Maracay Homes

Name

Maracay Homes

Legal name

Tri Pointe Homes, Inc.

Website

https://maracayhomes.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

Residential Building Construction (2361), New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential homebuilding
• New home construction
• Custom home design
• Energy efficient homes
• Home buying solutions

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Primary revenue from building and selling new homes to consumers across 12 states and 200+ communities.
2. Mortgage Services: In-house mortgage financing solutions for home buyers.
3. Insurance Services: Home insurance offerings as part of integrated home buying solutions.
4. Title & Escrow Services: Title and escrow services to support the home closing process.
5. Warranty Services: Home warranty coverage for buyers post-purchase.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Maracay Homes is a residential homebuilder that designs, constructs, and sells newly built single-family homes to individual homebuyers. As a regional brand within the Tri Pointe Homes portfolio, it offers customizable home designs through Design Studios, the proprietary LivingSmart energy-efficient and smart-home technology package, and integrated home-buying solutions spanning mortgage financing, home insurance, title & escrow, and warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• New Home Construction and Sales
• Design Studio Customization

Quantifiable outcome

• 93% Overall Customer Satisfaction based on three key measures: satisfaction with quality, builder commitment, and likelihood to recommend

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Bobby BerkcoreStrategic or Co-development PartnerTri Pointe Homes partnered with Emmy-winning TV host, design expert, and author Bobby Berk to bring style and livability together in new homes. This exclusive collaboration offers ten curated Bobby Berk design collections, model homes showcasing each look, and the ability to shop Bobby Berk furnishings.
• EliantminorOthersIndependent survey provider that collects customer satisfaction data from verified homeowners approximately 30 days after moving into their new homes, measuring three key metrics: overall satisfaction with quality, builder commitment, and likelihood to recommend.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Shea Homes: Long-established Arizona-focused homebuilder (Scottsdale) with comparable move-up and luxury product; competes for the same Phoenix buyers, land positions, and trade contractor capacity.
• Meritage Homes: Scottsdale-headquartered public homebuilder with deep Phoenix market share; also emphasizes energy-efficient construction, making it a direct functional competitor to Maracay's LivingSmart positioning.
• Tri Pointe Homes: Maracay's parent company and largest operational peer; shares the same LivingSmart technology, Bobby Berk design collections, and integrated mortgage/title/insurance services while operating across 12 states.
• Toll Brothers: National luxury homebuilder with substantial Phoenix-Scottsdale operations; directly comparable in move-up/luxury price points, design-center customization, and Bobby Berk-style design partnerships.
• David Weekley Homes: Large private U.S. homebuilder with significant Phoenix-area operations; competes in similar price bands and similarly emphasizes customer satisfaction and design personalization.
• Taylor Morrison: Top-five U.S. public homebuilder with a major Phoenix-Scottsdale presence; competes directly with Maracay in move-up and luxury product across the same master-planned communities.
• KB Home: Public homebuilder with significant Phoenix presence targeting first-time and first-move-up buyers; comparable built-to-order model with in-house design studios and energy-efficiency offerings.

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder with a dominant Phoenix-metro footprint; broad incumbent pressure on entry-level pricing, incentives, and finished-lot supply.
• Lennar: One of the largest U.S. public homebuilders with a major Phoenix presence; overlaps with Maracay across entry-level through move-up product, with materially greater scale and buying power.
• PulteGroup: Top-tier U.S. public homebuilder operating Centex, Pulte, and Del Webb brands in Phoenix; overlapping first-time, move-up, and 55+ product lines that compete for the same buyer segments as Maracay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/TriPointeHomes
• Facebookfacebook.com/maracayhomes
• LinkedInlinkedin.com/company/maracay-homes
• Instagraminstagram.com/tripointehomes
• Xx.com/MaracayHomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maracay Homes