Talent List

Name

Talent List

Legal name

株式会社タレントリスト

Website

https://talentlist.jp

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

Talent Casting Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Celebrity & Influencer Talent Booking (HSACAHAE)

akta.pro secondary industries

Entertainment Booking & Speaker/Talent Management (HSACAAAI), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

Keywords

• Talent casting services
• Promotional marketing
• Video production
• Event management
• SNS marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Casting Services: Customized talent casting services where clients select from a roster of talent (comedians, idols, actors, voice actors, models, YouTubers, etc.) to promote their products or services. Pricing is fully customized based on client budget and requirements. The company reduces costs by leveraging affiliated agencies, in-house staff (hair, makeup, styling), and its own studio.
2. Web Content Production: End-to-end content production including video filming/editing, article creation, and social media marketing. Services include photo shooting, video editing for YouTube, content marketing articles for owned media, and online/offline event planning and operations.
3. Video Production Package (俺の動画 / Ore no Doga): BtoB-oriented video production package service targeting corporate clients. This is a packaged offering for web marketing-focused video content, with dedicated production support.
4. Voice Comic & Web Comic Production: The company produces and releases voice comics, web comics, and short dramas through platforms such as DLsite comipo, DLsite garumuni, viviON THOTH, and others. These are produced in-house and distributed via digital publishing platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Talent List provides a fully customized talent casting service that matches corporate clients with entertainers (comedians, idols, actors, voice actors, models, YouTubers) for product/service promotion, brand campaigns, TV/radio tie-up programs, online and offline events, and SNS marketing. The casting offering is bundled with web consulting, content planning, video production in an in-house studio, article creation, and event operation, so clients receive a single end-to-end promotional project from talent selection through content delivery and social amplification.

Product overview

Talent List operates a talent casting platform connecting companies with entertainers, comedians, idols, actors, voice actors, models, YouTubers, and child actors for promotional and content creation purposes. The core offering is the タレントキャスティングサービス (Talent Casting Service), supplemented by add-on modules including 俺の動画 (video production), Webコンサルティング (web consulting with 1,000+ client experience), イベント企画・運営 (event planning), SNSマーケティング (SNS marketing), コンテンツマーケティング (content marketing), and コミック・漫画制作サービス (comic production). The company also runs an in-house studio and operates a subsidiary Protrise Inc. focused on soccer coaching. All services are coordinated through a single consultative flow from initial inquiry through content production and SNS amplification.

Differentiator

Problem solved

Functional benefit

Brands

• 俺の動画: Webマーケティングに特化したBtoB向け動画制作パッケージサービス。BtoB-focused video production service.

Products and services

• Talent Casting Service (タレントキャスティングサービス)

Quantifiable outcome

• 1000+ companies served through web consulting expertise
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Protrise Co., Ltd. (Protrise株式会社)minorStrategic or Co-development Partner · 1 January 2022Protrise is a group company established by Talent List in December 2022, focused on soccer coaching services. Talent List acts as a sponsor and collaborates on community initiatives such as soccer classrooms and football donations to children's facilities.
• Sony Music Artists Inc. (株式会社ソニー・ミュージック・アーティスツ)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Talent List sources talent from Sony Music Artists as one of its key talent supply partners. This relationship enables access to a broad roster of musicians, singers, and entertainment personalities.
• Avex Group (エイベックス株式会社)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Talent List sources talent from Avex Group, one of Japan's largest entertainment conglomerates, providing access to idols, artists, and media personalities.
• Watanabe Entertainment (株式会社ワタナベエンターテインメント)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Talent List sources comedians and entertainers from Watanabe Entertainment, one of Japan's most prominent entertainment agencies, notably for variety and comedy-based promotions.
• Yoshimoto Kogyo Co., Ltd. (吉本興業株式会社)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Talent List sources talent from Yoshimoto Kogyo, Japan's largest comedy and entertainment conglomerate, providing access to Japan's most recognized comedians and variety personalities.
• Asai Saku (株式会社 浅井企画)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Talent List sources talent from Asai Saku, a well-established Japanese entertainment agency representing comedians and variety entertainers.
• Sun Music Production (株式会社サンミュージックプロダクション)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Talent List sources talent from Sun Music Production, a long-established entertainment agency representing actors, models, and media personalities.
• Tax Corporation Subaru Accounting (税理士法人スバル合同会計)minorOthers · 1 January 2020Provides corporate tax and accounting services to Talent List.
• Kawanaka Law Office / Attorney Kuni Hisayasu (虎ノ門第一法律事務所 川上邦久弁護士)minorOthers · 1 January 2020Provides corporate legal advisory services to Talent List.
• Shoji Watanabe (渡辺祥二) — Sony Music ArtistsminorOthers · 1 January 2020Serving as a company advisor, bringing entertainment industry expertise from Sony Music Artists.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• IBJ Corporation (IBJ): Japanese matchmaking and marriage services company. IBJ is a documented Talent List client (Marriage Project YouTube show) rather than a competitor, but represents the type of large enterprise client that uses talent-led content for marketing.
• DLsite (デジマリンクス/EISYS): Japan's largest digital content distribution platform for comics, voice comics, and audio dramas. Talent List publishes on DLsite's comipo and garumuni platforms, making DLsite a distribution channel partner rather than a direct competitor.

Broad incumbents

• Horipro (ホリプロ): One of Japan's largest talent and entertainment agencies with a broad roster across actors, singers, and personalities. Horipro provides direct casting services to advertisers and content producers, competing for the same brand-side budgets as Talent List.
• Watanabe Entertainment (ワタナベエンターテインメント): Long-established Japanese entertainment agency specializing in comedians and variety entertainers. Watanabe is a Talent List supply partner but also directly books its own talent for commercial campaigns, representing a credible competitive alternative for clients.
• Yoshimoto Kogyo (吉本興業): Japan's largest comedy and entertainment conglomerate. Yoshimoto is both a Talent List partner (talent supply) and a potential competitor, as it has expanded into talent-led marketing and content production services that overlap with Talent List's core offering.
• Stardust Promotion (スターダストプロモーション): Major Japanese talent agency managing actors, models, and idols. Stardust operates a large in-house talent roster and offers direct booking services for commercial and promotional campaigns, competing with Talent List on the talent-sourcing side.
• Avex Group (エイベックス): Major Japanese entertainment conglomerate with extensive idol, artist, and media talent rosters. Avex supplies talent to Talent List but also operates large-scale content production and marketing services that compete for the same B2B marketing budgets.

Direct peers

• Cast Power (キャストパワー): Japanese B2B talent casting agency that connects brands with celebrities, voice actors, and models for commercials, events, and web content. Cast Power is the most direct comparable to Talent List, offering similar casting services but without the bundled web consulting / content production offering.
• Global Cast (グローバルキャスト): Tokyo-based talent casting agency specializing in commercials, promotional videos, and events. Global Cast serves a similar B2B casting role to Talent List, helping brands source talent for promotional campaigns, with parallel pricing tiers and consultant-driven sales motion.

Emerging players

• Pixta (ピクスタ): Japanese stock photo, video, and contributor platform. Pixta is an adjacent platform business in content production, with a partial overlap with Talent List's video and content production services, though focused on creator-supplied stock rather than talent-led campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talent List