Name

Ideas Cartel

Legal name

The Schuyler Group PTY LTD

Website

https://ideascartel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Flexible Workspace and Hospitality Services

NAICS

Traveler Accommodation (7211), Limited-Service Restaurants (722513), Food Service Contractors (722310), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Membership Organizations (8600)

akta.pro primary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Flexible coworking spaces
• Boutique hotel accommodations
• Private office rentals
• Corporate retreat packages
• Coliving serviced apartments

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Coworking Memberships: Flexible subscription-based coworking passes including daily, weekly, monthly unlimited, fixed desk, and club lite options. Revenue generated through recurring monthly memberships and one-time daily/weekly passes.
2. Private Office Rentals: Dedicated private office spaces for teams from 1-20+ employees, including enterprise suites. Customised workspace solutions with flexible lease terms.
3. Boardroom and Meeting Room Hire: Hourly and half/full day rental of boardrooms and meeting rooms across multiple locations. Pricing varies by capacity from 4 to 20+ people.
4. Boutique Hotel Accommodations: Luxury boutique hotel rooms across Sonnekus, The Old Foundry Hotel, and STOEP properties. Includes access to coworking spaces, restaurants, and lounges.
5. Coliving Services: Serviced apartments (Master Suites, Studio Rooms, Bijou Rooms) with minimum 20-day stays, including coworking access, gyms, internet, and pool facilities.
6. Food and Beverage: Restaurant and cafe operations including Casa Labia, Brunch Cafe, Cartel Cafe, and Misfits. Revenue from food and beverage sales.
7. Corporate Retreats and Team Building: Curated corporate retreat packages including accommodation, team building activities, workshops, and dining experiences at various price points (2-5 day programmes).
8. Event Venue Hire: Private event venues including IdeasCartel+ (up to 150 pax), Rooftop Pool, and Casa Labia for weddings, corporate events, and social gatherings. Both exclusive and non-exclusive hire options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ideas Cartel operates an integrated hospitality and workspace ecosystem in Cape Town and Stellenbosch, South Africa, combining flexible coworking spaces (hot desks, fixed desks, private offices, boardrooms), boutique hotels (Sonnekus, The Old Foundry Hotel, STOEP), coliving serviced apartments, restaurants and cafes, and event venues. Members receive reciprocal access across all locations, a 20% member discount, and access to a global reciprocal club network.

Product overview

Ideas Cartel operates a multi-location hospitality and workspace ecosystem in Cape Town, South Africa, combining flexible coworking spaces with boutique hotel accommodations and food & beverage venues. The core offering comprises three integrated pillars: (1) Workspace Solutions — including coworking hot desks, fixed desks, private offices, and boardrooms available at Inner City, Claremont, Casa Labia, Ambassade Stellenbosch, and Cartel House locations; (2) Boutique Hotels — featuring Sonnekus Boutique Hotel, The Old Foundry Hotel, STOEP Boutique Hotel, and Coliving apartments (Master Suites, Studio Rooms, Bijou Rooms) with combined inventory of 30+ hotel rooms and multiple coliving units; and (3) Food & Beverage — including Cartel Cafe, Brunch Cafe, Casa Labia Restaurant, and event venues (Ideas Cartel+ rooftop and courtyard spaces). Corporate retreat and team building packages provide additional revenue streams. Members receive 20% discount across all offerings and gain reciprocal access to global partner clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Sonnekus Boutique Hotel: Boutique hotel with 10 bedrooms and pet-friendly cafe located at 88 Main Road, St James, Cape Town
• The Old Foundry Hotel
• STOEP Boutique Hotel
• Ideas Cartel Coliving
• Ideas Cartel+
• Ambassade Stellenbosch
• Cartel House
• Casa Labia Restaurant
• Brunch Cafe
• Ideas Cartel Boardrooms
• Ideas Cartel Events

Products and services

• Coworking Spaces

Quantifiable outcome

• 4.6/5 average rating on Wifi Tribe platform with 130+ reviews
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Reciprocal Club NetworkminorStrategic or Co-development PartnerNetwork of 16 international reciprocal clubs including THE COURT (London), NORRSKEN HOUSE (Stockholm), MANILA HOUSE (Philippines), BRITISH CLUB (Bangkok), THE REFINERY (Hong Kong), HOUSE 17 (Luxembourg), CANDELA NUEVO (Melbourne), THE A (Mumbai), 1880 (Singapore), CUB (Melbourne/Sydney), THE CITY SOCIAL (Beijing), VINTAGE CONSERVATORY (Toronto), WINGTIP (San Francisco), PROJECT 52 (Jersey), HAMILTON CLUB (Ontario), MATADOR (Madrid). Members receive reciprocity access across all partner locations.
• Slippery SpoonminorImplementation/ SI/ Consulting PartnerPreferred catering supplier for events and venues, providing custom menus and culinary services for Ideas Cartel events and rooftop hire.
• DineplancoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform partner for Casa Labia, Brunch Cafe, and Misfits venues. Enables third-party booking discoverability and reservations.
• RoomRaccooncoreChannel Partner/ Reseller/ DistributorHotel booking engine partner powering reservations for Sonnekus, The Old Foundry Hotel, and STOEP boutique hotel properties.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Soho House: Global private members' club combining workspaces, boutique hotels, restaurants, and event venues under one membership. Most analogous business model to Ideas Cartel's integrated workspace-hospitality-lifestyle ecosystem, just at global scale.
• IWG (Regus/Spaces): Global workspace giant operating Regus, Spaces, HQ, and Signature brands with thousands of locations. Sets the global benchmark for flexible workspace pricing and scale; presence in Cape Town makes it a direct but much larger competitor.
• WeWork: Global coworking leader offering flexible offices and suites. While not currently in Cape Town, its brand and pricing power set the standard Ideas Cartel is benchmarked against for enterprise clients considering workspace solutions.
• CitizenM: Tech-forward boutique hotel chain with self-service check-in, compact rooms, and contemporary design. Comparable in operating premium-priced boutique hotels in urban locations, though without the coworking/community layer Ideas Cartel provides.
• The Hoxton: Lifestyle hotel brand with open-house lobbies functioning as coworking and social spaces, plus on-site restaurants and bars. Comparable blend of boutique hotel, F&B, and casual workspace, though aimed at a broader transient guest audience rather than members.

Direct peers

• Mindspace: Premium coworking and flexible office operator with locations in Europe, the US, and the Middle East. Comparable in targeting enterprise clients with bespoke office design, hospitality-grade amenities, and flexible terms — the same enterprise positioning Ideas Cartel pursues.
• The Workspace: Long-standing South African coworking and serviced office operator with locations in Cape Town and other major cities. Directly competes with Ideas Cartel on flexible offices, virtual offices, and meeting rooms in the same regional market.
• Workshop17: South African coworking and workspace operator with multiple locations in Cape Town, Johannesburg, and Stellenbosch. Closest direct competitor in the same geography, serving similar SMB and enterprise clients with comparable flexible workspace offerings.

Emerging players

• Roam: Coliving and coworking operator with locations across multiple countries, designed for location-independent professionals. Highly comparable in the coliving-plus-coworking combination that Ideas Cartel offers via its serviced apartments and workspace memberships.
• Selina: Hospitality brand offering hostels, coworking, and wellness experiences targeting digital nomads and remote workers globally. Comparable in its blend of accommodation and workspace, with comparable target customer profile but different price points and execution.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ideascartel_plus
• Xx.com/IdeasCartel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideas Cartel