Film Florida

What Film Florida does

Film Florida is a 501c3 non-profit trade association serving as the unified marketing, professional development, and networking body for Florida's screen production industry, including film, television, digital media, and related sectors. Founded circa 2006 (the Legends Awards program dates to that year) and led by Executive Director John Lux and President Matt Wohl, the organization represents a multi-stakeholder ecosystem spanning regional film commissions (ten across Florida), labor organizations (SAG-AFTRA, IATSE, Teamsters), 30+ educational institutions, production companies, individual professionals, and film festivals. Its core technology is a statewide locations database operated through Reel Scout (fl.reel-scout.com), supplemented by a podcast series (over 160 episodes) and a recently launched streaming platform, Film Florida TV, that showcases Florida-based filmmaker projects.

Film Florida's portfolio includes the multi-tiered Membership Program (ten tiers from $25 student memberships to $10,000 Executive Producer sponsorships), grant administration (Don Davis Film Finishing Fund awarding $500-$1,500, Emerging Filmmakers Fund awarding $1,000-$2,000 plus mentorship, and the $500 Sara Fuller Scholarship), a sustainability program partnered with the Sustainable Entertainment Alliance and Green Production Guide, the annual Rally in Tally legislative advocacy event, and the Legends Awards recognition program. Distribution relies on self-serve website enrollment (via PayPal/Venmo), quarterly rotating in-person meetings across Florida, and coordinated international presence at major film markets including Marché du Film in Cannes and the Toronto International Film Festival.

Revenue is generated primarily through membership dues and sponsorship packages, supplemented by grant application fees ($35-$50), partnerships such as the Stage 32 certification discount program (offering 20-50% member discounts on industry-recognized crew certifications) and Enterprise Mobility vehicle rental discounts. The organization markets Florida as a production destination through sponsored sales missions, trade show co-ops, and direct coordination with Florida's Department of Commerce and local film offices, while also facilitating crew placement, training, and advocacy on production incentive programs across multiple counties.

Name

Film Florida

Legal name

Film Florida

Website

https://filmflorida.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Film Florida is a 501c3 non-profit trade association that serves as the unified marketing, networking, and professional development body for Florida's screen production industry, representing film commissions, labor unions, educational institutions, production companies, and individual professionals across the state.

Ownership category

akta.pro rank

Product category

Film Industry Trade Association

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Distribution (51212)

SIC

Services-Allied To Motion Picture Production (7819), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Scripted Feature Film Production (Live-Action) (MPADABAA)

akta.pro secondary industry

Non-Theatrical Distribution (Educational, Airlines, Cruise, Community) (MPADAJAJ)

Keywords

• Film industry association
• Screen production trade
• Nonprofit entertainment network
• Film advocacy organization
• Production industry council

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Film Florida generates revenue through tiered annual membership packages ranging from $25 for students to $10,000 for Executive Producer level sponsors. The organization also collects application fees for grants ($35 for Don Davis Finishing Fund, $50 for Emerging Filmmakers Fund for non-members).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Film Florida is a 501c3 non-profit entertainment industry trade association that serves as the unified voice for Florida's film, television, production, and digital media industries. The organization operates a tiered membership program, administers grant and scholarship funds, coordinates industry advocacy events such as Rally in Tally, runs a state-wide locations database, and publishes streaming content via Film Florida TV to support and promote the screen production ecosystem in Florida.

Product overview

Film Florida is a 501c3 non-profit entertainment production organization that serves as the chief marketing, professional development, and networking body for Florida's screen production industry. Rather than a traditional product company, Film Florida operates through membership-based programs and services. The organization's portfolio includes a multi-tiered membership program ranging from $25 student memberships to $10,000 Executive Producer sponsorships, which provide networking, marketing, and professional development benefits. Film Florida administers grant programs including the Don Davis Film Finishing Fund (providing $500-$1,500 cash awards for filmmakers to complete projects), the Sara Fuller Scholarship ($500 awards to film education organizations), and the Emerging Filmmakers Fund ($1,000-$2,000 cash plus mentorship). The organization provides a Location Database for productions, coordinates with regional film commissions across Florida's counties, advocates for the industry through legislative initiatives including the annual Rally in Tally event, offers sustainability recommendations for productions, hosts the Legends Awards recognizing industry contributors, maintains a directory of Florida film schools, and recently launched Film Florida TV as a streaming platform showcasing Florida-based filmmaker projects. Film Florida also partnered with Stage 32 to offer certification courses providing 20-50% discounts for members and Florida residents, and facilitates networking through quarterly meetings, an annual podcast series, and participation in major film festivals.

Differentiator

Problem solved

Functional benefit

Brands

• Film Florida TV: A streaming service launched by Film Florida in June 2026 to spotlight Florida-based projects from filmmakers across the state.

Products and services

• Membership Program

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Regional Florida Film CommissionscoreStrategic or Co-development Partner · 13 May 2026Film Florida partners with five regional Florida film commissions to coordinate the state's presence at international markets. For the 2026 Marché du Film at Cannes, Film Florida organized Florida Day at the FilmUSA Pavilion with networking events and panel discussions on Florida's production incentives, infrastructure, and project pipeline.
• Stage 32coreStrategic or Co-development PartnerFilm Florida partnered with Stage 32 to offer Florida residents certification courses for film and TV production crew roles. Members receive 20% off certification courses (code FilmFlorida20) and 50% off for Film Florida members who email for the exclusive code. Stage 32 certification is recognized by over 50 film commissions, unions, and studios worldwide. Certified individuals are added to a global database searchable by film commissions and production companies.
• Enterprise MobilityminorGTM or Marketing PartnerFilm Florida members receive exclusive vehicle rental discounts through Enterprise Mobility (National Car Rental and Enterprise Rent-A-Car). Members must email [email protected] for the discount code.
• The Sustainable Entertainment AllianceminorOthersThe Sustainable Entertainment Alliance supports Film Florida's sustainability efforts. Film Florida references resources from the Green Production Guide including carbon calculators and sustainable practices checklists.
• Green Production GuideminorOthersGreen Production Guide provides Film Florida with sustainability resources including a full toolkit with carbon calculator, sustainable practices checklist with tutorials, resource library with sample memos and signage, and infographics for sustainability best practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Stage 32: Stage 32 is an online community of 1M+ entertainment professionals that offers certification courses and is Film Florida's existing workforce development partner. Comparability is on the education/training and network layer rather than destination marketing.

Direct peers

• Film LA: Film LA is the official film office for the City and County of Los Angeles, providing permits, locations assistance, marketing, and production support. It is the most direct functional analog to Film Florida: a nonprofit/ governmental film commission advocating for a single jurisdiction's production industry.
• California Film Commission: The California Film Commission operates within the Governor's Office of Business and Economic Development, providing production support, location assistance, and tax credit program administration for California. State-level mandate and incentive coordination mirror Film Florida's role at smaller scale.
• Location Managers Guild International (LMGI): LMGI is the global professional guild for location managers and scouts in film and television. Comparable to Film Florida's locations database product and workforce certification mission, though organized around a specific crew discipline rather than destination marketing.
• Georgia Film Office: Georgia Film Office is a division of the Georgia Department of Economic Development that promotes Georgia as a production destination and administers the state's 20%+ film tax credit. It competes head-to-head with Film Florida for major studio productions and is the closest direct state-level competitor.
• New York State Governor's Office of Motion Picture & Television Development: The NYS film office promotes New York as a production destination and administers the state's film tax credit. State-level film office structure, marketing mandate, and incentive administration overlap directly with Film Florida's core functions.

Broad incumbents

• Producers Guild of America: The PGA is a national trade association representing producers across film and television, advocating on policy and providing education and events. Overlaps with Film Florida in industry advocacy and professional development but operates at the national member level rather than a state destination-marketing level.
• Independent Film & Television Alliance (IFTA): IFTA is the global trade association for independent content producers and distributors, running the American Film Market. Overlaps with Film Florida on industry advocacy and marketing support, but at a national/international independent-producer level.
• Sundance Institute: Sundance Institute is a nonprofit that supports independent filmmakers through labs, grants, and education programs. Comparable to Film Florida on the education/grant side (Don Davis Fund, Sara Fuller Scholarship, Stage 32 partnership) but at a globally recognized brand level rather than a single-state scope.
• British Film Institute (BFI): The BFI is a UK government-backed charity that funds film development, runs festivals, and advocates for screen industries. Comparable to Film Florida at a national/territorial screen-industry development level, with similarly diverse funding streams (government, membership, sponsorships).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FilmFlorida
• Facebookfacebook.com/FilmFlorida.org
• Instagraminstagram.com/filmflorida
• LinkedInlinkedin.com/company/film-florida

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Film Florida