Lila Paper

What Lila Paper does

Lila Kağıt Sanayi ve Ticaret A.Ş. is a Turkish integrated tissue paper manufacturer operating through four wholly-owned subsidiaries — Lila Paper (jumbo roll production), Lila FMCG (finished consumer products), Lila Textile (cotton yarn dyeing), and Lila Energy (on-site power generation). Founded in 2006 by the Öğücü family and headquartered in Istanbul, the company runs a 300,000 m² integrated production campus in Ergene, Tekirdağ with 271,000 tons of annual tissue capacity across four production lines, plus a textile dyeing facility rated at 25 tons per day and a 43.65 MW power plant. It is among the top 3 Turkish tissue producers and the top 10 in EMEA, with a top-100 global position in tissue paper.

The company monetizes across five streams: jumbo roll sales to converters in 80+ countries, B2C finished tissue under brands Sofia (premium), Maylo (popular/mainstream), Ultra Berrak (economy), Nua (premium export, TURQUALITY-supported), and Nua Professional (away-from-home), plus private label manufacturing for retailers across 45+ countries, textile dyeing services, and internal energy supply. Proprietary energy-recovery technologies — ReTurne (turbine-based thermal recovery, first in Turkey), Visco Nip (drying optimization), and ReDry (exhaust-steam regeneration) — reduce drying energy intensity and feed sustainability positioning for premium brands. Geographically, 73% of revenue is FX-denominated, with exports to 81 countries and ~70,000 domestic points of sale across major Turkish retailers (Migros, Şok) and e-commerce platforms (Getir, Trendyol, Hepsiburada, Amazon Turkey).

Lila Kağıt listed on Borsa Istanbul in May 2024 under ticker LILAK with a 44.1% public float; the Öğücü family retains a controlling stake via dual-class shares. 2025 reported revenue was 13.6 billion TL with 30.1% gross margin, 19.2% EBITDA margin, and net profit up 11% YoY. A new Erzurum integrated facility is being commissioned (converting Q4 2025; jumbo roll line 2027), supported by a 5.1 billion TL 2023–2028 investment plan. Certifications include ISO 9001/14001/45001/13485, FSC, and GOTS.

Name

Lila Paper

Legal name

Lila Kağıt Sanayi ve Ticaret A.Ş.

Website

https://lilakagit.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lila Kağıt is a Turkish integrated tissue paper manufacturer with 271,000 tons/year capacity, selling jumbo rolls, own brands (Sofia, Maylo, Nua, Ultra Berrak, Nua Professional), and private label products to converters, retailers, and consumers across 81 export countries and 70,000 domestic retail points.

Ownership category

akta.pro rank

Product category

Tissue Paper Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Paper Mills (322120)

SIC

Paper Mills (2621), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL), Paper Wipes (Dry & Pre-moistened) (CRAJAFAF)

Keywords

• Tissue paper manufacturing
• Consumer tissue products
• Private label tissue
• Cotton yarn dyeing
• Energy cogeneration

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Roll Paper/Jumbo Roll Sales: Production and sale of roll paper (jumbo rolls) to converting facilities worldwide. 35% of annual 271,000 ton production capacity used internally, remainder exported to 80+ countries.
2. Consumer Tissue Products (Own Brands): B2C sales of finished tissue products under own brands (Sofia, Maylo, Ultra Berrak, Nua, Nua Professional) including toilet paper, towels, tissue paper, napkins, examination tablecloths, and dispenser products.
3. Private Label Manufacturing: Custom private label production for retail partners across 45+ countries in 5 continents, offering alternative solutions in different categories and segments.
4. Textile Dyeing Services: Integrated cotton yarn and dyeing services for textile industry with 25 tons daily dyeing capacity, serving fashion and textile sector customers.
5. Energy Production: Self-generation of electricity, steam and hot water for internal use within the production campus, with excess capacity supporting operations.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Lila Kağıt manufactures roll paper (jumbo rolls) at an annual capacity of 271,000 tons and converts it into finished tissue products including toilet paper, paper towels, facial tissues, napkins, and examination tablecloths. It sells these both under its own consumer brands (Sofia, Maylo, Ultra Berrak, Nua, Nua Professional) and as private label output for international retailers, while operating an integrated cotton yarn dyeing facility and an on-site 43.65 MW power plant to support production.

Product overview

Lila Paper (Lila Kağıt) is a Turkish industrial group operating in tissue paper manufacturing, FMCG, textile dyeing, and energy production. The company operates through two main divisions: Lila Paper produces jumbo roll paper (271,000 tons/year capacity), while Lila FMCG converts this into finished consumer products sold under owned brands (Sofia, Maylo, Ultra Berrak, Nua, Nua Professional) and private label arrangements. The group also includes Lila Textile (dyehouse services) and Lila Energy (power generation), creating an integrated campus operation. The company exports to 81 countries and ranks among Europe's top 10 tissue paper manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Sofia: Premium brand using cellulose from industrial forests with biodegradable packaging, focuses on environmental sensitivity
• Maylo
• Ultra Berrak
• Nua
• Nua Professional

Products and services

• Lila Paper (Jumbo Roll Tissue Paper) Roll paper division producing jumbo roll tissue paper at an annual capacity of 271,000 tons from certified cellulose sourced from industrial forests. About 35% of capacity is used internally for the FMCG division, with the remainder exported to converting facilities worldwide.
• Lila FMCG (Finished Consumer Tissue Products) Fast-moving consumer goods division producing finished tissue products including toilet paper, paper towels, facial tissue, napkins, and paper hand towels under own brands and for private label customers, with converting capacity expanded to 120,000 tons/year by 2019.
• Lila Energy (On-site Power Generation) Power generation division producing electricity, steam, and hot water for group facilities using natural gas and coal, with a 43.65 MW electricity production license and equipment capacity up to 70 MW, producing 24 tons of superheated steam at 18 bar and 95 tons of hot water at 80 degrees per hour.
• Lila Textile / Dyehouse (Cotton Yarn Dyeing Services) Integrated cotton yarn and dyeing facility covering 15,000 m² within a 20,000 m² plot, offering high-precision dyeing for textile and fashion industry customers with 25 tons daily dyeing capacity and a 99.78% color success rate.
• Sofia (Premium Tissue Brand) Premium consumer tissue brand using cellulose from industrially cultivated trees and biodegradable packaging, emphasizing environmental sensitivity and supporting tree-planting initiatives for consumers seeking sustainable household products.
• Maylo (Mainstream Tissue Brand) Turkey's most popular cleaning paper brand, known for the Giant concept and Puf paper towels, supporting the TEGV education foundation since 2010 to fund education for over 20,000 children.
• Ultra Berrak (Economy Tissue Brand) Economical tissue brand made from 100% pure cellulose offering affordable products for daily cleaning needs, including flushable toilet paper, positioned for cost-sensitive shoppers.
• Nua (Premium International Tissue Brand) Premium tissue brand launched in 2020 specifically for foreign markets, offering a wide portfolio targeting premium consumers globally and selected for the TURQUALITY program supporting Turkey's international branding.
• Nua Professional (Away-from-Home Tissue Line) Professional cleaning paper line offering five-star solutions for hotels, cafes, restaurants, and hospitals, designed for high-volume away-from-home use.
• Private Label Tissue Manufacturing Custom brand production service for retailers and businesses, offering alternative solutions across categories and segments — toilet paper, paper towels, facial tissue, napkins, examination tablecloths, folded towels, and dispenser products — to retail partners across more than 45 countries on 5 continents.

Quantifiable outcome

• 35% reduction in resource usage through environmental systems
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TEGV (Education Volunteers Foundation of Turkey)coreStrategic or Co-development Partner · 1 January 2010Long-term social responsibility partnership where Maylo brand donates portion of product sales revenue to TEGV since 2010. Contributed to education of 20,000+ children. Also supported through TEGV Learning Units in Çorlu and Tekirdağ, photography exhibitions, and tablet donation campaigns.
• MigroscoreChannel Partner/ Reseller/ DistributorMajor retail partner for Sofia premium brand and co-partner in TEGV social responsibility campaigns including '25 Thousand Books for TEGV' campaign and Sofia product sales supporting TEMA forest planting.
• ecordingminorStrategic or Co-development PartnerSocial enterprise partnership for sustainability technology. Sofia brand collaborated with ecording to transform each product package into seed balls, resulting in 3 million seed balls planted.
• ENAT (Industrial Tree Agriculture Inc.)minorStrategic or Co-development PartnerPartnership for industrial forestry to create awareness about environment and sustainability. Sponsored 'Sofia Does Not Destroy Forests' campaign to plant 700,000 trees by 2023.
• FibriaminorStrategic or Co-development PartnerPartnership with leading Brazilian forestry company to open TEGV Fibria Learning Unit in Tekirdağ in 2018, the first CSR project by a foreign institution supporting Turkish Education Volunteers Foundation.
• GetircoreChannel Partner/ Reseller/ DistributorE-commerce delivery partnership for Maylo products. Joint tablet donation campaign for TEGV's New World Campaign, donating 250 tablets to support children's education during pandemic.
• Çorlu Chamber of Commerce and IndustryminorOthersÇİSAD (Association of Businesspeople and Industrialists of Çorlu) membership with Celal Öğücü serving as president until 2017.
• LEAD NetworkminorStrategic or Co-development PartnerCorporate member of LEAD Network (Leading Executives Advancing Diversity) working to increase women's employment and support women in higher positions. First Turkish signatory of CEO Pledge to increase female employee and manager ratio by 5% until 2023.
• Spinal Cord Paralytics Association of Turkey (TOFD)minorStrategic or Co-development PartnerGet Cover project where plastic caps from Lila Kağıt offices and factories are regularly sent to TOFD, transforming collected caps into wheelchairs for those in need.

Scale indicators20 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Lucart Group: Italian integrated tissue producer serving both AFH (Tork competitors) and consumer markets with strong private-label capability; directly comparable on product mix and European customer base.
• Sofidel Group: Italian-headquartered integrated tissue paper manufacturer with similar vertical model (pulp-to-converting), private-label and own-brand strategy, and pan-European/EMEA export footprint—Lila's most direct structural analogue.
• WEPA Industrie: German family-owned tissue and hygiene paper manufacturer with integrated mills across Europe, comparable mid-sized European competitor with strong private-label and consumer business focus.
• Hayat Kimya: Turkey's largest tissue and FMCG producer (Molfix, Familia, Bingo) operating vertically integrated mills across multiple countries and serving EMEA/CIS/MENA—Lila's primary domestic competitor with overlapping private-label and branded tissue lines.

Broad incumbents

• Essity: Swedish global tissue and hygiene leader (Tork, Tempo, Libresse) with massive EMEA scale; competes with Lila across AFH and consumer but as part of a far broader global portfolio.
• Kimberly-Clark: US-based global tissue leader (Kleenex, Scott, Andrex); competes with Lila's branded tissue internationally and serves the same retailers, though tissue is one of many categories.
• Georgia-Pacific: US-based major tissue producer (Quilted Northern, Brawny, Angel Soft) and one of the largest integrated pulp-and-tissue operations in North America; relevant scale and vertical-integration benchmark.
• Procter & Gamble: Global CPG giant whose Charmin, Bounty and Puffs brands are benchmarks for Lila's premium consumer tissue offering (Sofia, Nua); benchmarks pricing and brand investment in tissue globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lila Paper