Bridge Research

What Bridge Research does

Bridge Research is a São Paulo-based B2B market research firm that has operated for 17+ years (founded circa 2007), serving Brazilian enterprises in data-intensive and innovation-driven sectors. Its customer base is concentrated in the financial ecosystem — including banks (Itaú, Bradesco, Banco do Brasil, BNDES, Safra, Banco ABC, Banco Pan, BS2, BRB, BV, Nubank), insurers (Zurich, OdontoPrev), fintech and payments players (Getnet, VR, Tecban), and industry bodies (Febraban) — alongside technology (Locaweb, Quinto Andar), telecommunications (Vivo, TIM, Claro, Sky), automotive (Toyota, Audi), energy (Raízen, Auren, Petrobras), media (Globo), and consulting (Promon). The firm operates exclusively on a project-based B2B model with named specialist partners (Renato Trindade, Dayane Franco, Lucas Chaves) driving direct enterprise engagement and is integrated into HSR Specialist Researchers, described as the largest independent market research holding in Latin America.

The product mix combines five traditional research service lines — price strategy and promotions (Conjoint Analysis, Price Elasticity), brand intelligence and strategic positioning, satisfaction and loyalty, communication testing, and concept/new product testing — with five proprietary AI platforms: HUGO IA (conversational knowledge retrieval across historical research databases), E-TALKS.AI (generative-AI moderator for qualitative interviews), BLINK.AI (computer-vision/neuroscience model for pre-launch creative validation), Fastcode IA (NLP engine for open-text and customer service analysis), and Power Brand® IA (proprietary Brand Equity methodology fusing qualitative depth with AI). Statistical methodologies (linear regression, correspondence analysis, structural equation models, multivariate analyses) are applied alongside machine learning and NLP across data collection to insight generation. The firm markets 95%+ predictive accuracy and 150,000+ neuroscientific evaluations as scale markers.

Bridge Research runs a professional services revenue model with quote-based, project-level pricing that is not publicly disclosed. Distribution is direct enterprise sales only, with no self-serve, marketplace, or channel-partner motion. Marketing uses content-driven channels — institutional study publications (e.g., the B3-commissioned 'O Brasil que Investe' investor study), a categorized blog, newsletter registration, and an interactive AI diagnostic tool that gates detailed content behind contact-data submission as a lead-capture mechanism. Headquarters is on Av. Major Sylvio de Magalhães Padilha in São Paulo, and the firm serves only Brazil with no disclosed international expansion, funding rounds, M&A, or external institutional investment.

Name

Bridge Research

Legal name

Bridge Research

Website

https://bridgeresearch.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bridge Research is a São Paulo-based market research firm serving Brazilian enterprises in financial services, technology, telecommunications, and adjacent verticals. It pairs traditional qualitative and quantitative methods with five proprietary AI tools and operates under the HSR holding group.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Market research services
• Consumer insights research
• Brand equity analysis
• Price elasticity studies
• AI-powered research

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Market Research Services: Bridge Research generates revenue through bespoke, custom market research projects tailored to individual client needs. Services include pricing strategy studies, brand intelligence, satisfaction and loyalty studies, communication testing, and concept/product testing. Projects are billed based on scope, methodology, and sample requirements, with pricing not publicly disclosed and handled through direct sales consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Bridge Research is a Brazilian B2B market research firm that delivers custom research projects combining statistical rigor with AI and data science. The company sells bespoke market research engagements spanning price/promotion strategy, brand intelligence and positioning, satisfaction and loyalty, communication testing, and concept/product testing, alongside five proprietary AI platforms (HUGO IA, E-TALKS.AI, BLINK.AI, Fastcode IA, Power Brand® IA) that accelerate data collection, analysis, and insight generation.

Product overview

Bridge Research operates as a market research company offering a portfolio of five proprietary AI-powered research solutions integrated with traditional research services. The core AI products include HUGO IA (conversational data intelligence platform), BLINK.AI (neurocience-based creative validation), E-TALKS.AI (AI interviewer for qualitative scaling), Fastcode IA (text analysis and categorization), and Power Brand® IA (brand equity measurement). These AI solutions are complemented by five traditional research service lines: price strategy and promotions, brand intelligence and strategic positioning, satisfaction and loyalty, communication, and concept and new product testing. The company serves the financial ecosystem, technology, telecommunications, online retail, utilities, and agribusiness segments, leveraging statistical modeling, predictive analytics, and AI technologies including machine learning and NLP throughout the research process.

Differentiator

Problem solved

Functional benefit

Brands

• HUGO IA: AI platform that connects historical research databases, strategic indicators and market trends in a single conversational interface for business language queries with visual answers
• BLINK.AI
• E-TALKS.AI
• Fastcode IA
• Power Brand IA

Products and services

• HUGO IA AI intelligence platform that connects historical research databases, strategic indicators, and market trends in a single conversational interface, allowing managers to query in business language and receive visual answers in seconds. Designed for enterprise research and strategy teams needing on-demand access to research insights.
• BLINK.AI Creative validation platform that simulates eye-tracking using neuroscience-based AI to evaluate visual attention, clarity, cognitive load, and brand recognition before campaign launch, providing high-reliability predictive data for marketing and advertising teams.
• E-TALKS.AI AI moderator that conducts qualitative research at scale through conversational chatbot interviews, generating follow-up questions in real time based on each response. Applied to concept tests, product tests, campaign tests, and consumer journey studies for insights and innovation teams.
• Fastcode IA AI agent that reads, interprets, and automatically categorizes large volumes of textual data including comments, SAC (customer service), open-ended survey responses, and social media. Identifies patterns and sentiments in minutes with consistency, designed for customer experience and VOC teams.
• Power Brand® IA Proprietary Brand Equity methodology combining qualitative depth and validation with AI to measure authenticity, experience, awareness, and preference by segment. Identifies key brand attributes and models scenarios across different brand strategies for brand and marketing leaders.
• Estratégias de preço, pricing e promoções (Price, Pricing and Promotion Strategies) Custom research service using Conjoint Analysis and Price Elasticity studies to identify attributes that most impact perceived value and reveal the exact price point that generates the desired demand. For pricing and commercial strategy teams.
• Inteligência de marca e posicionamento estratégico (Brand Intelligence and Strategic Positioning) Brand intelligence and strategic positioning research providing deep market understanding, including pre/post campaign evaluation, positioning analysis, market sizing, and reputation tracking. For brand and marketing leaders.
• Satisfação e lealdade (Satisfaction and Loyalty) Satisfaction and loyalty studies that help executives understand and strengthen the relationship between brands and consumers, promoting customer-oriented management and maximizing loyalty. For CX and customer experience leaders.
• Comunicação (Communication) Communication research including pre/post campaign testing with continuous dashboard monitoring, message-target alignment evaluation, and advertising resource optimization using AI. For marketing and advertising executives.
• Teste de conceito e novos produtos (Concept and New Product Testing) Concept and new product testing offering practical and strategic insights for each stage of the development cycle, transforming consumer insights into innovation, minimizing launch risks, and anticipating trends. For product development and innovation teams.

Quantifiable outcome

• +95% predictive accuracy across AI-powered research solutions
• +1 more outcomes

Named customers31 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

One partnership is on record.

• HSR (HSR Specialist Researchers)coreStrategic or Co-development PartnerBridge Research is an integral member of HSR — described as the largest independent market research holding in Latin America. Bridge is the HSR brand serving the financial ecosystem and technology sectors. The partnership provides Bridge with the infrastructure, scale, and methodological rigor of a large holding while maintaining specialized vertical focus. Renato Trindade serves as CEO of HSR Specialist Researchers.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research firm with deep financial services expertise (Ipsos Financial Services), offering brand equity, customer experience, and pricing research. Overlaps heavily with Bridge's core offerings but operates at global scale and has established a Brazilian presence (Ipec).
• NielsenIQ: Global consumer intelligence and measurement firm serving CPG, retail, and financial services clients with retail measurement, brand performance, and consumer research. Comparable to Bridge on the B2B custom research side, with much larger scale and proprietary data assets.
• GfK (now part of NIQ): Consumer goods, retail, and technology market research specialist, recently combined with NIQ. Comparable on custom consumer research, brand intelligence, and pricing studies that overlap with Bridge's portfolio.
• Kantar: Global market research and analytics leader offering brand tracking, consumer insights, and increasingly AI-driven research platforms. Directly comparable in service line (brand, pricing, satisfaction, concept testing) but with much broader geographic reach and technology scale than Bridge.

Direct peers

• MindMiners: Brazilian consumer insights platform combining traditional research with an AI-enabled panel and analytics platform. Comparable to Bridge on AI-augmented custom research for financial services and consumer brands, with a stronger self-serve technology angle.
• B2B International: Global B2B market research specialist covering brand, communications, customer experience, and pricing research. Comparable to Bridge's enterprise-focused custom B2B research model across financial services and technology verticals.
• Qualibest: Brazilian research firm offering qualitative and quantitative custom research, online panels, and digital insights. Closest direct local competitor in the Brazilian market with comparable service breadth and a focus on financial services and consumer brands.
• Box1824: Brazilian consumer insights and research firm specializing in youth, digital culture, and brand research for major B2B clients. Comparable to Bridge on custom brand and consumer research with a creative/qualitative bias and a strong Brazilian enterprise client base.

Emerging players

• Forebrain: Brazilian neuroscience-based consumer research firm using biometric and neuromarketing techniques. Directly comparable to Bridge's BLINK.AI neuroscience creative validation and neuroscientific evaluation capabilities.
• CMI (Conjointly / CRNR Research): Research technology platforms offering AI-enabled pricing, Conjoint Analysis, and brand research with a SaaS delivery model. Comparable to Bridge's Power Brand® IA and Conjoint/Price Elasticity service lines but with a software-first, self-serve productization approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bridgeresearch.brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridge Research