Independent Dental
Independent Dental, Inc. is a privately held Iowa-based distributor of new and refurbished dental equipment, replacement parts, and custom cabinetry, serving dental practices across the US and Canada via a direct-to-consumer e-commerce model with in-house refurbishment and technical service.
- Company typePrivate
- Founded1989
- HeadquartersSutherland, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Independent Dental does
Independent Dental, Inc. is a privately held dental equipment distributor and refurbisher founded in 1989 and headquartered in Sutherland, Iowa. The company supplies new and refurbished dental equipment, replacement parts, custom cabinetry, and related technical and upholstery services to dental practices across the continental United States and Canada, serving primarily general dentists along with orthodontists, oral surgeons, dental hygienists, and pre-dental students.
The core product offering spans large equipment (A-dec and Midmark chairs and delivery systems, SciCan and Tuttnauer autoclaves, Air Techniques and Ramvac compressors, digital X-ray and CBCT systems, operatory lights, and extraoral suction units), small equipment (handpieces, scalers, cure lights, ultrasonic cleaners, intraoral cameras), replacement parts under the RPI and DCI Dental Parts brands, and handmade custom cabinetry. The company's central operational capability is its in-house refurbishment process, in which used equipment is fully disassembled, inspected, repainted in a commercial paint booth, reupholstered, fitted with new regulators and gaskets, and quality-tested by certified technicians before shipment, with a 1-year warranty on refurbished units and a 2-year warranty on upholstery kits.
Independent Dental generates revenue through one-time hardware sales (large equipment averaging roughly $4,000–$21,000 per unit, small equipment under $1,000–$5,000, parts $50–$1,500), recurring parts and consumable sales, equipment trade-in transactions, and professional services including on-site technical repair, handpiece repair, upholstery, and office design consultation. The company operates a direct-to-consumer go-to-market with no field sales force, leveraging a BigCommerce e-commerce storefront, toll-free phone and fax ordering, BBB accreditation as a trust signal, and a financing partnership with Direct Capital to offer installment payments starting at $24/month. Geographic scope is North America (US and Canada), and the business is run on an explicitly low-overhead operating model.
Independent Dental firmographics
Firmographics- Name
- Independent Dental
- Legal name
- Independent Dental, Inc.
- Website
- https://independentdental.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- Independent Dental, Inc. is a privately held Iowa-based distributor of new and refurbished dental equipment, replacement parts, and custom cabinetry, serving dental practices across the US and Canada via a direct-to-consumer e-commerce model with in-house refurbishment and technical service.
- Ownership category
- akta.pro rank
Independent Dental industry classification
Industry- Product category
- Dental Equipment Supply
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)
- akta.pro secondary industries
- Fixed Prosthodontics (Crowns, Bridges, Veneers) (HLABAFAA), Removable Prosthodontics (Complete & Partial Dentures) (HLABAFAB)
Keywords
Where Independent Dental is headquartered
LocationHeadquarters
- HQ city
- Sutherland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Independent Dental business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Independent Dental generates revenue through the sale of new and refurbished dental equipment including chairs, delivery systems, compressors, autoclaves, X-rays, and other large and small dental equipment. They operate on a one-time transaction model for equipment sales.
- Parts Sales: Sale of dental equipment parts including RPI Dental Parts and DCI Dental Parts for repairs and maintenance.
- Custom Cabinetry: Sale of custom dental furniture cabinets, including new cabinetry and Heritage Cabinets for budget-conscious solutions.
- Service & Repair: Revenue generated from technical service, repair, and maintenance of dental equipment including handpiece repair services.
- Upholstery Services: Full-service upholstering for dental chairs and stools, offering standard or custom colors. Upholstery orders take 4-5 weeks for delivery.
- Office Design Consultation: Consulting on office design plans to help create design plans that meet dental practice needs.
- Equipment Trade-In: Company buys, sells, and trades used dental equipment, accepting equipment trade-ins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Large Equipment (New and Refurbished) |
| One time/ perpetual license | Pay-as-you-go | Small Equipment |
| Unit Pricing | Pay-as-you-go | Dental Parts |
| One time/ perpetual license | Pay-as-you-go | Custom Cabinetry |
| Transaction based/ take rate | Pay-as-you-go | Service and Repair |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Independent Dental product offering
Product offeringCore offering
Independent Dental supplies new and refurbished dental equipment (chairs, delivery systems, autoclaves, compressors, imaging systems, lights), dental replacement parts (RPI and DCI lines), custom dental cabinetry, and related technical services including equipment repair, handpiece repair, upholstery, and office design consultation. The company sells primarily through its e-commerce storefront and ships across the continental United States and Canada.
Product overview
Independent Dental is a dental equipment supplier offering a comprehensive portfolio of new and refurbished dental equipment, dental parts, and professional services. The product lineup centers on large dental equipment (dental chairs, delivery systems, autoclaves/sterilizers, air compressors, X-ray/imaging systems, lights, suction systems) and small equipment (handpieces, cure lights, ultrasonic cleaners, lab equipment). The company also provides dental parts through RPI Dental Parts and DCI Dental Parts brands, plus custom cabinetry. Key services include technical repair, handpiece repair, upholstery, and office design consultation. Featured equipment brands include A-dec, Midmark, SciCan, Air Techniques, ADS/Ajax Dental Systems, Tuttnauer, Belmont, and others. The company differentiates through its refurbishment process that includes complete disassembly, part replacement, repainting, and reupholstery before resale.
Differentiator
Problem solved
Functional benefit
Products and services
- Large Dental Equipment Comprehensive line of major new and refurbished dental office equipment (chairs, delivery systems, sterilizers, compressors, imaging systems, lights, suction systems) sold to dental practices at prices ranging from approximately $4,274 to $21,360.
- Small Dental Equipment Portable and benchtop dental devices (handpieces, scalers, cure lights, ultrasonic cleaners, intraoral cameras, amalgamators) for dental practices, priced from under $1,035 to over $5,020.
- RPI Dental Parts Replacement parts from RPI (Reliable Parts Inc.) for dental equipment including autoclave components, chair parts, compressor parts, delivery system parts, lights/bulbs, and X-ray components, priced from under $351 to over $1,752.
- Custom Dental Cabinetry Handmade custom dental furniture cabinets including new custom-built cabinetry and Heritage Cabinets for budget-conscious buyers, sold to dental practices at affordable rates.
- A-dec Refurbished 511 Dental Chair Featured refurbished A-dec 511 patient chair with ultra-thin flexing backrest, hydraulic lift system (13.5" to 31.5" range), 60° swivel with brake, and configurable upholstery (NaugaSoft or Ultraleather), priced at $16,345.
- Autoclaves and Sterilizers Dental autoclave sterilizers including new and refurbished Midmark, SciCan, and Tuttnauer units, priced from $4,428 to $5,355, for dental practice sterilization needs.
- Dental Air Compressors Oil-less dental air compressors from Air Techniques AirStar series (10-100 models) and Ramvac Aeras series (8-18 users), available in new and refurbished conditions for dental practices.
- Digital Imaging Systems Digital X-ray sensors and imaging equipment including StarX Pro sensors, Stellaris 2D and 3D CBCT panoramic units, XDC intraoral X-ray systems, Sota Clio Prime sensors, and ImageWorks EVA Select sensors for dental imaging.
- Dental Delivery Systems Dental delivery units in over-the-patient, rear, and side configurations from A-dec, ADS/Ajax, Beaverstate, DNTLWorks (mobile units), Flight Dental, and Engle Dental brands.
- Technical Service and Equipment Repair On-site and in-house technical service for routine maintenance, repairs, and emergency visits on general dentistry equipment, with loaner equipment available during servicing for regional dental practice customers.
- Handpiece Repair Professional handpiece repair services for high and low speed handpieces, nosecones, angle sheaths, scalers, and angle heads, addressing bearings, chuck, air/water leaks, and clogs.
- Upholstery Services Full-service chair and stool upholstering with standard and custom colors, available in seamless asepsis or plush styles with custom options like lumbar support and headrests; 4-5 week delivery with 2-year warranty on kits.
- Office Design Consultation Professional office design planning consultation to develop clinic layouts that meet architectural constraints and patient flow goals for new and relocating dental practices.
Quantifiable outcome
- Refurbished equipment turnaround time: 3-5 weeks after order execution
- +2 more outcomes
Companies that use Independent Dental
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Independent Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Independent Dental partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Independent Dental competitors and assessment
Company assessmentDirect peers
- Benco Dental: Benco Dental is a privately held, family-owned full-service dental distributor selling equipment, supplies, and technology to dental practices in the US. Its privately-held, customer-focused model and equipment+service breadth closely mirror Independent Dental's value proposition.
- Atlanta Dental Supply: Atlanta Dental Supply is a privately held dental supply distributor serving dental practices across the US with equipment, small equipment, and consumables. It is a comparable independent distributor with similar product breadth and customer base.
- Burkhart Dental: Burkhart Dental is a privately held dental supply company providing equipment, consumables, repair services, and practice consulting to dental offices. Its combination of distribution plus in-house service and consulting makes it a strong direct comparable to Independent Dental's turnkey offering.
- Safco Dental Supply: Safco Dental Supply is a privately held dental supply company emphasizing competitive pricing and broad product selection for dental professionals. Its value-priced, customer-direct model parallels Independent Dental's low-overhead positioning.
- Midway Dental: Midway Dental Supply is a privately held dental supply distributor focused on serving dental practices with equipment and consumables. As an independent regional-to-national distributor, it competes with ID for the same SMB dental practice customer base.
- Goetze Dental: Goetze Dental is a family-owned dental supply company serving practices with equipment, supplies, and service. Its privately-held, customer-service-focused model makes it comparable to Independent Dental's positioning.
Broad incumbents
- Henry Schein: Henry Schein is the largest North American dental and medical distributor, supplying equipment, consumables, and practice solutions to dental professionals. It is a broad incumbent with a much wider product portfolio, large field sales force, and DSO/enterprise contracts that ID does not serve at scale.
- Patterson Companies: Patterson Dental is a major full-line dental supply distributor offering equipment, merchandise, and software/services to dental offices across North America. Like Henry Schein, it operates with a dedicated field sales force and serves large group practices, making it a broad incumbent comparable to ID's e-commerce equipment business.
Emerging players
- DuraPro Health: DuraPro Health is a specialized supplier of new and refurbished dental equipment, including chairs, delivery systems, and sterilizers. Its refurbishment-focused niche directly overlaps Independent Dental's core refurbishment and resale business.
Others
- Direct Capital: Direct Capital is the equipment-financing partner referenced by Independent Dental for customer payment plans on larger purchases. It is an enabling ecosystem participant (financing the buyer's purchase) rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Independent Dental social profiles
Digital presenceIndependent Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Independent Dental leadership team
Management profileNumber of profiles
Independent Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Independent Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Independent Dental
What does Independent Dental do?
Independent Dental supplies new and refurbished dental equipment (chairs, delivery systems, autoclaves, compressors, imaging systems, lights), dental replacement parts (RPI and DCI lines), custom dental cabinetry, and related technical services including equipment repair, handpiece repair, upholstery, and office design consultation. The company sells primarily through its e-commerce storefront and ships across the continental United States and Canada.
Is Independent Dental a public or private company?
Independent Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Independent Dental founded?
Independent Dental was founded in 1989.
Where is Independent Dental based?
Independent Dental is headquartered in Sutherland, United States, in the North America region.
How does Independent Dental make money?
Seven revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, custom Cabinetry, service & Repair, upholstery Services, office Design Consultation and equipment Trade-In.
Who are Independent Dental's main competitors?
Direct peers on record are Benco Dental, Atlanta Dental Supply, Burkhart Dental, Safco Dental Supply, Midway Dental and Goetze Dental. Broad incumbents are Henry Schein and Patterson Companies. DuraPro Health is listed as an emerging player. Direct Capital is listed as an others.
Does Independent Dental have an API?
No public API is recorded for Independent Dental.
What industry is Independent Dental in?
Independent Dental's product category is Dental Equipment Supply. Its primary akta.pro industry code is HLABAAAB, Restorative General Dentistry (Fillings/Crowns/Bridges), with a secondary code of HLABAFAA, Fixed Prosthodontics (Crowns, Bridges, Veneers). Its NAICS code is 339114 and its SIC code is 3843.