Vloto
Vloto B.V. is a Dutch shared mobility company operating a 100% electric car-sharing platform for urban residents across seven Dutch cities, supplemented by electric boat rental in Amsterdam and electric taxi rental for professional drivers, all accessed via a self-serve mobile app.
- Company typePrivate
- Founded2021
- HeadquartersMuiden, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vloto does
Vloto B.V. is a Dutch shared mobility company founded in 2021 and headquartered in Muiden, Netherlands, that operates a 100% electric vehicle sharing platform. The company targets urban residents in Dutch cities who prefer access over ownership, offering a premium-only electric fleet that includes Polestar 2, Mercedes EQB, Audi e-tron 55 Quattro, Volkswagen ID. Buzz, VW ID.4, VW ID.3, and Mini Cooper SE vehicles. All vehicles are fully insured (all-risk, no deductible), always charged, and accessed 24/7 via a mobile app with keyless entry; verification of driver's license and ID takes a few minutes. The service reaches 12,000+ active users across seven cities and 15+ neighborhoods, with the strongest markets in Amsterdam (IJburg with 8,500 users), De Krijgsman Muiden (1,650+ users), and Weespersluis (1,240 users).
The company's commercial model is structured around four pricing tiers: Intro (pay-as-you-go, EUR 5/hour + EUR 0.35/km, first hour free), Basis (EUR 50/month with 10 free hours), Plus (EUR 100/month with 30 free hours), and Pro (EUR 200/month with 80 free hours). The platform is product-led and self-serve end-to-end, with vehicles distributed via neighborhood-branded parking stations embedded inside residential communities rather than generic street-side hubs. Beyond the core car-sharing service, Vloto has launched two adjacent modules: electric boat (sloepen) rental in Amsterdam at EUR 35/hour, and electric taxi rental for professional drivers at EUR 7/hour including full insurance, maintenance, and blue license plates. Distribution and marketing rely on neighborhood-specific landing pages, a content blog, and word-of-mouth inside targeted communities; the company has 1-10 employees and no disclosed funding rounds or institutional investors.
Vloto firmographics
Firmographics- Name
- Vloto
- Legal name
- Vloto B.V.
- Website
- https://vloto.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vloto B.V. is a Dutch shared mobility company operating a 100% electric car-sharing platform for urban residents across seven Dutch cities, supplemented by electric boat rental in Amsterdam and electric taxi rental for professional drivers, all accessed via a self-serve mobile app.
- Ownership category
- akta.pro rank
Vloto industry classification
Industry- Product category
- Shared Electric Mobility
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Taxi and Limousine Service (4853)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Round-Trip Carsharing (Station-Based) (TLAFAMAA)
- akta.pro secondary industry
- Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)
Keywords
Where Vloto is headquartered
LocationHeadquarters
- HQ city
- Muiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Vloto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Electric car sharing (hourly and km-based): Primary revenue from hourly rental fees plus per-kilometer charges across four subscription tiers. Customers pay only for hours and kilometers actually driven, with no fixed costs in the Intro tier. Premium tiers include bundled free hours with monthly subscriptions.
- Electric boat rental: Hourly rental of electric sloepen (electric boats) in Amsterdam at EUR 35 per hour, booked through the Vloto app.
- Electric taxi fleet rental: Rental of electric taxis to professional taxi drivers at EUR 7 per hour, including full insurance, maintenance, cleaning, blue license plates, and on-board computer. Driver pays only electricity costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Intro - Pay-as-you-go with no monthly commitment, first hour free |
| Hybrid | Monthly | Basis - Entry subscription with 10 free hours monthly |
| Hybrid | Monthly | Plus - Mid-tier subscription with 30 free hours monthly |
| Hybrid | Monthly | Pro - Premium subscription with 80 free hours monthly, lowest per-use rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Vloto product offering
Product offeringCore offering
Vloto provides premium electric vehicle car sharing services in the Netherlands through a mobile app-based platform. The company operates a 100% electric fleet of high-end vehicles (Polestar 2, Mercedes EQB, Audi e-tron, Volkswagen ID series, Mini Cooper SE) stationed at neighborhood parking locations in seven Dutch cities. Services extend to electric boat sharing in Amsterdam and electric taxi rental to professional drivers.
Product overview
Vloto is a Dutch shared mobility company offering a multi-service platform centered on premium electric vehicles. The core offering is electric car sharing (Elektrische Deelauto's) with a fleet of high-end EVs including Polestar 2, Mercedes EQB, Audi e-tron, Volkswagen ID. series, and Mini Cooper SE. The platform expands through complementary modules: Electric boat sharing (Elektrische Deelboten) for Amsterdam waterways, and Electric taxi rental (Huurtaxi) for professional drivers. All services are managed through the Vloto App, with multiple pricing tiers (Intro, Basis, Plus, Pro) offering different hourly and kilometer rates with included free hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Elektrische Deelauto's (Electric Car Sharing) Premium 100% electric car sharing service offering Polestar 2, Mercedes EQB, Audi e-tron 55 Quattro, Volkswagen ID. Buzz, VW ID.4, VW ID.3, and Mini Cooper SE vehicles. Available across multiple Dutch cities with all-risk insurance, charging pass, and free parking at Vloto locations included. Booked by the hour and kilometer via the Vloto app across Intro, Basis, Plus, and Pro subscription tiers.
- Elektrische Deelboten (Electric Boat Sharing) Electric boat (sloep) rental service in Amsterdam and Muiden for up to 8 persons. No boating license required, battery lasts approximately 6 hours at full power. Priced at EUR 35 per hour, booked through the Vloto app.
- Huurtaxi (Electric Taxi Rental) Electric taxi rental service for professional drivers at EUR 7 per hour. Includes all-risk insurance, maintenance, cleaning, blue license plates, and on-board computer. Driver pays only electricity costs. Fast chargers available at the Muiden location.
- Vloto App Mobile application for iOS and Android serving as the unified platform for user registration, driver's license and ID verification, vehicle and boat reservations, keyless access (open and lock vehicles without keys), and payment processing. The core interface enabling all Vloto mobility services.
Quantifiable outcome
- 12,000+ active users across 7 cities
- +3 more outcomes
Companies that use Vloto
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Vloto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vloto partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Vloto competitors and assessment
Company assessmentDirect peers
- Getaround: Peer-to-peer car-sharing platform operating across Europe. Comparable business model of providing access to vehicles without ownership, though Getaround is P2P rather than Vloto's owned-fleet station-based approach.
- MyWheels: Largest Dutch car-sharing cooperative operating across the Netherlands. Direct competitor to Vloto in the same geography with similar station-based car-sharing model, though MyWheels includes ICE vehicles whereas Vloto is 100% electric.
- Share Now: European car-sharing joint venture backed by Stellantis, formerly operated with BMW. Active in multiple European cities with a strong EV component, making it a direct comparable on premium EV free-floating and station-based car sharing.
- Greenwheels: Established Dutch car-sharing brand with nationwide coverage and a mixed ICE/EV fleet. Vloto explicitly names Greenwheels as a competitor, and both target urban Dutch residents seeking car access without ownership.
- Sixt Share: Car-sharing arm of Sixt SE operating in European cities. Vloto names Sixt Share as a direct competitor; Sixt offers both ICE and EV vehicles with hourly rental, closely overlapping Vloto's product model.
Others
- Uber: Global ride-hailing and mobility platform. Not a direct car-sharing competitor, but relevant as a broad mobility alternative competing for the same urban transportation budget and attention of Dutch consumers.
Emerging players
- Bolt: Estonian mobility super-app expanding into car sharing in European cities. Comparable as a digital-first mobility platform competing for the same urban resident user base, though Bolt's car-sharing footprint is still limited.
- Onto: UK-based all-electric car subscription service. Comparable premium-EV-only positioning and subscription model, though geographically limited to the UK versus Vloto's Netherlands focus.
- Lynk & Co: Subscription-based car access brand explicitly mentioned by a Vloto customer as a substitute. Comparable monthly-subscription access model to Vloto's Basis/Plus/Pro tiers, targeting similar urban car-light consumers.
Broad incumbents
- Zipcar: Largest car-sharing operator in North America and parts of Europe, owned by Avis Budget Group. Comparable hourly car-sharing model with broad fleet, though not exclusively EV and focused on different core geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vloto social profiles
Digital presenceVloto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vloto leadership team
Management profileNumber of profiles
Vloto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vloto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vloto
What does Vloto do?
Vloto provides premium electric vehicle car sharing services in the Netherlands through a mobile app-based platform. The company operates a 100% electric fleet of high-end vehicles (Polestar 2, Mercedes EQB, Audi e-tron, Volkswagen ID series, Mini Cooper SE) stationed at neighborhood parking locations in seven Dutch cities. Services extend to electric boat sharing in Amsterdam and electric taxi rental to professional drivers.
Is Vloto a public or private company?
Vloto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vloto founded?
Vloto was founded in 2021. It employs 1 to 10 people.
Where is Vloto based?
Vloto is headquartered in Muiden, Netherlands, in the Europe region.
How does Vloto make money?
Three revenue lines are on record. Electric car sharing (hourly and km-based) is the primary driver. The others are electric boat rental and electric taxi fleet rental.
Who are Vloto's main competitors?
Direct peers on record are Getaround, MyWheels, Share Now, Greenwheels and Sixt Share. Uber is listed as an others. Emerging players are Bolt, Onto and Lynk & Co. Zipcar is listed as a broad incumbent.
Does Vloto have an API?
No public API is recorded for Vloto.
What industry is Vloto in?
Vloto's product category is Shared Electric Mobility. Its primary akta.pro industry code is TLAFAMAA, Round-Trip Carsharing (Station-Based), with a secondary code of TLAFAMAJ, Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance). Its NAICS code is 532111 and its SIC code is 7510.