Luke Coutinho

What Luke Coutinho does

Luke Coutinho is a Mumbai-based, founder-led wellness practice built around a proprietary clinical framework called Foundational Medicine, which addresses chronic and lifestyle conditions through six pillars: food and nutrient synergy, holistic movement, deep sleep, emotional wellness, internal and external environment, and breathwork. The company delivers personalized, coach-led wellness programs (3, 6, or 12 months) that complement rather than replace medical treatment, alongside individual consultations, self-paced online courses through Luke's Learning Hub, condition-specific programs (Gut Care, Pregnancy Care, Hormonal Care, GLP-1 Support, Pre-Wedding Reset, Special Cancer Care), and B2B corporate wellness offerings including Quality of Life assessments and burnout-prevention programs. The service is delivered through a multidisciplinary team of 150+ clinical nutritionists, dietitians, doctors, yoga therapists, emotional wellness counselors, and life coaches with 450+ years of collective experience, both virtually (globally) and in-person at Taj Lands End, Mumbai.

The business operates on four primary revenue streams: (1) subscription-based personalized wellness programs (quote-based, multi-month), (2) one-time individual consultations priced at ₹2,360-₹12,390 across modalities (homeopathy, hypnotherapy, lactation, life coaching, mindfulness, nutrition), (3) self-paced online courses and masterclasses, and (4) corporate wellness B2B programs. The company has built an adjacent ecosystem through two jointly-controlled ventures — Lifeness Science Institute (LSI), offering formal education in Integrative Nutrition and Dietetics in collaboration with University of Mumbai-affiliated colleges, and You Care Lifestyle (YCL), a consumer products line of certified organic and chemical-free wellness products co-founded with Narendra Firodia. The company is bootstrapped and founder-owned, with no external venture capital or private equity funding evidenced. Strategic positioning is reinforced by Luke Coutinho's role as author of 5 national bestsellers, Wellness Champion of PM Modi's Fit India Movement, and a recurring media contributor, alongside a CSR partnership with Tata Memorial Hospital for underprivileged cancer patients.

Name

Luke Coutinho

Legal name

Luke Coutinho

Website

https://lukecoutinho.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Luke Coutinho is a Mumbai-based, founder-led wellness practice that delivers personalized, coach-led Foundational Medicine programs (nutrition, movement, sleep, emotional wellness, environment, breathwork) to individuals with chronic conditions and to corporate clients, operating through 150+ multidisciplinary experts across D2C programs, individual consultations, and B2B corporate wellness, with global virtual and Mumbai-based in-person delivery.

Ownership category

akta.pro rank

Product category

Integrative Lifestyle Medicine

NAICS

Other Individual and Family Services (624190), Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Lifestyle medicine programs
• Holistic wellness consulting
• Integrative nutrition services
• Corporate wellness programs
• Personalized health coaching

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Personalized Wellness Programs: Subscription-based coach-led programs (3, 6, or 12 months) offering personalized lifestyle guidance with dedicated wellness coach, regular check-ins, WhatsApp support, and plan adjustments. Programs include Signature Wellness, Special Cancer Care, Gut Care, Pregnancy Care, Hormonal Care, GLP-1 Support, and Pre-Wedding Reset.
2. Individual Consultations: One-time consultation fees for virtual or in-person sessions with Luke or Team Luke experts including nutritionists, life coaches, mindfulness experts, homeopathy doctors, lactation consultants, hypnotherapists, and yoga consultants.
3. Self-Paced Courses & Masterclasses: Online educational courses including emotional wellness, circadian rhythm, inflammation, foundational health topics offered through Luke's Learning Hub.
4. Corporate Wellness Programs: B2B wellness programs for organizations including talks, webinars, workshops, leadership wellness sessions, and Quality of Life assessments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Luke Coutinho operates an integrative and lifestyle medicine practice that delivers personalized Foundational Medicine wellness programs (3, 6, or 12 months) and one-time consultations through a 150+ member multidisciplinary clinical team. Offerings span the Signature Wellness Program, Exclusive Wellness Program with Luke, condition-specific programs (Cancer Care, Gut Care, Pregnancy Care, Hormonal Care, GLP-1 Support, Children's Nutrition, Pre-Wedding Reset), individual and family masterclasses, self-paced courses, and corporate wellness engagements for organizations.

Product overview

Luke Coutinho operates a multi-product wellness platform centered on Foundational Medicine—a science-backed framework strengthening the body's six lifestyle pillars (food, movement, sleep, emotional well-being, environment, and breath) for prevention and management of chronic conditions. The core offering is the Signature Wellness Program, a coach-led personalized wellness solution providing one-on-one guidance from Foundational Medicine Experts with regular check-ins and WhatsApp support. Premium access is available through the Exclusive Wellness Program with Luke. The portfolio includes condition-specific programs including Gut Care, Pregnancy Care, Balanced Nutrition for Children, Hormonal Care, GLP-1 Drug Lifestyle Support, Pre Wedding Wellness Reset, and Special Cancer Care Programs. Corporate wellness services, masterclasses, self-paced courses through Luke's Learning Hub, free downloadable resources, podcast content, and the Quality of Life Score assessment tool complement the individual offerings. Consultations are available virtually or in-person through the booking platform.

Differentiator

Problem solved

Functional benefit

Brands

• Foundational Medicine: The core science-backed framework behind every program, focusing on six lifestyle pillars: food, movement, sleep, emotional well-being, environment, and breath.
• The Luke Coutinho Show
• You Care Community
• Cancer Care Aapke Liye
• Healthier Bharat Initiative

Products and services

• Signature Wellness Program The flagship comprehensive coach-led wellness program built around Foundational Medicine, offering personalized guidance from Foundational Medicine Experts with regular check-ins, WhatsApp support, and lifestyle recalibration across six lifestyle pillars (food, movement, sleep, emotional well-being, environment, breath). Available in 3, 6, or 12-month formats and aimed at individuals managing complex or chronic health conditions globally.
• Exclusive Wellness Program with Luke Premium personalized one-on-one healthcare plan designed by Luke Coutinho himself alongside the team of experts, offering the highest level of personalized coaching and guidance for complex or layered cases. Targeted at individuals seeking direct engagement with Luke Coutinho.
• Gut Care Program Condition-specific Foundational Medicine program focused on supporting gut health and working alongside medical care for individuals with conditions such as ulcerative colitis, IBS, and related digestive issues.
• Pregnancy Care Program Specialized wellness program supporting pregnant individuals through Foundational Medicine and lifestyle alignment during pregnancy, including nutrition, movement, sleep, and emotional well-being considerations.
• Balanced Nutrition for Children Program Program focused on providing balanced nutrition guidance for children, supporting their health and development through Foundational Medicine approaches tailored to pediatric needs.
• Hormonal Care Program Condition-specific Foundational Medicine program addressing hormonal imbalances, PCOS, fertility support, and related health concerns through personalized lifestyle and nutrition interventions.
• GLP-1 Drug Lifestyle & Support Program Program providing Foundational Medicine lifestyle support for individuals on GLP-1 medications, complementing pharmacological weight management with nutrition, movement, sleep, and emotional wellness coaching.
• Pre Wedding Wellness Reset Wellness program designed to help individuals prepare for their wedding through holistic health optimization, including targeted nutrition, fitness, and lifestyle reset over a defined period.
• Special Cancer Care Programs Holistic support initiative for cancer patients providing integrative lifestyle care alongside medical treatment, including the Cancer Care Aapke Liye CSR initiative delivering free holistic support for underprivileged cancer patients in partnership with Tata Memorial Hospital.
• Corporate Wellness Programs Science-backed wellness programs sold to organizations including guest lectures, leadership wellness sessions, Quality of Life assessments, and productivity/burnout-prevention programs aimed at improving employee wellbeing and organizational outcomes.
• Individual & Family Masterclass Live and recorded deep-dive educational sessions covering the science of foundational health, offered to individuals and families for comprehensive wellness education.
• Luke's Learning Hub (Self-Paced Courses) Self-paced online courses covering topics such as emotional wellness, circadian rhythm, inflammation, and foundational health for flexible, self-directed learning by consumers globally.
• Consultation Services Pay-as-you-go virtual and in-person consultations with Luke and Team Luke experts, including nutritionists, life coaches, mindfulness experts, homeopathy doctors, lactation consultants, hypnotherapists, and yoga consultants. Priced per session in INR (e.g., Online Head Nutritionist 30 min ₹5,900; In-person at Taj Lands End Mumbai ₹12,390; Life Coaching 45 min ₹3,540; Mindfulness ₹6,490; Homeopathy Doctor ₹2,360; Lactation ₹6,300; Hypnotherapy 90 min ₹6,000).

Quantifiable outcome

• 95% patch-free resolution of psoriasis within 3 months for individual cases
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Tata Memorial HospitalcoreStrategic or Co-development PartnerCSR partnership celebrating courage through sport, community, and play at Tata Memorial Hospital. Cancer Care Aapke Liye initiative provides free holistic support for underprivileged cancer patients.
• Lifeness Science Institute (LSI)coreStrategic or Co-development PartnerCo-founded by Luke Coutinho, offering specialized education in Integrative Nutrition and Dietetics. Collaborates with prestigious autonomous colleges affiliated with University of Mumbai for hands-on experience in holistic nutrition education.
• You Care Lifestyle (YCL)coreStrategic or Co-development PartnerCo-founded by Luke Coutinho and Mr. Narendra Firodia, dedicated to delivering certified, clean, and safe products. Team Luke verified claims and reviewed labels ensure trustworthy shopping experience for organic, chemical-free products.
• Prime Minister Narendra Modi's Fit India MovementflagshipStrategic or Co-development PartnerLuke Coutinho serves as Wellness Champion at the forefront of Prime Minister Narendra Modi's Fit India Movement, aligning with national health initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dr. Mark Hyman / The UltraWellness Center: Functional medicine practice and education platform offering personalized care, books, courses, and corporate wellness. Comparable on integrative/functional medicine approach, chronic-condition focus, books-as-content-marketing, and corporate wellness programs.
• Goop: Celebrity-founded wellness brand combining coaching content, premium products, masterclasses, and editorial commerce. Comparable on founder-led brand authority, multi-product monetization, and premium pricing across wellness categories.
• Mindvalley: Subscription-based online wellness education platform offering courses in health, mindfulness, and personal transformation. Comparable on subscription model, founder-driven content, and global reach via self-paced learning.
• HealthifyMe: India-based AI-powered health and wellness platform offering personalized nutrition, fitness coaching, and chronic-condition support. Closest India-market comparable with subscription coaching, condition-specific programs, and nutrition expert network.
• Institute for Integrative Nutrition (IIN): Health coaching education platform training coaches in holistic nutrition and lifestyle medicine. Comparable on educational pillar (akin to LSI), holistic coaching philosophy, and ecosystem of certified practitioners.
• Deepak Chopra: Celebrity-founded integrative medicine and wellness platform offering coaching, programs, courses, and content. Most direct comparable by structure: founder-led brand, holistic/Ayurveda-rooted philosophy, premium programs, and global digital reach.
• Parsley Health: US-based functional medicine membership practice offering personalized root-cause care for chronic conditions with multidisciplinary provider teams. Comparable on chronic-condition focus, multidisciplinary clinical team, and subscription/membership model.

Regional players

• Cult.fit: India-based fitness and wellness platform offering gym, online classes, nutrition, and mental wellness services. Adjacent India-market competitor with subscription model and tech-enabled coaching, though broader fitness focus vs. Luke Coutinho's chronic-condition specialty.
• Ananda in the Himalayas: India-based luxury wellness retreat and spa offering integrative health programs including Ayurveda, yoga, nutrition, and emotional wellness. Comparable on integrative wellness philosophy and high-end Indian wellness positioning, though delivered in residential retreat format.

Others

• Well+Good: Wellness media and content platform covering holistic health, nutrition, and lifestyle trends. Adjacent comparable on content-driven wellness authority and audience-building; not a direct service competitor but represents a content-funnel model Luke Coutinho's podcast/blog ecosystem parallels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LukeCoutinho17
• YouTubeyoutube.com/@LukeCoutinho
• Facebookfacebook.com/LukeCoutinhoOfficial
• LinkedInlinkedin.com/company/luke-coutinho
• Instagraminstagram.com/luke_coutinho

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luke Coutinho