Driven 360
Driven 360 is a privately held, founder-led integrated brand marketing and public relations agency serving enterprise clients in automotive, motorsports, technology, and entertainment, differentiated by its founder's active broadcast media presence and offering PR, media tours, and entertainment marketing services.
- Company typePrivate
- Founded2004
- HeadquartersIrvine, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Driven 360 does
DRIVEN360 is a privately held integrated brand marketing and public relations agency founded in 2004 by broadcast media personality Mike Caudill. The firm operates from a Peachtree Corners, Georgia headquarters and a secondary office in Gallatin, Tennessee, with a small team of 1-10 employees. It serves enterprise clients primarily in the automotive, powersports and motorsports, technology, entertainment, and consumer products sectors, with named engagements spanning Lucas Oil, Kyle Busch, Fisker, Mitsubishi, Sprint, Zero Motorcycles, LINE-X, SENA Bluetooth, Nexen Tire, OVHcloud US, Curiosity Lab, Mezcal Vago, and Beep.
The agency's core offerings span five service pillars: public relations and community outreach, integrated brand marketing, TV spokesperson and media tour execution, entertainment marketing and events, and executive media training. Ancillary capabilities include crisis communications, satellite media tours, newsjacking, influencer marketing, social media strategic counsel, graphic design, website design and development, and event and trade show activations. The firm has built an in-house video production capability and also operates a direct-to-consumer e-commerce storefront for branded apparel and accessories under the DRIVEN360 and FITFO sub-brands. There is no proprietary technology platform; the firm relies on industry-standard communications and media-monitoring tools augmented by AI-assisted research.
The business model is professional services with quote-based, project or retainer pricing for agency engagements, supplemented by unit-priced merchandise sales ranging from $12 to $72 per item. DRIVEN360's primary differentiator is founder Mike Caudill's active role as a broadcast contributor to Fox News and Fox Sports, providing direct media ecosystem access. The firm is founder- and family-owned (Flora Caudill serves as CFO), with no institutional investors, funding rounds, parent company, or publicly disclosed financial information.
Driven 360 firmographics
Firmographics- Name
- Driven 360
- Legal name
- DRIVEN360
- Website
- https://drivenpublicrelations.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Driven 360 is a privately held, founder-led integrated brand marketing and public relations agency serving enterprise clients in automotive, motorsports, technology, and entertainment, differentiated by its founder's active broadcast media presence and offering PR, media tours, and entertainment marketing services.
- Ownership category
- akta.pro rank
Driven 360 industry classification
Industry- Product category
- Public Relations and Integrated Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Driven 360 is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Driven 360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Public Relations Services: Strategic communications consulting, media relations, press release development, crisis communications, and executive media training billed as retainer agreements or project-based engagements.
- Integrated Brand Marketing: Brand strategy, content creation, social media strategic counsel, and experiential marketing services provided as consulting engagements or campaign retainers.
- Entertainment & Spokesperson Marketing: Celebrity/athlete partnerships, TV spokesperson services, media tours, and product placement arranged as project-based campaigns or retainer arrangements.
- Branded Apparel Sales: Direct-to-consumer e-commerce sales of branded merchandise including t-shirts, hoodies, hats, and accessories through the company's own storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded apparel products sold individually |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Driven 360 product offering
Product offeringCore offering
DRIVEN360 is an integrated brand marketing and public relations agency that delivers strategic communications, media relations, brand marketing, TV spokesperson and media tour services, entertainment marketing, executive media training, and crisis communications to enterprise clients. The agency is supplemented by a small direct-to-consumer e-commerce line selling DRIVEN360-branded apparel and accessories.
Product overview
DRIVEN360 is an integrated brand marketing communications and public relations agency offering a comprehensive suite of services including Public Relations & Community Outreach, Integrated Brand Marketing, TV Spokesperson & Media Tours, Entertainment Marketing & Events, and Executive Media Training. The agency also provides specialized services such as Crisis Communications, Satellite Media Tours, Social Media Strategic Counsel, Website Design & Development, Graphic Design, Events and Trade Show Activations, Newsjacking Services, Influencer Marketing, Digital Communications, and Influencer Relations. Additionally, the company sells branded merchandise under the DRIVEN360 brand and FITFO sub-brand, including apparel such as t-shirts, hoodies, polos, hats, and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations & Community Outreach
- Integrated Brand Marketing Full-service brand marketing including brand strategy, positioning, messaging, digital and social integration, experiential marketing, and creative services delivered to enterprise clients.
- TV Spokesperson & Media Tours Brand spokesperson services and media tour execution including satellite media tours, earned press coverage, and national/regional broadcast exposure through top media outlets for enterprise clients.
- Entertainment Marketing & Events Entertainment and experiential marketing services including product placement, celebrity outreach, film and TV integration, sports events, and lifestyle event activations for enterprise brands.
- Executive Media Training Comprehensive media training for executives, spokespeople, and company representatives to deliver impactful messages during media appearances, led by a team with over 50 years of collective experience.
- Crisis Communications Strategic crisis preparedness and response planning including messaging development, stakeholder communication, and reputation management during crisis situations for enterprise clients.
- DRIVEN360 Branded Apparel Company-branded merchandise including t-shirts, hoodies, polos, hats, windbreakers, and accessories featuring the DRIVEN360 brand and FITFO sub-brand, sold directly to consumers online with prices ranging from $12 to $72.
Quantifiable outcome
- Reaching prominent media outlets across TV, digital, print, streaming, and social platforms
Companies that use Driven 360
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Driven 360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Driven 360 partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Driven 360 competitors and assessment
Company assessmentDirect peers
- Jackson Spalding: Integrated marketing and PR agency based in the Southeast US with strong consumer, corporate, and B2B practices; comparable in size and integrated service mix (PR, brand, digital, social) to Driven 360, serving similar mid-market and enterprise accounts.
- M Booth: Independent integrated marketing and PR agency known for consumer, lifestyle, and entertainment work; comparable in culture of senior-led client service and creative storytelling emphasis to Driven 360.
- Hunter PR: Independent consumer and lifestyle PR agency known for brand storytelling, product launches, and influencer programs; comparable in mid-market positioning and consumer/entertainment vertical focus to Driven 360.
- Allison+Partners: Mid-market integrated communications agency offering PR, social, creative, and influencer services; directly comparable in service breadth and mid-market enterprise positioning to Driven 360.
- 5W Public Relations: Mid-sized US PR and integrated marketing agency with strong consumer, technology, and entertainment practices; comparable in service mix (PR, digital, influencer, crisis) and client-size profile to Driven 360.
Broad incumbents
- Golin: Global integrated communications agency with deep technology, healthcare, and consumer practices; competes for similar enterprise brand budgets but with significantly larger scale and geographic reach than Driven 360.
- Edelman: Global public relations and integrated marketing firm; operates broadly across industries including automotive and technology where Driven 360 also competes, but with vastly larger scale, holding-company resources, and global footprint.
- Weber Shandwick: Large global PR and integrated communications network; competes for enterprise automotive, technology, and consumer brand budgets that Driven 360 also targets, with broader service portfolio and international reach.
Others
Emerging players
- Fish Consulting: Boutique PR and integrated marketing firm with strong franchise and consumer brand practice; comparable in size and service mix, often competing for similar mid-sized consumer and franchise clients as Driven 360.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Driven 360 social profiles
Digital presenceDriven 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Driven 360 leadership team
Management profileNumber of profiles
Profiles9 records
Driven 360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Driven 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Driven 360
What does Driven 360 do?
DRIVEN360 is an integrated brand marketing and public relations agency that delivers strategic communications, media relations, brand marketing, TV spokesperson and media tour services, entertainment marketing, executive media training, and crisis communications to enterprise clients. The agency is supplemented by a small direct-to-consumer e-commerce line selling DRIVEN360-branded apparel and accessories.
Is Driven 360 a public or private company?
Driven 360 is a private company. It is classified as family owned and is currently operating.
When was Driven 360 founded?
Driven 360 was founded in 2004. It employs 1 to 10 people.
Where is Driven 360 based?
Driven 360 is headquartered in Irvine, United States, in the North America region.
How does Driven 360 make money?
Four revenue lines are on record. Public Relations Services are the primary driver. The others are integrated Brand Marketing, entertainment & Spokesperson Marketing and branded Apparel Sales.
Who are Driven 360's main competitors?
Direct peers on record are Jackson Spalding, M Booth, Hunter PR, Allison+Partners and 5W Public Relations. Broad incumbents are Golin, Edelman and Weber Shandwick. Zeno Group is listed as an others. Fish Consulting is listed as an emerging player.
Does Driven 360 have an API?
No public API is recorded for Driven 360.
What industry is Driven 360 in?
Driven 360's product category is Public Relations and Integrated Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 54183 and its SIC code is 7311.