Sun Music Production
Sun Music Production is a family-owned Japanese entertainment talent agency (founded 1968) that discovers, trains, books, and manages actors, models, voice actors, comedians, and musicians across TV, film, stage, and commercials, serving Japanese broadcasters, ad agencies, and individual fans through an integrated subsidiary portfolio.
- Company typePrivate
- Founded1968
- HeadquartersShinjuku, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What Sun Music Production does
Sun Music Production (株式会社サンミュージックプロダクション) is a Japanese entertainment talent agency founded in November 1968 by Aizawa Hideyoshi and formally incorporated in September 1971, headquartered in Shinjuku, Tokyo. The company operates as the parent of the Sun Music Group, a multi-subsidiary entertainment portfolio spanning talent management and representation across acting, modeling, voice work, comedy, and singing categories for Japanese media (TV, radio, film, stage, and commercial appearances). Its roster includes long-tenured and emerging talents such as Morita Kensaku, Becky, Cunning Takeyama, and Hayama Mizuki.
The group operates seven wholly-owned subsidiaries: Sun Music Publishing (music copyright management, record production, SOUND MISSION label), Sun Music Planning / SOUND MISSION (commercial casting and event production), Sun Music Brain (talent and model management plus the Sun Music Academy training system), Sun Revolution (concert and stage production), Sun Creative (TV program, TVCM, and web content production), SAY HO (fan club operations and merchandise), and Sun Music Golf Agency (golf player development, established March 2026). Notable infrastructure includes the Project GET comedy school and GET Live monthly comedy event series functioning as a continuous talent discovery pipeline.
The business model is multi-stream and commission-driven: talent agency fees from TV/film/commercial bookings, music publishing royalties (including the SOUND MISSION record label), event production fees, commercial casting for advertising agencies, fan club subscription revenue (annual fees of 2,000-4,000 yen), ticketed live events (1,200-3,500 yen range), and merchandise sales via an owned e-commerce storefront. Primary B2B clients are Japanese broadcasters (NTV, TV Asahi, Fuji TV) and advertising agencies (Dentsu); B2C revenue flows from fan subscriptions, event tickets, and merchandise. Distribution is entirely domestic (Kanto/Tokyo market per disclosures), with go-to-market executed through direct agency sales, the company website (sunmusic-gp.co.jp), YouTube, fan clubs, and live events. The company is privately held and family-controlled, with Aizawa Masahisa as Representative Director Chairman and Oka Hiroyuki as President; no external institutional investors or PE/VC ownership are indicated.
Sun Music Production firmographics
Firmographics- Name
- Sun Music Production
- Legal name
- 株式会社サンミュージックプロダクション
- Website
- https://sunmusic-gp.co.jp
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Short description
- Sun Music Production is a family-owned Japanese entertainment talent agency (founded 1968) that discovers, trains, books, and manages actors, models, voice actors, comedians, and musicians across TV, film, stage, and commercials, serving Japanese broadcasters, ad agencies, and individual fans through an integrated subsidiary portfolio.
- Ownership category
- akta.pro rank
Sun Music Production industry classification
Industry- Product category
- Entertainment Talent Management
- NAICS
- Musical Groups and Artists (711130), Performing Arts Companies (7111), Record Production and Distribution (51225), Other Sound Recording Industries (51229), Music Publishers (51223)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Music Producers & Production Teams (MPAIAHAB), Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO), Music Supervision Services (MPAIALAB), Entertainment Booking & Speaker/Talent Management (HSACAAAI), Music Production & Composition (Songwriting, Recording, DJing) (EDAMAAAF)
Keywords
Where Sun Music Production is headquartered
LocationHeadquarters
- HQ city
- Shinjuku
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Sun Music Production business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Talent Management and Agency Services: Commission-based talent representation for TV, radio, film, stage, and commercial appearances. The company manages talent careers including bookings, promotions, and public relations.
- Music Publishing and Production: Music copyright management, record production, music publication, CM songs, and SOUND MISSION label operations through Sun Music Publishing subsidiary.
- Event Production: Concert and event production, including GET live comedy events and talent-organized concerts and fan club activities.
- Commercial Casting and Production: Commercial casting services for government agencies and corporate clients, program planning and production through Sun Mission subsidiary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 羽山みずき Fan Club (TEAM羽山) membership |
| Subscription | Annual | 大石まどか Fan Club (円華俱樂部) membership |
| One time/ perpetual license | Pay-as-you-go | GET Live comedy event tickets |
| One time/ perpetual license | Pay-as-you-go | Concert tickets (羽山みずき) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sun Music Production product offering
Product offeringCore offering
Sun Music Production is a Japanese entertainment talent agency that discovers, trains, and manages actors, models, voice actors, comedians, and musicians. The company provides full-service talent representation including career planning, booking coordination, PR, and promotion for TV, radio, film, stage, and commercial appearances. It operates an integrated entertainment ecosystem spanning music publishing, record production, event production, talent training academy, and consumer-facing fan club and live event operations.
Product overview
Sun Music Production is a Japanese entertainment talent agency operating as a multi-brand portfolio. The core offering is talent representation and management across acting, modeling, voice work, and comedy. Supporting the core are music publishing (Sun Music Publishing with SOUND MISSION label), event production (Sun Music Planning, Sun Revolution), talent development (Sun Music Brain Academy), media production (Sun Creative), and specialized golf athlete management (Sun Music Golf Agency). Consumer-facing products include comedy live shows (GET Live with VR streaming), fan club services (Sun Music Family Club), music information (Sound Mission), e-commerce (Online Store), and talent auditions. The group companies (Sun Music Production, Publishing, Planning, Brain, Revolution, Creative, SAY HO, and Golf Agency) operate as an integrated entertainment ecosystem covering the full talent lifecycle from discovery through promotion.
Differentiator
Problem solved
Functional benefit
Brands
- Sun Music Brain: Talent and model management division with training academy
- Sun Music Publishing
- SOUND MISSION
- プロジェクトGET (Project GET)
- サンミュージックGETライブ
- サンミュージックアカデミー
Products and services
- Talent Management and Agency Services
- Music Publishing and Record Production
- GET Live Comedy Event Series
Companies that use Sun Music Production
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Sun Music Production technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sun Music Production partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 株式会社ティースリー (T3 Sports)minorSun Music Production entered a comprehensive business partnership with T3 Sports to promote golf swing measurement equipment M-Tracer and the golf improvement app M-Tracer Golf2. The partnership leverages Sun Music's talent cultivation and management expertise to accelerate adoption of golf technology products and promote entertainment in the golf sector. Notable golf professionals 前田衣里奈 and 大谷樹理 were featured at the partnership announcement.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Sun Music Production competitors and assessment
Company assessmentDirect peers
- Horipro: One of Japan's largest full-service talent and entertainment agencies managing actors, singers, comedians, and models. Directly comparable to Sun Music Production in talent representation, music publishing, and event production across the Japanese market.
- Amuse Inc. Japanese talent management and artist representation firm with music label operations. Directly comparable given its integrated model spanning talent management, music production, and live event promotion similar to Sun Music's subsidiary structure.
- Stardust Promotion: Major Japanese talent agency managing actors, models, singers, and idols across multiple divisions. Closely comparable to Sun Music in multi-category talent roster management and integrated entertainment production capabilities.
- Yoshimoto Kogyo: Japan's leading comedy talent agency and entertainment conglomerate. Direct peer through Sun Music's Project GET comedy talent management and GET Live comedy event series.
- Oscar Promotion: Japanese talent agency focused on actors, models, and voice talent with parallel training/academy operations. Comparable to Sun Music Brain's model of talent development plus representation.
- Burning Production: Long-established Japanese talent agency managing actors, comedians, and entertainers. Comparable historical operating model and breadth of talent categories to Sun Music Production.
- Watanabe Entertainment: Japanese talent management group with multiple divisions spanning actors, models, voice actors, and music. Comparable to Sun Music's multi-vertical structure including Sun Music Brain and Sun Music Publishing.
Broad incumbents
- Avex Group: Major Japanese entertainment conglomerate with talent management, music production, and live event divisions. Broader scale than Sun Music but overlapping in artist management and music publishing via SOUND MISSION-style operations.
- LDH Japan: Integrated Japanese entertainment group covering talent management, music, dance, and live events. Comparable in full-stack model but operates at substantially larger scale with proprietary artist IP.
- Sony Music Artists: Talent management arm of Sony Music Entertainment Japan. Comparable in talent representation and music-related artist development, with broader backing from a global music major.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sun Music Production social profiles
Digital presenceSun Music Production financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Music Production leadership team
Management profileNumber of profiles
Profiles4 records
Sun Music Production subsidiaries and ownership
Company hierarchySubsidiaries7 records
Sun Music Production funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Music Production M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Music Production
What does Sun Music Production do?
Sun Music Production is a Japanese entertainment talent agency that discovers, trains, and manages actors, models, voice actors, comedians, and musicians. The company provides full-service talent representation including career planning, booking coordination, PR, and promotion for TV, radio, film, stage, and commercial appearances. It operates an integrated entertainment ecosystem spanning music publishing, record production, event production, talent training academy, and consumer-facing fan club and live event operations.
Is Sun Music Production a public or private company?
Sun Music Production is a private company. It is classified as family owned and is currently operating.
When was Sun Music Production founded?
Sun Music Production was founded in 1968.
Where is Sun Music Production based?
Sun Music Production is headquartered in Shinjuku, Japan, in the Asia region.
How does Sun Music Production make money?
Four revenue lines are on record. Talent Management and Agency Services are the primary driver. The others are music Publishing and Production, event Production and commercial Casting and Production.
Who are Sun Music Production's main competitors?
Direct peers on record are Horipro, Amuse Inc., Stardust Promotion, Yoshimoto Kogyo, Oscar Promotion, Burning Production and Watanabe Entertainment. Broad incumbents are Avex Group, LDH Japan and Sony Music Artists.
Does Sun Music Production have an API?
No public API is recorded for Sun Music Production.
What industry is Sun Music Production in?
Sun Music Production's product category is Entertainment Talent Management. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians). Its NAICS code is 711130 and its SIC code is 7819.