NAVSAT

What NAVSAT does

NAVSAT (Navegación Satelital de Costa Rica S.A.) is a Costa Rica-headquartered telematics and fleet intelligence provider founded in 2006. The company operates a multi-product platform spanning GPS vehicle tracking, AI-augmented video surveillance (ADAS and driver monitoring systems), RFID-based fuel card management integrated with Costa Rican banking rails, field workforce applications, and adjacent platforms for passenger transport (NAVBus, in partnership with Spain's BatOnRoute) and trade marketing execution (GU Trade). Hardware integrations include Garmin GPS devices, and a consumer-facing application (NAVmi Car) extends the platform beyond enterprise fleets.

NAVSAT's customer base comprises hundreds of enterprise and institutional fleet operators across Central America — including Costa Rica, Guatemala, Honduras, Nicaragua, and Colombia — serving logistics, food distribution, agroindustry, pharmaceutical, government, emergency services, tourism, student transport, and freight segments, with documented fleet sizes ranging from approximately five to over 800 vehicles per account.

The business model is predominantly subscription-based, charging per-vehicle monthly fees for GPS tracking and telematics services, supplemented by hardware sales (cameras, sensors, Garmin devices), RFID fuel card transaction fees, and professional services. Distribution is layered: direct enterprise sales, partnerships with major Costa Rican banks (BCR, Banco Nacional, BAC Credomatic) for fuel-card and fleet-finance channels, and Garmin-aligned hardware retail. Public-sector revenue access is enabled via SICOP procurement registration and the "Esencial Costa Rica" country-brand certification.

Name

NAVSAT

Legal name

Navegación Satelital de Costa Rica S.A.

Website

https://navsat.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

NAVSAT is a Costa Rica-headquartered telematics provider offering GPS fleet monitoring, AI-powered video surveillance, RFID fuel card management, and field workforce solutions to enterprise and government fleet operators across Central America.

Ownership category

akta.pro rank

Product category

Fleet Management and Telematics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro industry

PRIMARYBPAMANAF

Fleet, Asset Tracking & Telematics Location Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYTLABAMAL

Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Fuel, Toll & Expense Management Programs

SECONDARYTLABAMAJ

Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Fuel, Toll & Expense Management Programs

Keywords

• GPS fleet management
• Vehicle telematics platform
• Driver behavior monitoring
• Fuel card management
• Field workforce tracking

Headquarters

HQ city

Santa Ana

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GPS Fleet Monitoring Subscription: Monthly recurring subscription fee charged per vehicle monitored through NAVSAT's GPS platform. Includes platform access, real-time monitoring, reporting tools, and mobile applications. This is the core revenue driver, supplemented by specialized modules for fuel management, video surveillance, field workforce, and passenger transport.
2. Hardware Device Sales and Installation: Sale and installation of GPS tracking devices, sensors, cameras, RFID fuel tags/stickers, and intelligent keys. Hardware is sold as part of the initial service implementation, often bundled into the monthly fee structure.
3. Professional Services and Implementation Support: Implementation, configuration, training, and ongoing customer support services. Includes custom report development, API integrations with client ERP systems, and georeferencing of customer point-of-sale networks.
4. NAVmi Car Consumer App (Banking/Dealership Channel): Mobile application service for individual consumers, potentially offered through banking partners for financing/leasing customers or through vehicle dealerships, generating recurring subscription revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

NAVSAT sells GPS-based fleet management and telematics subscriptions on a per-vehicle monthly basis, bundled with optional modules for fuel card/RFID control, AI-powered video monitoring (ADAS/DMS), field workforce tracking (NAVCONTROL), trade marketing execution (GU Trade), passenger transport management (NAVBus), cold chain temperature monitoring, and the NAVmi Car consumer mobile app. Revenue is generated principally through recurring monthly subscriptions, supplemented by hardware device sales, installation, and professional services.

Product overview

NAVSAT offers a modular fleet management platform with GPS tracking at its core, supplemented by AI-powered video monitoring, connected vehicle solutions, and specialized modules for fuel management, passenger transport, field force automation, and trade marketing. The platform integrates with banking partners (BAC Credomatic, Banco de Costa Rica, Banco Nacional) for payment processing and offers API connections to ERP and billing systems. Key products include the core Monitoreo y Gestión de Flotas por GPS platform, Vehículo Conectado for predictive analytics, Control Vehicular por Video with ADAS/DMS AI features, NAVControl for field staff, GU Trade for trade marketing, NAVBus for passenger transport, fuel cards with RFID stickers, temperature monitoring for cold chain, and NAVmi Car for personal vehicles. The company operates in Costa Rica and Central America with over 18 years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• NAVBUS: Passenger transport management platform for school and corporate transportation, powered by BatOnRoute technology.
• NAVCONTROL
• GUTRADE
• NAVMI CAR

Products and services

• Monitoreo y Gestión de Flotas por GPS (GPS Fleet Monitoring and Management) Real-time GPS fleet monitoring and management platform providing vehicle tracking, route planning, driver behavior analysis, maintenance scheduling, and custom reporting for fleet operators in Costa Rica and Central America.
• Tarjetas y Stickers para Combustible (Fuel Cards and RFID Stickers) Fuel card and RFID sticker system for corporate fleet fuel expense control, integrated with BAC Credomatic, Banco de Costa Rica, and Banco Nacional for payment processing, with consumption tracking and access to 95% of gas stations nationwide.
• Control por Video en Tiempo Real (Real-Time Video Monitoring) Real-time video monitoring system with AI-powered ADAS and DMS features for driver safety, including fatigue detection, seatbelt monitoring, cell phone usage alerts, and MDVR systems with up to 8 camera channels.
• Vehículo Conectado (Connected Vehicle) Connected vehicle solution offering comprehensive monitoring of vehicle health, predictive maintenance analytics, real-time decision-making based on data, fuel efficiency optimization, and carbon footprint tracking for fleet operations.
• NAVCONTROL (Field Workforce Application) Mobile application for real-time tracking of field sales personnel, messengers, and service technicians, with automated activity logs, route optimization, mileage reimbursement management, and digital forms including geolocation, photos, and signatures.
• GU Trade (Point-of-Sale and Trade Marketing Platform) SaaS platform for trade marketing execution at point of sale, managing sales forces, merchandising, inventory control, and dynamic pricing with real-time dashboards and ERP/BI integration.
• NAVBus (Passenger Transport Management Platform) Passenger transportation management platform with route management, real-time tracking, QR-code boarding, automated notifications, and dedicated apps for passengers, drivers, administrators, and parents for school transport.
• Control de Temperatura por GPS (GPS Temperature Monitoring for Cold Chain) Temperature monitoring solution for cold chain logistics with real-time sensors in refrigerated vehicles, automated alerts for temperature fluctuations, door opening detection, and cold chain integrity maintenance for food service distribution.
• NAVmi Car (Consumer Vehicle Mobile App) Mobile application for individual vehicle owners providing real-time GPS location, remote door lock/unlock, engine kill switch, driving habit scoring, vehicle health diagnostics, and agency communication for personal vehicle management.
• Servicio de Instalación de GPS (GPS Installation Service) GPS device installation service for vehicles with certified technical staff, including installation, uninstallation, device maintenance, and ongoing technical support for fleet hardware.

Quantifiable outcome

• Reduce fuel consumption by 10% in distribution fleets
• +10 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• BAC CredomaticcoreStrategic or Co-development PartnerBAC Credomatic provides the payment infrastructure for NAVSAT's fuel card and RFID sticker programs. The partnership enables fleet operators to use NAVSAT fuel control stickers validated in real time under BAC Credomatic's security standards, preventing fraud and unauthorized fuel transactions at gas stations across Costa Rica.
• Banco de Costa Rica (BCR)coreStrategic or Co-development PartnerNAVSAT and Banco de Costa Rica jointly offer the 'Tarjeta Flotilla BCR-NAVSAT' fuel card program, combining NAVSAT's GPS fleet management with BCR's electronic payment infrastructure for centralized fuel budget control, elimination of cash fuel purchases, and fraud mitigation for corporate fleet clients.
• Banco Nacional de Costa Rica (BN)coreStrategic or Co-development PartnerBanco Nacional partners with NAVSAT to offer fleet fuel card and control solutions, enabling NAVSAT clients to leverage BN's banking infrastructure for electronic fuel payments and fleet budget management.
• BatOnRoute (Spain)coreTechnology or IntegrationNAVSAT serves as the Costa Rican licensee and implementation partner for BatOnRoute, a leading European passenger transport management platform. NAVSAT has 'tropicalized' the BatOnRoute solution for the Costa Rican market under the NAVBus brand, offering route management, real-time tracking, QR-code boarding, and passenger apps for school and corporate transport.

Scale indicators24 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Samsara: Public IoT/fleet management platform with AI dashcam, telematics, and workflow automation. Directly comparable to NAVSAT's vehicle monitoring, ADAS/DMS, and field workforce offerings, but serves a global enterprise market with significantly more R&D investment.
• Trimble Transportation: Enterprise-grade transportation management and fleet telematics platform with deep routing and dispatch capabilities. Comparable to NAVSAT's enterprise fleet offerings, with broader supply chain visibility features.
• Geotab: Global telematics market leader offering GPS fleet tracking, AI-powered driver behavior analytics, and video telematics. Directly comparable to NAVSAT's core GPS fleet management platform but at much larger global scale, presenting both a competitive threat and a potential exit acquisition target.
• Webfleet (Bridgestone): European telematics platform (formerly TomTom Telematics) offering fleet tracking, vehicle diagnostics, and fuel management. Comparable to NAVSAT's integrated GPS/fuel management platform, with established presence in Latin America through Bridgestone's distribution.
• Verizon Connect: Enterprise fleet management platform with GPS tracking, video telematics, and asset management. Comparable to NAVSAT's fleet monitoring and AI video offerings, with strong North American presence that could expand into Central America.

Direct peers

• Fleetio: Cloud-based fleet maintenance and management platform with fuel card integrations and API ecosystem. Comparable to NAVSAT's maintenance scheduling, fuel card, and ERP integration features, with similar mid-market SMB focus.
• GPS Insight: Mid-market GPS fleet tracking platform with video telematics, fuel card integration, and field service management. Closely comparable to NAVSAT's feature set and target customer (mid-market enterprise fleets), serving as a direct North American peer.
• Azuga (Bridgestone): GPS fleet tracking and driver behavior platform with rewards-based safety scoring and dashcam AI. Comparable to NAVSAT's ADAS/DMS video telemetry and driver behavior scoring modules, with focus on SMB to mid-market fleets.

Regional players

• Rastreo Satelital: Latin American GPS tracking and fleet management provider serving multiple LATAM countries. Most directly comparable to NAVSAT's regional focus and service offerings, representing a similar tier of competitor in the broader Latin American fleet telematics market.

Others

• CalAmp (now part of Silicon Labs): Telematics hardware and IoT platform provider that supplies GPS tracking devices to fleet operators. Related to NAVSAT's hardware device sales and installation services, providing underlying technology infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@navsatgps
• Facebookfacebook.com/Navsat
• LinkedInlinkedin.com/company/navsat
• Instagraminstagram.com/navsatgps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAVSAT