Omnimark
Omnimark is a family-owned Dutch firm, founded in 1953, specializing in professional vehicle, aircraft, and building wrapping and branding for enterprise and government clients across the Benelux, with Part 21-certified aviation expertise and a Benelux-wide field installer network.
- Company typePrivate
- Founded1953
- HeadquartersWeesp, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Omnimark does
Omnimark is a privately held, family-owned Dutch company founded in 1953, headquartered in Weesp near Amsterdam, specializing in the professional wrapping and decoration of vehicles, aircraft, buildings, and products. The company operates three core service lines: Fleetmarking (vehicle fleet wrapping for commercial fleets, public transport, trucks, and aviation), Estatemarking (building facades, windows, and interior branding), and Productmarking (technical labels and OEM label programs). Omnimark differentiates itself through a dedicated Fleet Decoration Center in Weesp, a Benelux-wide network of field installers, and aviation-specific expertise covering Part 21 regulatory compliance, end-to-end design-to-certification workflows, and durability under extreme flight conditions.
The company serves a primarily B2B customer base of large enterprise and government clients, including energy infrastructure (Hanab), staffing (Randstad, ~20-year partnership), aviation (Transavia since 2013, Corendon), automotive and mobility (ANWB, Vloto), water management (Waternet), electrical safety (Van der Heide), and public transport (Provincie Utrecht, 15+ years). Notable flagship projects include the 2025 world's first tattoo-themed Boeing 737 for Corendon's 25th anniversary and a 1,200+ vehicle rebrand for Hanab executed over 5-6 months.
Revenue is generated through project-based, quote-driven professional services with multi-year contracts; pricing is customized per fleet size, vehicle type, wrap specification, and materials. Omnilink, an online damage repair management tool, extends the offering into recurring fleet maintenance software. The company maintains ISO 9001 and VCA certifications, holds a board seat at FESPA Nederland, and employs 11-50 staff. No external funding or institutional investors have been identified.
Omnimark firmographics
Firmographics- Name
- Omnimark
- Legal name
- Omnimark
- Website
- https://omnimark.nl
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Omnimark is a family-owned Dutch firm, founded in 1953, specializing in professional vehicle, aircraft, and building wrapping and branding for enterprise and government clients across the Benelux, with Part 21-certified aviation expertise and a Benelux-wide field installer network.
- Ownership category
- akta.pro rank
Omnimark industry classification
Industry- Product category
- Commercial Vehicle Wrapping and Branding Services
- NAICS
- Commercial Screen Printing (323113), Sign Manufacturing (339950)
- SIC
- Commercial Printing (2750), Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
- akta.pro secondary industries
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL), OOH Production, Printing & Installation Services (MPAAAKAJ), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where Omnimark is headquartered
LocationHeadquarters
- HQ city
- Weesp
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Omnimark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fleet Marking and Wrapping Services: Core business providing vehicle fleet wrapping, branding, and restyling services including full wraps, partial wraps, and lettering for cars, trucks, and specialized vehicles
- Aviation Wrapping Services: Aircraft interior and exterior branding services including safety stickers, marketing wraps, and seasonal campaigns with full compliance certification
- Estate and Building Marking: Building facades, interior walls, and architectural surface branding and decoration
- Product Marking: Technical labels, OEM label programs, and volume printing for product identification
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Omnimark product offering
Product offeringCore offering
Omnimark is a Dutch visual branding and decoration specialist that designs, produces, and applies lettering, signage, and full-surface wraps to vehicles, aircraft, buildings, and products. The company also offers prototyping, rebranding, consultancy, and logistics services, and supports clients through an online damage repair portal (Omnilink).
Product overview
Omnimark is a family-owned Dutch company (since 1953) offering a comprehensive suite of vehicle wrapping, building signage, and product marking services. The core portfolio centers on Fleetmarking (vehicle fleet wrapping and branding for transport, aviation, and public transport), Estatemarking (building interior and exterior signage), and Productmarking (technical labels and OEM labeling). Additional services include rebranding, professional mounting and installation, prototype development, advisory consultancy, and logistics services. The company also offers Omnilink, an online damage repair management tool. Omnimark operates a Fleet Decoration Center in Weesp and serves clients across the Benelux region, with special expertise in aviation certification (Part 21) and large-scale fleet projects.
Differentiator
Problem solved
Functional benefit
Brands
- Omnilink: Online damage repair tool for vehicle damage management and repair coordination.
Products and services
- Fleetmarking Lettering and full-wrap decoration services applied to commercial vehicle fleets, designed for fleet operators and corporate brand managers who need consistent branding across multiple vehicles.
- Estatemarking Lettering, signage, and decoration services applied to buildings and real estate assets for corporate and institutional clients.
- Productmarking Decoration, branding, and identification marking applied to manufactured products, intended for product manufacturers and brand owners.
- Aviation Wrapping Full-wrap and lettering services applied to aircraft, delivered under ISO 9001 and VCA certified processes for aviation operators.
- Rebranding End-to-end re-branding service covering design refresh and re-application of marks across vehicles, buildings, and products for clients undergoing brand transitions.
- Installation On-site professional installation service for applying wraps, lettering, and signage at client locations, including vehicles, buildings, and airports.
- Prototyping In-house prototyping of marking and wrapping designs prior to full production, supporting product manufacturers and brand owners developing new decoration concepts.
- Consultancy Advisory service guiding clients on branding, marking, and decoration strategy across vehicles, buildings, aircraft, and products.
- Logistics Logistics support for managing the movement and scheduling of client assets through the marking and installation process.
Quantifiable outcome
- 1,200+ vehicles rebranded in 5-6 months
- +2 more outcomes
Companies that use Omnimark
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Omnimark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Omnimark partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- CorendonflagshipCollaboration on the world's first tattoo-themed aircraft (Boeing 737) designed by tattoo artist Henk Schiffmacher for Corendon's 25th anniversary. Omnimark handled design, production, and installation with aviation certification.
- TransaviacoreLong-standing partnership with Transavia since approximately 2013 for aircraft exterior and interior branding. Omnimark provides safety stickers, marketing wraps, and handles seasonal sticker removal. Works with Transavia engineering on certification and placement guidelines.
- 3Mcore3M is described as a key foil supplier for aviation wrapping applications, providing materials that meet extreme temperature requirements for aircraft livery.
- FESPA NederlandcoreIndustry association for screen and digital printing. Omnimark director Hwie-Bing Kwee serves on the board. Association organizes World Wrap Masters competition where Omnimark participates.
- Part 21 Certified Aviation PartnerscorePartnerships with organizations certified under Part 21 aviation regulations to approve aircraft modifications. These partners perform safety impact calculations and provide official approval for wrapping modifications.
- Certified Aviation Maintenance CompaniesminorGlobal network of certified maintenance companies where Omnimark performs aircraft wrapping during regular hangar maintenance periods.
- A-PointminorVolkswagen dealer that provided vehicles (ID.Buzz) for the World Wrap Masters Netherlands competition organized by FESPA Nederland.
- Randstadflagship20-year partnership with Randstad for estate marking on headquarters (12 floors), window graphics across 300+ locations, and vehicle branding. Described as partners rather than supplier relationship.
- HanabflagshipEnergy infrastructure company where Omnimark rebranded 1,200+ vehicles in 5-6 months. Described as pragmatic partnership with joint steering committee and flexibility in planning.
- VlotocoreLuxury car sharing company for which Omnimark wraps entire fleet in metallic dark green color. Expanding to 300 vehicles with plans for formal Service Level Agreement.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Omnimark competitors and assessment
Company assessmentBroad incumbents
- Hexis: European manufacturer of self-adhesive vinyl films for vehicle wrapping, signage, and visual communication. Comparable as a competitor at the materials layer that also offers training and wrap service enablement to installers.
- Arlon Graphics: Manufacturer of pressure-sensitive vinyl films for vehicle fleets, signage, and architectural applications. Comparable as a vinyl film incumbent whose products are used by wrap service providers comparable to Omnimark.
- Avery Dennison: Global manufacturer of vinyl wrap films and graphic materials used in vehicle and fleet wrapping. Comparable as the upstream materials provider whose films Omnimark applies, and which competes for downstream wrap service work via its Graphics Solutions business.
- Ritrama: Italian manufacturer of self-adhesive films for labels, signage, and vehicle graphics. Comparable as a European materials incumbent whose films are used by fleet wrap service providers operating in Omnimark's category.
- Spandex: Pan-European distributor of sign-making, vehicle wrap, and digital printing materials, plus related services. Comparable as a broad incumbent that supports the wrap services value chain across multiple European geographies where Omnimark competes.
- Mactac: Producer of adhesive vinyl films and graphics products for fleet marking, signage, and industrial branding. Comparable as an upstream materials incumbent serving the same wrap and fleet-marking end markets as Omnimark.
- 3M Commercial Solutions: Identified as Omnimark's key foil supplier for aviation wrapping applications. Operates a much larger commercial graphics and vehicle wrap materials portfolio, serving as both an enabling supplier and an incumbent in the broader wrap ecosystem.
Direct peers
- Vema: Dutch signage and vehicle graphics services company operating in the same Benelux market as Omnimark, with comparable fleet and building marking offerings. Comparable as the most direct local competitor for Dutch enterprise wrap work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Omnimark social profiles
Digital presenceOmnimark compliance and trust
Trust signalCompliance2 records
Omnimark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omnimark leadership team
Management profileNumber of profiles
Profiles1 record
Omnimark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omnimark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omnimark
What does Omnimark do?
Omnimark is a Dutch visual branding and decoration specialist that designs, produces, and applies lettering, signage, and full-surface wraps to vehicles, aircraft, buildings, and products. The company also offers prototyping, rebranding, consultancy, and logistics services, and supports clients through an online damage repair portal (Omnilink).
Is Omnimark a public or private company?
Omnimark is a private company. It is classified as family owned and is currently operating.
When was Omnimark founded?
Omnimark was founded in 1953. It employs 11 to 50 people.
Where is Omnimark based?
Omnimark is headquartered in Weesp, Netherlands, in the Europe region.
How does Omnimark make money?
Four revenue lines are on record. Fleet Marking and Wrapping Services are the primary driver. The others are aviation Wrapping Services, estate and Building Marking and product Marking.
Who are Omnimark's main competitors?
Broad incumbents on record are Hexis, Arlon Graphics, Avery Dennison, Ritrama, Spandex, Mactac and 3M Commercial Solutions. Vema is listed as a direct peer.
Does Omnimark have an API?
No public API is recorded for Omnimark.
What industry is Omnimark in?
Omnimark's product category is Commercial Vehicle Wrapping and Branding Services. Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards), with a secondary code of BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser). Its NAICS code is 323113 and its SIC code is 2750.