Northwest Women's Clinic

What Northwest Women's Clinic does

Northwest Women's Clinic, PC is a physician-owned private OB/GYN practice headquartered in Portland, Oregon, operating from a single location at 11750 SW Barnes Road Suite 300. The practice was established prior to 1992 and is structured as a partnership in which all physicians hold ownership stakes, with Holli Kivett serving as Administrator/CEO and Privacy Officer. The clinical team comprises six physicians, two certified nurse-midwives, and five sonographers offering integrated gynecology, obstetrics, and midwifery services. Core products include comprehensive gynecologic care (annual exams, contraception, menopause management, abnormal PAP management), full-spectrum obstetric care (prenatal visits, ultrasound, labor and delivery, postpartum support), certified nurse-midwifery services, in-office procedures (colposcopy, LEEP, IUD insertion), minimally invasive and da Vinci robotic surgery, on-site ultrasound, and laboratory services via InterPath Labs. The practice is distinguished by provider continuity metrics — 70% of obstetric patients are delivered by their own provider — and a hybrid midwifery model.

The practice operates on a fee-for-service revenue model with global obstetrical billing encompassing all prenatal visits, delivery, and postpartum care, plus insurance co-pays typically ranging from $10-$50. A minor ancillary revenue stream is generated through $150-per-couple four-week prenatal classes delivered via Zoom. Technology infrastructure is built on the Athena Health EMR platform, which provides the patient portal (24/7 access to records, appointment scheduling, secure messaging, bill payment), telehealth video visits, and electronic medical records. The clinic has an exclusive hospital affiliation with Providence St. Vincent Medical Center for deliveries, surgeries, and ER services effective October 31, 2025, following the closure of the Lovejoy office and termination of Legacy Good Samaritan affiliation. Patient acquisition is primarily direct via phone scheduling and physician referrals, supported by content marketing through the practice blog and social media presence on Facebook and Instagram.

The practice serves women across all life stages in the Portland West-side metro area and broader Pacific Northwest, with primary customer segments being pregnant women seeking obstetric care and women seeking gynecologic services, plus a secondary segment preferring midwife-led care. Marketing relies heavily on community reputation, word-of-mouth referrals, and PDX Parent Reader Favorite recognition. The practice maintains HIPAA compliance and operates an Information Security Committee for data privacy. Recent strategic activity has been defensive in nature — consolidating to a single office, exiting a hospital affiliation, and managing provider transitions — while selectively adding new clinical capabilities such as robotic surgery through new physician hires.

Name

Northwest Women's Clinic

Legal name

Northwest Women's Clinic, PC

Website

https://nwwc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Northwest Women's Clinic is a physician-owned private OB/GYN practice in Portland, Oregon providing gynecology, obstetrics, midwifery, ultrasound, and minimally invasive surgery services to women across all life stages, operating from a single Barnes Road office with exclusive hospital affiliation at Providence St. Vincent Medical Center.

Ownership category

akta.pro rank

Product category

OB/GYN Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK), Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC), Gynecology (General Non-Obstetric Care) (HLAKAJAL)

Keywords

• Obstetrics gynecology care
• Women's health services
• Midwifery prenatal care
• Gynecologic surgery
• Obstetric ultrasound imaging

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Billing: Fee-for-service healthcare billing for OB/GYN services including prenatal care, deliveries, surgeries, and office procedures. Global obstetrical billing encompasses all prenatal visits, delivery, and postpartum care. Insurance claims filed for patients with coverage.
2. Prenatal Classes: $150 per couple for four-week series of prenatal classes taught via Zoom by certified nurse-midwives and registered nurse educator

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Northwest Women's Clinic provides comprehensive OB/GYN care including gynecology, obstetrics, midwifery, in-house lab and ultrasound, office-based procedures, minimally invasive (including da Vinci robotic) surgery, and telehealth visits. The practice serves women across all life stages — from first gynecologic visit through pregnancy, delivery, and menopause — from a single Portland, Oregon office, supported by an Athena Health patient portal for 24/7 digital access.

Product overview

Northwest Women's Clinic is a private OB/GYN practice offering a unified suite of women's health services from a single Portland-based location. The practice operates as an integrated care model combining gynecology, obstetrics, and midwifery services, augmented by on-site diagnostic capabilities (ultrasound and lab services) and a patient-facing Athena Health portal for digital access. Surgical services include both office-based procedures and minimally invasive hospital surgeries. Prenatal education is delivered through dedicated classes. The practice has consolidated to one location (Barnes Road) following the October 2025 closure of its Lovejoy office.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecology Services Comprehensive gynecologic care including annual health screening exams, evaluation and management of abnormal PAP smears, preconception counseling, contraceptive counseling, menopausal medicine, and STD screening for women of all ages.
• Obstetrics Services Full-spectrum obstetric care including prenatal visits, ultrasound monitoring, labor and delivery at Providence St. Vincent Medical Center, and postpartum support, with over 70% of patients delivered by their own provider.
• Midwifery Services Certified Nurse-Midwife care providing prenatal, labor and delivery, and postpartum support, plus annual gynecologic exams, contraception management, and gynecologic problem evaluation, with options including VBAC, water birth, and nitrous oxide.
• Telehealth Visits Virtual healthcare visits conducted via live video and sound through Athena Health EMR software for consultations not requiring a physical exam; accessible on mobile, tablet, or computer.
• Lab Services In-house laboratory services (blood draws and clinical testing) provided by InterPath Labs, located on the first floor of the Barnes Road office and available 8:00am to 5:30pm; billed separately by InterPath Labs.
• Ultrasound Services Obstetric and gynecologic ultrasound imaging performed on-site by registered sonographers, including first trimester dating, 20-week anatomy surveys, and gynecologic imaging for pelvic pain, bleeding, and IUD placement.
• Office Procedures Diagnostic and therapeutic in-office procedures including colposcopy, cervical biopsy, LEEP, cryotherapy, sonohysterography (SIS), and contraceptive options such as IUDs (Skyla, Mirena, Kyleena, Paragard) and Nexplanon implants.
• Minimally Invasive Surgery Gynecologic surgery performed through small laparoscopic incisions, including da Vinci robotic surgery (e.g., Dr. Lauren Servino) at Providence St. Vincent Medical Center for ovarian cysts, endometriosis, fibroids, and hysterectomy.
• Prenatal Classes Four-week prenatal class series taught online via Zoom covering the pregnant body, hospital preparation, comfort and coping with labor, and newborn/postpartum care; $150 per couple, taught by certified nurse-midwives and a registered nurse educator.
• Prescription Refills Prescription refill services with 2 business day processing time, requested through pharmacies or via secure patient portal messages to providers.

Quantifiable outcome

• 70% of obstetric patients delivered by their own provider (vs. industry average)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Providence St. Vincent Medical CentercoreStrategic or Co-development Partner · 31 October 2025Exclusive hospital affiliation for OB deliveries, surgeries, and ER services effective October 31, 2025. Clinic no longer provides services at Legacy Good Samaritan Hospital after this date. Patients advised to verify insurance coverage for this hospital.
• Oregon Midwives / Miles for MidwivesminorGTM or Marketing Partner · 2 April 2024Sponsorship of Miles for Midwives 2024, a 5k run/walk fundraiser supporting Oregon Midwives through Oregon Affiliate of ACNM and Oregon Midwifery Council. Community engagement and support for midwifery profession.
• InterPath LabscoreTechnology or IntegrationProvides laboratory services for blood draws and clinical testing. Located on first floor of Barnes Road office with hours 8am-5:30pm. Services billed separately by InterPath Labs. Allows clinic to offer in-house lab convenience without maintaining own laboratory facilities.
• Athena HealthcoreTechnology or IntegrationEMR platform provider for electronic medical records, patient portal (3841.portal.athenahealth.com), appointment scheduling, telehealth video visits, and secure messaging. Enables 24/7 patient access to records and communications.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Advantia Health: Multi-state women's health platform operating OB/GYN, primary care, and women's behavioral health practices. Comparable as a scaled women's health operator; useful as a structural reference for practice consolidation at greater scale than NWWC.
• Unified Women's Healthcare: Largest U.S. OB/GYN practice management platform supporting independent practices with back-office, technology, and risk-bearing arrangements. Relevant as a potential partner or acquirer for a high-performing independent practice like NWWC.
• OHSU Center for Women's Health: Academic medical center-based OB/GYN program with research, high-risk pregnancy, and broader subspecialty coverage. Comparable on women's health scope; differs on academic/teaching mission and tertiary referral capacity.

Emerging players

• Tia Women's Health: Women's health hybrid (in-person + virtual) primary care and gynecology operator. Comparable on target customer (women of reproductive age) and integrated well-woman/primary care model, though uses a membership/clinic hybrid approach.
• Maven Clinic: Virtual-first women's and family health platform covering preconception, pregnancy, postpartum, and menopause. Competes primarily with NWWC's telehealth and pregnancy education offerings for digitally-native patients.

Regional players

• The Women's Clinic of Portland / Pearl Women's Center: Independent Portland-area OB/GYN group offering gynecology, obstetrics, and minimally invasive surgery. Comparable regional competitor targeting similar insured patients on Portland's west side.
• Providence Women's Health (Portland): Hospital-affiliated OB/GYN group operating within the Providence system — the same hospital network where NWWC now delivers. Competes for Providence-network patients and could absorb referrals differently if NWWC's affiliation terms shift.
• Legacy Medical Group - OB/GYN: Hospital-owned OB/GYN practice formerly co-aligned with NWWC at Legacy Good Samaritan. Direct regional competitor for OB patients following NWWC's hospital departure to Providence.

Direct peers

• The Oregon Clinic - Women's Health: Multi-specialty Portland-based physician group with a dedicated women's health division offering OB/GYN, midwifery, ultrasound, and surgery. Comparable as a regional multi-specialty OB/GYN group competing for similar Portland patients with similar scope of services.
• Women's Health Associates (Portland): Long-established Portland OB/GYN practice providing the same integrated gynecology, obstetrics, and midwifery model. Direct head-to-head competitor for insured Portland-area women seeking physician-led OB care with hospital delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NWWomensClinic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Women's Clinic