Aaron Overhead Doors

What Aaron Overhead Doors does

Aaron Overhead Doors is a family-owned residential garage door service company founded in 1968 and headquartered in Monterey, California. It serves homeowners across Monterey, Santa Cruz, and San Benito Counties, covering 40+ communities from Carmel and Pacific Grove to Hollister and Watsonville. The company is led by owner Larry Conte, who took over full-time in 2012 after his father Frank Conte retired; in 2024, the company entered a strategic partnership with Right Way Garage Doors, part of the Guild Garage Group, while preserving local ownership and operations.

The company's core offering is expert field service: same-day garage door repair (springs, cables, tracks, rollers, panels, openers), new door installation in steel, wood, glass, and carriage styles, garage door opener sales and installation, preventative tune-ups, and gate repair/installation. Technical expertise centers on torsion and extension spring systems, track alignment, coastal-environment-specific corrosion-resistant hardware selection, and integration with smart openers including LiftMaster, Chamberlain, Genie, and MyQ. Authorized dealer relationships span Amarr (primary manufacturer, including Amarr Classica and Axolotl for Amarr lines), LiftMaster, Chamberlain, CHI Overhead Doors, Clopay, Wayne Dalton, Haas Door, and Genie; a multi-decade partnership with Ranch House Doors supports custom oversized wood door fabrication.

Aaron Overhead Doors makes money through transaction-based professional services (one-time per repair or installation project) and hardware resale on opener sales. Pricing is quote-based with free estimates; public references indicate $100-$600 for common repairs, $250-$700+ for spring replacement, and an average ~$2,500 for new garage door installation near Capitola. Customer acquisition is direct-to-consumer, driven by a website with 40+ service-area landing pages, an educational blog, Google reviews, phone-based inquiry (831-219-8648), and community referrals. Service delivery is performed by the company's own technicians via fully stocked trucks dispatched from a single Monterey base, with same-day repair availability and 24/7 emergency response.

Name

Aaron Overhead Doors

Legal name

Aaron Overhead Door

Website

https://aaronoverheaddoor.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Aaron Overhead Doors is a family-owned residential garage door service company in Monterey, California, serving homeowners across Monterey, Santa Cruz, and San Benito Counties with same-day repair, new door installation, opener sales, and gate services.

Ownership category

akta.pro rank

Product category

Garage Door Services

NAICS

Home and Garden Equipment Repair and Maintenance (811411)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Garage Door Cable, Roller & Hinge Repair (HSAGAMAC)

akta.pro secondary industries

Door Repair & Adjustment (Interior/Exterior, Hinges, Closers) (HSAGAEAA), Gate Installation (Manual & Automated) (HSAIAJAC), Gate Repair & Adjustment (Sagging, Alignment, Hinges) (HSAGAJAF)

Keywords

• Garage door installation
• Garage door repair
• Overhead door service
• Garage door maintenance
• Door opener installation

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Garage Door Repair Services: On-demand and same-day repair services for residential garage doors covering springs, cables, openers, tracks, rollers, sensors, panels, and tune-ups. Revenue is transaction-based, driven by immediate need from homeowners. The company emphasizes fully stocked trucks for same-day resolution.
2. New Garage Door Installation: Installation of new residential garage doors including custom-designed, steel, wood, glass, and carriage-style doors. Revenue is one-time per project, with pricing varying by door type, size, insulation, and customization. The company stocks doors and receives weekly deliveries to minimize lead times.
3. Garage Door Opener Sales and Installation: Sale and installation of garage door openers including LiftMaster, Chamberlain, Genie, and MyQ smart openers. Includes battery backup systems required by California law (SB 969) for new residential openers.
4. Gate Repair and Installation: Repair and installation services for residential gates including swing gates, sliding gates, and automated entry systems. Covers gates for homes, estates, ranches, and businesses.
5. Garage Door Maintenance and Tune-Up: Preventative maintenance services including lubrication, balance checks, safety inspections, weather seal replacement, and tune-ups tailored for coastal climate conditions. Offered as standalone service and annual maintenance plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Aaron Overhead Doors provides residential garage door installation, repair, maintenance, and opener services for homeowners across Monterey, Santa Cruz, and San Benito Counties in California. Offerings include custom-designed, steel, wood, and glass garage doors from brands such as Amarr, Clopay, CHI, Wayne Dalton, Haas Door, and Ranch House Doors, plus opener installation and repair for LiftMaster, Chamberlain, Genie, and MyQ-enabled smart openers. The company also services residential gates (swing, sliding, and automated entry) and provides coastal-climate-specific hardware solutions addressing salt-air corrosion and humidity wear.

Product overview

Aaron Overhead Doors is a residential garage door company offering a comprehensive range of products and services centered around garage door installation, repair, and maintenance. The company provides custom-designed garage doors in steel, wood, and glass materials, along with opener installation and repair for Chamberlain, LiftMaster, Genie, and other major brands. Their product portfolio includes Amarr Classica carriage-style doors, Axolotl for Amarr premium doors, Martin Garage Doors, and MyQ smart home integration technology. Additional services include garage door tune-ups, spring repair, gate installation and automation, with a focus on coastal climate considerations throughout Monterey, Santa Cruz, and San Benito Counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Garage Door Installation

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core, primary, secondary and minor.

• Right Way Garage Doors (Guild Garage Group)coreStrategic or Co-development Partner · 1 January 2024In 2024, Aaron Overhead Doors partnered with Right Way Garage Doors, part of the Guild Garage Group. This partnership allows the company to expand its service offerings while retaining the same local team and commitment to customer satisfaction. Owner Larry Conte continues to run day-to-day operations and maintain the company's high service standards.
• Amarr Garage DoorsprimaryChannel Partner/ Reseller/ DistributorAaron Overhead Doors is a registered dealer for Amarr Garage Doors, including the Amarr Classica, Amarr Stratford Collection, and Axolotl for Amarr product lines. Amarr is described as the company's primary manufacturer. They also carry the Axolotl applied architectural surface product line.
• LiftMasterprimaryChannel Partner/ Reseller/ DistributorAaron Overhead Doors is an authorized dealer and installer of LiftMaster garage door openers, including the LiftMaster Elite Series 8550W with WiFi and battery backup. The company prefers LiftMaster and Chamberlain brand openers.
• Chamberlain Garage Door OpenerssecondaryChannel Partner/ Reseller/ DistributorCompany is an authorized dealer and installer of Chamberlain garage door openers and MyQ smart technology. Chamberlain/LiftMaster are preferred brands for opener installations.
• CHI Overhead DoorssecondaryChannel Partner/ Reseller/ DistributorAaron Overhead Doors is a registered dealer for CHI Overhead Doors, offering steel, aluminum, and custom overhead door products.
• Clopay DoorssecondaryChannel Partner/ Reseller/ DistributorRegistered dealer for Clopay Doors, a major garage door manufacturer offering residential and commercial overhead door solutions.
• Wayne Dalton Garage DoorssecondaryChannel Partner/ Reseller/ DistributorRegistered dealer for Wayne Dalton garage doors and operator brackets.
• Haas DoorminorChannel Partner/ Reseller/ DistributorRegistered dealer for Haas Door products.
• Genie Garage Door OpenersminorChannel Partner/ Reseller/ DistributorRegistered dealer for Genie garage door openers and related products.
• Ranch House DoorssecondaryChannel Partner/ Reseller/ DistributorAaron Overhead Doors partners with Ranch House Doors for custom wood garage door fabrication. They have collaborated with Ranch House Doors for over two decades on custom oversized wood garage door projects. An example project near Pebble Beach featured three oversized custom Sapele wood doors (each over 13 feet wide) built by Ranch House Doors with innovative hidden steel center post engineering.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• LiftMaster: Leading garage door opener manufacturer whose products (including the Elite Series 8550W) are installed and serviced by Aaron Overhead Doors. Indirect comparability as an enabling technology partner in the smart garage ecosystem.
• Amarr: Primary garage door manufacturer supplier to Aaron Overhead Doors, with products including the Amarr Classica and Axolotl lines. Indirect comparability as a manufacturer whose dealer ecosystem includes Aaron Overhead Doors.
• Chamberlain Group: Parent company of LiftMaster and Chamberlain opener brands plus MyQ smart home technology. Comparability is indirect as the manufacturer of the preferred opener brands installed and serviced by Aaron Overhead Doors.
• Wayne Dalton: Garage door manufacturer whose products are sold and installed by Aaron Overhead Doors as an authorized dealer. Indirect comparability as an upstream supplier and brand competitor in the local market.
• Clopay: Major garage door manufacturer whose products are installed by Aaron Overhead Doors as an authorized dealer. Comparability is indirect: Clopay is upstream in the value chain, but its dealer network and service expectations shape the competitive landscape.
• CHI Overhead Doors: Manufacturer of steel, aluminum, and custom overhead doors whose products are sold and installed by Aaron Overhead Doors. Indirect comparability as a supplier-partner with overlapping distribution into the same residential customer base.

Direct peers

• Precision Garage Door Service: National residential garage door installation, repair, and maintenance franchise with direct overlap in product offerings and customer base. Both companies focus on residential garage door services with similar lead-conversion and dispatch-based operating models.
• A1 Garage Door Service: National garage door service franchise providing residential installation, repair, and maintenance. Competes in the same service category with similar technician-dispatched operating model and homeowner customer base.
• Right Way Garage Doors (Guild Garage Group): Regional garage door service company that entered a partnership with Aaron Overhead Doors in 2024 as part of the Guild Garage Group. Directly comparable in services offered and target customer segment of residential homeowners.

Broad incumbents

• Overhead Door Company: Established national garage door brand with an extensive dealer-distributor network offering installation and repair services. Aaron Overhead Doors is positioned as an independent competitor within the broader Overhead Door brand ecosystem that includes Red Oak and other regional brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aaron-overhead-door-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aaron Overhead Doors