B. I. Spatial

What B. I. Spatial does

B.I. Spatial (B I Spatial LLC) is a privately held location intelligence firm headquartered in Greensboro, North Carolina that converts privacy-first mobility data into trade areas, customer segments, and market forecasts for enterprise decision-making. The company's flagship asset is Mobile for Modeling™, a mobility data panel covering 50+ million devices with 300+ daily pings per device, resolved to individual block-group granularity under client-approved geofences and dwell times. This panel feeds packaged data products — Visitation, Dwell Time, Origination, Cross Shopping, and Custom Geofencing — that the firm positions as actual observation data rather than synthetic or replay data, with GDPR-compliant aggregated-and-anonymized-by-design handling throughout.

The business operates a B2B consulting model rather than a self-serve product motion: clients engage directly with senior Alteryx Advanced Certified specialists on custom-scoped engagements billed as multi-year professional services contracts. Service offerings span location intelligence modeling (trade area delineation, sales estimation, sales forecasting, white space modeling, cannibalization, transfer analysis), bulk data processing (ETL, data hygiene, spatial appending), and Alteryx workflow design and optimization. Go-to-market is consultative, executed through email and phone outreach with no public pricing tiers, and the firm maintains a core strategic partnership with Alteryx as an Advanced Certified Partner. The customer base spans enterprise retailers and grocers (a Top 5 Grocer is referenced), data-rich organizations with large spatial datasets, and Alteryx-using enterprises; the firm employs 1-10 people and has operated continuously for over 15 years without disclosed external funding.

Name

B. I. Spatial

Legal name

B I Spatial LLC

Website

https://bispatial.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

B.I. Spatial is a private Greensboro, NC location intelligence firm that converts privacy-first mobility data from a 50M+ device panel into trade areas, customer segments, and market forecasts for enterprise retailers, restaurants, and data-rich organizations via custom consulting engagements.

Ownership category

akta.pro rank

Product category

Location Intelligence

akta.pro primary industry

Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)

akta.pro secondary industry

Geocoding, Search & Place Data Platforms (BPAMANAC)

Keywords

• Mobility data analytics
• Location intelligence
• Trade area analysis
• Geospatial data products
• Audience segmentation

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Ready-to-use Spatial Data Products: Pre-built spatial data products including visitation metrics, dwell time analysis, origination data, cross shopping patterns, and custom geofencing delivered as visual tools and data outputs.
2. Custom Professional Services: Analysis services for non-standard questions including location intelligence modeling (trade area delineation, sales estimation, forecasting, white space modeling, cannibalization, transfer analysis), bulk data processing (ETL, data hygiene, aggregation), and Alteryx development (workflow design, optimization, macro/app design). Billed as project-based or retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

B.I. Spatial operates the Mobile for Modeling™ platform, a privacy-first mobility data panel covering more than 50 million devices, and provides analytical services that turn mobility signals into trade areas, customer segments, and market forecasts for site selection, marketing, and competitive benchmarking. Its deliverables are sold to enterprise retail, restaurant, real estate, and data-rich organizations, often delivered via Alteryx-based workflows.

Product overview

B.I. Spatial is a location intelligence company offering a combination of data products and analytical services. The core data offering is Mobile for Modeling™, a privacy-first mobility data panel with 50+ million devices providing 300+ daily pings. This feeds into spatial data products including Visitation (visit counts), Dwell Time (engagement duration), Origination (visitor origins by block group), and Cross Shopping (overlap analysis), with Custom Geofencing available on request. Complementing the data products are professional services including Location Intelligence Modeling (trade areas, sales estimation/forecasting, white space modeling), Bulk Data Processing (ETL, data hygiene), and Alteryx Development/Advanced Certified Specialists services for workflow automation. All offerings are privacy-first, aggregated and anonymized.

Differentiator

Problem solved

Functional benefit

Brands

• Mobile for Modeling: Privacy-first mobility data platform providing actual observations with 50+ million panel, 300+ daily pings per device, available at individual block group level with client-approved geofences and dwell times.

Products and services

• Mobile for Modeling™ Privacy-first mobility data platform built on a 50M+ device panel that delivers visitation counts, dwell time, visitor origins, cross-shopping overlap, and custom geofencing data for retail chains, restaurants, real estate operators, and analytics teams that need defensible, custom trade areas and audience segments.
• Location Intelligence Modeling Project-based analytical service that turns mobility signals from the Mobile for Modeling™ panel into custom trade areas, customer segments, and market forecasts for site selection, marketing, and competitive benchmarking engagements.
• Bulk Data Processing Service for ingesting, processing, and delivering large custom spatial and mobility datasets for organizations that require bulk handling of location data beyond standard packaged offerings.
• Alteryx Development Service delivering custom Alteryx-based analytics workflows, including Alteryx Advanced Certified Specialist development, that integrate mobility data into repeatable client BI workflows.

Quantifiable outcome

• Years of historical visitation data enabling day/hour peak analysis and seasonality tracking

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• AlteryxcoreTechnology or IntegrationB.I. Spatial is an Alteryx Partner with Advanced Certified Specialists. Services include Alteryx workflow design, optimization with dynamic data feeds, macro & app design, web scraping, and report design. The company has developed workflows for clients that are still in use more than a decade after creation. Specialists provide compatibility assessment, capability leveraging, spatial modeling, automation, and training.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Tamara: Could not identify a high-confidence regional peer; omitted rather than guessed.

Direct peers

• Placer.ai: Direct competitor in foot-traffic and location intelligence, operating a multi-million-device panel that delivers visitation, dwell time, trade area, and competitive overlap analytics for retail and real-estate clients — the same use cases B.I. Spatial targets.
• SafeGraph: Direct peer providing mobility and POI data feeds (visits, dwell, trade area) to enterprises and data teams, comparable to Mobile for Modeling™ in offering privacy-conscious location panels and data products rather than purely bespoke consulting.
• Advan: Foot-traffic analytics provider competing in the same retail/real-estate site-selection and trade-area segment, offering panel-based visitation and demographic overlap data.
• SiteZeus: Site-selection and trade-area analytics SaaS purpose-built for retail chains, delivering predictive modeling and cannibalization analysis that overlaps heavily with B.I. Spatial's Location Intelligence Modeling services.
• Cuebiq: Mobility analytics company with a multi-million device panel offering visitation, audience and trade-area insights, overlapping with Mobile for Modeling™'s core data products and use cases.
• Buxton: Retail analytics firm specializing in site selection, trade area delineation, and customer profiling for chains — a directly comparable analytics-services-plus-data provider in B.I. Spatial's primary retail segment.

Broad incumbents

• Esri: Incumbent GIS and location analytics platform (ArcGIS) used by many of the same enterprise retail and public-sector customers; competes indirectly by offering a broad spatial stack that subsumes some of B.I. Spatial's location intelligence and trade-area modeling.
• Foursquare: Major location data and POI incumbent operating the Foursquare Places API and movement analytics; competes in visitation, place data, and audience segments with B.I. Spatial's Mobile for Modeling™ offerings at much greater scale.

Others

• Alteryx (as channel): Strategic platform partner rather than direct competitor: Alteryx's analytical automation ecosystem is where B.I. Spatial builds workflows and where many of its data-rich and Alteryx-user clients operate, shaping B.I. Spatial's addressable market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b-i-spatial-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B. I. Spatial