Proclane
Proclane Integration GmbH is a Hamburg-based, SAP-certified German system integrator that connects SAP ERP with eCommerce, CRM, PIM, payment, and marketplace systems via its proprietary IntegrationMan iPaaS middleware and a new AI SUITE (OrderLANE, KnowledgeLANE), serving B2B industrial and consumer-goods enterprises in the DACH region and beyond.
- Company typePrivate
- Founded2007
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Proclane does
Proclane Integration GmbH is a Hamburg-based, privately-held German system integrator founded in 2007 and operating for more than 20 years under Managing Director Emil Hadner. The company specializes in certified SAP integration, eCommerce connectivity, and digital process automation for B2B customers in mechanical engineering, industrial manufacturing, wholesale/retail, and consumer goods. Its core product is IntegrationMan (iMan), an SAP-certified iPaaS middleware (certified by the SAP Integration and Certification Center for S/4HANA and NetWeaver) where roughly 80% of typical SAP/eCommerce processes are pre-configured; SAP Cloud Integration (CPI) operates as a secondary cloud integration track alongside this on-premise core.
Proclane monetizes through a mix of project-based consulting and implementation services, recurring IntegrationMan software licensing, and managed hosting services for IntegrationMan, webshops (OXID, Shopware), and PIM systems (Akeneo, Pimcore) on Microsoft Azure. On top of the integration layer, the company sells the PROCLANE AI SUITE platform with OrderLANE (AI-driven order extraction and ERP booking with human-in-the-loop review) and KnowledgeLANE (intelligent knowledge retrieval), accessed through a WORKSPACE control interface.
The go-to-market is enterprise-focused, direct, and partner-led: individual online demos, webinars, content marketing, and a network of 20+ named technology partners (SAP, Salesforce, Shopware, OXID, Pimcore, Coupa, BigCommerce, ChannelEngine, and others) and consulting partners (connectiv!, netz98, SuperReal, AKRA, All for One Group). The customer base includes over 28 disclosed enterprise logos (Infineon Technologies, Deutsche Post, T-Systems, Melitta, Klöckner & Co, Lekkerland, WAFIOS, GROB-WERKE, and others), with more than 300 completed integration projects cited. Geographic footprint is anchored in the DACH region, with EMEA presence and a 2024 strategic partnership with Straits Global Ventures targeting APAC expansion.
Proclane firmographics
Firmographics- Name
- Proclane
- Legal name
- PROCLANE Integration GmbH
- Website
- https://proclane.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Proclane Integration GmbH is a Hamburg-based, SAP-certified German system integrator that connects SAP ERP with eCommerce, CRM, PIM, payment, and marketplace systems via its proprietary IntegrationMan iPaaS middleware and a new AI SUITE (OrderLANE, KnowledgeLANE), serving B2B industrial and consumer-goods enterprises in the DACH region and beyond.
- Ownership category
- akta.pro rank
Proclane industry classification
Industry- Product category
- Enterprise Integration Platform (iPaaS)
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where Proclane is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Proclane business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Integration Consulting and Implementation Services: Consulting services for data integration, eCommerce integration, and digital process optimization. Includes project-based implementation of IntegrationMan, SAP integration, and system connectivity solutions.
- IntegrationMan Software Licensing: Licensing of proprietary IntegrationMan iPaaS middleware platform for system integration. Includes SAP-certified integration capabilities.
- Managed Services: Ongoing managed services for IntegrationMan, webshops (OXID, Shopware), PIM systems (Akeneo, Pimcore) on MS Azure servers. Includes hosting, monitoring, updates and support.
- AI Solutions (OrderLANE): AI-powered order processing solutions built on AI SUITE platform. Includes automation of business processes with controlled AI deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Individual Online Demos - Free |
| Subscription | Annual | Enterprise Integration Solutions - Custom Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Proclane product offering
Product offeringCore offering
PROCLANE Integration GmbH develops and licenses the IntegrationMan (iMan) iPaaS middleware platform for bidirectional data exchange between SAP ERP systems and eCommerce, CRM, PIM, payment, and marketplace applications. The company also delivers the PROCLANE AI SUITE, including OrderLANE for AI-powered automated order processing and KnowledgeLANE for intelligent knowledge retrieval, alongside implementation consulting and managed hosting services for enterprise B2B customers.
Product overview
PROCLANE Integration GmbH is a German B2B-focused system integrator and SAP certified partner specializing in data integration, eCommerce, and AI-powered process automation. The product portfolio centers on the IntegrationMan iPaaS middleware platform (SAP-certified for S/4HANA and NetWeaver) as the core integration layer, complemented by a secondary cloud track via SAP Cloud Integration (CPI). Built on this integration foundation, the PROCLANE AI SUITE provides AI-powered solutions including OrderLANE for automated order processing and KnowledgeLANE for intelligent knowledge retrieval, with the WORKSPACE interface providing human-in-the-loop control. The offering includes a comprehensive adapter ecosystem for eCommerce platforms (Shopware, OXID, Magento, Sprker, BigCommerce, Shopify, OroCommerce), CRM systems (Salesforce, Microsoft Dynamics), PIM solutions (Pimcore, Akeneo), payment processors (BS Payone, Unzer, ingenico), and marketplaces (ChannelEngine, Tradebyte). Services extend to managed hosting, SAP migration, and strategic partnerships including Coupa4SAP.
Differentiator
Problem solved
Functional benefit
Brands
- IntegrationMan (iMan): Integration platform for efficient connection of numerous systems including ERP, eCommerce, CRM, and PIM solutions.
- AI SUITE
- OrderLANE
- KnowledgeLANE
- Coupa4SAP
Products and services
- IntegrationMan (iMan) SAP-certified iPaaS middleware platform that connects ERP systems (especially SAP) with eCommerce, CRM, PIM, payment, and marketplace applications, with 80% of typical SAP/eCommerce processes pre-configured. Targeted at B2B enterprises requiring bidirectional data exchange between SAP and external systems.
- SAP Cloud Integration (CPI) Cloud-based integration platform providing a secondary integration track alongside IntegrationMan, connecting SAP ECC and S/4HANA with eCommerce, CRM, and marketplace systems in real time. Targeted at enterprises seeking gradual migration from on-premise to cloud integration.
- OrderLANE AI-powered order processing solution that automatically extracts, structures, validates, and transfers incoming orders from email, PDF, or CSV files into ERP systems, with master data reconciliation, exception handling, and human-in-the-loop verification. Targeted at operations and IT leaders seeking to automate manual order entry.
- PROCLANE AI SUITE AI platform combining modern AI model capabilities with deep ERP integration, providing the common foundation for OrderLANE and KnowledgeLANE solutions. Connects to ERP systems via IntegrationMan or SAP Cloud Integration. Targeted at B2B enterprises deploying AI within SAP environments.
- KnowledgeLANE Intelligent knowledge base solution that structures and synthesizes information from various sources into a structured format so teams can find answers faster and work more effectively. Targeted at enterprises seeking internal knowledge automation built on the AI SUITE platform.
- Coupa4SAP Integrated solution for seamless connection of the Coupa spend management platform with SAP ERP systems. Targeted at enterprises running both Coupa and SAP environments.
- Managed Services Full-service managed hosting and operations for IntegrationMan, webshops (OXID, Shopware), and PIM systems (Akeneo, Pimcore) on MS Azure servers, including server management, system monitoring, error handling, service packs, patches, and updates. Targeted at enterprises outsourcing day-to-day integration platform operations.
- SAP Integration Services Certified SAP integration consulting and implementation services covering SAP PI/PO to BTP Cloud Integration migration, custom SAP function modules in the PROCLANE namespace, and end-to-end SAP connection consulting. Targeted at enterprises running SAP ERP systems.
- eCommerce Integration Services Integration services for webshop platforms (OXID, Shopware, Magento, Spryker, BigCommerce, Shopify, OroCommerce) into SAP and other ERP systems using certified adapters. Targeted at manufacturers and wholesalers implementing B2B digital commerce.
- CRM Integration Services CRM integration services connecting Salesforce, Microsoft Dynamics, and other CRM systems with SAP and other ERP platforms for seamless customer data synchronization. Targeted at enterprises aligning sales and customer master data with their ERP.
- PIM Integration Services Product Information Management integration services connecting Pimcore and Akeneo PIM systems with eCommerce and ERP platforms for comprehensive material and product data management. Targeted at enterprises managing large product catalogs across channels.
- Payment Integration Services Payment service provider integration services connecting PSP providers (BS Payone, Unzer, ingenico) to ERP systems and webshops. Targeted at enterprises deploying integrated checkout across digital channels.
- Marktplatz (Marketplace) Integration Services Marketplace connection services for SAP and other ERP systems, integrating platforms like ChannelEngine and Tradebyte for B2B and B2C marketplace operations. Targeted at enterprises selling through online marketplaces alongside direct channels.
Quantifiable outcome
- 80% of typical SAP/eCommerce processes are pre-configured in IntegrationMan, enabling faster implementation
- +2 more outcomes
Companies that use Proclane
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles4 records
Proclane technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability5 records
Feature5 records
Proclane partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Straits Global Ventures Pte LtdcoreStrategic partnership for APAC region expansion. Straits Global Ventures Pte Ltd serves as the CEO-led partner (CEO: Herbie Leung) for expanding SAP market presence in the Asia-Pacific region.
- CoupacoreStrategic partnership to provide integrated solutions for seamless SAP integration with Coupa spend management platform. PROCLANE and Coupa jointly deliver integrated solutions for SAP environments.
- connectiv! e-Solutions GmbHminorStrategic partnership to provide integrated solutions for SAP and Microsoft Dynamics 365 environments. Joint delivery of integration solutions for digital commerce.
- ChannelEngineminorStrategic partnership for SAP-integrated marketplace solution for B2B and B2C. Combined PROCLANE integration expertise with ChannelEngine marketplace platform.
- SAP SEcoreCertified SAP partner with IntegrationMan 4 officially certified by SAP Integration and Certification Center for SAP S/4HANA and SAP NetWeaver integration. PROCLANE has been an SAP partner for many years providing certified integration solutions.
- ShopwarecoreTechnology partner for eCommerce integration. IntegrationMan connects Shopware shops with SAP ERP systems for seamless data exchange.
- SalesforcecoreTechnology partner providing Salesforce connector for SAP Cloud Integration available in SAP Business Hub. Supports integration between SAP ERP and Salesforce CRM/Commerce.
- OXID eSalescoreTechnology partner for eCommerce integration. OXID shops integrated with SAP via IntegrationMan middleware.
- PimcorecoreTechnology partner for Product Information Management. Pimcore integrated with SAP via IntegrationMan for comprehensive product data management.
- netz98minoreCommerce agency partner for joint implementation projects.
- SuperRealminoreCommerce agency partner for joint delivery of integration projects.
- AKRA Business SolutionsminorConsulting partner for SAP integration and digital process consulting.
- All for One GroupminorConsulting partner for SAP integration and digital transformation projects.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Proclane competitors and assessment
Company assessmentBroad incumbents
- MuleSoft (Salesforce): Market-leading enterprise iPaaS owned by Salesforce, providing SAP, ERP and CRM integration capabilities. Overlaps with Proclane's IntegrationMan offering at the high end of the iPaaS market and competes for the same SAP-anchored integration budgets at large enterprises.
- Workato: Enterprise iPaaS and business automation platform with deep ERP integrations (SAP, NetSuite, Workday, Salesforce). Competes with Proclane on SAP integration and process automation but addresses a much broader set of workflows and geographies as a scaled incumbent.
- Boomi (Dell Technologies): Established iPaaS platform with strong ERP integration and managed integration services, including SAP connectivity. A broader, well-funded incumbent that competes with Proclane for ERP/eCommerce integration projects at mid-market and enterprise customers.
- SAP Business Technology Platform / Integration Suite: SAP's own cloud integration platform (CPI/Integration Suite) that Proclane complements and partly competes with. As the underlying ERP vendor, SAP's native iPaaS sets the floor for integration requirements and constrains partner-level differentiation.
Direct peers
- netz98: DACH eCommerce agency and integration specialist delivering SAP-integrated commerce projects. Named partner of Proclane and directly overlaps on B2B eCommerce/SAP integration scope for similar mid-market manufacturing and wholesale customers.
- All for One Group: Mid-market SAP consulting and integration partner serving DACH enterprise customers, comparable to Proclane's SAP-focused integration and digital commerce practice. Listed as one of Proclane's consulting partners, suggesting overlap in SAP/iPaaS delivery in the same region.
- Celigo: Independent iPaaS vendor focused on ERP-integrated automation (NetSuite, SAP, Shopify, Salesforce). Comparable to Proclane's IntegrationMan/iPaaS-plus-managed-services model for mid-market B2B integration, with overlapping target verticals and a similar emphasis on pre-built adapters.
- connectiv! e-Solutions GmbH: Specialist for SAP and Microsoft Dynamics integration and digital commerce, with whom Proclane formed a strategic partnership. Competes head-to-head on SAP- and D365-integrated commerce projects for mid-market European manufacturers and wholesalers.
- SuperReal: DACH eCommerce/digital commerce agency delivering SAP-integrated B2B projects. Named co-delivery partner of Proclane, with overlapping capabilities in Shopware/OXID-to-SAP integration for similar German manufacturing and wholesale customers.
Regional players
- AKRA Business Solutions: DACH-focused consulting partner delivering SAP integration and digital transformation projects. Cited partner of Proclane and a comparable regional player for B2B mid-market SAP/eCommerce integration engagements in German-speaking markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Proclane social profiles
Digital presenceProclane compliance and trust
Trust signalCompliance2 records
Proclane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proclane leadership team
Management profileNumber of profiles
Profiles2 records
Proclane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proclane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proclane
What does Proclane do?
PROCLANE Integration GmbH develops and licenses the IntegrationMan (iMan) iPaaS middleware platform for bidirectional data exchange between SAP ERP systems and eCommerce, CRM, PIM, payment, and marketplace applications. The company also delivers the PROCLANE AI SUITE, including OrderLANE for AI-powered automated order processing and KnowledgeLANE for intelligent knowledge retrieval, alongside implementation consulting and managed hosting services for enterprise B2B customers.
Is Proclane a public or private company?
Proclane is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proclane founded?
Proclane was founded in 2007. It employs 1 to 10 people.
Where is Proclane based?
Proclane is headquartered in Hamburg, Germany, in the Europe region.
How does Proclane make money?
Four revenue lines are on record. Integration Consulting and Implementation Services are the primary driver. The others are integrationMan Software Licensing, managed Services and AI Solutions (OrderLANE).
Who are Proclane's main competitors?
Broad incumbents on record are MuleSoft (Salesforce), Workato, Boomi (Dell Technologies) and SAP Business Technology Platform / Integration Suite. Direct peers are netz98, All for One Group, Celigo, connectiv! e-Solutions GmbH and SuperReal. AKRA Business Solutions is listed as a regional player.
Does Proclane have an API?
No public API is recorded for Proclane.
What industry is Proclane in?
Proclane's product category is Enterprise Integration Platform (iPaaS). Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of HDAEACAG, Managed File Transfer (MFT) & B2B/EDI Integration. Its NAICS code is 541511 and its SIC code is 7373.