What Lemieux Bedard does

Lemieux Bédard Communications Inc. is an independent Canadian health and wellness marketing agency founded circa 1990 by Suzanne Lemieux Bédard and headquartered in Sherbrooke, Quebec, with a second office in Montreal. The agency operates two divisions — advertising and language services — delivered through four integrated service lines: Strategy (market, HCP, patient and consumer insights; brand and tactical planning), Creative (art direction, medical copywriting, branding, packaging, video), Digital (website design and management, SEO/SEM, app development, UI/UX, social media), and Translation (certified medical/pharmaceutical translation with 20+ in-house translators and a 150+ specialized freelancer network). All creative output conforms to PAAB, CCPP, and ASC regulatory frameworks, positioning the firm as a specialist rather than a generalist agency.

The firm generates revenue through professional service fees on a project and retainer basis, targeting enterprise pharmaceutical companies, healthcare nonprofits, medical device manufacturers, OTC/consumer health brands, and veterinary health clients. Named enterprise engagements include Pfizer (ABRYSVO RSV vaccine launch, "RSV is No Gift"), Roche (CoaguChek website, "The New Pap" HPV campaign), Baxter Canada (home dialysis), Pharmascience (Helixia Kids), McGill's Montreal Neurological Institute (Medhub), and Imeka, alongside multi-year nonprofit work for the Canadian Cancer Society (Mémo-mamo) and Myeloma Canada. The go-to-market is sales-led through direct outreach, networking, and referrals in the Canadian healthcare sector, with the website serving as the primary inbound funnel and social media supporting brand and recruiting activity.

The company is privately held with no disclosed external investment, no parent company, and no subsidiaries. Headcount stands at 100-120+ employees supplemented by a freelance specialist network, and current leadership comprises President and Partner Josée Gagnon, GM/VP Language Services Julie Chapados, VP Healthcare Business Strategy David Churchill, and VP Client Services Kate Andrews. Revenue is not publicly disclosed.

Name

Lemieux Bedard

Legal name

Lemieux Bédard Communications Inc.

Website

https://lemieuxbedard.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Lemieux Bédard is an independent Canadian health and wellness marketing agency founded in 1990, with offices in Sherbrooke and Montreal, providing advertising, digital, and certified translation services to pharmaceutical, healthcare nonprofit, medical device, OTC, and veterinary clients across Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherbrooke

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Full-service marketing and advertising agency providing strategy, creative, digital, and translation services to healthcare and wellness brands. Revenue is generated through professional service fees for campaigns, branding, websites, and ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lemieux Bédard is an independent health and wellness marketing agency that provides full-service advertising and language services to pharmaceutical, healthcare, OTC consumer health, medical device, and veterinary clients across Canada. The agency delivers four core service lines—Strategy, Creative, Digital, and Translation—operating two divisions (advertising and translation), and specializes in regulatory-compliant marketing under PAAB, ASC, and CCPP frameworks.

Product overview

Lemieux Bedard is an independent health and wellness marketing agency operating two divisions: advertising and translation. The agency offers four core service lines—Strategy, Creative, Digital, and Translation—that work together to serve pharmaceutical, healthcare, veterinary, and consumer wellness clients. The Strategy Services provide market insights and positioning, while Creative Services deliver art direction, copywriting, branding, packaging, and video production. Digital Services encompass website development, SEO/SEM, app development, UI/UX, and social media management. Translation Services, with over 20 in-house translators and 150+ freelancers, support the advertising division with certified medical and pharmaceutical translations in both official languages. The agency operates primarily from Sherbrooke and Montreal, serving national accounts across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services

Quantifiable outcome

• Videos watched to completion over 33% of the time (above beauty industry average) for Dermakalm social campaign
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IPG Health (McCann Health): Global healthcare agency network within Interpublic offering full-service pharma marketing at scale. Overlaps in healthcare advertising but as part of a much larger multinational portfolio.
• Publicis Health: Publicis Groupe's global health communications division serving pharma and wellness brands. Broad incumbent competing for the same enterprise pharma accounts with far greater scale.
• Syneos Health Communications: Provides advertising, medical communications, and public relations for life-sciences clients. Comparable in healthcare marketing focus but embedded in a large clinical/commercial services organization.
• Havas Health & You: Global health-focused agency network within Havas providing integrated healthcare marketing. Overlapping capabilities as part of a large holding-company portfolio.

Regional players

• Cossette: Major Canadian (Quebec-rooted) full-service advertising agency with healthcare practice. Comparable Canadian creative agency, though broader in industry focus than Lemieux Bédard's health specialization.

Direct peers

• AbelsonTaylor: Independent advertising agency dedicated exclusively to healthcare, pharma, and wellness brands. Closely comparable as an independent health-specialist creative agency.
• Real Chemistry: Health-focused marketing and communications company for pharma and biotech. Comparable in specializing in healthcare brand campaigns and medical communications.
• EVERSANA INTOUCH: Healthcare and pharma marketing agency delivering strategy, creative, and digital for life-sciences brands. Directly comparable in serving pharma/healthcare advertising with regulatory awareness.
• Klick Health: Toronto-based independent health-focused marketing and commercialization agency serving pharma clients. Directly comparable as a Canadian healthcare marketing agency competing for the same pharma advertising mandates.
• Fingerpaint Group: Independent health and wellness marketing agency offering strategy, creative, and digital services. Comparable in positioning and client base to Lemieux Bédard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lemieuxbedardcomm
• LinkedInlinkedin.com/company/lemieux-bedard
• Instagraminstagram.com/lemieuxbedard

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemieux Bedard