Fresh Paint
Fresh Paint LLC is a family-owned interior painting contractor founded in 2004 in West Seattle, serving residential and small commercial customers across the Seattle metro with painting, cabinetry refinishing, millwork, skim coating, and color consulting services.
- Company typePrivate
- Founded2004
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fresh Paint does
Fresh Paint LLC is a family-owned interior painting and surface-preparation contractor founded by Eric Macrae in 2004 and headquartered in West Seattle, Washington. The company serves residential homeowners and small commercial accounts (gift shops, bakeries, coffee shops, music venues, offices) across 26+ Seattle metro neighborhoods, providing a portfolio that spans interior painting, cabinetry refinishing, millwork and trim painting, skim coating, drywall patching, plaster repair and re-texturing, wallpaper removal, color consulting, and Zero VOC paint options. Service is delivered by an in-house crew of 11–50 employees using conventional trades technology — surface stabilization, patching, sanding, priming, caulking, and airless spraying — with the founder personally conducting estimates and color consultations.
The business operates a sales-led, project-based commercial model. Eric Macrae meets clients in person for free estimates and issues clear, fixed bids; pricing is not publicly disclosed but color consulting is productized at $150 as a standalone add-on. There is no recurring-revenue component, no subscription, and no franchise or reseller channels. Go-to-market relies on word-of-mouth, a professional website with a downloadable buyer guide, local SEO, and an Angi/Angi's List listing that has accumulated 1,075+ stars and Super Service Awards every year since 2007. The company is fully licensed, insured, and bonded (license FRESHPL964QC), is bootstrapped with no external capital or parent entity, and positions itself on 25 years of founder color expertise and a 6-year workmanship warranty. Reported scale metrics include 2,150+ rooms painted since founding.
Fresh Paint firmographics
Firmographics- Name
- Fresh Paint
- Legal name
- Fresh Paint LLC
- Website
- https://freshpaintseattle.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fresh Paint LLC is a family-owned interior painting contractor founded in 2004 in West Seattle, serving residential and small commercial customers across the Seattle metro with painting, cabinetry refinishing, millwork, skim coating, and color consulting services.
- Ownership category
- akta.pro rank
Fresh Paint industry classification
Industry- Product category
- Interior Painting Services
- NAICS
- Painting and Wall Covering Contractors (238320)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)
- akta.pro secondary industries
- Interior Painting (Walls, Ceilings, Trim) (HSAGADAA), Surface Preparation & Paint Removal (Sanding, Stripping, Lead-Safe) (HSAPAHAG)
Keywords
Where Fresh Paint is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fresh Paint business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Interior Painting Services: Project-based professional painting services for residential and commercial interiors. Pricing is provided as a clear, fixed bid after an in-person estimate. No recurring revenue model.
- Cabinetry Painting: Specialty cabinet painting service with meticulous prep and airless spraying for factory-like finish. Billed as part of the overall project estimate.
- Millwork/Trim Painting: Painting services for architectural details including crown moulding, baseboards, casings, and mantels. Included in project-based pricing.
- Color Consulting: Optional consultation service priced at $150. Eric meets with clients bringing large format swatches and provides expert color guidance.
- Drywall Patching & Plaster Repair: Surface preparation and repair services included in painting projects or as standalone services. Billed as line items in project estimates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Estimates |
| Unit Pricing | Pay-as-you-go | Color Consulting |
| Other | Pay-as-you-go | Painting Services - Project Based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Fresh Paint product offering
Product offeringCore offering
Fresh Paint LLC provides interior painting services for residential and commercial properties in the Seattle metro area, including cabinetry painting, millwork/trim painting, skim coating, drywall patching, plaster repair, re-texturing, wallpaper removal, and color consulting. Services are delivered by a small in-house crew led by founder Eric Macrae using meticulous surface preparation, airless spraying techniques, and optional zero VOC paint products. Pricing is project-based with free in-person estimates and a 6-year workmanship warranty.
Product overview
Fresh Paint LLC is a family-owned interior painting company offering a comprehensive suite of painting and surface preparation services. The core service portfolio centers on interior painting for residential and commercial properties, supported by specialty offerings including cabinetry painting, millwork/trim painting, and skim coating. The company also provides essential preparatory services (drywall patching, plaster repair, re-texturing, wallpaper removal) and value-added services (color consulting with 25 years of experience, zero VOC eco-friendly paint options). Services are available for both old homes and new construction across the Seattle metro area.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Painting
Quantifiable outcome
- 1,075+ stars on Angi platform
- +3 more outcomes
Companies that use Fresh Paint
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Fresh Paint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fresh Paint partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fresh Paint competitors and assessment
Company assessmentDirect peers
- WOW 1 Day Painting: Residential and commercial painting company built around a fast-finish value proposition. Comparable on interior painting focus, fixed-bid project model, and review-driven acquisition.
- CertaPro Painters: National franchise network of residential and commercial interior/exterior painting contractors. Closest comparable by service mix (interior painting, cabinet refinishing, surface prep) and by sales-led, locally-operated GTM motion.
- Painter1: North American residential and commercial painting franchise with project-based pricing and an emphasis on quality finishes. Directly comparable on service mix and target segments.
- Five Star Painting: Neighborly-branded residential and commercial painting franchise operating with a similar fixed-bid, locally-served model. Directly comparable on service portfolio, customer base, and reliance on review-driven lead generation.
- 360 Painting: National residential and commercial painting franchise offering interior, exterior, cabinet, and drywall services. Comparable on services, project-based pricing, and SMB/residential target customer.
Regional players
- Brush & Roll Painting: Seattle-area painting contractor focused on residential interiors. Closest same-geography peer — competes head-to-head with Fresh Paint for Seattle homeowners on similar interior service lines.
- Miller Paint: Pacific Northwest paint retailer and contract-services provider. Comparable on Pacific Northwest regional footprint and proximity to Fresh Paint's customer base, though anchored in retail rather than contracting.
Emerging players
- Paintgreen: Eco-focused painting contractor emphasizing low-VOC and sustainable finishes. Comparable to Fresh Paint's zero-VOC positioning and residential/commercial service mix.
Broad incumbents
- Sherwin-Williams: Largest U.S. paint manufacturer and retailer with significant commercial contractor relationships. Comparable as the upstream supplier Fresh Paint depends on and as a broad incumbent that competes indirectly for the same end-customer relationships.
- Benjamin Moore: Premium architectural paint manufacturer with independent retailer network. Comparable as a key paint supplier for premium residential contractors and as a broad incumbent shaping customer expectations on color selection and finish quality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fresh Paint social profiles
Digital presenceFresh Paint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Paint leadership team
Management profileNumber of profiles
Profiles1 record
Fresh Paint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Paint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Paint
What does Fresh Paint do?
Fresh Paint LLC provides interior painting services for residential and commercial properties in the Seattle metro area, including cabinetry painting, millwork/trim painting, skim coating, drywall patching, plaster repair, re-texturing, wallpaper removal, and color consulting. Services are delivered by a small in-house crew led by founder Eric Macrae using meticulous surface preparation, airless spraying techniques, and optional zero VOC paint products. Pricing is project-based with free in-person estimates and a 6-year workmanship warranty.
Is Fresh Paint a public or private company?
Fresh Paint is a private company. It is classified as family owned and is currently operating.
When was Fresh Paint founded?
Fresh Paint was founded in 2004. It employs 1 to 10 people.
Where is Fresh Paint based?
Fresh Paint is headquartered in Seattle, United States, in the North America region.
How does Fresh Paint make money?
Five revenue lines are on record. Interior Painting Services are the primary driver. The others are cabinetry Painting, millwork/Trim Painting, color Consulting and drywall Patching & Plaster Repair.
Who are Fresh Paint's main competitors?
Direct peers on record are WOW 1 Day Painting, CertaPro Painters, Painter1, Five Star Painting and 360 Painting. Regional players are Brush & Roll Painting and Miller Paint. Paintgreen is listed as an emerging player. Broad incumbents are Sherwin-Williams and Benjamin Moore.
Does Fresh Paint have an API?
No public API is recorded for Fresh Paint.
What industry is Fresh Paint in?
Fresh Paint's product category is Interior Painting Services. Its primary akta.pro industry code is HSAPAHAA, Interior Painting (Walls, Ceilings, Trim), with a secondary code of HSAGADAA, Interior Painting (Walls, Ceilings, Trim). Its NAICS code is 238320 and its SIC code is 3470.