Fighter Sport

What Fighter Sport does

Fighter Sport AS is a Norwegian specialty retailer of martial arts and combat sports equipment, operating the e-commerce storefront fighter.no from Oslo. The company sells both proprietary brands (Fighter, Invictus Performance Series, HITIO) and third-party brands (Adidas, Sting, Fairtex) across categories including boxing gloves and bags, MMA and judo gear, taekwondo and BJJ uniforms, protective equipment, training apparel, and the Drink SALTE electrolyte line. It claims to be Norway's oldest and largest dedicated martial arts brand, and holds multiple patents in Europe and the United States stemming from a historical period when it designed products for international brands such as Adidas Taekwondo.

The business model is direct-to-consumer e-commerce combined with a club/business account program offering 30% discount on most items, supported by a hosted club shop program that lets martial arts organizations (FIGHTZONE Jessheim, HITIO, MUDO Gym) operate branded sub-stores on fighter.no. A physical pickup point at the Oslo warehouse (Grorudveien 120) handles local collection, and payment integrations cover Klarna (invoice and installments) and the Norwegian Vipps mobile wallet. Shipping is restricted to Norwegian residential addresses only.

The company was founded in 2006 in its current corporate form after a 2006 sale to Per Chr. Pedersen and Fredrik Bjertnæs (founders of Mudo), with the FighterDesign product development operation continuing as a separate entity. Headcount is disclosed as 1-10 employees, consistent with a small owner-operated retail operation. Fighter Sport has not disclosed revenue, funding, or headcount figures beyond these scale signals.

Name

Fighter Sport

Legal name

Fighter Sport AS

Website

https://fighter.no

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Fighter Sport AS is a Norwegian e-commerce and pickup retailer selling proprietary and third-party martial arts equipment (Fighter, Invictus, HITIO brands plus Adidas and Fairtex) to individual practitioners, clubs, and businesses in Norway, with a hosted club shop program and a 30% business account discount.

Ownership category

akta.pro rank

Product category

Martial arts and combat sports equipment retail

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

Keywords

• Martial arts equipment
• Combat sports gear
• Boxing equipment
• Martial arts apparel
• Training equipment retail

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Revenue is generated through one-time product sales across a wide range of martial arts equipment and apparel sold directly to consumers and clubs via the fighter.no online store. The company sells both its own branded products (Fighter, Invictus, HITIO) and third-party brands (Adidas, Sting, Fairtex, etc.). Club/business accounts receive a 30% discount on most items, indicating a B2B wholesale-style pricing tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fighter Sport AS is a Norwegian e-commerce and retail seller of martial arts and combat sports equipment, training apparel, and related accessories such as the Drink SALTE electrolyte line. It sells its own proprietary brands (Fighter, Invictus Performance Series, HITIO) alongside third-party brands (Adidas, Sting, Fairtex and others), and operates a dedicated club shop program plus a 30%-discount business account offering for martial arts clubs, training centres, and corporate customers, with a physical pick-up point at its Oslo warehouse.

Product overview

Fighter Sport operates a B2C e-commerce platform for combat sports and martial arts equipment. The portfolio includes proprietary branded products (Fighter), premium sub-brands (Invictus Performance Series for professional-grade equipment), and specialized club shop programs (FIGHTZONE Jessheim, HITIO for children's programs, MUDO Gym). Product categories span training equipment (boxing bags, punching balls, mats including puzzle/judo/MMA variants), protective gear (gloves for boxing/MMA/Karate/Taekwondo, guards, helmets), martial arts uniforms (Gi for Judo/Karate/Taekwondo/BJJ), training apparel (rashguards, shorts, t-shirts, hoodies), and supplements (Drink SALTE electrolytes). The business model combines direct-to-consumer online sales with club/bulk accounts offering 30% discounts, and a physical pickup point in Oslo.

Differentiator

Problem solved

Functional benefit

Brands

• Invictus Performance Series: Technical combat sports equipment developed for maximum durability and function. A collection of the highest quality, specifically developed for professional athletes and those who take their training seriously.

Products and services

• Fighter (own brand) martial arts equipment Fighter's proprietary brand of martial arts and combat sports equipment including boxing gloves, training bags, protective gear, uniforms (Gi for judo, karate, taekwondo, BJJ; karate/ju-jutsu; taekwondo; wrestling), training apparel (rashguards, tights, shorts, hoodies, sports bras, caps), belts, medical consumables, footwear, kobudo weapons, and self-defence gear. Targeted at Norwegian martial arts practitioners of all ages and skill levels.
• Invictus Performance Series High-end technical combat sports equipment line developed for maximum durability and function, featuring premium materials, multi-layer foam padding, ergonomic design, and moisture-wicking properties. Targeted at regular training practitioners with demanding requirements, including serious amateurs and professional athletes.
• Drink SALTE electrolytes Electrolyte drink supplement available in lemon, orange, strawberry, and neutral flavours, packaged in 30-serving boxes. Sold as a hydration supplement for martial arts training.
• FIGHTZONE Jessheim club shop collection Club-branded apparel and equipment collection for FIGHTZONE Jessheim hosted on fighter.no, featuring branded T-shirts, rashguards, and BJJ Gis with club logo, plus relevant products for BJJ, MMA, and no-gi grappling. Targeted at Fightzone Jessheim members and supporters.
• HITIO children's martial arts programme collection Children's martial arts equipment and merchandise sub-brand featuring Tiger/Junior medals, trophies, training uniforms (taekwondo), stickers, stamps, training diaries, wristbands, and gym bags with tiger-themed branding. Targeted at youth participants in Mudo's HITIO club programme.
• MUDO Gym club shop collection Club-branded apparel and equipment collection for MUDO Gym hosted on fighter.no, featuring taekwondo uniforms, medals, trophies, training diaries, hoodies, T-shirts, and accessories with MUDO branding. Targeted at Mudo Gym members and supporters.
• Club/Business account program Approval-based customer account program for martial arts clubs, training centres, and businesses providing 30% discount on most items, access to the B2B invoice option via Klarna, and dedicated business terms. Targeted at Norwegian clubs, gyms, and corporate buyers procuring martial arts equipment in volume.
• Oslo pick-up point Physical order collection location at Grorudveien 120, 1053 Oslo, where online orders can be collected six days per week (Monday–Friday 09:00–18:00, Saturday 11:00–16:00, closed in July). Orders are ready within 24 hours and the location accepts only Vipps and Klarna payments at pickup. Targeted at Oslo-area customers who prefer to collect rather than receive home delivery.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• Fightzone JessheimminorChannel Partner/ Reseller/ DistributorFightzone Jessheim operates a dedicated club shop hosted on fighter.no, offering club-branded apparel and equipment including BJJ gi, MMA gear, and logo T-shirts. Fighter Sport hosts the club shop as part of its club partner program.
• Mudo GymminorChannel Partner/ Reseller/ DistributorMudo Gym has a dedicated club shop page on fighter.no selling club-branded Taekwondo uniforms, training diaries, medals, stickers, and apparel. Fighter Sport hosts the club shop as part of its club partner program.
• HITIO (Mudo Club Program)minorChannel Partner/ Reseller/ DistributorHITIO is a club program under the Mudo umbrella, with a dedicated collection on fighter.no offering Tiger/Junior medals, trophies, training diaries, uniforms, and branded apparel for youth martial arts clubs.
• Adidas TaekwondominorStrategic or Co-development PartnerHistorical partnership where Fighter Sport's design innovation (breathable mesh fabric in martial arts uniforms) was adopted by Adidas Taekwondo after they visited the Fighter Sport store. This led to the 'Adidas Fighter' Taekwondo uniform with mesh technology.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Venum: Global combat sports lifestyle brand with proprietary products spanning MMA, boxing, BJJ, Muay Thai, and fitness apparel. Comparable to Fighter Sport's premium product positioning and growing club/gym demand, though at significantly larger global scale.
• Decathlon: Global multi-sport retailer with a martial arts and boxing product range at value price points. Comparable to Fighter Sport as a retailer selling combat sports equipment to consumers in Norway (Decathlon operates Norwegian stores and online), but at far broader scale across all sports.
• Meister: US-based multi-sport equipment retailer with a meaningful combat sports catalog including gloves, protective gear, and bags. Comparable to Fighter Sport as a multi-discipline sporting goods retailer, though with a broader non-combat sports mix.

Direct peers

• Title Boxing: US-based specialist boxing and combat sports retailer with proprietary product lines. Highly comparable to Fighter Sport as a category-specialist retailer that combines proprietary branded equipment with third-party brands and serves both consumers and gyms/clubs.
• Fairtex: Thai combat sports equipment manufacturer and retailer with global distribution. Comparable to Fighter Sport as a specialist multi-discipline martial arts equipment brand sold direct-to-consumer and through international retail — already referenced on Fighter Sport's own product pages.
• RDX Sports: UK-origin combat sports equipment brand and retailer selling globally via e-commerce. Comparable to Fighter Sport as a specialist martial arts retailer with proprietary product lines and direct-to-consumer online distribution — already referenced on Fighter Sport's own product pages as a stocked brand.
• Ringside: Established US combat sports equipment manufacturer and retailer with broad catalog across boxing, MMA, and training gear. Comparable to Fighter Sport in product breadth and the combination of proprietary branded goods with multi-discipline coverage.
• Hayabusa: Canadian combat sports equipment brand with strong D2C e-commerce presence across gloves, protective gear, and apparel. Comparable to Fighter Sport as a premium proprietary brand in boxing/MMA, with similar marketing emphasis on professional-grade product lines like Invictus.
• Century Martial Arts: One of the largest US-based multi-channel martial arts equipment retailers. Highly comparable to Fighter Sport as a specialist retailer spanning boxing, MMA, karate, taekwondo, BJJ and other disciplines, with both proprietary and third-party brands and B2B school/club accounts.

Regional players

• Budo Sport: Nordic martial arts equipment specialist focused on the Scandinavian market. Comparable to Fighter Sport as a regional multi-discipline martial arts retailer in a neighboring geography, but primarily serves Sweden rather than Norway.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Fighter.no
• Instagraminstagram.com/fightersportnorge/?hl=nb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fighter Sport