Ortopedia.com

What Ortopedia.com does

Ortopedia.com (legal entity: Ortopedia Canalejas Audífonos, SL) is a privately held, Spain-based orthopedic and medical-equipment retailer founded in 1984 and headquartered in Sevilla. The company operates a hybrid omnichannel model: a nationwide e-commerce storefront carrying more than 3,000 SKUs across mobility aids (manual and electric wheelchairs, scooters, walkers, crutches, canes), home care equipment (articulated beds, patient lifts, shower chairs, anti-decubitus mattresses), rehabilitation products (knee, back, wrist, and hand orthoses, cast covers, electrotherapy), orthopedic footwear, hearing aids, and specialized items such as pediatric wheelchairs, breast prostheses, and incontinence supplies; complemented by two physical retail showrooms in Sevilla (Ortopedia Bami Audífonos on Calle Bami and Ortopedia Canalejas Audífonos on Calle Canalejas) where customers receive in-person fitting and advisory service. Telephonic expert advisory (954 23 45 23) and WhatsApp support serve as a remote consultation layer for online buyers. Ortopedia.com is an authorized orthopedic and audiology sanitary establishment (Operating License A-1837PS from the Consejería de Salud de la Junta de Andalucía) with multiple NICA authorizations, enabling institutional supply to the Servicio Andaluz de Salud; it also serves the Ayuntamiento de Valencia and organizations such as FEDOP and Asoan.

Its business model is straightforward D2C retail plus B2G/B2B institutional supply: unit-priced product sales (ranging from €4.85 for entry-level finger splints to €4,419 for stair-climbing devices), with free shipping offered on orders over €45 in mainland Spain and a 14-day return policy. Catalog breadth is enabled by multi-brand distribution partnerships with core orthopedic suppliers including Orliman, Bauerfeind, DonJoy, Ayudas Dinámicas, Libercar, Kminal, Amoena, and Bloccs. Marketing relies primarily on owned-content assets (educational blog, email newsletter) and product page social sharing, with no disclosed paid acquisition infrastructure. The company is ISO-9001 and ISO-14001 certified (Applus-issued certificates dated 2006-2010 reference numbers) and operates without external funding, M&A history, or public listing; it has remained a stable, family-scale operator across four decades.

Economically, Ortopedia.com is a long-tenured, regulation-anchored SMB in Spanish orthopedic retail. Its defensibility derives less from technology and more from regulatory licensure (SAS-authorized establishment), brand heritage (40 years), and a hybrid online/offline service model that supports complex-fit categories like wheelchairs, hearing aids, and orthopedic footwear. There are no disclosed AI/ML capabilities, no proprietary technology, no funding events, no M&A, and no known expansion outside mainland Spain; growth signals are limited to incremental category addition (e.g., audiology, electrotherapy, CPAP) within the existing domestic footprint.

Name

Ortopedia.com

Legal name

Ortopedia Canalejas Audífonos, SL

Website

https://ortopedia.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Ortopedia.com is a Sevilla-based, 40-year-old Spanish orthopedic and audiology retailer operating a nationwide e-commerce store alongside two physical showrooms, selling 3,000+ mobility, rehabilitation, home-care, and hearing-aid products to elderly consumers, rehab patients, caregivers, and Andalusian public-health institutions.

Ownership category

akta.pro rank

Product category

Orthopedic and Mobility Equipment Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industries

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• Orthopedic equipment
• Mobility aids
• Orthotics retail
• Medical supplies
• Home healthcare products

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales: Online sales of orthopedic products including mobility aids (wheelchairs, scooters, walkers), rehabilitation equipment (braces, orthotics), home care products, and medical supplies. Revenue generated through product sales with free shipping on orders over €45 in mainland Spain.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ortopedia.com is a Spanish orthopedic and mobility equipment retailer that sells aids for disability, mobility, orthotics, prosthetics, and daily living support products through an e-commerce website and two physical stores located in Seville, Spain. The company has been operating since 1984 and serves both individual consumers and institutional/government healthcare buyers. Its catalog spans more than 600 specialist products across orthopedic, mobility, and home-care categories.

Product overview

Ortopedia.com is an online orthopedic and medical equipment e-commerce platform established in 1984, offering more than 3,000 orthopedic products. The company operates as both an online store and physical retail locations in Seville, Spain. The product portfolio centers on mobility aids (wheelchairs, scooters, walkers, crutches), home care equipment (adjustable beds, patient lifts, shower chairs), rehabilitation products (orthoses for knee, back, wrist, hand; cast covers), orthopedic footwear, pressure relief mattresses, hearing aids, and specialized products for oncology and pediatric patients. The company holds ISO-9001 and ISO-14001 certifications and provides expert advisory services alongside its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility aids (wheelchairs, walkers, scooters) Wheelchairs, walkers, mobility scooters, and related accessories for individuals with limited mobility, including elderly users and post-surgical patients.
• Orthotics and prosthetics Orthotic supports, braces, and prosthetic devices for therapeutic and corrective use by patients referred by healthcare professionals.
• Daily living aids and home-care products Products designed to assist with everyday activities such as bathing, dressing, eating, and household tasks for elderly or disabled individuals and their caregivers.
• Hospital and clinical equipment Hospital beds, patient lifts, and other clinical equipment for use in home care or institutional care settings.

Quantifiable outcome

• 14-day return policy for customer satisfaction

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• OrlimancoreOthersMajor brand partner providing orthopedic products including braces, orthotics, wrist supports, finger splints, and rehabilitation equipment. Products include models such as TP-6200 Stack Splint, OM6101 palm-thumb splint, and various wrist/thumb immobilizers.
• BauerfeindcoreOthersPremium orthopedic brand partner offering high-quality braces and supports.
• DonJoycoreOthersSports and orthopedic brand partner specializing in braces and supports for rehabilitation.
• Ayudas DinámicascoreOthersSpanish mobility aids brand partner providing wheelchairs, walkers, and mobility equipment.
• LibercarcoreOthersMobility scooters and electric wheelchair brand partner offering products like Libercar Magnus, Libercar Karbon Mini, and Libercar Lena electric wheelchairs.
• KminalcoreOthersElectric wheelchair brand partner offering carbon fiber chassis wheelchairs.
• AmoenaminorOthersBreast care and mastectomy products brand partner.
• BloccsminorOthersWaterproof cast and orthotic protectors brand partner.
• Servicio Andaluz de SaludcoreOthersAndalusian Health Service - company is an authorized orthopedic establishment with the regional health authority, enabling provision of products to public healthcare system patients.
• Virgen del Rocío HospitalminorOthersMajor Seville hospital - listed as customer/institutional partner.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Mifarma: Spanish online pharmacy and health product retailer with growing DME and personal care categories. Comparable as a Spain-focused online health retailer competing for the same consumer wellness and personal care purchasing occasions.
• Promofarma: Spanish online pharmacy marketplace offering health, wellness, and personal care products with national shipping. Comparable digital-first Spanish health retail competitor addressing adjacent consumer segments to Ortopedia.com.

Broad incumbents

• Bauerfeind: German premium orthopedic braces and supports manufacturer, already an Ortopedia.com brand partner. Directly comparable as a leading supplier in the orthotics category with established European retail and direct distribution channels.
• Henry Schein: Large global distributor of medical, dental, and orthopedic supplies serving healthcare professionals. Comparable as a broad incumbent distributing DME and orthopedic products to institutional customers across multiple European markets.
• Cardinal Health: Major U.S.-headquartered medical product distributor with European operations. Comparable as a large-scale incumbent in medical supply distribution with comparable B2B/B2G customer mix, though materially larger scale than Ortopedia.com.
• DJO Global: Global orthopedic and sports medicine brand operator behind DonJoy. Listed as Ortopedia.com brand partner supplying knee and rehabilitation braces, making it a comparable premium orthopedic supplier with overlapping product lines.
• Ottobock: Global leader in orthotics, prosthetics, and mobility solutions headquartered in Germany. Directly comparable as a major upstream supplier/competitor in the orthotics and mobility aids category that Ortopedia.com retails, with growing direct-to-consumer reach in European markets.
• Orliman: Spanish orthopedic manufacturer specializing in orthoses, braces, and rehabilitation products. Listed as Ortopedia.com's largest brand partner, with significant product overlap in the orthotics and rehabilitation category.
• Medi: German manufacturer of medical compression, orthopedics, and orthopedic footwear. Comparable product portfolio overlap (orthoses, braces, orthopedic footwear) and similar customer segments (rehabilitation, elderly care) as Ortopedia.com, though Medi is upstream rather than retail.
• McKesson: Global healthcare distribution and medical supply company operating across Europe. Comparable as a large-scale distributor of medical equipment and supplies, with institutional healthcare customers similar to Ortopedia.com's hospital and public-sector accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ortopediabami
• LinkedInlinkedin.com/company/ortopedia-com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortopedia.com