Cowboy Party Rentals

What Cowboy Party Rentals does

Cowboy Party Rentals is a family-owned party and event rental company headquartered in Midlothian, Texas, serving the Dallas-Fort Worth metroplex across Ellis, Johnson, Tarrant, Dallas, and increasingly Denton, Collin, and Wise Counties. The company rents inflatable bounce houses, water slides, obstacle courses, mechanical bulls, mobile rock walls, trackless trains, dunk tanks, tents, tables, chairs, dance floors, concession machines, and holiday-themed inflatables on short-term (typically 6-hour) rental windows, with overnight and multi-day extensions. Customers are served through a 24/7 online booking system backed by phone, email, and live chat, and the company operates its own delivery, setup, and takedown crew with free delivery inside its core service area.

The underlying technology stack is non-proprietary: the booking platform runs on Event Rental Systems, an off-the-shelf rental software, with automated text notifications for delivery windows and SEO-driven blog and city landing pages used as the primary marketing surface. The product portfolio spans ~25+ rental categories and is marketed as a unified event-rental catalog rather than a modular software platform, with no AI/ML, no public APIs, and no integration partners disclosed.

Revenue is generated through one-time per-event equipment rental fees. Standard pricing starts around $140 for a bounce house and ranges up to $1,750 for premium dance floors, with extended-hour (+5%/hour), overnight (+10%), and second-day (+50%) tiers and multi-unit discounts for schools and churches. The customer mix is anchored on residential backyard party rentals (birthdays, reunions, block parties) and supplemented by schools, churches, corporate clients (notably AT&T Stadium/ Dallas Cowboys Stadium, Texas Live!, Lowes, Chick-fil-A, MISD, Mint Dentistry, Living Church), and weddings. The company has accumulated over 400 five-star Google reviews and positions itself as DFW's #1 party rental provider, though revenue, headcount inside the 1–10 band, and ownership details beyond family-controlled remain undisclosed.

Name

Cowboy Party Rentals

Legal name

Cowboy Party Rentals

Website

https://cowboypartyrentals.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cowboy Party Rentals is a family-owned party and event rental company based in Midlothian, Texas, serving the Dallas-Fort Worth metroplex with bounce houses, water slides, obstacle courses, tents, tables, dance floors, and related event equipment for residential, school, church, corporate, and wedding customers.

Ownership category

akta.pro rank

Product category

Event Equipment Rentals

NAICS

General Rental Centers (53231), Recreational Goods Rental (532284), Other Consumer Goods Rental (53228)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

Keywords

• Party equipment rentals
• Event rentals
• Bounce house rentals
• Inflatable rentals
• Wedding tent rentals

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Equipment Rentals: Revenue is generated through short-term rentals of party and event equipment including bounce houses, inflatable water slides, obstacle courses, interactive games, mechanical bulls, tents, tables, chairs, concession machines, dunk tanks, and more. Customers pay per rental event, with standard rental windows of 6 hours and extended options (overnight at +10%, second day until 5 pm at +50%). Additional hours are available at 5% more per hour. Deposits are required to secure bookings and are non-refundable but convert to rainchecks for rescheduling.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cowboy Party Rentals rents commercial-grade party and event equipment — primarily bounce houses, water slides, obstacle courses, slides, tents, tables, chairs, concession machines, and specialty inflatables — to residential and institutional customers across the Dallas-Fort Worth metroplex. The company provides free delivery, professional setup, and takedown through its own crew, with orders placed through a 24/7 online booking system that displays real-time availability, or via phone, email, and live chat. Standard rental windows are 6 hours, with optional overnight, second-day, and additional-hour extensions, and deposits are non-refundable but convertible to rainchecks.

Product overview

Cowboy Party Rentals is a party and event rental company serving the Dallas-Fort Worth metroplex. The company operates a broad rental portfolio centered around inflatable entertainment (bounce houses, combo bouncers with slides, water slides, obstacle courses, interactive games) as its core offering, supplemented by event essentials (tents, tables, chairs, linens) and specialty items (mechanical bull, mobile rock wall, trackless train, dunk tanks). They also offer concession machines, carnival games, arcade games, mini golf, dance floors, bars, and seasonal/holiday rentals. All products are available via a 24/7 online booking system with free delivery, setup, and pickup across their service area. The portfolio functions as a unified rental catalog rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bounce House Rentals

Quantifiable outcome

• Over 400 five-star Google reviews

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• LowesminorOthersLowes is listed as a sponsor of Cowboy Party Rentals, with the company's logo appearing on partner materials. The nature of the sponsorship is not detailed but appears to be a marketing or promotional relationship.
• MISD (Mansfield Independent School District)minorOthersMISD is listed as a sponsor, with Cowboy Party Rentals' logo appearing on the school's materials. The company works with MISD schools for field days and school events with multi-unit rental discounts.
• Mint DentistryminorOthersMint Dentistry is listed as a sponsor of Cowboy Party Rentals, with mutual logo placement. The sponsorship appears to be a community marketing relationship.
• Texas Live!minorOthersTexas Live! is listed as a sponsor and is also identified as a venue client where Cowboy Party Rentals has provided equipment rentals for large-scale entertainment district events and festivals.
• Chick-fil-AminorOthersChick-fil-A is listed as a sponsor, with mutual logo placement in promotional materials. The nature of the relationship appears to be community marketing support.
• Dallas Cowboys StadiumminorOthersDallas Cowboys Stadium (AT&T Stadium) is listed as both a sponsor and a client venue where Cowboy Party Rentals has provided equipment rentals for large-scale stadium events.
• Living ChurchminorOthersLiving Church is listed as a sponsor and is identified as a client of Cowboy Party Rentals for church festival and event rentals.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bright Event Rentals: Large West Coast event rental company offering tents, tables, chairs, linens and lounge furniture for weddings and corporate events. Broader portfolio and regional footprint, but materially overlaps with Cowboy's tent/table/chair/linen/dance floor categories and direct-to-event delivery model.
• CORT Events: National furniture and event furnishings rental division offering tables, chairs, bars and lounge furniture for corporate and wedding events. Comparable to Cowboy's event essentials business (chairs, tables, bars, dance floors) at much larger scale.
• Markey's Rental & Staging: Established event equipment rental company providing tents, staging, tables, chairs and audio-visual equipment across multiple U.S. markets. Comparable business model (full-service event rental with delivery/setup) and broad inventory overlap.

Direct peers

• Best Event Rental (Texas): Texas-based event and party rental provider offering tents, tables, chairs, inflatables and wedding rentals. Closely mirrors Cowboy's one-stop-shop positioning and delivery/setup service model.
• Jump Around Party Rentals: Texas-based party rental outfit specializing in bounce houses, water slides and inflatables for residential backyard parties and school/church events — directly comparable product mix, customer base and single-metro operating model.
• Big D Party Rentals: DFW-based party equipment rental company offering bounce houses, water slides, tents, tables and chairs across the same metroplex as Cowboy Party Rentals. Directly comparable on product mix, customer segment (residential + schools/churches/corporate) and 24/7 online booking delivery model.
• Let's Bounce (DFW): DFW-area bounce house and party equipment rental with online booking and delivery — competes head-to-head with Cowboy on inflatables and event rentals in the same service geography.
• Affordable Bounce House Rentals: DFW-area price-focused bounce house and party rental company. Direct competitor to Cowboy in the same metro targeting residential birthday parties with similar inventory and online booking.

Emerging players

• Bounce U / Pump It Up: Inflatable-based party venues offering hosted birthday and event experiences. While facility-based rather than mobile-rental, they compete for the same children's birthday party wallet and offer comparable inflatable entertainment.

Regional players

• House of Rental: Texas-based general equipment and party rental company with tools, tables, tents and inflatables. Comparable multi-category rental model though broader in scope (tools, construction) than Cowboy's party/event focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CowboyPartyRent
• LinkedInlinkedin.com/company/cowboy-party-rentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cowboy Party Rentals