What OTSTC does

OTSTC (legal entity O'TS TEAM CREATIF, commercially known as OTSTC – Creative Biometric®) is a privately-held French software company headquartered at 47 Rue Bonaparte, Paris, that develops AI-powered virtual cosmetic solutions for the beauty industry. Its core product, Skin Diag by Creative Biometric®, delivers 145 skin analyses and 20 combined diagnoses from live facial imaging on iOS, Android, and web platforms, covering skin type, apparent age, radiance, hydration, fatigue, and emerging blemish/acne visualization without UV light. The portfolio is rounded out by a Virtual Makeup simulator (with foundation recommendation and realistic before/after rendering), Morphological Analysis (32 analyses across ethnicities), Predicting Ageing (18–68 years, validated for Caucasian, Asian, Afro-American, and Mexican subjects), Web Apps for real-time product-effect simulation, Customization modules with optional raw data export for laboratories, and on-demand 2D/3D scientific picture services.

OTSTC serves three primary customer segments: (1) major beauty brands and cosmetics houses across both luxury (Dior, Lancôme, Yves Saint Laurent, Guerlain, Givenchy, Helena Rubinstein, Estée Lauder, Clinique, Sisley, Stella McCartney, Armani) and mass-market tiers (L'Oréal Paris, L'Oréal Professionnel, Vichy, La Roche-Posay, Biotherm, Yves Rocher, Mary Kay), (2) beauty professionals and institutes including independent shops, beauty salons, skin centres, dermatology practices, and freelance makeup artists, and (3) research laboratories, notably three separate L'Oréal research divisions for which the age-prediction work was developed. The customer roster spans Europe, the United Kingdom, and the United States.

Revenue is generated through subscription-based SaaS (annual billing, customizable feature tiers from full version down to individual analyses), one-time or project-based customization engagements (with optional product recommendation, effect simulation, expert comments, and raw data export for laboratories), and on-demand professional services for scientific 2D/3D imaging. Pricing is quote-based and not publicly disclosed. The company self-describes as a world leader in connected beauty AI skin diagnosis with 20 years of pioneering activity, holds 3 granted patents plus 1 pending in customizable virtual simulation, and operates with a 1–10 person team as a French SARL with €64,000 stated capital.

Name

OTSTC

Legal name

O'TS TEAM CREATIF

Website

https://otstc.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

OTSTC (Creative Biometric®) is a Paris-based AI software firm that builds virtual skin-diagnosis and cosmetic-simulation tools for luxury and mass-market beauty brands, beauty institutes, dermatology practices, and research laboratories, deployed on iOS, Android, and web.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Solutions for Cosmetics Industry: The company generates revenue through subscription-based SaaS solutions providing AI-powered skin diagnosis and virtual cosmetic simulation tools to beauty industry professionals. Solutions are customizable and available at different feature levels.
2. Customized Software Development: Customization services allow clients to tailor the software with or without product recommendations, effect simulations, or expert comments. For laboratories, raw data export is also available. One-time or project-based revenue from customization engagements.
3. Professional Services: Scientific picture creation services (2D/3D statics and movies) provided on demand to cosmetics brands and laboratories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

OTSTC (operating as OTSTC - Creative Biometric®) develops and licenses AI-powered virtual cosmetic solutions for the beauty and cosmetics industry. Its offerings center on Skin Diag software that performs automated facial skin diagnosis across 145 analyses and 20 combined diagnoses, virtual makeup simulation with realistic before/after rendering, morphological and predictive skin aging analysis, and customizable SaaS modules deployable on iOS, Android, and the web. The company sells these solutions as subscriptions and customized licenses to beauty brands, independent shops, beauty institutes, salons, freelance makeup artists, skin centers, dermatology practices, and cosmetics research laboratories.

Product overview

OTSTC - Creative Biometric® operates as a cosmetics software publisher and SaaS solutions provider for the beauty and cosmetic industry. The company's product portfolio centers on Creative Biometric® Cosmetic Solutions, a service offering for brands, independent shops, institutes, beauty salons, makeup artists, skin centers, and dermatology. The core platform includes Skin Diag (AI-powered skin diagnosis with 145 analyses, product recommendations, and before/after simulation), Virtual Makeup (professional makeup simulation with foundation recommendation), and Web Apps (real-time diagnosis and product effect simulation). These are supplemented by Customization modules (tailored versions with selective features and raw data export), Morphological Analysis (32 specific analyses across ethnicities), Scientific Picture (2D/3D imaging services), and Predictive Ageing (skin aging prediction for multiple ethnicities ages 18-68). All solutions are deployed on iOS, Android, and web platforms with customization available at demand.

Differentiator

Problem solved

Functional benefit

Products and services

• Skin Diag by Creative Biometric® AI-powered virtual skin diagnosis software offering 145 analyses and 20 combined diagnoses, including automated product recommendations, skin type assessment, apparent age, radiance, hydration, fatigue scoring, before/after asset simulation, and personalized advice for beauty brands, independent shops, institutes, beauty salons, freelance makeup artists, skin centers, and dermatology practices. Deployed on iOS, Android, and Web.
• Virtual Makeup Professional virtual makeup software that recommends foundation from a realistic before/after simulation using live image processing. Features include transformation of makeup with finger, edition of all forms and areas, personalized makeup creation, basket sharing, and mail sending. Designed for beauty brands and professionals.
• Customization Customizable version of OTSTC's core products, allowing clients to select the full version or only 1 analysis, with optional product recommendation, effect simulation, or expert comment. Includes raw data export for laboratories and statistics purposes. Sold as tailored enterprise licenses.
• Web Apps Professional web-based diagnosis and simulation application that delivers real-time product effect simulation from a photo, with renderings faithful to clinical tests, enabling product effect testing before purchase for beauty brands and laboratories.
• Scientific Picture (2D/3D Static and Movies) Custom scientific imaging service providing 2D and 3D static images and movies on demand for cosmetics brands and laboratories.
• Morphological Analysis Standalone module delivering 32 morphological and specific skin analyses for women and men across all ethnicities, used by beauty brands, laboratories, and professionals.
• Predicting Ageing Skin aging prediction model for women and men across Caucasian, Asian, Afro-American, and Mexican ethnicities, predicting aging from ages 18 to 68. Developed for L'Oréal Research laboratories and subject to multiple scientific publications.

Quantifiable outcome

• 145 analyses and 20 diagnosis combined in intelligent skin diagnosis software
• +3 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Banuba: Banuba provides AR try-on and face-tracking SDKs and AI beauty solutions that enable virtual makeup, skin analysis, and color matching for brands and apps. It is a direct technology peer to OTSTC's virtual makeup and skin analysis offerings.
• Revieve: Revieve provides AI-driven beauty personalization, skin diagnostics, and virtual try-on platforms for beauty brands and retailers. It competes head-to-head with OTSTC for enterprise beauty AI contracts and shares the same B2B SaaS, white-label deployment model.
• Perfect Corp: Perfect Corp offers AI and AR-powered beauty and skin diagnostic SaaS (YouCam), serving global beauty brands with virtual try-on and skin analysis. It is the most direct competitive peer to OTSTC in enterprise B2B beauty AI software, with materially larger scale and funding.

Broad incumbents

• ModiFace: ModiFace, acquired by L'Oréal in 2018, is the in-house AR beauty try-on and skin diagnostic platform of the world's largest beauty group — and a notable customer of OTSTC. It represents both a competing technology stack and a potential insourcing risk for OTSTC's L'Oréal business.
• Canfield Scientific: Canfield Scientific provides clinical-grade facial and skin imaging systems used in dermatology research and by skincare brands. It is a broad incumbent in skin imaging that overlaps with OTSTC's scientific visualization and morphological analysis capabilities, particularly on the research/lab side.
• Olay Skin Advisor: Olay's Skin Advisor, built by P&G, is a consumer-facing AI skin analysis and recommendation tool that established the category of selfie-based skincare advice. As a large CPG-owned platform, it competes with OTSTC for mindshare but does not target the same enterprise B2B channel.

Emerging players

• Proven Skincare: Proven Skincare uses AI and a skin-analysis quiz to personalize skincare product formulations for consumers. It overlaps with OTSTC's diagnostic-and-recommendation loop, but is consumer-DTC rather than enterprise-B2B, making it adjacent rather than head-to-head.
• Haut.AI: Haut.AI is an early-stage AI skin analysis SaaS provider for skincare brands, focused on hyper-personalized recommendations from selfie-based analysis. It overlaps with OTSTC's skin diagnosis and recommendation engine, but operates at smaller scale and with narrower brand deployment.

Others

• Visage Technologies: Visage Technologies provides face-tracking, analysis, and beautification SDKs used across AR, beauty, and medical imaging applications. It is an enabling technology provider in the same underlying stack as OTSTC's computer vision, but does not directly compete in branded enterprise beauty SaaS.
• Beautycounter (Counter Brands): Beautycounter is a US-based skincare and cosmetics brand that has invested in digital skin consultation tools and AI-driven recommendations. It is adjacent to OTSTC as a buyer of beauty AI technology rather than a direct competitor in the B2B SaaS layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights2 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTSTC