Combined

What Combined does

Combined Human Capital Management (Combined HCM) is a California-based provider of integrated human capital management (HCM) technology and services for small and mid-sized businesses, founded in 1997 and headquartered in Diamond Bar. The company operates an all-in-one HCM platform comprising eight core modules: Recruit and Hire, Employee Onboarding, Payroll, HR Administration, Time and Attendance, Benefits Administration, Expense Management, and Employee Engagement. These modules are delivered alongside a Professional Employer Organization (PEO) service under a co-employment arrangement, standalone HR support (employee relations, compliance assistance), employee benefits management (medical, dental, vision, ACA reporting), and commercial insurance products (workers' compensation and cyber liability). The platform is accessed by clients through an isolved-hosted client portal, and the company also offers a proprietary Learning Management System (LMS) with an employee training library.

The business model is subscription-based with custom quote-driven pricing on a monthly billing cadence, bundling PEO fees with payroll, benefits, and HR administration. GTM is sales-led and consultative, leveraging direct outreach, scheduled discovery meetings, and a content-rich Learning Center (articles, webinars, guides, videos) to engage prospects. Customers are segmented by vertical across Manufacturing, Non-Profit, Wholesale, Hospitality & Restaurants, Transportation & Logistics, and Professional Services, with named accounts spanning SMB (Certified Undercar Parts, EBTA Architects) and enterprise (Fulgent Genetics, f2 TPS). Effective June 1, 2024, Combined HCM was acquired by HUB International and operates as a subsidiary within one of the largest global insurance brokerage and HR services platforms, with ongoing integration of services and re-branding under the HUB umbrella. No AI/ML capabilities, patents, or funding history are disclosed, and revenue figures are not publicly reported.

Name

Combined

Legal name

Combined Human Capital Management

Website

https://combinedca.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Combined HCM is a California-based, HUB International-owned provider of an all-in-one HCM platform and PEO services for small and mid-sized businesses across verticals including manufacturing, hospitality, transportation, and professional services.

Ownership category

akta.pro rank

Product category

Human Capital Management (HCM) and Professional Employer Organization (PEO) Services

NAICS

Professional Employer Organizations (561330)

SIC

Services-Management Consulting Services (8742), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

Payroll, Time & Attendance (BPACAPAB), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), Compensation Planning & Total Rewards (BPACAPAH), Employee Engagement, Surveys & EX (BPACAPAJ)

Keywords

• Human capital management
• PEO services
• Payroll processing
• Benefits administration
• HR technology platform

Headquarters

HQ city

Diamond Bar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PEO Services: Professional Employer Organization services under co-employment arrangement where Combined HCM and the client share employer responsibilities. Revenue generated through service fees bundled with payroll processing, benefits administration, and HR support.
2. HR Administration Services: Human resources services including employee relations, compliance assistance, and risk management. Provided as part of bundled PEO offering or standalone professional services.
3. Benefits Administration: Employee benefits management including medical, dental, and vision insurance administration, plus ACA compliance and reporting services.
4. Business Insurance Services: Workers' compensation insurance and cyber liability insurance services for business clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Combined HCM provides a unified, all-in-one Human Capital Management platform covering recruitment, onboarding, payroll, HR administration, time and attendance, benefits administration, expense management, and employee engagement, alongside Professional Employer Organization (PEO) co-employment services, employee benefits management, workers' compensation and cyber liability insurance, and a Learning Management System. The offering is delivered as customized and scalable solutions for small and mid-market businesses across multiple verticals including manufacturing, non-profit, wholesale, hospitality, transportation and logistics, and professional services.

Product overview

Combined offers a unified, all-in-one Human Capital Management platform designed for small and medium businesses. The platform consists of eight core integrated modules: Recruit and Hire, Employee Onboarding, Payroll, HR Administration, Time and Attendance, Benefits Administration, Expense Management, and Employee Engagement. These modules are designed to work together as a comprehensive HCM solution. The company also provides supplementary services including PEO (Professional Employer Organization) under a co-employment model, Human Resources services, Employee Benefits Management, and Business Insurance. A Learning Management System (LMS) with an employee training library is offered as an exclusive resource. The platform is customized and scaled to meet specific business needs and is designed to be easy to use while providing dedicated support. Combined was acquired by HUB International as of June 1, 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruit and Hire Recruitment solution that helps businesses attract, screen, and hire qualified candidates. Designed for small and mid-market businesses looking to streamline talent acquisition.
• Employee Onboarding Streamlines the new hire onboarding process to ensure employees are properly integrated into the organization. Includes workflows and document handling for new hires.
• Payroll Comprehensive payroll processing solution that handles compensation calculations, tax withholdings, and direct deposits for client organizations.
• HR Administration Centralized human resources administration platform for managing employee records, policies, and organizational data across the workforce.
• Time and Attendance Tracks employee work hours, time-off balances, and attendance patterns for payroll processing and compliance reporting.
• Benefits Administration Manages employee benefit programs including health insurance, retirement plans, and other voluntary benefits for client workforces.
• Expense Management Handles employee expense reporting, reimbursement workflows, and spending controls for client organizations.
• Employee Engagement Tools to improve workplace satisfaction, gather employee feedback, and foster organizational culture within client companies.
• PEO (Professional Employer Organization) Co-employment arrangement in which Combined shares defined employer responsibilities with the client, providing end-to-end HR support including compliance, benefits administration, risk management, and HR administration under a bundled service model.
• Human Resources Services Human resources services covering Employee Relations and Compliance Assistance to support client workforce management and regulatory compliance.
• Employee Benefits Management Comprehensive benefits administration including Medical Insurance, Dental Insurance, Vision Insurance, and ACA Compliance & Reporting services for client organizations and their employees.
• Business Insurance Commercial insurance offerings for business clients, including Workers' Compensation Insurance and Cyber Liability Insurance policies.
• Learning Management System (LMS) Premier learning platform providing employee training resources, library access, and educational materials. Offered as an exclusive resource available to clients of Combined HCM.

Quantifiable outcome

• Time savings through elimination of tedious administrative tasks
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Rippling: Rippling is a unified workforce management platform covering HR, payroll, IT, and spend management for SMB and mid-market employers. Comparable to Combined's all-in-one HCM positioning and SMB/mid-market target, with a strong technology differentiation angle.
• Gusto: Gusto is an HR, payroll, and benefits platform built for small businesses with a modern software-led approach. Comparable to Combined on payroll, benefits, and HR administration functionality, though Gusto is technology-first rather than a PEO co-employment model.

Broad incumbents

• Paychex PEO: Paychex is a large payroll and HR solutions provider offering PEO services to SMBs. Overlaps with Combined's payroll, benefits administration, and HR outsourcing offerings, and competes in the same SMB customer segment with broader scale and brand recognition.
• Paylocity: Paylocity is a cloud-based HCM platform providing payroll, benefits, talent, workforce management, and employee engagement for mid-market organizations. Overlaps with Combined's full-suite HCM modules and competitive in the same mid-market segment.
• ADP TotalSource: ADP TotalSource is ADP's PEO division, offering co-employment, HR, payroll, and benefits to SMBs alongside ADP's broader payroll and HCM portfolio. A scaled incumbent competing in the same SMB PEO space as Combined HCM with far greater resources.

Direct peers

• Insperity: Insperity is a major PEO offering workforce solutions including HR, payroll, benefits administration, and insurance services to SMBs and mid-market companies. Closely matches Combined's bundled PEO + HCM technology + workers' compensation offering and consultative sales motion.
• Vensure Employer Services: Vensure is a PEO offering HR, payroll, benefits, and workers' compensation to SMB employers across multiple verticals. Comparable to Combined's PEO co-employment model, multi-vertical SMB focus, and bundled benefits plus workers' comp offering.
• TriNet: TriNet is a leading PEO providing HR, payroll, benefits, and compliance services to small and mid-sized businesses. Directly comparable to Combined HCM's PEO co-employment model, multi-module HCM platform, and vertical SMB focus, with overlapping enterprise sales motion and customer segments.
• Justworks: Justworks is a PEO and HR technology platform serving small and mid-sized businesses with payroll, benefits, compliance, and HR software. Comparable to Combined on the bundled PEO + software positioning, target SMB customer, and integrated platform model.

Others

• isolved: isolved is the HCM technology platform whose client portal Combined uses (ces.myisolved.com). Functions as both a technology enabler/partner and an adjacent competitor, since other isolved partners and isolved's direct channel compete in the same SMB HCM market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/combinedca
• YouTubeyoutube.com/@HRTrainingResource
• LinkedInlinkedin.com/company/combined-hcm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Combined