Bundesverband der Personalmanager

What Bundesverband der Personalmanager does

Bundesverband der Personalmanager e.V. (BPM) is a registered nonprofit professional association (eingetragener Verein) founded in 2009 and headquartered at Werderscher Markt 13 in Berlin. Its purpose is to serve as the recognized professional body for HR managers in the German-speaking region, connecting approximately 5,000 individual HR professionals across Germany and Austria. The association generates revenue through two principal streams: annual individual membership dues and the Premium Partnership program priced at EUR 5,000 per corporate partner annually. Student and Young Professional tiers (Students@BPM, Young Professionals) are free, serving as a pipeline for future paying members. Additional revenue sources include sponsorships of the Personalmanagementkongress (Germany's largest HR congress), advertising in the Human Resources Manager (HRM) trade magazine, and job-board access bundled into Premium Partnerships.

BPM's product surface is a community-led offering rather than a software platform. Members gain access to approximately 150 annual events across German and Austrian regional groups (e.g., Bayern, Hessen/Rheinland-Pfalz/Saarland, NRW) and 12 expert specialist groups (Fachgruppen) covering Labor Law, Business Partner, Change Management, Compensation & Benefits, Data & Digital, Diversity & Inclusion, Health Management, Learning & Development, New Work, Public Sector & NPOs, Recruiting, and Strategic HR. The association publishes thought-leadership artifacts including the annual HR-Thesen papers and the BPM-Kienbaum "AI in HR" study, distributes a member magazine, and runs programs such as the HR Start-up Award and Nachwuchsförderpreis (junior promotion award). There is no proprietary software, no patents, no API, and no app; technology is limited to a member portal (ssp.bpm.de), a website operated by Quadriga Media Berlin, and standard marketing channels including LinkedIn, YouTube, Instagram, and email newsletters.

BPM is governed by an elected Präsidium (President Matthias Kempf, Vice President Dr. Katharina Herrmann, Treasurer Tobias Schröder) and managed operationally by a small Bundesgeschäftsstelle headed by Amelie Heindl. Beyond member services, BPM acts as the collective voice of HR managers in German policy debates, evidenced by its June 2026 participation in a Bundestag hearing on the Reservist Strengthening Act and its formal position statement on the Working Hours Act reform. The association does not accept outside investment, has no parent company, no subsidiaries, and no disclosed funding rounds.

Name

Bundesverband der Personalmanager

Legal name

Bundesverband der Personalmanager e.V.

Website

https://bpm.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Bundesverband der Personalmanager (BPM) is the German professional association for HR managers, serving roughly 5,000 HR professionals across Germany and Austria through membership tiers, 12 specialist groups, 150+ annual events, Germany's largest HR congress, policy advocacy, and HR research publications.

Ownership category

akta.pro rank

Product category

Human Resources Professional Association

NAICS

Business Associations (81391)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

HR Compliance, Policy, EEO & Labor Law (BPACAPAM)

Keywords

• HR professional association
• Membership organization
• HR networking events
• Professional development HR
• HR thought leadership

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Individual HR professionals pay membership fees to join the association and access networking, training, events, and professional development resources. Young Professionals receive free membership in their first calendar year. Students@BPM program is free for students.
2. Premium Partnership: Corporate partners pay EUR 5,000 annually for the Premium Partnership package, which includes coaching days, congress sponsorship, magazine advertising, job board access, and logo-sharing rights. This enables companies to reach approximately 5,000 HR professionals directly through face-to-face channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BPM is a nonprofit professional association that delivers tiered individual memberships, a corporate Premium Partnership program, the Personalmanagementkongress, 150+ annual events run through 12 specialist and regional groups, the Human Resources Manager trade magazine, HR-Thesen position papers, and policy advocacy on behalf of HR managers in the German-speaking region. Its commercial scope centers on annual membership dues, supplementary paid offerings for individuals, and corporate sponsorship packages that give HR service providers access to roughly 5,000 HR decision-makers.

Product overview

Bundesverband der Personalmanager (BPM) is a professional association for HR managers in Germany, not a traditional product company. The organization's offerings center on membership services including various tiers (Premium Partnership, Young Professionals, Students@BPM), professional development events (the Personalmanagementkongress, Germany's largest HR congress), industry publications (Human Resources Manager magazine, BPM Newsletter), awards (HR Start-up Award), and community networks through specialized subject groups and regional chapters. BPM also conducts industry research and publishes position papers (HR-Thesen). The association connects approximately 5,000 HR professionals across Germany and provides platforms for networking, knowledge sharing, and professional advancement through its membership programs and activities.

Differentiator

Problem solved

Functional benefit

Brands

• Students@BPM: Nachwuchsförderprogramm (young talent promotion program) for students interested in HR management careers, offering free access to events, congress tickets, and magazine subscriptions.
• Young Professionals

Products and services

• BPM Premiumpartnerschaft (Premium Partnership) Corporate premium partnership program at EUR 5,000 per year that gives HR service providers (e.g. consultancies, software firms, benefits providers) direct access to BPM's network of approximately 5,000 HR professionals via coaching days, congress sponsorship, magazine advertising, job board placement, and logo-sharing rights.
• Students@BPM Free student membership program giving students from any discipline access to BPM's HR professional network, 150+ annual events, free Personnel Management Congress tickets, and a complimentary subscription to the Human Resources Manager magazine.
• Young Professionals Membership tier for career starters in HR offering free first-year membership (or longer if joined after June 30), access to approximately 150 annual events, discounts on partner offerings, and a free subscription to the Human Resources Manager magazine.
• Human Resources Manager (HRM) Magazin The leading trade magazine for human resources management in Germany, provided as a free subscription to BPM members as part of their membership.
• Personalmanagementkongress (Personnel Management Congress) Germany's largest HR congress, offering HR professionals keynote sessions, workshops, and networking opportunities. Tickets are free for BPM members.
• HR Start-up Award / Nachwuchsförderpreis Annual BPM award programs recognizing innovative HR technology start-ups (HR Start-up Award) and young HR talent (Nachwuchsförderpreis).
• BPM Newsletter Regular email newsletter providing BPM members with updates on HR developments, association news, and upcoming events.
• Fach- und Regionalgruppen (Specialist and Regional Groups) BPM community network of approximately 12 specialist subject groups (Arbeitsrecht, Business Partner, Change Management, Compensation & Benefits, Data & Digital, Diversity & Inclusion, Gesundheitsmanagement, Learning & Development, New Work, Public Sector & NPOs, Recruiting, Strategic HR) plus regional groups (Bayern, Hessen/Rheinland-Pfalz/Saarland, NRW, and others) organizing local events.

Quantifiable outcome

• Represents approximately 5,000 HR professionals in German-speaking region
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Twelve partnerships are on record, tiered premium partner, cooperation partner and operational partner.

• Acture Germany GmbHpremium partnerGTM or Marketing PartnerPremium partner providing international integrated solutions for employee well-being. Supports organizations in strengthening employee health and addressing risks early through a holistic, data-driven approach combining prevention, activation, and long-term support.
• Arbinger Institute GmbHpremium partnerGTM or Marketing PartnerPremium partner helping develop highly motivated teams and the best leaders through their internationally recognized approach to organizational culture and leadership development.
• Corporate Pension Partner (CPP)premium partnerGTM or Marketing PartnerPremium partner specializing in the design, communication, and digital administration of employee benefit and retirement programs. Manages consultation, documentation, and administrative processes between employees, payroll, and insurers.
• Flip GmbHpremium partnerGTM or Marketing PartnerPremium partner offering employee communication and internal communications solutions.
• forcont business technology GmbHpremium partnerGTM or Marketing PartnerPremium partner specializing in Enterprise Content Management (ECM). Offers standardized products and custom solutions for document-centric business processes, including forpeople - a practical digital HR management application for automated document creation, contract management, and self-service.
• GÖRG Partnerschaft von Rechtsanwälten mbBpremium partnerGTM or Marketing PartnerPremium partner - one of Germany's leading independent commercial law firms, nationally leading in insolvency and restructuring, with top positions in all core areas of commercial law, including labor law. Provides expert legal services to BPM members.
• Ingentis Softwareentwicklung GmbHpremium partnerGTM or Marketing PartnerPremium partner - one of the leading software providers for organizational analytics, organizational design, and organizational charts. Their tool helps organizations optimize for the future and is used by more than 2,000 organizations for reorganizations, M&A, succession planning, and diversity strategies.
• International SOSpremium partnerGTM or Marketing PartnerPremium partner supporting organizations in ensuring employee health, safety, and well-being worldwide. Provides assistance during extreme weather conditions, epidemics, or security incidents to protect employees domestically and abroad.
• Kommunikations-Kolleg AGpremium partnerGTM or Marketing PartnerPremium partner specializing in leadership development programs and consulting services.
• Personalpotentialpremium partnerGTM or Marketing PartnerPremium partner supporting recruitment in retail, furniture, and construction industries. Success based on long-term experience of consultants as executives in these industries and extensive professional network.
• Quadriga Hochschule Berlincooperation partnerStrategic or Co-development PartnerCooperation agreement with Quadriga Hochschule Berlin for joint educational offerings and events for association members.
• Quadriga Media Berlin GmbHoperational partnerImplementation/ SI/ Consulting PartnerQuadriga Media Berlin operates the BPM website on behalf of the association. The company is located at Werderscher Markt 13, 10117 Berlin. Also provides website technical implementation and webmaster services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• SHRM - Society for Human Resource Management: The largest HR professional membership organization globally, serving US-based HR professionals with certifications, advocacy, and events. Comparable in membership-association structure, professional development focus, and policy advocacy role.
• CIPD - Chartered Institute of Personnel and Development: The UK's chartered professional body for HR and people development, with a comparable membership model, training credentials, and policy advocacy function. Comparable as a national HR professional association serving a defined geographic market.
• AHRI - Australian HR Institute: Australia's national professional association for HR practitioners, offering membership, certification (CPHR), and policy advocacy. Comparable as a national HR association with individual membership and credentialing focus.

Emerging players

• New Work SE (Xing): Operator of Xing, the leading German-speaking professional networking platform used by HR professionals. Comparable as an alternative digital community/networking channel that competes for HR professionals' attention and engagement.
• LinkedIn (Talent Solutions): Global professional networking platform with significant HR professional community and content reach. Comparable as an alternative channel for HR networking, content distribution, and event promotion that partially substitutes BPM's value proposition.

Others

• Haufe Group: Major German provider of HR content, compliance, and software solutions. Comparable as an adjacent HR services provider targeting the same HR professional audience through content, training, and tooling, though commercial rather than membership-based.
• EAPM - European Association of People Management: Federation of European HR management associations. Comparable as a higher-tier professional body that national associations like BPM can affiliate with, sharing similar advocacy, research, and community functions.
• Quadriga Hochschule Berlin: Berlin-based private university offering executive education in communications and management with BPM-listed cooperation partnership. Comparable as an adjacent education and professional development provider serving the HR community.
• WFPMA - World Federation of People Management Associations: Global federation of national HR associations. BPM interacts with WFPMA as a peer-association umbrella rather than a direct competitor, but they overlap in advocacy and thought-leadership positioning for the HR profession.

Direct peers

• DGFP - Deutsche Gesellschaft für Personalführung: Germany's largest and longest-established HR management association, providing professional development, research, and networking for HR leaders. Directly competes with BPM for individual HR professional memberships and corporate partnership revenue in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCL8PC5w7yALW355mzH-tHLw
• LinkedInlinkedin.com/company/bundesverband-der-personalmanager-bpm-
• Instagraminstagram.com/bpm_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bundesverband der Personalmanager