Espresso Club

What Espresso Club does

Espresso Club (אספרסו קלאב) is an Israeli private direct-to-consumer coffee company founded in 2006 and headquartered in Jerusalem, operating a subscription-based capsule coffee service that it describes as Israel's largest direct coffee club, with approximately 350,000 members consuming roughly 5 million cups per month. The company's core technology stack consists of a proprietary capsule system compatible with both Espresso Club-branded and Nespresso-compatible capsules (each containing 7–8 grams of coffee), complemented by the BEANS PRO bean-to-cup machine that grinds fresh beans on demand across four brewing modes and five grind levels, and the Capsule Pro 2G commercial-grade machine with dual brewing heads for business customers. Coffee is sourced, roasted, and ground in Italy, and the company holds kosher certification under Badatz Beit Yosef and Rabbanut HaRashit for most SKUs.

The business operates a hybrid distribution model combining a direct e-commerce website, mobile application, and phone order center (*4994) with a nationwide network of over 35 retail pickup points embedded in Israeli convenience store chains (Mika, Sonol, Dukeram, Super Yarkon, Shuk HaShamaim). Revenue is generated through multiple streams: prepaid point-based subscription packages (500–1,800 points, priced 925–2,880 ILS), bundled machine-and-subscription contracts (99–139 ILS/month over 24 months), one-time capsule and accessory sales, and a B2B channel targeting Israeli companies with 20+ employees through the Capsule Pro 2G commercial system. The customer base is bifurcated between individual home users (the primary segment) and a smaller corporate/office segment, with a multi-channel marketing approach spanning organic social media, WhatsApp, email, phone, and co-marketing partnerships such as the Isracard Top credit card program launched in mid-2025.

Supporting infrastructure includes logistics and returns operations in Petah Tikva, customer service in Bnei Brak, and a return showroom in Tel Aviv-Yafo; active hiring for digital, marketing, accounting, technical support, and warehouse roles signals ongoing operational scaling. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity in the source materials, and its operating geography remains Israel-only with no announced international expansion.

Name

Espresso Club

Legal name

אספרסו קלאב בע"מ

Website

https://espresso-club.co.il

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Espresso Club is an Israeli direct-to-consumer coffee subscription company (founded 2006) serving approximately 350,000 members with proprietary and Nespresso-compatible capsules, bean-to-cup and commercial coffee machines, and a nationwide pickup and delivery network across Israel.

Ownership category

akta.pro rank

Product category

Coffee Subscription Services

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Capsule coffee subscription
• Espresso machine distribution
• Single serve coffee
• Flavored coffee capsules
• Commercial coffee machines

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Capsule Subscriptions: Recurring subscription packages where customers prepay for coffee capsules delivered in monthly shipments. Packages range from 500 to 1800 points redeemable for capsules, with prices from 925₪ to 2,880₪. Points-based system where each capsule costs 1 point.
2. Coffee Machine Packages with Monthly Subscriptions: Bundled offers combining a coffee machine with ongoing capsule deliveries. Monthly subscription plans range from 99₪ to 139₪ per month for 24-month terms, with machines like PiccolaX and BEANS PRO included.
3. One-Time Capsule and Accessory Sales: Individual capsule purchases and accessories sold directly through website. Capsules priced at 15-20₪ per 10-unit pack. Accessories include milk frothers, cups, and maintenance products.
4. Commercial/Business Coffee Solutions: Enterprise sales of Capsule Pro 2G machines to businesses with 20+ employees, along with commercial-grade capsule supplies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Espresso Club distributes and sells proprietary coffee capsules, tea capsules, and coffee machines (consumer and commercial) across Israel. The company operates a subscription-based direct-to-consumer coffee club serving approximately 350,000 members through prepaid points packages bundled with machines on 24-month contracts. Distribution combines e-commerce, mobile app, phone-order center, and convenience-store pickup points nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Espresso Club Coffee Capsules Proprietary coffee capsules containing 7-8 grams of pure coffee per capsule, Nespresso-compatible, available in multiple blends including Italian-style, flavored varieties, and an Espresso Star economy line; Espresso Club standard capsules priced at 19 ILS per 10-pack, Espresso Star at 15 ILS per 10-pack, specialty and flavored variants at 20 ILS per 10-pack.
• Espresso Club Consumer Coffee Machines Proprietary consumer coffee machines including the PiccolaX compact capsule machine and the BEANS PRO bean-to-cup machine with 4 brewing modes and 5 grinding levels for fresh-ground coffee on demand, offered both standalone and bundled with subscription packages.
• Capsule Pro 2G Commercial Coffee Machine Commercial-grade capsule coffee machine with dual brewing heads, LCD display, automatic cleaning system, 15-bar pressure, 4L water tank, and 1930W power; targeted at Israeli businesses with 20+ employees for office coffee service.
• Espresso Club Tea Capsules Tea capsules in Espresso Club range sourced from Twinings (English Breakfast, Green Tea, Lemon Scented) and Cérémonie (Earl Grey, Berry, Chamomile, Green Tea with Mint), priced at 20 ILS per 10-pack and compatible with all Espresso Club capsule machines.
• Espresso Club Hot Chocolate Capsules Hot chocolate capsules part of the proprietary capsule range, compatible with Espresso Club capsule machines.
• Coffee Accessories (Milk Frothers and Water Filters) Complementary coffee equipment including Severin Smart Milk and Smart Cream induction-based milk frothers and Brita AquaGusto water filters for limescale prevention and improved coffee taste.
• Minipresso Portable Espresso Machine Wacaco-manufactured portable espresso machine offered as a travel accessory compatible with Espresso Club capsules.
• Coffee Subscription Packages (Points-Based) Prepaid points-based subscription program with four tiers: Single (500 points at 925 ILS), Duet (900 points at 1,575 ILS), Pro (1200 points at 1,980 ILS), and Premium (1800 points at 2,880 ILS); points are redeemable for capsules and accessories with per-point costs decreasing at higher tiers.
• Coffee Machine and Subscription Bundles Bundled packages combining a coffee machine with monthly capsule subscription, including Welcome Best (399 ILS one-time), PiccolaX and SmartMilk (99 ILS per month for 24 months, 50 capsules monthly), BEANS and SmartMilk (139 ILS per month for 24 months, approximately 80 cups monthly), and PiccolaX and SmartCream (499 ILS one-time).
• Isracard Top Member Welcome Bundle Exclusive Isracard Top cardholder bundle including a PiccolaX coffee machine, 5 sleeves of best-seller capsules, and accessories (Frappé Maker, ice cube tray, latte spoons), priced at 299 ILS under promo code SHANI299ONTOP.

Quantifiable outcome

• 350,000 club members consuming 5 million cups monthly

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• IsracardcoreGTM or Marketing Partner · 1 July 2026Credit card company partnership offering exclusive benefits to Isracard Top members. Provides promotional pricing on Welcome Best packages (299₪ instead of 399₪) with unique promo code SHANI299ONTOP.
• SeverincoreTechnology or IntegrationGerman company Severin is the leading global manufacturer of milk frothers. They produce the Smart Milk and Smart Cream induction-based milk frothers sold through Espresso Club. The partnership provides proprietary milk frothing technology integrated with Espresso Club's coffee machines.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Café Royal: Swiss capsule and RTD coffee brand sold across European retailers; comparable as a mid-sized capsule consumer brand competing for the same shelf and subscription wallet.
• Tchibo: German coffee company with a long-running recurring-shipment coffee subscription model and capsule line, comparable to Espresso Club's direct-to-consumer subscription-plus-capsule approach.
• Melitta: German coffee company with filter and emerging capsule systems (Caffeo Solo & Easy) and retail scale; a partial-overlap emerging peer in single-serve at-home coffee.

Broad incumbents

• illy: Premium Italian espresso brand selling iperEspresso capsules and machines, directly comparable to Espresso Club's Italian-sourced capsule-and-machine offering targeted at quality-conscious home consumers.
• Lavazza: Italian premium-coffee manufacturer with its own A Modo Mio capsule system and broad retail distribution; comparable as a capsule machine + consumable subscription model with global scale.
• Costa Coffee: UK-based coffee chain and capsule/at-home range owned by Coca-Cola; comparable as a global coffee player extending a café brand into capsule subscription commerce.
• Jacobs Douwe Egberts (JDE Peet's): Global coffee and tea company owning competing capsule platforms (Tassimo, Douwe Egberts Senseo) and Jacobs/L'OR capsule lines across European retail — directly comparable capsule-platform incumbent.
• Keurig Dr Pepper: North American pod-coffee and beverages giant (K-Cups); the canonical public-market example of a single-serve capsule subscription hardware-plus-consumables business model.

Regional players

• Strauss Group (Elite/Strauss Coffee): Israel-headquartered food and beverage conglomerate that operates the leading Israeli coffee brand (Elite) and competes directly across retail and foodservice coffee in the same domestic market.

Direct peers

• Nespresso: Nestlé's global capsule-coffee subscription brand; closest direct competitor with proprietary machines and a recurring capsule model that Espresso Club's compatible system explicitly competes against in Israel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUgrOTgwYEm7kOljyaTLOdg
• Facebookfacebook.com/EspressoClub
• Instagraminstagram.com/espressoclub
• Xx.com/EspressoClub_il

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Espresso Club