: (1) consumer subscriptions and single-copy sales of magazines, comics, and children's books via probeabo trial subscriptions, annual subscriptions, and the egmont-shop.de storefront; (2) digital comics through the proprietary SWOOSH Comics App, an 'all-you-can-read' subscription platform covering Lustiges Taschenbuch, Micky Maus Magazin, Batman, and Star Wars titles; and (3) a B2B Corporate Publishing division offering full-service agency capabilities including custom magazines, booklets, comics, give-aways, character development, and loyalty programs for enterprise clients. Distribution is outsourced to three core regional wholesalers — VVA-arvato (Germany), Mohr Morawa (Austria), and Buchzentrum AG (Switzerland) — supplemented by railway bookstore and press distribution channels.

The go-to-market motion blends direct-to-consumer (own e-commerce shop, subscriptions, email marketing via Brevo, social retargeting via Meta Pixel), channel partners (book trade, railway bookstores, press distributors), and a sales-led B2B motion for corporate clients. The marketing stack is conventional (Google Analytics, Google Maps, Tag Manager, Facebook Pixel, Cookiebot for GDPR consent), with no disclosed AI/ML capability, proprietary data flywheel, or research output. The company is GDPR (DSGVO) compliant and provides standard CCPA disclosures. Strategic activity in 2026 has centered on catalog refreshes tied to franchise anniversaries — notably Lucky Luke's 80th and Don Rosa's 75th — and on expanding the digital subscription footprint.

Name

Egmont Ehapa Media

Legal name

Egmont Ehapa Media GmbH

Website

https://egmont.de

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Egmont Ehapa Media is a Berlin-based children's and youth media publisher (Egmont Group subsidiary) producing magazines, comics, manga, and children's books across DACH via print subscriptions, retail, the SWOOSH Comics App, and a B2B Corporate Publishing division.

Ownership category

akta.pro rank

Product category

Children's Publishing

NAICS

Book Publishers (513130), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Children’s & All-Ages Comics Publishing (MPAJAGAI)

akta.pro secondary industries

Children’s Comics, Graphic Novels & Manga Publishing (MPAJAFAH), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA), Comic Books, Graphic Novels & Manga Retail (CRALAAAF), E-books, Digital Content & Licensing Distribution (CRAOALAE)

Keywords

• Children's publishing
• Comics and manga
• Magazines and periodicals
• Corporate publishing
• Digital comics app

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Others

Revenue model

1. Magazine and Comic Subscriptions: Recurring subscription revenue from magazine and comic subscriptions sold directly to consumers via probeabo (trial) and annual subscription models.
2. Book and Comic Retail: One-time sales of comic albums, manga, and children's books through retail channels and direct online sales.
3. Corporate Publishing Services: B2B services providing full-service publishing including magazines, booklets, comics, content collaborations, give-aways, character development, and loyalty programs for enterprise clients.
4. Digital Content: Digital comics and reading content distributed via SWOOSH Comics App with subscription-based access.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Egmont Ehapa Media is a German children's media publisher that produces and distributes magazines, comics, manga, and children's books through multiple imprints (Egmont Comic Collection, Egmont Manga, Egmont BÄNG) and a digital reading platform (SWOOSH Comics App). The company sells directly to consumers via its online shop, subscriptions (probeabo and annual), and through retail/wholesale distribution in Germany, Austria, and Switzerland, and additionally offers B2B Corporate Publishing services (custom magazines, booklets, comics, loyalty programs) to enterprise clients.

Product overview

Egmont Ehapa Media (Story House Egmont) is a children's and youth media publisher operating as a multi-imprint publishing house with both physical and digital products. The company publishes magazines, comics, manga, and children's books under multiple sub-brands: Egmont Comic Collection (comics/graphic novels including Lucky Luke, Asterix, Donald Duck), Egmont Ehapa Media (magazines/children's periodicals), Egmont Manga (manga), and Egmont BÄNG (youth comics). The portfolio also includes partner imprints Black Library (Warhammer 40K content) and SAGA Egmont. Digital offerings include the SWOOSH Comics App for digital reading. The company also operates a Corporate Publishing division providing custom publishing services for businesses targeting children and families. Distribution is handled through VVA-arvato (Germany), Buchzentrum AG (Switzerland), and Mohr Morawa (Austria).

Differentiator

Problem solved

Functional benefit

Brands

• SWOOSH Comics App: Digital reading app for comics, including Lustiges Taschenbuch, Micky Maus Magazin, Batman, and Star Wars titles.

Products and services

• SWOOSH Comics App Digital reading app providing all-you-can-read subscription access to comics and magazines such as Lustiges Taschenbuch, Micky Maus Magazin, Batman, and Star Wars. Targeted at comic enthusiasts and families reading on mobile devices.
• Egmont Ehapa Magazines Children's magazine and periodical portfolio including Disney-branded titles, sold via subscriptions (probeabo and annual) and retail press distribution to children and families across the DACH region.
• Egmont Comic Collection Comic and graphic novel imprint publishing titles such as Lucky Luke, Asterix, and Donald Duck/Entenhausen universe stories for comic readers and collectors. Distributed through book trade, comic bookstores, and railway bookstores in the DACH region.
• Egmont Manga Manga publishing imprint offering a versatile range of manga titles for dedicated manga readers and collectors, sold via book trade and direct channels.
• Egmont BÄNG Youth-oriented comic imprint publishing comics and graphic novels for younger readers, complementing the children's magazine and main comic portfolios.
• Corporate Publishing Services Full-service B2B corporate publishing offering providing custom magazines, booklets, mini-magazines, comics, content co-operations, give-aways, character development, and loyalty programs for enterprise clients targeting children and family communication needs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• VVA-arvatocoreChannel Partner/ Reseller/ DistributorPrimary German distribution partner handling press distribution and order fulfillment for books and magazines. Address: Reinhard-Mohn-Straße 100, 33333 Gütersloh. Returns accepted at Henkenstraße 59-65, 33415 Verl.
• Buchzentrum AG (Switzerland)coreChannel Partner/ Reseller/ DistributorSwiss distribution partner for book trade distribution. Address: Industriestrasse Ost 10, CH-4614 Hägendorf.
• Mohr Morawa Buchvertrieb GmbH (Austria)coreChannel Partner/ Reseller/ DistributorAustrian distribution partner for book trade distribution. Address: Sulzengasse 2, A-1230 Wien. Regional representatives: Gertrude Rupp (West Austria) and Birgit Raab (East Austria).
• Brevo (Sendinblue GmbH)supportingTechnology or IntegrationNewsletter and email marketing platform provider. Used for newsletter campaigns, campaign analytics, and audience segmentation for targeted marketing.
• Google (Analytics, Maps, Tag Manager)supportingTechnology or IntegrationWeb analytics (Google Analytics with e-commerce measurement), maps integration, and tag management services.
• Meta Platforms (Facebook & Instagram)supportingTechnology or IntegrationFacebook Pixel and Custom Audiences for conversion tracking and targeted advertising campaigns.
• Cookiebot (Cybot A/S)supportingTechnology or IntegrationCookie consent management technology for GDPR compliance on website.
• Black LibraryminorChannel Partner/ Reseller/ DistributorCo-publishing partner for Warhammer and Games Workshop-related books and content in the German-speaking market. Catalog preview available alongside Egmont's own titles.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scholastic Corporation: Scholastic is a global children's book, magazine, and educational publisher (e.g., Goosebumps, The Hunger Games, school book fairs). Although primarily US-based, it represents the global benchmark for children's media publishing at scale and competes for international IP licensing opportunities.
• Disney Publishing Worldwide: Disney Publishing is the global licensor of the Mickey Mouse, Donald Duck, and broader Disney IP that Egmont Ehapa exploits under license in DACH. It is the most strategically significant counterparty — both a critical licensor and a potential internal-publisher threat to Egmont's license economics.
• Bastei Lübbe AG: Bastei Lübbe is one of Germany's largest general-interest publishers with a children's and YA segment, plus adjacent entertainment properties (digital, gaming). It is broader than Egmont Ehapa but overlaps meaningfully in kids/YA fiction and audiobook distribution.

Direct peers

• Verlag Friedrich Oetinger: Oetinger is a Hamburg-based children's and YA book publisher with strong brand recognition in German family reading. It competes with Egmont Ehapa for the same picture-book and middle-grade reader base and uses similar book-trade distribution.
• Carlsen Verlag: Carlsen is the leading German children's and young-adult book publisher and one of Egmont Ehapa's closest direct competitors in the DACH market. Both publish children's comics, manga, and YA titles, and compete for the same family demographic and bookstore shelf space.
• Ravensburger AG: Ravensburger publishes children's books, comics, and games for the DACH market, overlapping significantly with Egmont Ehapa's children-and-families segment. Both operate multi-format (book + game + digital) strategies targeting the same family buyer.
• Panini Verlag: Panini is a major German comic, manga, and sticker publisher that competes directly with Egmont Ehapa's comic album and manga businesses. Both target the same comic-enthusiast segment with collector editions and licensed international IP.
• Coppenrath Verlag: Coppenrath is a Münster-based children's book publisher specializing in picture books, activity books, and licensed children's IP (e.g., Die Eiskönigin). It competes with Egmont Ehapa in book-trade channels for shelf space and family buyers.
• Loewe Verlag: Loewe is a German children's book publisher (picture books through YA) that competes directly with Egmont Ehapa's children's book and graphic novel lines in retail and book-trade channels.
• Tessloff Verlag: Tessloff is a Nuremberg-based publisher of children's nonfiction, educational magazines (WAS IST WAS), and activity books. It competes with Egmont Ehapa for children's magazine subscriptions and educational reading share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ehapa
• Facebookfacebook.com/egmontehapamedia
• LinkedInlinkedin.com/company/egmont-publishing-de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egmont Ehapa Media