Example IT
Example IT Limited is a privately held UK IT services, solutions, and supply company headquartered in Basingstoke with offices in Southampton and Dublin, delivering managed services, deployment, security, datacentre, networking, and software licensing to enterprise, mid-market, SMB, and public sector customers.
- Company typePrivate
- Founded2012
- HeadquartersBasingstoke, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Example IT does
Example IT Limited is a privately held UK IT services and solutions provider headquartered in Basingstoke, with additional offices in Southampton and Dublin, serving enterprise, mid-market, SMB, and public sector customers in the UK and Ireland. The company operates four interlocking revenue streams: recurring managed services (Microsoft 365, Defender for Endpoint, Azure FinOps, Intune, Citrix/NetScaler, server management, vulnerability management, ITIL service desk, backup), time-and-materials professional services (deployment, configuration, IT consultancy, lifecycle management, break-fix), hardware and software resale through a customer portal offering 100,000+ products with approval workflows, and software licensing as a Microsoft CSP and Adobe partner. Customer acquisition combines field sales, inside sales, channel partner relationships with Microsoft, Adobe, Juniper, Lenovo, HP, Dell, Apple, VMware, Epson, and EPOS, plus an e-commerce portal for procurement.
The technology stack centres on a proprietary B2B Customer Portal and a managed services platform covering workplace security, hybrid cloud, datacentre, networking (SD-WAN, load balancing), unified communications, and AI strategy. Differentiators include a Workplace Security Suite integrating endpoint, firewall, cloud, identity, training, and compliance, alongside resold AI capabilities such as Juniper Mist AI with the Marvis Virtual Network Assistant for autonomous network troubleshooting. Disclosed enterprise deployments include a UK-wide device upgrade spanning 250+ locations and 8,000+ employees for a £2.5BN-turnover PLC and a procurement control implementation for a £700M-turnover construction business with 3,000+ staff.
The go-to-market blends direct enterprise field sales, channel/reseller partnerships, and inbound demand generation through LinkedIn, blog, email, webinars, and customer events. The business model emphasises long-term managed service relationships and vendor-backed breadth rather than proprietary IP, with pricing on monthly recurring (managed services), time-and-materials at daily rates (professional services), and transactional 30-day terms (hardware/software resale). No public revenue, funding, or headcount figures are disclosed; ownership is private with no parent company or institutional investors identified.
Example IT firmographics
Firmographics- Name
- Example IT
- Legal name
- Example IT Limited
- Website
- https://exampleit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Example IT Limited is a privately held UK IT services, solutions, and supply company headquartered in Basingstoke with offices in Southampton and Dublin, delivering managed services, deployment, security, datacentre, networking, and software licensing to enterprise, mid-market, SMB, and public sector customers.
- Ownership category
- akta.pro rank
Example IT industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Other Computer Related Services (541519), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
- akta.pro secondary industries
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB), IT Service Desk & End-User Support (L1/L2) (BPAAACAA), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)
Keywords
Where Example IT is headquartered
LocationHeadquarters
- HQ city
- Basingstoke
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Example IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Services: Recurring revenue from managed IT services including Microsoft 365 support, Defender for Endpoint, Digital Employee Experience, Azure FinOps, Intune support, Citrix/NetScaler management, server management, vulnerability management, ITIL service desk, and backup as a service. Billed monthly in advance or as specified in SOW.
- Professional Services: Implementation, deployment, configuration, and technical consultancy services provided on a time and materials basis at daily fee rates, or as fixed-price per Statement of Work. Includes onboarding, deployment planning, and technical advisory.
- Hardware & Software Sales: Resale of IT hardware (computers, workstations, peripherals, mobile devices) and software licenses through vendor partnerships. Revenue recognized upon delivery with payment terms of 30 days.
- Software Licensing: Reseller of software licenses including Adobe and Microsoft CSP programs, generating revenue through vendor reseller agreements and licensing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Time and Materials Professional Services |
| Subscription | Monthly | Managed Services (recurring) |
| One time/ perpetual license | Pay-as-you-go | Product Sales |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Example IT product offering
Product offeringCore offering
Example IT delivers managed IT services, professional IT services, and IT supply to business customers in the UK and Ireland. Its core is a multi-vendor service portfolio covering security, cloud, datacentre, workplace, networking, lifecycle management, deployment, configuration, and AI enablement, augmented by a proprietary B2B Customer Portal for procuring over 100,000 hardware and software products and by software licensing through Microsoft CSP and Adobe programmes.
Product overview
Example IT operates as a comprehensive IT services, solutions, and supply organization offering a multi-tiered portfolio. The core Customer Portal provides B2B procurement access to over 100,000 technology products across computing, datacenter, peripherals, audio-visual, communications, and software categories. Professional Services encompass deployment, lifecycle management, configuration, IT consultancy, financial services, and advisory offerings including Digital Workplace and CyberMergence. Solutions span datacentre infrastructure (enterprise computing, SD-WAN, networking, load balancing), workplace technology (communication & collaboration, audio visual, workstation hardware), software licensing (Adobe, Microsoft CSP), cloud services (hybrid cloud), AI solutions (Juniper Mist AI with Marvis Virtual Network Assistant, AI strategy development), and security. The Managed Services portfolio provides outsourced IT operations including Microsoft 365 management, Defender for Endpoint, Azure FinOps, Intune, Citrix/NetScaler support, server management, vulnerability management, ITIL-aligned service desk, and backup as a service.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Portal
- Managed Services
- Smart Care
- ITIL Service Desk
- Deployment
- Configuration
- IT Consultancy
- Lifecycle Management
- Break Fix Maintenance
- Financial Services
- Digital Workplace
- CyberMergence
- Datacentre
- SD WAN
- Network
- Communication & Collaboration
- Audio Visual
- Workplace Security
- Software Licensing
- Cloud
- Hybrid Cloud
- AI Solutions
- Juniper Mist AI and Marvis
- Managed Microsoft 365 Support
- Managed Defender for Endpoint
- Azure FinOps
- Intune Support
- Managed Citrix and Citrix ADC
- Server Management
- Vulnerability Management
- Backup as a Service
- Managed Platforms
- Security
- VMware Support
- YEO for Business Reseller Offering
- Lenovo Workstations
- HP Notebooks & Desktops
- Microsoft Cloud Solution Provider
- Adobe Software Solutions
Quantifiable outcome
- Control budget and user spend limits with Customer Portal
- +2 more outcomes
Companies that use Example IT
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Example IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature3 records
Example IT partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Scale ComputingcoreNew partnership with Scale Computing, a recognised leader in hyperconverged infrastructure and edge computing. Together they aim to transform the IT landscape by delivering a simplified, secure, and dependable path to virtualisation.
- Third Platform TechnologiescorePartnership with Third Platform Technologies as part of ongoing innovation journey. Together exploring how AI can drive smarter solutions and better outcomes for customers.
- YEO MessagingcoreAppointed as one of the first official UK resellers of YEO for Business. YEO Messaging is the leading British provider of AI-based biometrically authenticated communication solutions. Features include end-to-end encryption, continuous facial recognition, geofencing, and crisis communication capabilities.
- ZadaraminorCampaign partnership exploring groundbreaking advancements in Edge Computing and AI, showcasing how these technologies are transforming business operations.
- InsentraminorJoint campaign on Microsoft Copilot featuring interview with Andy Watts from Example IT and Edmund Davis from Insentra exploring Gen AI technologies and data protection.
- MicrosoftcoreMicrosoft Cloud Solution Provider (CSP) partner offering Microsoft 365, Azure, and related Microsoft services including Copilot.
- AdobecoreAuthorised reseller of Adobe software solutions and licensing.
- Juniper NetworkscoreReseller of Juniper networking solutions including Mist AI and Marvis Virtual Network Assistant.
- VMwarecoreVMware support services providing 24/7 access to experienced engineers with 15-minute P1 response, proactive diagnostics, patch & upgrade assistance, and advisory for cloud, hybrid, or on-prem strategies.
- LenovocoreAuthorised reseller of Lenovo products including workstations, laptops, ThinkSmart video conferencing, and accessories.
- HPcoreAuthorised reseller of HP notebooks and desktop computers.
- DellcoreAuthorised reseller of Dell products including monitors and Dell Care support services.
- ApplecoreAuthorised reseller of Apple products including iPad, iPhone, and AppleCare services.
- EpsonminorAuthorised reseller of Epson printing products and CoverPlus service agreements.
- EPOSminorAuthorised reseller of EPOS audio headsets and accessories.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Example IT competitors and assessment
Company assessmentDirect peers
- Softcat: UK-headquartered IT reseller and managed services provider selling Microsoft, HPE, Cisco and Adobe alongside its own services. Highly comparable business model: enterprise/mid-market customer base, channel partnerships, software licensing (CSP), and growing managed services portfolio.
- ANS Group: UK-based managed cloud and IT services provider focused on Microsoft Azure, Microsoft 365, and managed security. Comparable in managed services scope (Azure FinOps, Microsoft 365, Defender) and enterprise/mid-market customer base.
- Phoenix Software: UK-focused software licensing and IT services provider with strong Microsoft, Adobe, and security vendor positioning. Closely comparable on software licensing (CSP), professional services, and managed services to mid-market and enterprise customers.
- Computacenter: Large UK and European IT infrastructure provider combining hardware resale, software licensing, and managed services for enterprise customers. Comparable in offering breadth (Microsoft, VMware, networking, services), though materially larger in scale.
- Trustmarque: UK IT solutions and managed services provider serving enterprise and public sector customers, with similar Microsoft, Cisco, and VMware vendor alignment and a comparable mix of professional, managed, and resale revenue streams.
- Mirus IT: UK managed services provider offering cloud, security, Microsoft 365, and IT support to mid-market customers. Comparable scale and target segment, with overlapping managed services and Microsoft-centric portfolio.
- Bytes Technology Services: UK-focused software licensing specialist and IT services provider, with deep Microsoft, Adobe and security vendor relationships and a growing managed services practice. Directly comparable on the software licensing and professional services side of Example IT's portfolio.
- Bechtle: European-headquartered IT reseller and managed services provider with a UK operation, offering hardware, software, and managed services to enterprise customers. Comparable on channel partnerships (Microsoft, VMware, HP, Dell) and managed services model.
- SCC (Specialist Computer Centres): Pan-European IT services and solutions provider offering managed services, deployment, software licensing and infrastructure to enterprise and public sector customers. Directly comparable on managed services, deployment, and vendor-aligned resale.
Broad incumbents
- Insight Enterprises: Global IT solutions and services provider with a significant UK operation, covering hardware, software licensing, and managed services for enterprise customers. Overlaps on reseller and managed services offerings, but operates at substantially larger scale and broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Example IT social profiles
Digital presenceExample IT compliance and trust
Trust signalCompliance2 records
Example IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Example IT leadership team
Management profileNumber of profiles
Profiles2 records
Example IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Example IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Example IT
What does Example IT do?
Example IT delivers managed IT services, professional IT services, and IT supply to business customers in the UK and Ireland. Its core is a multi-vendor service portfolio covering security, cloud, datacentre, workplace, networking, lifecycle management, deployment, configuration, and AI enablement, augmented by a proprietary B2B Customer Portal for procuring over 100,000 hardware and software products and by software licensing through Microsoft CSP and Adobe programmes.
Is Example IT a public or private company?
Example IT is a private company. It is classified as unknown and is currently operating.
When was Example IT founded?
Example IT was founded in 2012. It employs 11 to 50 people.
Where is Example IT based?
Example IT is headquartered in Basingstoke, United Kingdom, in the Europe region.
How does Example IT make money?
Four revenue lines are on record. Managed Services are the primary driver. The others are professional Services, hardware & Software Sales and software Licensing.
Who are Example IT's main competitors?
Direct peers on record are Softcat, ANS Group, Phoenix Software, Computacenter, Trustmarque, Mirus IT, Bytes Technology Services, Bechtle and SCC (Specialist Computer Centres). Insight Enterprises is listed as a broad incumbent.
Does Example IT have an API?
No public API is recorded for Example IT.
What industry is Example IT in?
Example IT's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize), with a secondary code of BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire). Its NAICS code is 541519 and its SIC code is 7370.