ARJ Distribution AB
ARJ Distribution AB is a Stockholm-based, 100% channel-only value-added distributor serving Nordic and Baltic IT resellers, MSPs, and MSSPs with Microsoft 365 security and backup, VDI endpoints, application management, AI-driven M365 optimization, and print management solutions.
- Company typePrivate
- Founded2006
- HeadquartersSundbyberg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ARJ Distribution AB does
ARJ Distribution AB is a Stockholm-based value-added distributor (VAD) founded in 2006 that sells exclusively through channel partners across the Nordic region (Sweden, Denmark, Finland, Norway, Iceland) and the Baltic states (Estonia, Latvia, Lithuania). The company operates under a strict 100% channel-only model with no direct end-customer sales, instead serving IT resellers, Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs) with a curated multi-vendor portfolio spanning Microsoft 365 security and backup (Hornetsecurity), DevOps and VM backup (Xopero, Hornetsecurity VM Backup, GitProtect.io), VDI endpoint hardware and software (10ZiG), application management (Recast Software), Microsoft 365 security posture management (Octiga), AI-driven Microsoft 365/Azure cost optimization (EfficientEther), and enterprise print management (Tricerat).
The company's core technology proposition centers on a partner portal for deal tracking, a back-office licensing and renewal management service, and free technical onboarding, supported by dedicated account managers and an 8-hour response time commitment. It bundles multiple vendor stacks (Microsoft 365, Teams, SharePoint, OneDrive, Exchange, VMware, Hyper-V, Azure Virtual Desktop, Citrix, IGEL) into pre-validated solutions for MSPs serving end-user computing (EUC) and hybrid-work customers.
Revenue is generated through distribution and resale margins on software and hardware sales routed to resellers and partners; pricing is quote-based and not publicly disclosed. Marketing is conducted via a Swedish/English company blog, partner and vendor webinars, social media (LinkedIn, Facebook), and physical presence at EUC industry events including TechCon26 in Oslo, EUCTech Norge, EUCTech Denmark at LEGOLAND, and the EUC Sweden Conference. The company has been awarded the Nordic Growth Certificate by UC AB and employs between 1 and 10 people, reflecting a lean, specialist VAD operating model.
ARJ Distribution AB firmographics
Firmographics- Name
- ARJ Distribution AB
- Legal name
- ARJ Distribution AB
- Website
- https://arjdistribution.se
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ARJ Distribution AB is a Stockholm-based, 100% channel-only value-added distributor serving Nordic and Baltic IT resellers, MSPs, and MSSPs with Microsoft 365 security and backup, VDI endpoints, application management, AI-driven M365 optimization, and print management solutions.
- Ownership category
- akta.pro rank
ARJ Distribution AB industry classification
Industry- Product category
- IT Value-Added Distribution
- NAICS
- Software Publishers (5132)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where ARJ Distribution AB is headquartered
LocationHeadquarters
- HQ city
- Sundbyberg
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
ARJ Distribution AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Distribution and Resale: ARJ Distribution acts as a value-added distributor, reselling software and hardware products from multiple vendors (Hornetsecurity, Recast, 10ZiG, Tricerat, Octiga, Xopero, EfficientEther, and others) exclusively through channel partners. Revenue is generated through distribution margins on product sales to resellers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ARJ Distribution AB product offering
Product offeringCore offering
ARJ Distribution AB is a 100% channel-only value-added IT distributor serving the Nordic and Baltic markets from its Stockholm, Sweden office. The company distributes software and hardware from multiple vendors covering Microsoft 365 security and backup, DevOps backup, VDI endpoint hardware (thin and zero clients), application management, and print management solutions, sold exclusively through IT reseller and MSP partner networks with dedicated account management, free technical onboarding, and an 8-hour response time commitment.
Differentiator
Problem solved
Functional benefit
Products and services
- Hornetsecurity 365 Total Protection Comprehensive email security, backup, and compliance product for Microsoft 365 environments, including spam and malware protection, email encryption, Advanced Threat Protection, archiving, and backup of Teams, OneDrive, SharePoint, and Exchange. Distributed to IT resellers, MSPs, and MSSPs in the Nordic market for resale to their end customers.
- Hornetsecurity 365 Total Backup Backup and recovery solution for Microsoft 365 workloads including Exchange Online, OneDrive, SharePoint, Teams, Teams Chat, and Planner. Sold through channel partners to provide business continuity for cloud productivity data.
- Hornetsecurity VM Backup Backup solution for virtual environments including Hyper-V, VMware, and Proxmox, distributed across the Nordic and Baltic markets for reseller and MSP partner resale.
- Recast Application Workspace End-to-end application management platform for Managed Service Providers (MSPs), enabling delivery of always-updated applications through a two-zone architecture with automatic updates, DTAP support, and a global application catalog.
- 10ZiG Thin and Zero Client Endpoints Thin client, zero client, and Trusted Zero Client hardware and software for VDI, Desktop-as-a-Service (DaaS), and cloud environments, including V2200 and V2400 Trusted Zero Client Series with AMD Ryzen processors, PCoIP Ultra performance, HP Anyware Trust Center support, and TPM 2.0 security. Supports VMware Blast Extreme protocols (H.264, H.265), USB redirection, RTAV, and client drive mapping.
- Tricerat ScrewDrivers Enterprise universal print management solution for printing and scanning across diverse environments. Includes ScrewDrivers v7.4 with Linux agent support, Printer Profiles (v7.1), and ScrewDrivers Pro with network printer support and IGEL App Portal deployment for IGEL OS platforms.
- Octiga Microsoft 365 Security Management Security posture-as-a-service platform for Managed Service Providers (MSPs) that manages and monitors Microsoft 365 security. Integrates with Microsoft Entra for conditional access and identity management, enabling geo-blocking by Microsoft 365 tenant.
- Xopero Backup and Data Protection Advanced backup and data protection solutions including business continuity for cloud, hybrid, and on-premises environments. Supports backup for VMware virtual environments (vSphere and virtual machines), distributed under a 2026-03 Nordic distribution agreement with ARJ.
- EfficientEther (EtherInsights, EtherAssist, EtherApps) AI-powered solutions for Microsoft-focused Managed Service Providers (MSPs) covering Microsoft 365, Windows 365, and Azure cost optimization, incident handling automation, and documentation. EtherInsights provides continuous usage and cost analysis; EtherAssist delivers AI-driven troubleshooting; EtherApps supports application management.
- GitProtect.io DevOps Backup Enterprise-grade backup and disaster recovery for DevOps stacks including GitHub, GitLab, Bitbucket, and Jira, distributed to resellers and partners serving DevOps and application development environments.
- LoginVSI Operational control and continuous validation platform for modern digital workspaces, providing performance testing and monitoring for VDI, DaaS, and end-user computing environments.
Companies that use ARJ Distribution AB
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
ARJ Distribution AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability5 records
Feature3 records
ARJ Distribution AB partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- XoperocoreXopero provides advanced backup and data protection solutions including business continuity for cloud, hybrid, and on-premises environments. ARJ Distribution signed a new distribution agreement covering the Nordic market.
- EfficientEthercoreEfficientEther provides AI-powered solutions (EtherInsights, EtherAssist, EtherApps) for Microsoft-focused MSPs to optimize costs, improve incident handling, and automate documentation. ARJ began new distribution partnership to serve Nordic MSPs.
- HornetsecuritycoreHornetsecurity is a key vendor partner providing comprehensive email security for Microsoft 365 and backup solutions (365 Total Protection, VM Backup). ARJ distributes their complete product portfolio in the Nordics.
- Recast SoftwarecoreRecast Software provides end-to-end application management platform (Application Workspace) for MSPs. ARJ serves as their value-added distributor in the Nordics.
- 10ZiGcore10ZiG provides Thin & Zero Client hardware and software for VDI, DaaS, and Cloud environments. ARJ distributes their endpoint solutions in the Nordics.
- TriceratcoreTricerat provides ScrewDrivers enterprise universal printing and scanning solutions. ARJ distributes their print management products in the Nordics.
- OctigacoreOctiga provides Microsoft 365 security management and monitoring solutions for MSPs. ARJ distributes their security posture-as-a-service platform in the Nordics.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ARJ Distribution AB competitors and assessment
Company assessmentRegional players
- Atea: Leading Nordic IT infrastructure and digital services provider with deep presence across Norway, Sweden, Denmark, Finland, and the Baltics. Operates a hybrid services-plus-distribution model that overlaps with ARJ on Microsoft, security, and modern workplace categories but with materially larger scale and services-led GTM.
- NetNordic: Nordic IT services and solutions provider with strong footprint across Norway, Sweden, Denmark, and Finland focused on networking, security, and cloud. Pairs managed services with distribution-adjacent partner enablement, providing a services-led alternative to ARJ's pure distribution motion.
- Pixi Technologijos: Lithuanian IT distributor serving the Baltic states with a multi-vendor portfolio that includes Microsoft and security categories. Comparable to ARJ as a Northern European value-added distributor serving an adjacent (Baltic) geography with similar SMB/reseller channel focus.
- Dustin Group: Nordic-headquartered IT products, services, and solutions reseller/distributor with strong SMB and mid-market presence across Sweden, Norway, Denmark, Finland, and Netherlands. Overlaps with ARJ on Microsoft, security, and endpoint categories and shares the same Nordic reseller/MSP target base.
Broad incumbents
- TD SYNNEX: Global hybrid IT distributor formed from the SYNNEX-Tech Data merger with strong European distribution presence and a deep modern workplace/security vendor catalog. Competes with ARJ for the same Hornetsecurity/backup tier of resellers but offers bundling and financing ARJ cannot match.
- Ingram Micro: Largest global IT distributor with broad coverage of cloud, security, and modern workplace software including Microsoft, Acronis, and Veeam. Competes with ARJ at larger Nordic resellers who prefer one-stop broadline vendors but lacks ARJ's boutique partner intimacy.
Direct peers
- Nuvias: EMEA value-added distributor focused on cybersecurity, networking, and unified communications with strong technical and services-led partner enablement. Closely analogous operating model to ARJ (channel-only, strong MSP focus, recurring vendor portfolio) but at larger EMEA footprint.
- ALSO Group: Pan-European IT VAD covering cloud, security, and modern workplace categories with logistics across the Nordics. Directly competes for the same mid-market resellers and MSPs that ARJ serves, and overlaps substantially on Microsoft 365 / security / VDI vendors.
- Arrow Electronics (Enterprise Computing Solutions): Global enterprise IT VAD covering data center, security, and cloud software distribution. Sells overlapping Microsoft, security, and backup vendor portfolios into Nordic resellers and competes with ARJ for vendor mindshare on programs like Hornetsecurity and similar M365-native ISVs.
- Exclusive Networks: Specialist cybersecurity-focused value-added distributor serving EMEA with deep vendor enablement and partner services. Operates the same VAD playbook (channel-only, technical onboarding, license management) as ARJ but at pan-European scale across vendors like Fortinet, SentinelOne, and Palo Alto.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ARJ Distribution AB social profiles
Digital presenceARJ Distribution AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARJ Distribution AB leadership team
Management profileNumber of profiles
Profiles1 record
ARJ Distribution AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARJ Distribution AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARJ Distribution AB
What does ARJ Distribution AB do?
ARJ Distribution AB is a 100% channel-only value-added IT distributor serving the Nordic and Baltic markets from its Stockholm, Sweden office. The company distributes software and hardware from multiple vendors covering Microsoft 365 security and backup, DevOps backup, VDI endpoint hardware (thin and zero clients), application management, and print management solutions, sold exclusively through IT reseller and MSP partner networks with dedicated account management, free technical onboarding, and an 8-hour response time commitment.
Is ARJ Distribution AB a public or private company?
ARJ Distribution AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ARJ Distribution AB founded?
ARJ Distribution AB was founded in 2006. It employs 1 to 10 people.
Where is ARJ Distribution AB based?
ARJ Distribution AB is headquartered in Sundbyberg, Sweden, in the Europe region.
How does ARJ Distribution AB make money?
One revenue line is on record: distribution and Resale.
Who are ARJ Distribution AB's main competitors?
Regional players on record are Atea, NetNordic, Pixi Technologijos and Dustin Group. Broad incumbents are TD SYNNEX and Ingram Micro. Direct peers are Nuvias, ALSO Group, Arrow Electronics (Enterprise Computing Solutions) and Exclusive Networks.
Does ARJ Distribution AB have an API?
No public API is recorded for ARJ Distribution AB.
What industry is ARJ Distribution AB in?
ARJ Distribution AB's product category is IT Value-Added Distribution. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 5132 and its SIC code is 5045.