Rollink
Rollink USA is a direct-to-consumer e-commerce brand selling premium foldable hardshell luggage, bags, and accessories through its Shopify storefront, serving frequent travelers and tech-forward professionals in North America.
- Company typePrivate
- Founded2016
- HeadquartersHerzliya, Israel
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rollink does
Rollink is an Israel-domiciled company (founded 2016, headquartered in Herzliya) that operates a U.S.-facing direct-to-consumer e-commerce brand, Rollink USA, selling premium foldable luggage and travel accessories through a Shopify-hosted storefront at rollinkusa.com. The product line centers on patented foldable hardshell suitcase technology, led by the Flex Vega Air Carry-On, marketed as the world's slimmest foldable carry-on, alongside the Flex Light Carry-On, Flex 360 spinner collection, and Flex Mono collection, with adjacent offerings including laptop cases, mini bags, and a nano phone case.
Core product technology emphasizes ultra-lightweight hardshell construction, water-resistant materials, smooth-gliding wheels, and a foldable form factor designed for slim-profile home storage. The flagship Flex Vega Air is covered by a registered patent, and the brand has accumulated multiple industry awards (Travel Goods Awards, IHA, Travel Awards People's Choice, Hard/Soft Side Winner, Buzz Award, 2025 Winner).
The business model is one-time retail purchase via DTC e-commerce, with no subscription tier and no disclosed wholesale or marketplace presence. Marketing relies on organic Facebook and Instagram presence, a 10%-off email signup incentive, a Travel Tips content blog, and an affiliate program. Pricing is not publicly listed on the site; the company offers free shipping on orders of $250 or more within the contiguous U.S. and supports U.S. dollar and Canadian dollar transactions, indicating a North American focus.
Rollink firmographics
Firmographics- Name
- Rollink
- Legal name
- Rollink USA
- Website
- https://rollink.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rollink USA is a direct-to-consumer e-commerce brand selling premium foldable hardshell luggage, bags, and accessories through its Shopify storefront, serving frequent travelers and tech-forward professionals in North America.
- Ownership category
- akta.pro rank
Rollink industry classification
Industry- Product category
- Travel Luggage
- NAICS
- Luggage and Leather Goods Retailers (45832), Luggage and Leather Goods Retailers (458320)
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
- akta.pro secondary industry
- Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where Rollink is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Rollink business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase revenue from selling premium foldable luggage, bags, and accessories directly to consumers through their e-commerce platform. Products include carry-on suitcases, checked luggage, laptop cases, and travel bags at various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing - individual items sold at fixed retail prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rollink product offering
Product offeringCore offering
Rollink designs, manufactures, and sells premium foldable hardshell luggage and travel accessories (suitcases, laptop cases, mini bags, and phone cases) directly to consumers through its own e-commerce store. Its flagship is the patented Flex Vega Air carry-on, marketed as the world's slimmest foldable carry-on suitcase. The portfolio emphasizes ultra-lightweight construction, water-resistant materials, durable hardshell design, and slim-profile folding for easy storage.
Product overview
Rollink is a premium foldable luggage and travel accessories brand. The product portfolio centers on patented foldable suitcase technology, led by the Flex Vega Air (world's slimmest foldable carry-on), alongside the Flex Light Carry-On, Flex 360 Collection (spinner wheels), and Flex Mono Collection. The bags line includes Laptop Case Go/Tour and Mini Bag Go/Tour for portable device carry. Accessories include the Nano Case Max phone case. All luggage products feature water-resistant materials, ultra-lightweight hardshell construction, and foldable design for slim-profile storage.
Differentiator
Problem solved
Functional benefit
Products and services
- Flex Vega Air Carry-On Patented foldable hardshell carry-on suitcase that collapses to a slim profile for easy storage while maintaining structure; ultra-lightweight, water-resistant, with smooth-gliding wheels. Targeted at frequent travelers.
- Flex Light Carry-On Lightweight foldable carry-on luggage designed for easy storage and travel convenience.
- Flex 360 Collection Foldable spinner suitcase collection with 360-degree maneuverable wheels for effortless navigation; ultra-lightweight hardshell construction.
- Flex Mono Collection Foldable luggage collection with minimalist design and durable construction.
- Laptop Case Go Portable laptop case designed for on-the-go use by professionals and commuters.
- Laptop Case Tour Laptop case designed for travel and touring purposes.
- Mini Bag Go Compact mini bag for everyday carry and light travel.
- Mini Bag Tour Mini bag designed for travel and touring activities.
- Nano Case Max Nano-sized phone case offering maximum protection in a compact form.
Companies that use Rollink
Customer profileSegments2 records
Ideal customer profiles2 records
Rollink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rollink partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Rollink competitors and assessment
Company assessmentDirect peers
- Dagne Dover: Premium DTC bags and accessories brand targeting professional women travelers. Comparable in DTC premium positioning, accessory-driven product mix (laptop cases, mini bags), and customer overlap with Rollink's tech-forward professional segment.
- July: Australia-born premium DTC luggage brand offering carry-ons with lifetime guarantees and direct online sales. Comparable to Rollink in DTC premium positioning and product category focus.
- Away: Premium direct-to-consumer luggage brand offering carry-ons, checked bags, and travel accessories with strong brand positioning. Closest comparable to Rollink in business model (DTC-only, premium pricing, millennial/Gen-X traveler focus) and core product (hardshell carry-ons).
- Monos: Premium DTC luggage brand from Canada selling hardshell carry-ons and checked luggage with minimalist design and similar price points to Rollink. Directly comparable in target customer and product design philosophy.
Broad incumbents
- Samsonite: Largest global luggage brand with broad product portfolio across price points and retail/wholesale distribution. Represents the established incumbent that Rollink competes against for premium share.
- Tumi: Premium luggage and business bags brand owned by Samsonite, distributed through department stores and own retail. Comparable premium positioning and traveler/business professional customer base, though broader portfolio than Rollink.
- Briggs & Riley: Premium traditional luggage brand known for lifetime guarantee and business-traveler focus. Comparable in durability/quality positioning and premium price tier, though distributed through traditional retail channels.
Emerging players
- Horizn Studios: Berlin-based premium smart luggage brand offering carry-ons with integrated technology features (charging, tracking). Comparable in DTC premium positioning and innovation-led marketing for tech-forward travelers.
- Roam Luggage: Customizable premium hardshell luggage brand with direct online sales. Comparable in premium hardshell DTC positioning and customization-driven value proposition.
- Paravel: Sustainable DTC luggage and travel accessories brand. Comparable in DTC-only premium positioning, though differentiated by sustainability focus rather than foldable form factor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rollink social profiles
Digital presenceRollink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rollink leadership team
Management profileNumber of profiles
Profiles1 record
Rollink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rollink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rollink
What does Rollink do?
Rollink designs, manufactures, and sells premium foldable hardshell luggage and travel accessories (suitcases, laptop cases, mini bags, and phone cases) directly to consumers through its own e-commerce store. Its flagship is the patented Flex Vega Air carry-on, marketed as the world's slimmest foldable carry-on suitcase. The portfolio emphasizes ultra-lightweight construction, water-resistant materials, durable hardshell design, and slim-profile folding for easy storage.
Is Rollink a public or private company?
Rollink is a private company. It is classified as unknown and is currently operating.
When was Rollink founded?
Rollink was founded in 2016. It employs 11 to 50 people.
Where is Rollink based?
Rollink is headquartered in Herzliya, Israel, in the Middle East region.
How does Rollink make money?
One revenue line is on record: direct Product Sales.
Who are Rollink's main competitors?
Direct peers on record are Dagne Dover, July, Away and Monos. Broad incumbents are Samsonite, Tumi and Briggs & Riley. Emerging players are Horizn Studios, Roam Luggage and Paravel.
Does Rollink have an API?
No public API is recorded for Rollink.
What industry is Rollink in?
Rollink's product category is Travel Luggage. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail, with a secondary code of CRAAAJAB, Backpacks & Travel Bags. Its NAICS code is 45832.