Online Circle Digital
Online Circle Digital is a Melbourne-based digital agency (founded 2008, 11-50 employees) operating theonlinecircle.com as an affiliate marketing platform that drives Kazakhstan users to Pin Up Casino KZ, an online gambling platform offering slots, live casino, and sports betting.
- Company typePrivate
- Founded2008
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Online Circle Digital firmographics
Firmographics- Name
- Online Circle Digital
- Website
- https://theonlinecircle.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Online Circle Digital is a Melbourne-based digital agency (founded 2008, 11-50 employees) operating theonlinecircle.com as an affiliate marketing platform that drives Kazakhstan users to Pin Up Casino KZ, an online gambling platform offering slots, live casino, and sports betting.
- Ownership category
- akta.pro rank
Online Circle Digital industry classification
Industry- Product category
- Online Gambling Affiliate Marketing
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
Where Online Circle Digital is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Online Circle Digital business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel
Distribution channels1 record
Marketing channels1 record
Online Circle Digital product offering
Product offeringCore offering
Online Circle Digital operates an affiliate marketing website that promotes Pin Up Casino KZ, an online gambling platform. The site offers users access to slot games, live casino experiences, and sports betting through promotional content, promo codes, bonuses, and tournament information, with redirect links routing users to the partner gambling platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Pin Up Casino KZ Affiliate Platform
Companies that use Online Circle Digital
Customer profileSegments1 record
Ideal customer profiles1 record
Online Circle Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Online Circle Digital competitors and assessment
Company assessmentDirect peers
- OddsChecker: Odds comparison and affiliate site focused on sports betting, with casino vertical expansion. Comparable in driving sportsbook and casino sign-ups via comparison content and operator partnerships.
- Better Collective: Listed sports betting and casino affiliate group with strong European footprint and growing US presence. Directly comparable as a multi-vertical gambling affiliate monetizing through operator partnerships.
- Catena Media: Large publicly-listed gambling affiliate operator with casino and sports betting coverage across multiple geographies. Comparable in business model (affiliate/lead-gen for licensed operators) and SEO-driven traffic acquisition.
- Raketech: Affiliate marketing company focused on iGaming and sports betting, with significant presence in emerging and Nordics markets. Comparable as a casino and sportsbook affiliate driving operator sign-ups via SEO and content.
- Gambling.com Group: Public affiliate marketing company focused on online gambling lead generation across casino, sports betting, and poker. Directly comparable as a multi-vertical gambling affiliate operating in regulated and emerging markets.
- Pin-Up Partners (Pin Up affiliate program): The official affiliate program for the Pin Up Casino / Pin-Up brand across multiple regional franchises (KZ, RU, etc.). Directly comparable as the operator-affiliate program relationship underlying Online Circle Digital's monetization.
Regional players
- KamaGames (Playclusa affiliate network): iGaming platform and affiliate program with CIS/Central Asia market presence. Comparable as a regional gambling operator running affiliate programs that sites like Online Circle Digital would partner with.
- 1xBet Partners / 1xAffiliates: Affiliate program for a major CIS-region sportsbook and casino brand with significant presence in Kazakhstan. Comparable as a competing operator-affiliate ecosystem targeting the same KZ/CIS player base.
Emerging players
- Affiliate Lounge / Matching Visions: Specialized iGaming affiliate network focused on regulated European and emerging markets. Comparable as a casino/sportsbook affiliate aggregator with multi-operator partnerships.
Broad incumbents
- XLMedia (now Harp Media): Multi-vertical digital media and affiliate operator with historical gambling exposure. Comparable as a performance-marketing affiliate business adjacent to gambling verticals.
Market position
Customer concentration
Online Circle Digital social profiles
Digital presenceOnline Circle Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Online Circle Digital leadership team
Management profileNumber of profiles
Profiles1 record
Online Circle Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Online Circle Digital M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Online Circle Digital
What does Online Circle Digital do?
Online Circle Digital operates an affiliate marketing website that promotes Pin Up Casino KZ, an online gambling platform. The site offers users access to slot games, live casino experiences, and sports betting through promotional content, promo codes, bonuses, and tournament information, with redirect links routing users to the partner gambling platform.
Is Online Circle Digital a public or private company?
Online Circle Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Online Circle Digital founded?
Online Circle Digital was founded in 2008. It employs 11 to 50 people.
Where is Online Circle Digital based?
Online Circle Digital is headquartered in Melbourne, Australia, in the Oceania region.
Who are Online Circle Digital's main competitors?
Direct peers on record are OddsChecker, Better Collective, Catena Media, Raketech, Gambling.com Group and Pin-Up Partners (Pin Up affiliate program). Regional players are KamaGames (Playclusa affiliate network) and 1xBet Partners / 1xAffiliates. Affiliate Lounge / Matching Visions is listed as an emerging player. XLMedia (now Harp Media) is listed as a broad incumbent.
Does Online Circle Digital have an API?
No public API is recorded for Online Circle Digital.
What industry is Online Circle Digital in?
Online Circle Digital's product category is Online Gambling Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 7132.