What Red Design Group does

Red Design Group is a Melbourne-headquartered, privately held design consultancy founded in 2002 by Roy Tavenor, Rob Ovcaric, and Darren Hose. The firm delivers integrated architecture, interior design, branding, and digital experience services to enterprise clients in retail, hospitality, healthcare, sports, and real estate sectors, operating through a single delivery model rather than separate siloed practices. Its operating model is anchored by three internal divisions: RxD Global, a production hub specialising in reality capture, BIM modelling, 3D visualisation and advanced documentation for international rollouts; RCX, a digital innovation division building immersive content, applications, and connected platforms including the RCX 360 asset platform; and BRANDR, a brand-immersion and thought-leadership initiative tied to co-founder Roy Tavenor's book and podcast.

The business is project-based B2B professional services. Revenue is generated through negotiated project fees on multi-site rollouts and flagship environments — for example, Uniqlo's Australia-wide rollout of 16+ stores and the 2024 Vietnam heritage flagship, Crown Resorts environments in Melbourne and Perth, 7-Eleven network rollouts, Specsavers and Priceline Pharmacy concepts, and Brickworks showrooms in Melbourne, Sydney, and New York. Demand is captured through direct client engagement, portfolio-based marketing, referrals, and industry reputation rather than via marketplace or channel partners.

Geographically the firm is multi-region from inception of its footprint, with owned offices in Melbourne (headquarters), Ho Chi Minh City (Asia-Pacific hub), Dubai (Middle East), and New York (United States), enabling both local market expertise and coordinated international delivery for global brand clients.

Name

Red Design Group

Legal name

Red Design Group

Website

https://redgp.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Design Group is a Melbourne-founded, multi-region design consultancy that delivers integrated architecture, interior design, branding, and digital experience services to global enterprise clients in retail, hospitality, healthcare, and real estate, operating from offices in Australia, Vietnam, the UAE, and the United States.

Ownership category

akta.pro rank

Product category

Architectural and Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Architectural Services (54131), Architectural Services (541310), Graphic Design Services (541430), Graphic Design Services (54143)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Visual Identity & Brand Design Systems (BPAFAEAC), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Retail design services
• Architectural design
• Interior design
• Brand experience design
• Commercial design consultancy

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services: Project-based fees for architecture, interior design, and branding services delivered to enterprise clients across retail, hospitality, healthcare, sports, and real estate sectors. Revenue is generated through direct engagement with global brands and local operators, with long-term client relationships supporting multi-store or multi-project rollouts (e.g., Uniqlo Australia-wide roll-out of 16+ stores, 7-Eleven network rollout).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Red Design Group is a global full-service retail design agency providing integrated architecture, interior design, branding, and digital experience services. The firm delivers flagship stores, hospitality venues, healthcare facilities, and branded environments for enterprise clients, complemented by sibling divisions RxD Global (design roll-out and production), RCX (digital innovation and 360 asset platform), and BRANDR (brand immersion). Services span concept development, BIM-based documentation, reality capture, 3D visualisation, and multi-site rollout execution across Australia, Vietnam, the UAE, and the US.

Product overview

Red Design Group is a global full-service retail design agency founded in Australia in 2002, offering integrated architecture, interior design, branding, and digital experience services. The company operates through its core design practice complemented by three sibling agencies: RxD (design roll-out and production services), RCX (digital innovation and 360 asset platform), and BRANDR (brand immersion). The core offering combines architecture and interior design with brand identity, wayfinding systems, digital experience design, and technical documentation (including BIM and 3D visualisation) to create unified customer journeys across hospitality, retail, healthcare, education, sports, and real estate sectors.

Differentiator

Problem solved

Functional benefit

Brands

• RxD Global: Design roll-out division providing rapid, scalable and technically robust design solutions for global retailers.
• RCX
• BRANDR

Products and services

• Architecture Services Full-service architectural design spanning hospitality venues, retail spaces, healthcare facilities, educational institutions, sports complexes, and commercial developments for enterprise clients.
• Interior Design Comprehensive interior design services creating compelling customer experiences across retail, hospitality, healthcare and commercial environments.
• Branding Brand identity and strategy services including visual identity systems, brand storytelling, and integrated brand experiences for retail and hospitality environments.
• Digital Experience Digital strategy and experience design integrating physical and digital touchpoints to create connected brand ecosystems and customer journeys.
• RxD Global Design roll-out services providing scalable, technically robust design solutions for global retailers and commercial brands, specialising in reality capture, BIM modelling, 3D visualisation, and advanced documentation workflows.
• RCX Digital innovation division offering immersive digital content, applications, and connected platforms, featuring the RCX 360 asset platform for brand ecosystem management.
• BRANDR Brand immersion people platform focused on connecting brands with their audiences through strategic brand experiences and storytelling.

Quantifiable outcome

• Delivered Uniqlo's international flagship format across 4 levels of 2900sqm Emporium Melbourne store in April 2014, followed by Australia-wide roll-out of 16+ stores
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Australian Venue Co.coreStrategic or Co-development PartnerAustralian Venue Co. is a key recurring client and co-development partner, collaborating with Red on multiple hospitality venues including Gardiner Hotel (opened late 2024 in the National Bank building, Malvern), Quarterhouse (three-level pub on Melbourne CBD edge), Anglers Tavern (North West Melbourne riverside venue rebuilt after Oct 2022 floods), and Hotel Esplanade expansion. The partnership focuses on reimagining community hospitality venues with contemporary design while retaining heritage character.
• DHD ArchitectsminorStrategic or Co-development PartnerNew York-based DHD Architects served as local architects for the Brickworks NYC Fifth Avenue flagship showroom project, partnering with Red's Melbourne design team to create the US market entry for Australia's leading brick manufacturer. Red's design team in Melbourne were the creators of the design, with DHD providing local architectural expertise.
• Volker Haug (Lighting Designer)minorStrategic or Co-development PartnerCollaborated with designer Volker Haug on feature lighting for the Wine Republic Fitzroy store, creating custom lighting that runs the entire length of the store with gold-dipped pendants over the central display. Shape and finish inspired by ancient amphora.
• Brian Cheung (Artist)minorOthersLocal artist commissioned to create delicate illustration on Wine Republic Fitzroy shopfront awning, as well as design labels for the Wine Republic range of cleanskin wines.
• RxD GlobalcoreOthersRxD Global is Red Design Group's sibling agency and production hub, specialising in design roll-out for international retailers and commercial brands. Rhys Mullarvey leads RxD Global as Director and serves as CEO of Red Vietnam, overseeing teams in reality capture, BIM modelling, 3D visualisation, and advanced documentation workflows.
• RCXcoreOthersRCX is Red Design Group's digital innovation division creating immersive digital content, applications, and connected platforms. Darren Hose serves as Director of RCX, leading teams that bridge physical and digital experience design. RCX 360 is a key digital platform asset for the studio.
• BRANDRminorOthersBRANDR is Red Design Group's brand immersion and thought leadership initiative launched by co-founder Roy Tavenor. It includes a business and podcast focused on the future of retail, helping share industry foresight and positioning Red's leadership in retail design thinking.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gensler: Global architecture, interior design and brand strategy firm with deep retail, hospitality and workplace practices. Directly comparable to Red's integrated offer, but operating at vastly greater scale and geographic density.
• CallisonRTKL: RTKL is a global design practice with one of the strongest retail and commercial interiors portfolios worldwide. Comparable to Red in serving enterprise retail and hospitality clients, with substantially larger delivery capacity.
• Snøhetta: Internationally recognised architecture, interior and brand design studio working across hospitality, retail and cultural projects. Comparable integrated design practice, though more weighted to architecture than rollout production.

Direct peers

• Hassell: Australian-headquartered architecture and interior design practice with strong retail, hospitality and workplace credentials across APAC, the UK and the US. Closest regional direct peer in integrated design delivery.
• DZINE (retail design): Specialist retail design and digital experience agency serving enterprise retailers with store concept, rollout and digital experience services. Closely comparable to Red on retail concept and rollout work, though with a US-centric footprint.
• FITCH (a Landor company): Global retail and brand experience design agency combining interior design, brand strategy and digital experience. Closely comparable to Red's integrated retail-branding offering and target enterprise client base.
• Designworks (a WPP company): Australian brand strategy and design consultancy with retail, hospitality and workplace practices under WPP. Comparable to Red on integrated brand and retail design in the Australia/NZ market, though owned by a global holding group.
• Landor & Fitch: Global branding and design consultancy with strong retail, hospitality and brand experience practices. Comparable to Red on the branding and wayfinding side of the offering, with much greater scale.

Emerging players

• Elmwood: Boutique brand and retail design consultancy working with consumer and retail brands on brand environments and packaging. Comparable on the brand experience and retail design overlap, though smaller and UK-centric.

Regional players

• Populous: Global architecture practice specialising in sports, hospitality and entertainment venues. Comparable on the hospitality and branded environment work that Red delivers for clients such as Australian Venue Co.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@reddesigngp
• LinkedInlinkedin.com/company/red-design-group_2
• Instagraminstagram.com/reddesigngroup?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• Xx.com/RedDesignGroup_
• Facebookfacebook.com/reddesigngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Design Group