PT Pulo Mas Jaya

What PT Pulo Mas Jaya does

PT Pulo Mas Jaya (PMJ) is an Indonesian property development and management company headquartered in East Jakarta, operating as a BUMD (Regional-Owned Enterprise) under parent PT Jakarta Propertindo (Jakpro), which holds over 90% ownership following share acquisitions completed in 2001 and 2003. The company traces its origins to the 1963 Yayasan Perumahan Pulo Mas satellite city initiative and was formally incorporated in 1996 to accelerate development of an 86-hectare core land holding within the larger 350-hectare Pulomas master plan in East Jakarta.

The company's portfolio spans commercial real estate (Pulomas Office Park, a six-building complex), retail (V-Nesia Mall, a four-floor shopping center on 2.3 hectares), residential (Pulomas Park Center apartments with 13 2BR/3BR units and 90 studio units; Pulomas Residence townhouses developed in joint venture with PT Indo Galery Square), recreation and sports (the 35-hectare Jakarta International Equestrian Park Pulomas, an OIE- and EU-certified facility that hosted 2018 Asian Games equestrian events), public green space (Ria Rio Park), and education (Global Sevilla School). Recurring rental income from these assets is supplemented by revenue from joint-venture development schemes (including BOT arrangements such as Tamansari Equine and the Starbucks Menteng joint operation), land development partnerships, event venue hire, and facility management services.

The go-to-market model combines direct B2B sales to corporate tenants and government clients, partnership-driven land development through public tenders ([email protected] and an e-procurement portal), and direct-to-consumer apartment sales and leasing. Customer segments include corporate office tenants, individual apartment buyers and renters, property developers and investors seeking joint-venture opportunities, government and public-sector entities, and event organizers. As a BUMD, the company combines a government mandate to develop East Jakarta's designated Primary Center with private-sector revenue discipline, and it is actively seeking strategic partners for new developments including Pulomas Tower, Lot 10 land optimization, and JIEPP commercial initiatives.

Name

PT Pulo Mas Jaya

Legal name

PT Pulo Mas Jaya

Website

https://pulomasjaya.co.id

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

PT Pulo Mas Jaya is an East Jakarta-based BUMD property developer and asset manager, subsidiary of PT Jakarta Propertindo, operating commercial, residential, retail, equestrian, and green-space assets across the Pulomas area.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

akta.pro secondary industries

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL), Master-Planned Community & POA Management (BPAJAHAD), Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Commercial property development
• Office space leasing
• Residential real estate
• Property management services
• Mixed-use development

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Commercial Property Rental and Leasing: Rental income from Pulomas Office Park (6 buildings with office spaces), V-Nesia Mall retail spaces, apartment units at Pulomas Park Center, and event venue rental at Jakarta International Equestrian Park.
2. Land Development and Asset Optimization: Development and optimization of company-owned land assets through master planning, highest and best use studies, and strategic partnerships. Focus on preparing to become master developer for Pulomas area designated as Primary Center of East Jakarta.
3. Joint Venture Development: Revenue sharing arrangements with development partners for integrated property projects such as Pulomas Residence (with PT Indo Galery Square) and Tamansari Equine (Build, Operate, Transfer scheme).
4. Facility Management Services: Property management services including cleaning, security, parking, and maintenance for owned and managed properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

PT Pulo Mas Jaya develops, owns, and manages a diversified real estate portfolio in East Jakarta including the 6-building Pulomas Office Park, the 35-hectare Jakarta International Equestrian Park Pulomas (JIEPP), the V-Nesia Mall shopping center, the Pulomas Park Center apartments, the Pulomas Residence townhouses, the Ria Rio Park green space, and the Global Sevilla School. The company also pursues land optimization, joint ventures, and BOT schemes to position itself as a master developer for the Pulomas area. Revenue is generated through direct leasing, joint venture revenue sharing, event venue rental, and facility management services.

Product overview

PT Pulo Mas Jaya is a property development company and subsidiary of PT Jakarta Propertindo (BUMD of DKI Jakarta Provincial Government). The company operates as an integrated property developer managing a diverse portfolio of commercial, residential, and recreational properties in the Pulomas area of East Jakarta. The core offerings include Pulomas Office Park (6-building office complex), Jakarta International Equestrian Park Pulomas (35-hectare international equestrian facility), Ria Rio Park (urban green space), V-Nesia Mall (shopping center), Pulomas Residence (townhouses), and Pulomas Park Center Apartments. The company is transitioning to become a master developer for the Pulomas area and actively seeks strategic partnerships for various development projects including Lot 10 land optimization, Pulomas Tower, and JIEPP facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulomas Office Park

Quantifiable outcome

• Asian Games 2018 equestrian venue hosting 20 countries, 100 athletes, 120 horses
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• PT Colliers International IndonesiaminorImplementation/ SI/ Consulting Partner · 15 September 2021Property consultancy engaged for Highest and Best Uses (HBU) study for land development planning. Contract value: Rp 643,000,000.
• PT Trisaka Matra IndonesiaminorImplementation/ SI/ Consulting Partner · 29 April 2021Topography and boundary surveying services for Phase 2 of Ria-Rio land (10 hectares). Contract value: Rp 70,000,000.
• Investo Medika Asia (IMA)minorStrategic or Co-development Partner · 5 April 2021Healthcare partner providing technology platform via MyHealth Diary application integrated with vaksinasi.org for free COVID-19 vaccination drive-thru for teachers and elderly.
• Mayapada HealthcareminorStrategic or Co-development Partner · 5 April 2021Healthcare partner supporting free COVID-19 vaccination drive-thru program for teachers and elderly at JIEPP.
• Yayasan Sinergi Wiyata Aksara Nusantara (SWAN)minorStrategic or Co-development Partner · 5 April 2021Community organization element supporting COVID-19 vaccination drive-thru program, collaborating with Jakarta Timur Health Office.
• SpeedLabminorStrategic or Co-development Partner · 3 April 2021Healthcare partnership for COVID-19 screening test drive-thru services at JIEPP facility from April 3 to October 2, 2021, offering promotional pricing for Jakarta Timur residents.
• PT Pipit Sari BersaudaraminorImplementation/ SI/ Consulting Partner · 29 March 2021Cleaning and gardening services provider for Pulomas Office Park, Ria-Rio Park, and JIEPP. Monthly contract: Rp 225,676,000.
• PT First SecurityminorImplementation/ SI/ Consulting Partner · 27 February 2021Security and outsourced manpower services provider. Monthly contract: Rp 568,792,000.
• RS Mitra Keluarga Kelapa GadingminorStrategic or Co-development Partner · 4 May 2020Partnership for rapid test drive-thru services at JIEPP location, supporting government COVID-19 prevention program.
• Equinara ConsortiumcoreStrategic or Co-development Partner · 1 March 2019Consortium consisting of PT Equina Global Prima (Equinara), DeLaqour Premium GmbH (DELAQOUR), and Perkumpulan Equestrian Indonesia Raya (KLUB EQUINARA) selected through tender process to manage equestrian facilities at JIEPP, aiming to make it a world-class integrated equestrian facility and revenue center rather than cost center.
• Starbucks Menteng Joint OperationminorStrategic or Co-development Partner · 16 March 2006Joint operation for construction and management of apartment and support facilities on 46,234 m2 land at Kayu Putih. Cooperation agreement No. 14 dated March 16, 2006. Only 2 of 5 planned towers built by 2014.
• PT Indo Galery SquarecoreStrategic or Co-development PartnerJoint venture partner for Pulomas Residence project - integrated town house development for middle-class market, developed together with club facilities.
• Tamansari Equine DevelopmentminorStrategic or Co-development PartnerBuild, Operate, and Transfer (BOT) joint venture for integrated equestrian development on 21,000 m2 land.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PT Summarecon Agung: Large Indonesian mixed-use developer (residential, commercial, retail) operating townships similar in concept to PT Pulo Mas Jaya's master-planned Pulomas area, with comparable scale and customer base in Greater Jakarta.
• PT Jakarta Propertindo (Jakpro): Jakpro is the parent company and 90%+ shareholder of PT Pulo Mas Jaya. It is also a DKI Jakarta BUMD focused on property development, infrastructure, and urban facilities in Jakarta, making it the most directly comparable entity.
• MNC Land: Indonesian property developer focused on integrated mixed-use developments including residential, hotels, and entertainment facilities in Greater Jakarta, comparable in product mix and target customer segments.
• Perum Perumnas: State-owned housing developer (BUMN) providing mass-market residential housing across Indonesia, comparable as a government-backed entity developing housing and integrated communities.
• PT Agung Podomoro Land: Large Indonesian developer focused on mixed-use high-rise and township projects in Greater Jakarta, including office and retail components comparable to PT Pulo Mas Jaya's Pulomas Office Park and V-Nesia Mall.
• PT Ciputra Development: Major Indonesian property developer with extensive mixed-use and township developments including residential, commercial, and retail, comparable in product breadth and target market to PT Pulo Mas Jaya.
• PT Intiland Development: Established Indonesian developer with mixed-use, residential, and commercial properties in Greater Jakarta, comparable in product breadth and Jakarta market focus to PT Pulo Mas Jaya.
• PT Lippo Karawaci: Indonesian integrated developer with townships, residential, retail (Lippo Malls), and healthcare facilities, comparable in product diversity and large-scale mixed-use development.
• PT Sinar Mas Land (BSD City): Indonesian developer of BSD City and other large-scale integrated townships with residential, commercial, and industrial components; comparable in master-planned development concept and asset scale to PT Pulo Mas Jaya's Pulomas area.

Broad incumbents

• PT PP (Pembangunan Perumahan): State-owned construction and property developer (BUMN) with significant government-backed real estate and infrastructure projects across Indonesia, comparable as a government-affiliated enterprise with large-scale development mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ptpulomasjaya
• Xx.com/pmjsdm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Pulo Mas Jaya