D'Aurora Hearing and Audiology

What D'Aurora Hearing and Audiology does

D'Aurora Hearing & Audiology is a private audiology practice headquartered in New Alexandria, Pennsylvania, operating across four clinical offices in Westmoreland County (Greensburg, New Alexandria, Ligonier, Monroeville). The firm provides diagnostic hearing evaluations, hearing aid dispensing and fitting, hearing aid repair and maintenance, tinnitus treatment (sound therapy, tinnitus retraining therapy, masker-equipped devices), and custom hearing protection (musician, hunter, industrial, swimmer earmolds). The clinical team comprises 2 audiologists and 2 hearing care practitioners with over 50 years of combined experience. Founder Caroline D'Aurora (M.A., CCC-A; 38 years in the industry) leads the practice, which is a member of the Beltone Hearing Care Network.

The core product offering is a multi-manufacturer hearing aid portfolio spanning six major brands (Beltone, Oticon, Phonak, ReSound, Signia, Starkey, Unitron) with technology tiers from basic to premium and form factors covering BTE, RIC, ITE, ITC, CIC, and IIC styles. Supporting its retail product line, the practice sells wireless accessories (TV streamers, remote microphones), custom hearing protection, and risk-free trial programs (Unitron Flex:Trial). Professional services include hearing evaluations, prescriptions, custom programming, verification testing, ongoing adjustments, and repair services.

The business model is a hybrid of hardware sales and professional services, selling hearing aids at one-time/perpetual pricing across four technology tiers and billing professional services per appointment. Customers are reached through content marketing (educational website, free consumer guide, online 5-minute hearing screening) and direct-to-consumer appointment scheduling by phone or contact form. The customer base is exclusively individual consumers (notably adults with hearing loss, tinnitus sufferers, and musicians/industrial workers), with no enterprise or institutional clients. The practice is now part of the Beltone Hearing Care Network, extending its product line and brand reach while preserving its local clinical identity.

Name

D'Aurora Hearing and Audiology

Legal name

D'Aurora Hearing & Audiology

Website

https://daurorahearing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

D'Aurora Hearing & Audiology is a private audiology practice operating four clinics in Westmoreland County, Pennsylvania, providing hearing evaluations, hearing aid fittings, tinnitus treatment, and custom hearing protection to adult consumers with hearing loss.

Ownership category

akta.pro rank

Product category

Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aid services
• Audiology care
• Hearing evaluations
• Tinnitus treatment
• Custom hearing protection

Headquarters

HQ city

New Alexandria

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hearing Aid Sales: Sale of hearing aids from multiple manufacturers (Beltone, Oticon, Phonak, ReSound, Signia, Starkey, Unitron). Includes various styles (BTE, RIC, ITE, ITC, CIC, IIC) and technology levels (basic to premium). One-time hardware purchase with ongoing follow-up care included.
2. Professional Audiology Services: Hearing evaluations, hearing aid fittings, adjustments, and follow-up care. Diagnostic testing to determine hearing loss type and degree, and hearing aid selection consultation.
3. Hearing Aid Repair & Maintenance: Repair services for hearing aids from most major manufacturers. Minor repairs done in-office; major repairs sent to manufacturers. Maintenance services for existing devices.
4. Tinnitus Treatment Services: Treatment programs for tinnitus including sound therapy, tinnitus retraining therapy, and tinnitus-masking features through compatible hearing aids.
5. Custom Hearing Protection: Custom earmolds and specialty earplugs for musicians, hunters, swimmers, and industrial use. Customized options built from earmold impressions of unique ear anatomy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

D'Aurora Hearing & Audiology is a private audiology practice that provides comprehensive hearing healthcare services through four Westmoreland County, Pennsylvania clinic locations. The practice dispenses hearing aids from six major manufacturers (Beltone, Oticon, Phonak, ReSound, Signia, Starkey) across basic-to-premium technology tiers, alongside diagnostic hearing evaluations, hearing aid fitting and dispensing, repair and maintenance, tinnitus treatment programs, custom hearing protection, and a Unitron Flex:Trial risk-free trial program.

Product overview

D'Aurora Hearing & Audiology is a hearing healthcare practice offering a portfolio of hearing solutions through multiple manufacturer brands and professional services. The core product offering consists of hearing aids from six major manufacturers (Beltone, Oticon, Phonak, ReSound, Signia, and Starkey), each with multiple technology tiers and form factors including Behind-the-Ear (BTE), Receiver-in-Canal (RIC), In-the-Ear (ITE), In-the-Canal (ITC), Completely-in-Canal (CIC), and Invisible-in-Canal (IIC) styles. Supporting products include hearing protection (custom earmolds, musician earplugs, and industrial hearing protection), wireless accessories (TV streamers, remote microphones), and manufacturer smartphone apps for hearing aid control. Professional services include hearing evaluations, hearing aid fitting and dispensing, repair and maintenance, and tinnitus treatment. The practice also offers a Unitron Flex:Trial risk-free hearing aid trial program. Technology categories span basic to premium tiers, featuring capabilities like rechargeable batteries, Bluetooth connectivity, AI-powered sound processing, tinnitus masking, and Auracast broadcast audio support.

Differentiator

Problem solved

Functional benefit

Products and services

• Beltone Hearing Aids Multi-tier hearing aid product line from Beltone spanning basic entry-level to premium AI-powered models (Envision, Commence, Serene, Boost Max S, Achieve, Rely), with rechargeable battery solutions, Bluetooth LE Audio and Auracast broadcast audio support, and Direct Line wireless accessories. Dispensed through the Beltone Hearing Care Network to patients across basic to profound hearing loss levels.
• Oticon Hearing Aids Multi-tier hearing aid product line from Oticon featuring BrainHearing technology and the world's first sensor-driven hearing aid (Intent with 4D Sensor technology). Includes Verit, Zeal, Intent, Own (world's smallest custom IIC), Xceed (world's most powerful for severe-to-profound loss), and CROS for unilateral hearing loss, plus Companion app, TV Adapter, and ConnectClip remote microphone accessories.
• Phonak Hearing Aids Multi-tier hearing aid product line from Phonak powered by SmartSpeech technology, including premium AI-powered Audéo Infinio Ultra models with a dedicated ERA AI chip, the world's first sensor-driven platform. Includes Audéo Lumity, Audéo Life Lumity (waterproof), Naída Lumity, Sky Lumity (pediatric, 14 colors), CROS Infinio for single-sided deafness, Virto R Infinio custom devices, plus Roger wireless microphone accessories (Roger On, Select, Table Mic II, PartnerMic) and TV Connector.
• ReSound Hearing Aids Multi-tier hearing aid product line from ReSound including AI-powered Vivia with Intelligence Augmented technology, the world's smallest rechargeable Super Power (Enzo IA) for severe-to-profound loss, Savi and Nexia with Bluetooth LE Audio and Auracast broadcast audio support, Key (entry-level Organic Hearing philosophy), plus TV-Streamer+ and Multi-Mic+ wireless accessories.
• Signia Hearing Aids Multi-tier hearing aid product line from Signia on the Integrated Xperience platform featuring RealTime Conversation Enhancement for multi-speaker scenarios. Includes Pure Charge & Go IX, Styletto IX (slim, seven colors), Motion Charge & Go IX (Super Power), Active Pro IX (earbud-style), Silk Charge & Go IX (ultra-discreet click sleeves), Insio IX, and Augmented Xperience (AX) platform models, plus the AI-powered Signia Assistant app.
• Starkey Hearing Aids Multi-tier hearing aid product line from Starkey including the Omega AI with deep neural network (DNN) directionality, virtually invisible Signature Series with Neuro Sound Technology, and Edge AI with up to 51 hours of rechargeable battery life (industry's longest-lasting). Paired with the My Starkey app for hearing aid control, TeleHear sessions, and health features (exercise monitoring, cognitive activity tracking, fall detection).
• Unitron Flex:Trial Program Risk-free, no-cost hearing aid trial program that allows patients to wear Unitron hearing aids with the latest technology in their daily life before committing to a purchase, with same-day device fitting available for eligible participants at the certified clinic.
• Custom Hearing Protection Products Custom earmolds and specialty earplugs built from earmold impressions of unique ear anatomy, including custom musician earplugs and electronic earplugs for music performance, hunting hearing protection, industrial hearing protection, swimmer's earplugs, and over-the-counter options (foam earplugs, pre-molded earplugs, earmuffs).
• Hearing Aid Evaluation Comprehensive hearing evaluation service that determines the type and degree of hearing loss through audiograms and speech understanding tests, assesses patient lifestyle and budget, recommends appropriate hearing aid styles and features, and takes custom earmold impressions for applicable devices. For adults with suspected hearing loss seeking professional guidance before purchasing hearing aids.
• Hearing Aid Dispensing & Fitting Professional programming of hearing aids based on prescription, including training on device insertion, battery management, and cleaning, fitting verification testing, and ongoing adjustment appointments for optimal listening experience. Provided to patients following a hearing aid evaluation and selection.
• Hearing Aid Repair & Maintenance Repair services for hearing aids addressing wear and tear, moisture damage, wax/debris issues, and physical damage. Includes in-office minor repairs and manufacturer send-out for major repairs, with warranty coverage assessment. Serves existing hearing aid wearers across most major manufacturer brands.
• Tinnitus Treatment Tinnitus treatment service including medical history review, ear examination, and treatments such as sound therapy (acoustic therapy for brain retraining), hearing aids with tinnitus-masking features, and tinnitus retraining therapy (TRT/habituation therapy). For individuals experiencing ringing, buzzing, whooshing, or hissing in the ears.
• 5-Minute Online Hearing Screening Free 5-minute online hearing questionnaire with 10 questions that provides personalized hearing health results across four categories (Typical Hearing, Mild Hearing Difficulties, Moderate Hearing Difficulties, Severe Hearing Difficulties), helping prospective patients determine whether a professional in-office evaluation is recommended.

Quantifiable outcome

• Patients report high satisfaction with personalized, compassionate care
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Beltone Hearing Care NetworkcoreChannel Partner/ Reseller/ DistributorD'Aurora Hearing & Audiology is now part of the Beltone Hearing Care Network. Beltone is a major hearing aid manufacturer and retailer with locations across the US. This partnership provides access to Beltone's product lines (Envision, Commence, Serene, Boost Max S, Achieve, Rely) and national brand recognition, while D'Aurora maintains its local practice identity.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AccuQuest Hearing Centers: Multi-clinic audiology retailer dispensing multiple hearing aid brands with similar evaluation, fitting, and follow-up care model; comparable clinic economics and patient experience to D'Aurora.
• HearingLife: Multi-state audiology clinic network providing hearing tests, hearing aid fittings, repairs, and tinnitus care; directly comparable clinic-based dispensing model with similar patient segments and service bundles.
• Connect Hearing: National audiology clinic chain (owned by Sonova) offering hearing evaluations, fittings, and ongoing care across multiple brands — comparable service model with broader geographic footprint.
• HearUSA: National audiology clinic chain offering hearing evaluations, hearing aid dispensing, and tinnitus services; comparable multi-clinic audiology practice model with similar revenue mix of professional services and device sales.
• Miracle-Ear: Largest franchised hearing aid retailer in the U.S. with hundreds of locations; offers hearing evaluations, hearing aid fittings, and follow-up care across multiple brands — same patient journey, same go-to-market motion as D'Aurora.
• Audibel Hearing Aid Centers: National network of independently owned audiology offices affiliated with Starkey; comparable clinic-based dispensing and service model, often in similar-sized U.S. markets.
• Avada Hearing & Audiology: Pre-2020 audiology clinic chain (now integrated into WS Audiology) that operated hundreds of locations dispensing multiple hearing aid brands — historically one of the closest comparables for multi-clinic audiology roll-ups.
• Live Better Hearing: Doctor-of-Audiology-owned multi-location audiology group on the U.S. East Coast; similar clinical-led model with multi-brand dispensing and tinnitus/aural rehabilitation services.
• Beltone corporate retail locations: Direct corporate Beltone retail clinics operating in the same Beltone Hearing Care Network; identical product portfolio and similar clinic-based dispensing/service model, making them the closest comparables for unit economics and patient acquisition.

Broad incumbents

• Costco Hearing Aid Center: Hearing aid services offered as part of Costco's broader retail operation; serves similar patient segments at lower price points with comparable dispensing and follow-up, representing a major competitive pressure rather than a head-to-head clinic peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D'Aurora Hearing and Audiology