Media Equity

What Media Equity does

Media Equity (メディアエクイティ株式会社) is a Tokyo-based private technology company that operates two distinct product lines: a Web3 NFT marketplace business under the HEXA brand, and an AI-supported SEO content tooling business led by AI SEO Writer. The HEXA platform enables Japanese consumers, creators, brands, and municipal governments to issue, buy, resell, and govern NFTs denominated entirely in Japanese yen with credit card settlement — a fiat-only, wallet-free architecture that intentionally excludes cryptocurrency onboarding complexity and is supported across seven blockchain networks (Ethereum, Polygon, Solana, Arbitrum, SUI, Blast, Symbol XYM). HEXA additionally offers a native 3D metaverse (HEXA Metaverse with LAND and resident NFTs), DAO community voting, an Initial NFT Offering (INO) service used by municipalities for digital resident cards, Furusato Nozei return gifts, naming rights auctions, and regional revitalization programs, and a content-NFT feature (6 Blogs) for read-rights trading. As of June 2025 the platform lists 10,000+ stores and 170,000+ products and claims to have onboarded 17 Japanese municipalities — the highest disclosed count in Japan — with oversubscription rates of 8x–13.4x on launch INOs and a flagship HEXA LAND sale generating 148 million JPY in reservations within 24 hours.

The company's second product line comprises AI SEO Writer Tool, AI SEO Writing Cloud, and Ranking Net Research. AI SEO Writer Tool is a SaaS product that uses AI to analyze top-1-to-10 competitor Google results, infer user search intent, and automatically generate SEO-optimized article outlines and content briefs in 3–6 minutes, sold on tiered subscriptions from a free plan up to a 100,000 JPY/month dedicated-server plan (with a 3-month minimum). AI SEO Writing Cloud is a crowdsourced article-writing marketplace where the same outline-generation capability is bundled with human freelance writers. Ranking Net Research is a pay-as-you-go Twitter sentiment analysis tool priced at 980–400,000 JPY per bundle of 1 to 1,000 tickets, generating rankings and emotional distribution graphs in approximately 3 seconds.

The business generates revenue from five streams: NFT marketplace transaction commissions (including secondary-market issuer-economics for recurring revenue), AI SEO Writer SaaS subscriptions, AI SEO Writing Cloud transaction fees on freelance writing orders, Ranking Net Research ticket sales, and HEXA INO fees from municipalities and brands. Go-to-market combines self-serve PLG for HEXA consumers and AI SEO Writer subscribers with direct enterprise sales and formal cooperation agreements for municipal, telecom (NTT DOCOMO), railway (Tobu Top Tours, Odakyu), utility (Tohoku Electric Power), and media (TV Tokyo/CloudCircus fancity) accounts. Key disclosed leadership is Representative Director Seiichiro Kabashima (椛島誠一郎). Notable capital and business alliances exist with FullSpeed (2159) for Japan/Southeast Asia NFT expansion and with CloudCircus (a Startia Holdings 3393 subsidiary) for enterprise NFT/WEB3.0 service development.

Name

Media Equity

Legal name

メディアエクイティ株式会社

Website

https://mediaequity.jp

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Media Equity operates the HEXA Japanese-yen NFT marketplace serving Japanese municipalities, brands, creators, and consumers alongside AI-driven SEO content tooling (AI SEO Writer, Writing Cloud, and Ranking Net Research) for SMB and mid-market content teams.

Ownership category

akta.pro rank

Product category

NFT Marketplace & AI Content Software

NAICS

Securities and Commodity Exchanges (523210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)

akta.pro secondary industries

Metaverse & Virtual Land NFT Marketplaces (FSADANAG), Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD), NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives) (FSAPAFAG), Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC)

Keywords

• NFT marketplace platform
• AI SEO writing tools
• Multi-chain blockchain services
• Crowdsourced article writing
• Twitter sentiment analysis

Headquarters

HQ city

Minami-shinagawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NFT Marketplace Transaction Commission: HEXA charges a commission on primary NFT sales and secondary market (resale/转売) transactions. Resale revenue flows to the issuer (not just the secondary seller), creating a recurring revenue stream tied to NFT trading activity.
2. AI SEO Writer SaaS Subscriptions: Tiered subscription plans (Free, Editor Tool, Shared Server, Dedicated Server) providing AI-driven SEO article outline generation, competitor analysis, and writer management tools on a monthly recurring basis.
3. AI SEO Writing Cloud (Crowdsourced Writing): Crowdsourced writing marketplace connecting clients with freelance SEO writers, with Media Equity earning a margin on writer fees. Pricing per article varies by budget tier selected.
4. Ranking Net Research Ticket Sales: Credits/tickets sold in bundles (1 to 1,000 tickets) for Twitter sentiment analysis and ranking research queries. Single-query cost starts at 440 JPY per ticket (bulk discounts available).
5. HEXA INO (Initial NFT Offering) Fees: Municipalities and brands pay fees to conduct INO campaigns on HEXA, including digital resident NFT issuances, event NFTs, and membership NFTs (digital fan club, community, sponsorship tiers).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Media Equity develops and operates HEXA, a Japanese-yen-denominated NFT marketplace where users can issue, buy, and resell NFTs using credit cards without cryptocurrency or wallet requirements, alongside a suite of AI-driven SEO content tools (AI SEO Writer Tool, AI SEO Writing Cloud, and Ranking Net Research). The company also provides multi-chain blockchain engineering services through Multichain Principal and operates a 3D metaverse (HEXA Metaverse) with community DAO features. Products span both consumer-facing self-serve web platforms and enterprise/municipal field sales channels.

Product overview

Media Equity operates a diversified technology portfolio combining Web3/NFT services with AI-powered content creation tools. The core NFT business is anchored by HEXA (ヘキサ), a Japanese NFT marketplace supporting multiple blockchain networks, paired with the Multichain Principal blockchain engineering service. The AI business includes three interconnected products: AI SEO ライターツール (AI SEO Writer Tool) for automated article outline generation, AI SEO ライティングクラウド (AI SEO Writing Cloud) for crowdsourced content creation, and ランキングネットリサーチ (Ranking Net Research) for Twitter-based sentiment analysis. Additional services include 6ブログ (6 Blog) WEB3.0 community platform and HEXAメタバース virtual space. All services emphasize Japanese yen-based transactions and accessibility for non-cryptocurrency users.

Differentiator

Problem solved

Functional benefit

Brands

• HEXA (ヘキサ): NFT marketplace platform allowing users to issue, buy, and sell NFTs using Japanese yen without cryptocurrency or wallet requirements. Features include HEXA metaverse, digital residency NFTs, and community functions for online salons and fan clubs.
• AI SEO Writer Tool (AI SEO ライターツール)
• AI SEO Writing Cloud (AI SEOライティングクラウド)
• Ranking Net Research (ランキングネットリサーチ)

Products and services

• HEXA (ヘキサ) NFT Marketplace Japanese NFT marketplace enabling NFT issuance, purchase, and resale using Japanese yen with credit card settlement, supporting Ethereum, Polygon, Solana, Arbitrum, SUI, Blast, and Symbol XYM blockchains without cryptocurrency or wallets. Targets individuals, creators, municipalities, and brands for digital resident passes, membership NFTs, ticket NFTs, and sponsor NFTs.
• Multichain Principal (マルチチェーンプリンシパル) Blockchain engineering solution providing stable contract deployment, token integration, and operations across multiple blockchain networks including Ethereum, Polygon, Solana, Arbitrum, SUI, Blast, and Symbol XYM, generating recurring revenue opportunities from blockchain technical operations.
• AI SEO Writer Tool (AI SEO ライターツール) AI-powered SEO article writing tool that reduces outline creation time by analyzing competitor articles (top 1-10 Google results), inferring user search intent, and generating optimized table of contents proposals. Targets SEO content teams, owned media operators, and agencies; offered in four pricing tiers from Free to 110,000 JPY/month Dedicated Server.
• AI SEO Writing Cloud (AI SEO ライティングクラウド) Article-writing-focused crowdsourcing service where AI supports cloud workers to produce SEO-optimized articles. Orderers set target keywords and AI SEO Writer Tool generates SEO-optimal outlines, enabling quality content creation without requiring writers to design article structure.
• Ranking Net Research (ランキングネットリサーチ) Twitter word-of-mouth analysis tool that creates keyword rankings in approximately 3 seconds using NLP-based sentiment analysis, retweet counts, likes, comments, and follower metrics. Sold via ticket bundles ranging from 1,000 JPY (1 ticket) to 400,000 JPY (1,000 tickets).
• HEXA Metaverse (HEXAメタバース) 3D virtual metaverse space where HEXA resident NFT and LAND NFT holders can decorate virtual homes with purchased NFTs, set up buildings, host communities, and participate in DAO-style governance voting on platform features.
• 6 Blog (6ブログ) WEB3 Community Platform WEB3.0 community platform with article read-rights NFT functionality, allowing information content to be bought and sold like second-hand books. Supports online salon, fan club, and stakeholder NFT use cases for crypto/NFT marketing and article creation.

Quantifiable outcome

• Municipal digital resident NFTs consistently achieve 8-13x oversubscription rates at launch (e.g., Nishikawa Town: 13.4x, Sosa City: sold out in 1 minute).
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered major and core.

• 東北電力 (Tohoku Electric Power)majorStrategic or Co-development Partner · 14 January 2026Tohoku Electric Power partnered with HEXA to launch a regional co-creation project leveraging NFT technology. The partnership aims to use NFTs to connect the utility company's community presence with local revitalization initiatives across Tohoku region municipalities.
• 山形県西川町 / イノベーションハブTRAS (Innovation Hub TRAS)majorStrategic or Co-development Partner · 10 September 2024Nishikawa Town and coworking operator TRAS partnered with HEXA to offer digital resident NFT holders free access to the TRAS coworking space in addition to the existing hot spring benefits. This expanded the utility of the municipal digital resident NFT beyond entertainment into remote work/tourism infrastructure.
• NTT DOCOMO / 上川大雪 Sutodanosake BrewerymajorStrategic or Co-development Partner · 31 May 2024NTT DOCOMO partnered with HEXA to offer regional creation membership NFTs. Specifically, the 'Uehama Taiso Koson' (上川大雪 創生乃蔵) membership NFT was sold on HEXA, with DOCOMO handling digital promotion and the brewery providing the physical product experience (sake tasting, distillery tours). This collaboration combines DOCOMO's mobile customer base with local sake regional branding through NFTs.
• 東武トップツアーズ株式会社 (Tobu Top Tours Co., Ltd.)majorStrategic or Co-development Partner · 4 July 2023Tobu Top Tours, a major railway and tourism company, entered a comprehensive business cooperation with HEXA for regional creation and NFT/WEB3.0 initiatives. Joint projects include railway character NFTs (春日局しあと栗橋あかな), limited-edition travel ticket NFTs, and digital tourism collectibles. Tobu Top Tours brings travel industry distribution and content production capabilities.
• 山形県西川町 (Nishikawa Town) — Comprehensive Cooperation AgreementcoreStrategic or Co-development Partner · 17 April 2023Nishikawa Town signed a comprehensive cooperation agreement with HEXA covering Furusato Nozei NFT return gifts, HEXA Metaverse introduction, DAO governance pilots, and multi-chain NFT issuance. This was the first such agreement between a Japanese municipality and HEXA, establishing a replicable model for subsequent municipal partnerships. As of 2025, this partnership has generated 130万+ JPY in naming rights auctions, multiple NFT product lines, and DAO governance experiments.
• テレビ東京メディアネット / クラウドサーカス fancity (TV Tokyo Media Net / CloudCircus)coreChannel Partner/ Reseller/ Distributor · 30 September 2022TV Tokyo Media Net and CloudCircus launched the anime NFT marketplace 'fancity' focused on anime content NFTs. All NFTs sold on fancity are cross-listed and tradable on HEXA, extending the distribution reach of anime digital collectibles to HEXA's broader user base. This partnership leverages TV Tokyo's anime IP relationships and media distribution power.
• クラウドサーカス株式会社 (CloudCircus Co., Ltd.)coreStrategic or Co-development Partner · 20 December 2021CloudCircus (a subsidiary of Startia Holdings, stock code 3393) entered a capital and business cooperation with Media Equity in December 2021 to support the development and launch of new services leveraging NFT technology. CloudCircus provided corporate NFT/WEB3.0 service setup and development support, co-developing HEXA's enterprise-facing NFT solutions. The companies also co-developed HEXA Metaverse's 'Meta-badge' digital collectible program.
• 株式会社フルスピード (Fullspeed Co., Ltd.)coreStrategic or Co-development Partner · 5 October 2021Fullspeed Group (stock code 2159) entered a capital and business cooperation to accelerate NFT business development in Japan and Southeast Asia. Fullspeed brought digital marketing expertise and regional network connections to support HEXA's expansion beyond Japan.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magic Eden: Magic Eden is a multi-chain NFT marketplace with strong support for gaming NFTs and creator royalties. Comparable to HEXA in multi-chain architecture and creator-royalty emphasis, though Magic Eden is US-based, USD-settled, and focused on the global market.
• OpenSea: OpenSea is the largest global NFT marketplace with multi-chain support. Comparable to HEXA as a multi-chain NFT trading platform, but operates at substantially larger scale, in USD/crypto, and lacks HEXA's yen-only, credit-card-only Japanese UX layer.
• Binance NFT: Binance NFT is a global NFT marketplace operated by the Binance crypto exchange. Comparable to HEXA as a multi-chain NFT trading platform, but serves global crypto-native users and does not offer HEXA's yen-denominated, credit-card Japanese UX.

Emerging players

• Blur: Blur is a professional NFT trading platform optimized for liquidity and low-fee trading. Comparable to HEXA in emphasizing secondary-market trading efficiency and creator royalties, but targets professional crypto-native traders rather than Japanese mainstream consumers.
• Rarible: Rarible is a multi-chain NFT marketplace with DAO governance. Comparable to HEXA in combining marketplace operations with community governance features and multi-chain support, though Rarible is positioned for the global crypto-native audience.

Direct peers

• Rakuten NFT: Rakuten Group's NFT marketplace supports JPY-denominated trading and serves Japanese creators and sports IP. Comparable to HEXA in targeting Japanese mainstream consumers and IP holders, with the added advantage of Rakuten's commerce ecosystem.
• Surfer SEO: Surfer SEO is an AI-powered SEO content optimization tool that analyzes top-ranking competitor content and generates content briefs. Directly comparable to Media Equity's AI SEO Writer Tool in functionality, targeting digital marketing agencies and SEO content teams.
• Frase: Frase is an AI SEO content tool that analyzes search results and generates article outlines. Comparable to AI SEO Writer Tool in NLP-based outline generation and SEO brief creation, targeting similar content marketing and SEO agency customers.
• Adam by GMO: GMO Internet's Adam by GMO is a Japanese NFT marketplace focused on creators, anime IP, and sports digital collectibles. Directly comparable to HEXA's creator/influencer NFT issuance business, with similar IP-driven NFT use cases.
• LINE NEXT (LINE NFT): LINE NEXT operates LINE NFT, a major Japanese NFT marketplace leveraging the LINE messaging platform's 90M+ user base. Directly comparable to HEXA as a Japan-focused NFT marketplace targeting mainstream consumers, though LINE NFT is backed by LY Corporation's substantially larger distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mediaequity1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Equity